ARTT

A process for buildingan organization or a

movement

Os Hillman

ARTT

A process for buildingan organization or a

movement

Os Hillman

AcquaintanceRelationshipTrustTransaction

AcquaintanceRelationshipTrustTransaction

ARTT 4 Stage Principle of Relationship Building - Business, non-profit, personal life

ARTT 4 Stage Principle of Relationship Building - Business, non-profit, personal life

Acquaintance

Relationship

Trust

Transaction

ARTT Member Acquisition Process

ARTT Member Acquisition Process

Acquaintance

Relationship

Trust

Transaction

Speaking, Book, Seminar, Conference, Luncheon, Referral

Service Over Time

Learn to trust us by what we say and do

Sale, Sale,

Donation,Donation,

InvolvemenInvolvementt

ARTT Member Acquisition ProcessMarketplace Leaders

ARTT Member Acquisition ProcessMarketplace Leaders

Acquaintance

Relationship

Trust

Transaction

Conference, friend, TGIF, Media, Teleseminars, book, regional presentations/workshops, social media sites

Conference, membership, TGIF, email, book, conference call, etc.,

www.mlcommunity.com

Impact, ministry to person, connected,

TGIF

CAN CAN MembershipMembership

DonationDonation

Impact MktplImpact Mktpl

1. Appointment Stage1. Appointment Stage

• What are the best points of contact to your audience? What is in your hand? (Elijah Principle- oil lamps)– Newsletter– Speaking– Book– Small group bible study– Media– Teleseminars– Free seminar– Speech

Capture the name and place into a database.

• What are the best points of contact to your audience? What is in your hand? (Elijah Principle- oil lamps)– Newsletter– Speaking– Book– Small group bible study– Media– Teleseminars– Free seminar– Speech

Capture the name and place into a database.

2. Relationship2. Relationship

• Build the relationship by investing in that person.

• Get to know your audience.

• Serve without concern for outcome.Money/transaction follows serving.

• Build the relationship by investing in that person.

• Get to know your audience.

• Serve without concern for outcome.Money/transaction follows serving.

3. Trust3. Trust

• You cannot move to a transaction stage until there is Trust.

• Trust is gained when the prospect experiences your service over time.

• You cannot move to a transaction stage until there is Trust.

• Trust is gained when the prospect experiences your service over time.

4. Transaction4. Transaction

• People will support a cause or product when the first 3 stages are met.

• Relationship leads to transaction.

• God entrusts us with little and elevates us based on how we do.

Loyalty is the result ofLoyalty is the result of

being a good steward of a relationship.being a good steward of a relationship.

• People will support a cause or product when the first 3 stages are met.

• Relationship leads to transaction.

• God entrusts us with little and elevates us based on how we do.

Loyalty is the result ofLoyalty is the result of

being a good steward of a relationship.being a good steward of a relationship.

Learn more atwww.MarketplaceLeaders.org

Learn more atwww.MarketplaceLeaders.org

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