As Is Known Project Presentation26072006

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A semantic-based knowledge flow system for the European home textiles industry

01/04/2006 - 31/03/2009

AsIsKnown is a project funded within the Information Society Technologies (IST) Priority of the Sixth Framework Programme (FP6) of the European Commission.

www.AsIsKnown.org

Version 26.07.2006

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Producercurtains

Producercarpeting

Producerfurnishing

Retail sales

Consumer

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Producercurtains

Producercarpeting

Producerfurnishing

Retail sales

Consumer

Today: Broken communication between producer and consumer / missing knowledge about market needs

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Producercurtains

Producercarpeting

Producerfurnishing

Retail sales

Consumer

Today: Broken horizontal and vertical communication / missing knowledge about market needs

AsIsKnown:Optimized communication to a complete network: Market transparency through a common knowledge base

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The AsIsKnown flow of information

The workflow of the AsIsKnown

system is to collect the product

data of different European home

textile producers in one system for

customer consulting, ordering and

overall analysing of customer

behaviour.

The first step will be to collect the

product data of different home

textile producers.

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This data will be prepared, unified

and interpreted for further usage in

step two (Smart Profiler).

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In the third step, these data will be

used in a customer consulting and

ordering system (Virtual Interior

Designer) to offer producer-

independent home textile

combinations. This system will

receive orders and protocol the

customer behaviour during its

decision process.

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In the fourth step, the information

about the ordered combinations

and the user behaviour will be

collected and analysed by data-

and text mining tools to detect

actual and future trends in the

home textile sector (Trend

Analyser).

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The orders and the results of the

analysing process will be

redirected to the different

producers. The results of the

analysing process will also be used

by the customer consulting system

to generate new style world

proposals (fifth and sixth steps).

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Consortium and Project Partners

RWTH Aachen University, ZLW/IMACenter for Learning and Knowledge Management andDepartment of Computer Science in Mechanical Engineering

The Center for Learning and Knowledge Management and Department of Computer

Science in Mechanical Engineering is a main interdisciplinary research institute of

RWTH Aachen University carrying out the work in AsIsKnown. The institute will

coordinate and manage AsIsKnown. The IMA part of the institute will lead

Workpackage 7 (Back office Ordering System for semantic web services) which

constitutes one element of the technology baseline and development. The ZLW/IMA

will ensure a highly integrative information and knowledge transfer as well as the

scientific and technological management and controlling within AsIsKnown.

Tobias Valtinat, Wolfgang BackhausZLW/IMA der RWTH AachenDennewartstraße 27 52068 Aachen Germany

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BOCInformation and Technologies Consulting

BOC is a software development house and a strategic consultant in business process

re-engineering and knowledge management projects. It was founded in 1995 as a spin-

off from the Department of Knowledge Engineering at the University of Vienna.

BOC brings its strong expertise in Meta2Modelling concepts do design knowledge and

semantic issues into the project. BOC will lead the Workpackage 4 (Architecture and

Implementation of Smart Profiler). BOC will be responsible for software and hardware

integration and testing tasks as the Smart Profiler will be dependent on interfaces with

the surrounding soft- and hardware.

Robert WoitschBOC Information Technologies Consulting GmbHBäckerstraße 5A1010 Wien (Vienna)Austria

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Fraunhofer Institute for Applied Information Technology

Fraunhofer-FIT investigates human-centered computing in a process context, focusing

on usability and usefulness of information and cooperation systems in their interplay

between human work practice, organization and process.

Fraunhofer-FIT brings its strong expertise in content access & retrieval, text mining, UI

design, and user/process analysis into the AsIsKnown project. Fraunhofer-FIT will lead

the Workpackage 8 (Architecture and Implementation of Trend Analyser).

Andreas BecksFraunhofer FIT, RWTH Aachen, Informatik VAhornstr. 55, 52056 Aachen Germany

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The Linguistic Modelling Laboratory (LML), a department of the Institute for Parallel

Processing (IPP) of the Bulgarian Academy of Sciences (BAS) will lead Workpackage

3 (Common sense ontology engineering) and Workpackage 5 (Multimedia ontology) as

key enablers for the semantic-based knowledge flow system.

Since its establishment in 1987, the LML hosted a number of projects dealing with the

application of knowledge representation to natural language processing from two

different perspectives - using represented knowledge for tasks of semantic analysis

and exploring methods for representation and acquisition of linguistic knowledge itself.

Institute for Parallel Processing, Bulgarian Academy of Science

Kiril SimovLinguistic Modelling Laboratory, IPP,Acad. G.Bonchev Str. 25A,1113 Sofia,Bulgaria

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Crystal Design develops and markets overall solutions for optimising sales and

distributions processes of consultant intensive consumer goods such as furniture and

furnishing equipment and investment goods. Crystal Design develops tools for Visual

Merchandising and POS-Marketing in virtual show rooms and “style worlds”.

Crystal Design will be responsible for the Workpackage 6 which deals with the

architecture and implementation of the Virtual Interior Designer. Crystal Designs’ main

efforts are located in the area of technology baseline work, as all other software

partners. Interfaces and links to the surrounding tools of AsIsKnown will be achieved

through cooperation with the responsible partners.

Crystal Design

Paul AichnerCrystal DesignEisackstrasse 139040 Vahrn (Brixen)Italy

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The Textiles & Flooring Institute GmbH (TFI) is a modern service company operating

especially in the field of home textiles and flooring systems. The service activities of the

institute include the testing and certification of products in view of environmental,

consumer protection and quality aspects as well as consulting and training for industry,

commerce and trade.

The main field of responsibility of TFI within AsIsKnown will be the scientific support

and S&T management of the partners from the home textiles industry. To fulfil this

function the TFI leads Workpackage 2 (Requirements Inquiry and Analysis) and

Workpackage 9 (Evaluation).

TFI Textile and Flooring Institute

Christiane FinettiTFI - TeppichforschungsinstitutCharlottenburger Allee 4152068 Aachen Germany

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Vorwerk produces textile floor coverings meeting superior demands of private and

professional objects for more than a hundred years. Today, this company is a leading

high quality supplier for middle and high-class design-orientated carpets in the middle

and upper price segments.

Within AsIsKnown Vorwerk will be involved in the field of dissemination and

exploitation. Qualified sales representatives will promote the Trend Analyser to

potential customers and will receive feedback from the users. They will grant access to

their assortment of samples and to their legacy system. The major key tasks of

Vorwerk will be to enrich the requirements analysis and thus to orientate AsIsKnown

towards real market needs.

Vorwerk & Co. Teppichwerke GmbH & Co. KG

Thomas Weber Leiter Marketing Vorwerk & Co.Teppichwerke GmbH & Co.KGKuhlmannstraße 1131785 Hameln Germany

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INKU, as a Hungarian subsidiary of INKU AG, is a leading trader and service provider

company in Hungary.

INKU will grant access to their assortment of samples and to their legacy system, thus

the INKU will co-operate closely with the software developing partners. Furthermore,

INKU will be involved in the field of exploitation. Qualified sales representatives will

promote the Trend Analyser to potential customers and will receive feedback from the

users at the point of sales.

INKU Nemzetközi Kereskedelmi Kft

Mr. Károly FazakasINKUBudafoki út 183,1117 Budapest,Hungary

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UFTM is a French Trade Association which unites carpet manufacturers and importers

as well as retailer and sellers of interior and home textiles for use as floor and wall

coverings.

UFTM will contribute on the one hand with its network to determine the specifications

for the engineering of the Virtual Interior Designer tool and by providing data

(collections, samples etc.) made available by its members. On the other hand UFTM

will lead Workpackage 10 (Dissemination and Exploitation, because of the contact to

its members and to international acting supply chains (e.g. 3 Suisses, Mondial

Moquette). Exploitation channels and prospects can be found within these networks.

UFTMUnion Française des Tapis et Moquettes

Yves MinassianU.F.T.M. Rue du Vert Bois 359531 Neuville-en-FerrainFrance

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Key Objectives

AsIsKnown provides for the

- producers (carpeting, furnishing, curtains),

- retail sales and

- consumers

a customized, dynamic support system, that includes jointly harmonized trend lines

across organisations.

The main scientific and technological objective is a semantic-based knowledge flow

system for the European home textiles industry AsIsKnown consisting of

- the Smart Profiler and a Multimedia / Common Sense-Ontology

- the Virtual Interior Designer and a Ordering System,

- the Trend Analyser.

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Main Innovations of AsIsKnown

The main innovation of AsIsKnown is the complete support of a novel

interorganisational business process via the use of semantic web

components.

The scenario of the European home textile industry has been selected as the

showcase of an interorganisational business process.

As a showcase for semantic web components three semantic web

componentes (smart profiler, virtual interior designer, trend analyser) has been

selected.

This scenario implies the translation and the mapping of semantic

information on various levels as pointed out in detail in the following slides.

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The European home textiles industry as showcase

Structure of the European Technology Platform

for the future of Textiles and Clothing

Breakdown of textile production into 3

sub-sectors by volume of fibre usage

Source: EURATEX on CIFRS data, 2003

Expected Impact

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Customisation and personalisation

The individual and harmonised presentation of different textile products in a

virtual environment will stimulate the customer.

The customisation of textile-based goods is a “path” to fight against

counterfeiting and piracy.

Trend analysing

AsIsKnown will provide a system which enables the user to generate

harmonised trend lines quicker, therefore AsIsKnown will shorten the time-to-

production.

The generation of complete living environments allows to derivate trends with

regard to combinations of different products.

Expected Impact

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Contact

Dr.-Ing. Tobias ValtinatZLW/IMA der RWTH AachenDennewartstr. 2752068 AachenGermany

Phone: +49 241 80-911-37 Fax: +49 241 80-911-22 E-Mail: [email protected]

Wolfgang Backhaus, M.A. ZLW/IMA der RWTH Aachen Dennewartstr. 27 52068 AachenGermany

Phone: +49 241 80-911-61 Fax: +49 241 80-911-22 E-Mail: [email protected]

As Is Known Project Presentation26072006

Business

Transcript of As Is Known Project Presentation26072006