Arun Prabhu London ExCel...Slurp, gulp, guzzle. Go with your gut and live with all your might....

20
Arun Prabhu Global Brand Director, Arla Foods @runiboy @runiboy99 Food Matters Live London ExCel Tue 20 November 2018

Transcript of Arun Prabhu London ExCel...Slurp, gulp, guzzle. Go with your gut and live with all your might....

Page 1: Arun Prabhu London ExCel...Slurp, gulp, guzzle. Go with your gut and live with all your might. LACTOFREE. DELICIOUS DAIRY GOODNESS THAT'S EASIER TO DIGEST* Arla Arla Title PowerPoint

Arun PrabhuGlobal Brand Director, Arla Foods

@runiboy@runiboy99

Food Matters LiveLondon ExCel

Tue 20 November 2018

Page 2: Arun Prabhu London ExCel...Slurp, gulp, guzzle. Go with your gut and live with all your might. LACTOFREE. DELICIOUS DAIRY GOODNESS THAT'S EASIER TO DIGEST* Arla Arla Title PowerPoint

Niche

Mainstream

2006

2016

2009

2018

Page 3: Arun Prabhu London ExCel...Slurp, gulp, guzzle. Go with your gut and live with all your might. LACTOFREE. DELICIOUS DAIRY GOODNESS THAT'S EASIER TO DIGEST* Arla Arla Title PowerPoint

2006

https://www.youtube.com/watch?v=rUcsZEnvGUA

https://www.youtube.com/watch?v=rUcsZEnvGUA
Page 4: Arun Prabhu London ExCel...Slurp, gulp, guzzle. Go with your gut and live with all your might. LACTOFREE. DELICIOUS DAIRY GOODNESS THAT'S EASIER TO DIGEST* Arla Arla Title PowerPoint

2006

Page 5: Arun Prabhu London ExCel...Slurp, gulp, guzzle. Go with your gut and live with all your might. LACTOFREE. DELICIOUS DAIRY GOODNESS THAT'S EASIER TO DIGEST* Arla Arla Title PowerPoint

Niche

Mainstream

Like dairy, without the lactose2006

Page 6: Arun Prabhu London ExCel...Slurp, gulp, guzzle. Go with your gut and live with all your might. LACTOFREE. DELICIOUS DAIRY GOODNESS THAT'S EASIER TO DIGEST* Arla Arla Title PowerPoint

2009

https://www.youtube.com/watch?v=WdJJ3Y0DjWA

https://www.youtube.com/watch?v=WdJJ3Y0DjWA
Page 7: Arun Prabhu London ExCel...Slurp, gulp, guzzle. Go with your gut and live with all your might. LACTOFREE. DELICIOUS DAIRY GOODNESS THAT'S EASIER TO DIGEST* Arla Arla Title PowerPoint

Niche

Mainstream

Like dairy, without the lactose

Keep the dairy benefits, drop the lactose

2006

2009

Page 8: Arun Prabhu London ExCel...Slurp, gulp, guzzle. Go with your gut and live with all your might. LACTOFREE. DELICIOUS DAIRY GOODNESS THAT'S EASIER TO DIGEST* Arla Arla Title PowerPoint

https://www.youtube.com/watch?v=m5FceHLMpTw

2013

https://www.youtube.com/watch?v=m5FceHLMpTw
Page 9: Arun Prabhu London ExCel...Slurp, gulp, guzzle. Go with your gut and live with all your might. LACTOFREE. DELICIOUS DAIRY GOODNESS THAT'S EASIER TO DIGEST* Arla Arla Title PowerPoint

2013

Page 10: Arun Prabhu London ExCel...Slurp, gulp, guzzle. Go with your gut and live with all your might. LACTOFREE. DELICIOUS DAIRY GOODNESS THAT'S EASIER TO DIGEST* Arla Arla Title PowerPoint

Niche

Mainstream

Like dairy, without the lactose

Keep the dairy benefits, drop the lactose

2006

2013

Page 11: Arun Prabhu London ExCel...Slurp, gulp, guzzle. Go with your gut and live with all your might. LACTOFREE. DELICIOUS DAIRY GOODNESS THAT'S EASIER TO DIGEST* Arla Arla Title PowerPoint

2016

https://www.youtube.com/watch?v=hPgJfLHbTag

https://www.youtube.com/watch?v=hPgJfLHbTag
Page 12: Arun Prabhu London ExCel...Slurp, gulp, guzzle. Go with your gut and live with all your might. LACTOFREE. DELICIOUS DAIRY GOODNESS THAT'S EASIER TO DIGEST* Arla Arla Title PowerPoint

2016

Page 13: Arun Prabhu London ExCel...Slurp, gulp, guzzle. Go with your gut and live with all your might. LACTOFREE. DELICIOUS DAIRY GOODNESS THAT'S EASIER TO DIGEST* Arla Arla Title PowerPoint

Niche

Mainstream

Like dairy, without the lactose

Keep the dairy benefits, drop the lactose

Embrace dairy without stomach discomfort

2006

2016

2009

Page 14: Arun Prabhu London ExCel...Slurp, gulp, guzzle. Go with your gut and live with all your might. LACTOFREE. DELICIOUS DAIRY GOODNESS THAT'S EASIER TO DIGEST* Arla Arla Title PowerPoint

2018

https://www.youtube.com/watch?v=9ZZIyoRPo3s

https://www.youtube.com/watch?v=9ZZIyoRPo3s
Page 15: Arun Prabhu London ExCel...Slurp, gulp, guzzle. Go with your gut and live with all your might. LACTOFREE. DELICIOUS DAIRY GOODNESS THAT'S EASIER TO DIGEST* Arla Arla Title PowerPoint

2018

Page 16: Arun Prabhu London ExCel...Slurp, gulp, guzzle. Go with your gut and live with all your might. LACTOFREE. DELICIOUS DAIRY GOODNESS THAT'S EASIER TO DIGEST* Arla Arla Title PowerPoint
Page 17: Arun Prabhu London ExCel...Slurp, gulp, guzzle. Go with your gut and live with all your might. LACTOFREE. DELICIOUS DAIRY GOODNESS THAT'S EASIER TO DIGEST* Arla Arla Title PowerPoint
Page 18: Arun Prabhu London ExCel...Slurp, gulp, guzzle. Go with your gut and live with all your might. LACTOFREE. DELICIOUS DAIRY GOODNESS THAT'S EASIER TO DIGEST* Arla Arla Title PowerPoint

Niche

Mainstream

Like dairy, without the lactose

Keep the dairy benefits, drop the lactose

Embrace dairy without stomach discomfort

Dairy that makes you feel good

2006

2016

2009

2018

Page 19: Arun Prabhu London ExCel...Slurp, gulp, guzzle. Go with your gut and live with all your might. LACTOFREE. DELICIOUS DAIRY GOODNESS THAT'S EASIER TO DIGEST* Arla Arla Title PowerPoint

Niche

Mainstream

Like dairy, without the lactose

Keep the dairy benefits, drop the lactose

Embrace dairy without stomach discomfort

Dairy that makes you feel good

…the journey continues

2006

2016

2009

2018

Page 20: Arun Prabhu London ExCel...Slurp, gulp, guzzle. Go with your gut and live with all your might. LACTOFREE. DELICIOUS DAIRY GOODNESS THAT'S EASIER TO DIGEST* Arla Arla Title PowerPoint

ARLA FOODS AMBA..."Programme"), Arla Foods amba ("Arla Foods") and Arla Foods Finance A/S ("Arla Finance") (each an "Issuer" and together the " Issuers "), subject to compliance with

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Guzzle in Drupal 8 and as a REST client - Артем Мирошник

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Slurp: Tangibility, Spatiality, and an Eyedropperresearch.kumpf.cc/Slurp/Slurp_CHI2008.pdf · 2015. 5. 8. · Adam Kumpf MIT Media Lab 20 Ames St. Cambridge, Mass. 02139 USA kumpf@media.mit.edu

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