Artwork Samples by Efrata Puji Harsono

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Transcript of Artwork Samples by Efrata Puji Harsono

  • ARTWORK SAMPLESBy: Efrata Puji Harsono

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  • #SHOPMYCAROUSELL CAMPAIGN#shopmycarousell campaign was a campaign des igned targeted at Indonesian female population aged below 35 years old, SES (socio-economic s tatus) A and B+. In collaboration with more than 200 influencers, including Maria Rahajeng (Miss Indones ia) , Gr i t te Agatha (Actress), Jennifer Bachdim (High-end fashion blogger), Riski Putri (Model) and many more (page 3), #shopmycarousell campaign was successful in raising awareness and advocating high-quality secondhand sel l ing & buying in Indonesia.

    In addition to the online campaign was also an online OOTD (outfit of the day) competition through online voting as shown in page 4.

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  • #SHOPMYCAROUSELL CAMPAIGN

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  • #SHOPMYCAROUSELL CAMPAIGN

    Online voting through Instagram and Facebook 4

  • CAROUSELL TREASURE MARKET

    Carousell Treasure Market is the largest offline event ever held by Carousell, engaging more than 70 tenants on a three days flea market in Jakarta.

    The concept: High-quality and vintage flea market with a cool, fun, and young vibes.

    Target audience: Indonesian female and male population aged below 35 years old, SES (socio-economic status) A to B.

    More than just a flea market, there were interesting workshops, performances, and various door prizes to heat up the event (page 7).

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  • 6CAROUSELL TREASURE MARKET

  • OTHER ONLINE CAMPAIGNS

    The artwork above are some examples of monthly giveaway to increase user engagement on social media channels.

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  • FLATLAY PHOTOS

    To promote new special collection on the App, I arranged and took flatlay photos according to the different special collection theme.

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  • POSTER DESIGN

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