THE FIRMP. 06

THE pHIlosopHyP. 08

Dish & ThaTA melting pot

of all food

enthusiasts

looking for

diverse culinary

experience

B E s P O K E PUBLishiNGMore T han Ju s t sToRyTEllIng

P R E s s RELaTiONsE n g a g e t h e M E dI a , Engage the audIEncE

B R a N D acTivaTiONa pERsonal ToucHT hat g o e s a l ong Way

PaRafHighlighting

Indonesia’s creative

economy through

collective vision

and inspiration

EDwaRD hUTaBaRaTExhibiting and

showing the

designer’s Batik

Journey spanning

up to 35 years

PT. ASA Medier / The Brand Profile / 2016

c R a f T s m a N s h i P c O m m U N i c aT i O Nputting forth communication solutions for leading

and influential brands in the Indonesian lifestyle

landscape. Every project is approached with a spirit of

craftsmanship, giving undivided attention to each tiny

detail and collectively turn it into a masterpiece. Together

with our clients, we identify and craft the most relevant

message through Bespoke publishing, press Relations,

and Brand activation services, in order to engage a well-

targeted audience, while remaining supportive of the

fundamental importance of a brand’s core values.

WoRkBook

MEdIERasaWWW.

.coM

MEdIERasaWWW.

.coM

“luxury is all about one of a kind”

ASA Medier was established with

a well-intentioned objective: to put

forth communication solutions for

leading and influential brands in

the Indonesian lifestyle landscape.

Inspired by the fact that luxury

is all about one of a kind, we

approach every project with a spirit

of craftsmanship, giving undivided

attention to each tiny detail and

collectively turn it into a masterpiece.

We believe that it is highly important

to stay true to one’s essence in

communicating a brand’s values and

message to an increasingly wider

audience nowadays. Supported with

an extensive experience in the field

as well as valuable relationships with

the industry leaders, we have worked

across a wide range of disciplines:

fashion, beauty, art, design, food,

automotive, and more.

We sit down and collaborate together

with each of our clients to identify

and craft the most relevant message

through Bespoke Publishing, Press

Relations, and Brand Activation

services, in order to engage a well-

targeted audience. We aim to be

creative and persuasive in our

approach, while simultaneously

focusing on the client’s business

objective and goals.

At its essence, communication is all

about mutual understanding—and

that is what we try to achieve.

FIRMTHE

A true advocate of well-crafted storytelling

and communication solutions

A believer of all platform ecosystems:

online to offline, print to digital

A stalwart of soulful creative expressions

A supporter of the fundamental importance

of a brand’s core values

A conversation starter and

an agenda setter

A constant observer of current trends

A bridge between brands and audience

pHIlosopHyTHE

THEsERvIcE

more Than Just storytellingIn today’s age of information overload, it is crucial for

brands to have an engaging content that will not only

make their story told with a singularly unique voice, but

also resonant for the audience.

Through our bespoke publications, we craft beautifully

made, informative, and entertaining content in the

realms of lifestyle, art, design, fashion, gastronomy,

and more that will elevate the story of your brand

across a variety of platforms—ranging from books and

print magazines to websites and digital content.

We collaborate with some of Indonesia’s most

notable creative talents—editors, creative directors,

photographers, stylists, writers—to produce

delightful images and words that will get your

message across effectively and make your audience

even more inspired.

puBlIsHIngBEspokE

Engage the media, Engage the audienceOur PR and publicist department stands

by the principle that good press is of the

utmost importance. We offer a press-

relations solution by helping brands

to identify their main message and

strategically deliver it to the leading names

in the current media landscape.

Through seamlessly organized and

personalized events—such as press

conference, media luncheon, and launching

event—we aim to garner and optimize

quality coverage of your brand across print,

electronic, and digital media. Our strong

media network combined with years of

experience in the PR realm will ensure to

set the coverage agenda and further engage

your audience base.

RElaTIonspREss

a Personal Touch That Goes a Long way For us, “activation” is not a mere marketing jargon.

Instead, it is a chance for brands to unveil their

truest and most honest side through a fascinating

and engaging way.

Integrated personal approach and attentive

dedication to quality production have become

our guiding force in producing an array of events,

such as private parties, product launches, fashion

shows, media trips, as well as intimate dinners.

Each event is aimed to bring forth your brand’s

best image to the forefront consciousness of

every industry player.

Combine this with the most covetable database

of influencers, opinion leaders, tastemakers,

celebrities, VIPs, and media contacts—and you will

have an event that will give a lasting impression

for everyone.

acTIvaTIonBRand

yEaR2014

AlVIn T . & GOOdRICH GAllERy

PHOTO: JESSE KARISSA

Venue : AlVin T. & Goodrich GAllery, JAkArTA

dATe : 3 december, 2014

m E D i a L U N c h E O N

In order to launch the new collaboration of furniture designer alvin Tjitrowirjo with Fasa and Jenggala and, concurrently, to

create awareness of the new flagship showroom of wallcovering company, goodrich gallery at senopati, we executed a Media

luncheon of 25 media to be introduced to the gallery and products, tour the location and have an intimate chat with the designer.

W W W . B a z a a R F a s H I o n F E s T I v a l . c o M

DaTE : OCTOBER 2014

PHOTO:dOK. HARPER'S BAZAAR

website development

We strived to increase brand awareness of Bazaar Fashion Festival 2015 as an

“inspiring fashion presentation platform” through creative and persuasive social

media and website content. located at JCC, we also aimed to drive traffic and

increase audience’s loyalty; we provide pre-event, live report and post event

through Instagram & twitter account and informative website content.

i R O O Publish: JAnuAry - december 2014

PHOTO:HIlARIuS JASOn

as an appointed public relations agency we helped

iRoo to continually engage with its customer

through creative marketing communication activities.

communicating the brand as an “affordable high

quality” fashion brand from Taiwan, the activities

include daily updates on social media, weekly

e-newsletter, encourage product loans to media and

several events to increase public awareness.

s O c i a L m E D i a c O N T E N T D E v E L O P m E N T & m O N T h Ly E - N E w s L E T T E R

Venue: bAllroom, hoTel JW mArrioT JAkArTA

dATe: 26 mAreT, 2014

a P P R E c i aT i O N N i G h T a N D v i P L aU N c h

as appointed public relations, we create appreciation night and vIp launch to introduce

and create brand awareness of James Bond 007 ocean Royale fragrance. We conduct a

press conference for media, continued with the gala dinner and the launch of the latest

fragrance from aroma abadi, which also celebrated with music performances. We

expected to create long-term royalty and emotional relationship with through memorable

entertaining and sophisticated gala dinner experience.

PHOTO:R IZKI MASHudI

J A M E S B O n d 0 0 7 Venue: sTreeT GAllery - Pondok indAh mAll 3, JAkArTA

dATe: 31 mArch - 6 APril, 2014

P U B L i c L aU N c h

To gain public awareness of the newly launched James Bond 007 fragrance, we decided

to create fun, modern, adventurous public launch located at pondok Indah Mall. among

the exciting James Bond 007 fragrance displays, we create several remarkable activities for

public such as talk shows and interesting mini competitions.

PHOTO:TAKun ARROSId & F IKA RAHMA

2

One cannot think well, love well, sleep well,

if one has not dined well.

Virginia Woolf

6

Good Food Guide - Front & Back Cover.indd 2 08/05/14 11:53

Good Food Guide - Front & Back Cover.indd 1 08/05/14 11:53

P L a z a i N D O N E s i a puBlIsH: May 2014

GOOd FOOd GuIdE

A COMPlETE GuIdE TO

PlAZA IndOnESIA GASTROnOMy

Plaza Indonesia has numerous

restaurants with absolutely mouth-

watering cuisines from traditional

Indonesian food to Japanese.

Therefore, Plaza Indonesia together

with ASA Medier published “Good

Food Guide” book that offers a

complete gastronomical guide to

ensure people can relish their dining

experiences in Plaza Indonesia.

The book provides information

about range of restaurants in Plaza

Indonesia, its various signature dishes

and also special promo that people

can enjoy.

PHOTO:AdHA TOGI

s h i s E i D O puBlIsH: May 2014

BEAuTy InnOVATOR SHISEIdO PROFESSIOnAl

MInI MAGAZInE

Shiseido Professional Indonesia partners with salons all

over the country with products used only at salons to

cater to customers' needs. To reach out further to their

partners, Beauty Innovator mini magazine was created

and distributed to the salon partners, providing advanced

information on the latest products and hairstyles.PHOTO:HIlARIuS JASOn

K É R A S T A S E Venue: cilAcAP room, The hermiTAGe

hoTel, menTenG, JAkArTA

dATe 27 ocTober 2014

PHOTO:TAKun ARROSId

K é R a s Ta s E D i s c i P L i N E

m E D i a L U N c h E O N

as a series of kérastase discipline launching

events, we gave an introduction about kérastase

discipline to the media through intimate media

luncheon. Media representatives were also invited

to enjoy the latest innovation of kérastase, kérastase

discipline. Further than that, we aimed to create a

good relationship and beneficial partnership for

future events with the media.

K É R A S T A S E Venue: bAllroom hoTel indonesiA kemPinski, JAkArTA

dATe: 30 ocTober 2014

PHOTO:TAKun ARROSId

K é R a s Ta s E D i s c i P L i N E

a N i N T R O D aU c T O R y P R E v i E w

Held at Indonesia kempinski’s Ballroom we present the latest innovation

of kérastase through inspiring and memorable launching ceremony. With

the theme “kérastase discipline smooth In Motion Journey”, the launching

event celebrated with music, ballet performances and the screening of

kérastase discipline video dairy featuring Izabel Jahja, sigi Wimala and

syagini Ratna Wulan. Through this event, we intended to establish a more

harmonious relationship with all kérastase stakeholders, ranging from

consumers, salon owners, business partners and media.

K É R A S T A S E Venue: rAilinG GArden disTricT, leVel 3A, eAsT mAll,

GrAnd indonesiA, JAkArTA

dATe: 5 - 9 noVember, 2014

PHOTO:TAKun ARROSId

K é R a s Ta s E D i s c i P L i N E

P O P U P s a L O N

We intended to introduce kérastase

discipline to public through the series of

activities and facilities provided at kérastase

discipline pop-up salon. located at grand

Indonesia, this event projected for public to

feel the benefits of the series of treatments

and products from kérastase discipline.

s H o p p E 3 3 vENUE : THE IMMIGRAnT dInInG PlAZA IndOnESIA, JAKARTA

DaTE : 28 AuGuST, 2014

PHOTO:F IKA RAHMA

media luncheon

SHOPPE33.com is online shopping site

offering many international fashion labels

with worldwide reputation. On August 2014,

we introduced Pre-Fall 2014 collection

through a friendly media luncheon. With

about 20 media attending, the media

luncheon followed by mini fashion show

presenting the new collection from Aquilano

Rimondi, Barbara Casasola, designers

Remix, House of Holland, Markus lupfer,

OSMAn, Peridot london, Sass & Bide, dan

Veronique Braquinho.

DaTE : 6 MAy, 2015s H o p p E 3 3

PHOTO:

1 & 6. H IlARIuS JASOn

2 & 4. POPPIE MAyIESKy

3. HEndRA KuSuMA

5. RAJA S IREGAR

7. IFAn HARTAnTO

8.AndRE WIREdJA

1 2

3

4

creative content development, seasonal campaign

e-magazine; shoppe33 Journal

e-catalogue & e-newsletter

With the significant growth of e-commerce, we helped SHOPPE33.com to increase

engagement with new customers, gain public knowledge about SHOPPE33.com brands &

collection as well as to boost the sales online. Offers designer fashion from world’s luxury

and emerging fashion labels, we create SHOPPE33 Journal as the promotional activities on

the website. SHOPPE33 Journal is an e-magazine provides knowledge about the current

trends, product information and interview session with personalities that represent the brand

dnA of SHOPPE33.COM. In addition, we create offline activities, such as media luncheon to

establish a good relationship with media.

5

6 7

8

yEaR2015

P A R A F Publish: sePTember, 2015

PHOTO:

1. MuHAMMAd FAdlI , TAKEn FROM ARTIClE "JAnGAn BERuBAH, SuMBA" PAGE 144.

2. COuRTESy OF JAy SuByAKTO, TAKEn FROM ARTIClE

" JAy SuByAKTO: MERAWAT TRAdIS I dAn JAT I d IR I IndOnESIA" PAGE 48.

3. GREGO GERRy, TAKEn FROM ARTIClE "lEOnARd THEOSABRATA:

SEMAnGAT SElF MAdE" PAGE 74.

4. BOEdI BASOEKI , TAKEn FROM ARTIClE "MERAyAKAn SEnI d I KOTA yOGyAKARTA" PAGE 24.

Pa R a f m aG a z i N E

a bi-annual magazine consisting of collective

vision and inspiration of Indonesia’s creative

economy movers and shakers, paraf was launched

at Ideafest 2015. We were assigned as publishing

partner, responsible for editorial and content

development. The first edition puts the spotlight

on creative subjects and their strong social impact.

paraf uncovers inspiration from photographers,

fashion designers, interior designers, architects,

start-ups, retailers, social entrepreneurs, academics,

event organizers, trending markets, social media

influencers, government officials.

1

2

3

4

PHOTO:TAKun AROSSId

SHISEIdO ulTIMunE CAMPAIGn

As the appointed public relations

agency for Shiseido Cosmetics

Indonesia to launch their latest

discovery, Ultimune, we assembled

a photoshoot with carefully selected

key opinion leaders that strongly

represent the product. For Ultimune,

a power-infusing concentrate to

restore skin’s inherent defensive

power, we chose a group of women,

including Joy Roesma, writer; Hanna

Faridl, magazine editor; Chaerany

Putri, youth activist; and Nia Dinata,

film director to accompany the

ambassador, actress Marsha Timothy

as Ultimune’s key opinion leaders.

The women delivered testimonials

for the campaign, which includes

photos, videos, Instagram videos and

posts, as well as showing the videos

during the Wonders of Beauty event

at Senayan City.

s h i s E i D O puBlIsH: ocToBER 2015

s h i s E i D O vEnuE: aTRIuM, sEnayan cITy, JakaRTa

daTE: 14 18 ocToBER 2015

PHOTO:TAKun AROSSId

SHISEIdO WOndERS OF BEAuTy

We were assigned to increase brand

awareness, re-announce the launch

of Shiseido Ultimune and drive traffic

and customer’s acquisition through

a five-day activation in the Atrium

of Senayan City. We delivered

the objectives through creative &

inspirational series of events and

strategic & beneficial partnership

with third parties, including press

conference, memorable grand

launching ceremony with musical

performances, fashion shows, live

make-over, talk shows, hair shows

and make-up shows.

dISH & THAT Venue: TAmAn bhAGAWAn, nusA duA, bAli

dATe: 31 ocTober, 2015

PHOTO:BOEdI BASOEKI

B E ac h m a R K E T

In collaboration with project link and hellobali

magazine, dish & That was launched in Bali,

Beach Market edition. dish & That was created

as a weekend of fun for culinary lovers, F&B

professionals, hoteliers, food entrepreneurs,

food suppliers, chefs, families and the public to

share ideas, exchange knowledge and for casual

networking. In 2015, dish & That Beach Market

successfully ran the 2015 hellobali chef Wars,

amateur cooking battle, table setting competition,

pop up food markets with music performances and

layar Tancap afternoon at Taman Bhagawan.

SEJAuH MATA M E M A n d A n G

Venue: AlTerATiVe Public ArTsPAce, The Goods sPAce,

PlAzA indonesiA, JAkArTA

dATe: 27 noVember, 2015

PHOTO:dAVy l InGGAR PHOTOGRAPHy

T E x T i L E E x h i B i T i O N

Born out of love for batik, sejauh Mata Memandang, the brainchild of chitra

subyakto and arya dipa, launched its first textile exhibition in the newly-opened

alternative public artspace at The goods space, plaza Indonesia. The exhibition

also launched the label’s latest collection, drawing inspiration from algae seen

from above the air. We invited the media for a press conference and exclusive

preview in the afternoon, and influencers from the social and fashion scene in the

evening to the opening of the exhibition with over 200 guests attending.

PUBLishED : 2015R o c o c o

e-newsletter

For a continuing relationship with its

customers, we created a scheduled weekly

e-newsletter distribution for multibrand

fashion restailer, Rococo Group. under

the company, fashion and lifestyle brands

such as Stuart Weitzman, Giuseppe Zanotti

and multibrand compilation under Rococo

Flagship and The Men’s Store, Rococo

Store, Rococo The Kids and Rococo Resort

including Manolo Blahnik, John Varvatos,

l.A.M.B., See by Chloe, Milly Minis,

Vilebrequin, and more have collection

updates and promotions communicated

through the newsletter to loyal customers.

Customers also receive news on in-store

promotions, including competitions, sale

seasons and special discounts.

B I y A nW A n A A T M A d J A

Venue: JAkArTA courTyArd,

The dhArmAWAnGsA hoTel JAkArTA

dATe: 8 JAnuAry, 2015

B O O K L aU N c h i N G

as a prelude to Biyan’s 30th anniversary, Biyan launched its Biyan book. prior to the grand launching, we executed press conference where

we invited around 60 medias to come and witness how special Biyan Book is. published by Rizzoli and Marc ascoli as the editor, the grand

launching of Biyan Book followed by a mini fashion show, book-signing by Biyan and guests can enjoy dinner at The dharmawangsa Jakarta.

PHOTO:dAVy l InGGAR PHOTOGRAPHy

D a v y L i N G G a R vEnuE: THE papIlIon kEMang, JakaRTa

daTE: 17 JanuaRy - 17 FEBRuaRy, 2015

PHOTO:dAVy l InGGAR PHOTOGRAPHy

'F IlM' PHOTO ExHIB IT IOn

On January 2015, noted Indonesian photographer, Davy

Linggar returns with his photography exhibition aptly titled

“FILM”. Using the old-scool Large Format film camera, the

photographs were capturing the personal life, creative

space and process of 17 important artists in Indonesia.

Located at Papilion Kemang, we were assigned to arrange

the press conference of the exhibition and followed by

exclusive preview in the evening.

i w a N T i R T a vEnuE: BallRooM FaIRMonT HoTEl, JakaRTa

daTE: 27 apRIl, 2015

PRIVATE COllECTIOn

FASHIOn SHOW "dEWARAJA -

RunWAy COllECTIOn 2015"

Through Iwan Tirta Private Collection, the

commitment and reputation of its Founder went on and

were evident in the presentation of couture collection

through Dewaraja Runway Collection 2015. The concept of

Dewaraja means the ultimate spiritual achievement. Through

the fashion show, exquisite collection of men and women's

batik pieces were presented inside the the grand ballroom of

Fairmont Jakarta. Over 70 media officials were present to witness

the extravagant show and the press conference prior to the show.

PHOTO:AdITyA ARnOldI

J a g u a R l a n d R o v E R vENUE : JAGuAR lAnd ROVER SOuTH JAKARTA

DaTE : 6 MAy, 2015

PHOTO:TAKun ARROSId & F IKA RAHMA

the grand opening of

Jaguar land rover south Jakarta

As the largest Jaguar and land Rover showroom in Southeast Asia, the

Jaguar land Rover South Jakarta facility officially opened with a celebration.

Appointed as the event conceptor and organizer, we decorated eight

assigned spaces for eight different vehicles within the facility to highlight

each vehicle’s characters and features, invited harpist and social influencer,

Mesty Ariotedjo to perform and host the celebration, and dJ Glen nanlohy

to close the event with smooth tunes. Champagne toast by the British

Ambassador to Indonesia officiated the grand opening.

yEaR2016

E D w a R D h U T a B a R a T vEnuE: nusanTaRa BallRooM & sEgaRa BallRooM,

THE dHaRMaWangsa JakaRTa

daTE: 14 JanuaRy, 2016

PHOTO:dAVy l InGGAR PHOTOGRAPHy

BATIK ExHIB IT IOn

And AnnuAl FASHIOn SHOW

To commemmorate the seasoned

designer’s 35-year journey, Edward

Hutabarat collaborated with The

Dharmawangsa Jakarta to create a

batik exhibition and fashion show,

presenting his collection of batik

fabric through the exhibition and latest

ready-to-wear pieces on the runway.

We conducted a press conference

prior to the show and opened the

exhibition earlier exclusively for the

members of the press. In the evening,

the press joined over 400 guests to

witness the runway show consisting

of batik kimonos for men and

gowns, dresses, tops and bottoms

for women. Guests were led down

the hallway to the exhibition space,

conitnuing inside the main area for

the fashion show, ending at the dining

area where Edward Hutabarat’s

collections of traditional woven

baskets were displayed.

B J B P R E C I O u S Publish: FebruAry, 2016

PHOTO:

1. IFAn HARTAnTO

2. PuTRI AnIndyA

3. RyAn AldO

4. dOK. TAn T IK lAM

1

B J B P R E c i O U s m aG a z i N E

as a part of BJB Bank, one of the biggest

banks in Indonesia, BJB precious is here to

accommodate the needs of their precious

customers with the best and exclusive

services. not solely providing the financial

products and services, BJB precious

Magazine distributed regularly every three

months to the customers as the commitment

to give the maximum services. appointed as

the editorial team for BJB precious magazine,

the magazine provides information about

current trends on lifestyle and interesting

point of view about current financial news.

4

3

2

s H I s E I d o vENUE : THE PAPIlIOn, Jl. KEMAnG RAyA nO. 45AA, JAKARTA SElATAn

DaTE : 3 MAy, 2016

irresistible lucent

launch of the new shiseido white lucent

In order to launch the new Shiseido White lucent product series, we executed two different activities

to increase the awareness of the products. In a beautifully decorated room, we gathered with 27

media for an exclusive media luncheon that followed by bloggers gathering with 16 Jakarta’s notable

fashion and beauty bloggers in the evening. We introduced the new Shiseido White lucent products

through interesting, detailed presentation and continued by having them testing the products. We also

assembled an entertaining Sakura water painting activity for a remarkable experience with Shiseido.

C l É d E P E A u B E A u T É

Venue: GloW liVinG beAuTy & lA modA

PlAzA indonesiA 1sT Floor, Jl. m.h. ThAmrin kAV. 28-30, JAkArTA PusAT

dATe: 25 mAy, 2016

L a c R é m E L aU N c h , G L O w c O U N T E R O P E N i N G & m E D i a L U N c h E O N

Born to provide women to unlock a new world of beauty, clé de peau Beauté opened its new store in glow

living Beauty, plaza Indonesia. asa Medier was in charge of helping clé de peau Beauté to execute the

remarkable opening event, from cutting ribbon ceremony to enthusing in-store programs, such as free makeover

and nail art. In addition, we also invited 10 prominent media to celebrate the new store opening as well as

to introduce their newly re-launched anti aging product, la crème, through intimate media luncheon that

continued by exciting calligraphy workshop activity for an unforgettable experience with clé de peau Beauté.

E D w a R D h U T a B a R a T vEnuE: MaIn aTRIuM 1sT FlooR sEnayan cITy

daTE: 15-25 augusT, 2016GlORIFy IndOnESIA

Celebrating Indonesia’s independence

day by introducing Indonesia’s culture

and civilization through the journey

of Edward Hutabarat in his endeavor

with batik in a creative presentation

that is valuable to the global society.

Edward Hutabarat “Batik Journey”

was held in Senayan City to receive

Infinite Awards 2016. Edward

Hutabarat “Batik Journey” program

is expected to inspire the younger

generation to further appreciate

culture and civilization through ways

that are relevant and sustainable. We

conducted the Press Conference

and also the fashion show which is

attended by more than 350 guests.

J O l I E C l O T H I n G

Venue: Jolie bouTique, PlAzA indonesiA leVel 4

dATe: 8 sePTember, 2016

J a K a R Ta f L aG s h i P s T O R E O P E N i N G

& L aT E s T c O L L E c T i O N 2 016 P R i vaT E P R E v i E w

as appointed public relations, we create Jolie Boutique launch

to introduce and create brand awareness of Jolie clothing.

communicating the brand as an “affordable luxury” fashion brand

from Indonesia. We conduct a fun preview and pre-shopping only

for media and bloggers, with high tea style. We expected to create

long-term loyalty by encourage product give-away to bloggers, so

they can spread the awareness through their social media.

v i L E B R E q U i N

vEnuE: ouTdooR TERRacE & pool - MandaRIn oRIEnTal JakaRTa

daTE: 19 ocToBER, 2016

In THE MOOd FOR ST-TROPEZ

MEdIA SunSET And COCKTAIl SESSIOn

We were assigned to increase Vilebrequin’s brand

awareness as the luxurious men, women, and

children swimwear brand through creative and

persuasive media program. As one of the prestigious

brand in ROCOCO Group, this St. Tropez-born luxury

swimwear brand that has gone global and become an

inspiration for the past 45 years. Timeless “art de vivre”

pieces of swimwear, ready-to-wear, and accessories

for the whole family for holidays and weekends. We

bring the St. Tropez to Indonesia by the Mandarin

Oriental Pool, with the provencal market as well, so

Media can feel the tropical vibes in fashion.

Boedi Basoeki is a seasoned media and

communication professional well known for

his influential involvements in the Indonesian

lifestyle publishing industry.

Previously, he spent more than 12 years in

various management and editorial roles at

renowned magazines in Indonesia, including

at franchise titles such as Harper’s Bazaar,

Esquire, and Marie Claire. He was also

the Editor-at-large at ClARA Indonesia,

propelling the local fashion title to the media

forefront by spearheading the magazine’s

editorial direction and leading its business

development strategy.

Boedi believes that, to stay relevant,

brands must keep up with an even more

knowledgeable and rapidly changing audience

in this digital age. It is integral for a brand

to speak in accordance with its core values

as well as understand the behavior of its

audience. This way, each communication

element can have an emotional connection

that will propel the brand forward.

His extensive experience in the media and

communication industry is a leading testament

to his drive in continuously improving the

landscape of lifestyle businesses in Indonesia.

now as the principal of ASA Medier, he is

armed with a vision to take this endeavor to

the next level by bringing together the best

clients and talents into his communication

agency. He believes that by bringing

together the best clients and talents into

his communication agency, he can create a

beneficial and harmonious relationship among

a diverse variety of players in the industry.

pRIncIpalTHE

The team at ASA Medier consists of

young and creative minds who are

passionate about being involved in

the lifestyle industry. With diverse

experience in journalism, fashion

business, e-commerce, marketing,

publishing, public relations and

event management, the team

contribute to one another's work,

resulting in a harmonious working

environment, supporting out-of-

the-box inspiration and artistry.

TEaMTHE

MEdIERasaWWW.

.coM

For more updates:

@ASAMedier

T . +6221 7179 3764f. +6221 7179 3764E. info@asamedier.com

PT. asa medier Plaza Bisnis I, 1st Floor, unit 112Jl. Kemang Raya no. 2Jakarta 12730