Arts Marketing WorkshopPREPARED BY: JACQUELINE GANIM-DEFALCO

JACKIE@MARKETINGRECON.COM 978-283-8333

Workshop Outcomes:

Understand fundamental building blocks of a personal marketing framework for artwork

Create a Marketing Positioning Statement

Understand the importance of content & themes

Create content for your work that will feed into social media streams

Profile your audience/target customers/patrons

Outline a mini-marketing plan for 2014

Share Best Practices from other artists and/or groups

Share list of Resources for promoting, selling work

Create achievable short term marketing goals

What I heard from you (example of prep work):

Everyone uses art to express themselves creatively

Everyone wants to sell

Few understand who their customers are beyond “gender”

Everyone struggles with what really works in marketing – which tools are the most successful

A few have success with social media – but wonder, what is the ROI

Core Elements of Marketing Framework

The best marketing that any artist will do for his or her project or practice will be a highly individualized effort – your “product” is usually deeply personal……Ultimately, the goal of any good marketing campaign is to connect with passionate members of the target audience.

The Profitable Artist, by NY Foundation for the Arts

Marketing

Branding

Sales

Networking

Promotion

Getting to Next“ I AM SEEKING. I AM STRIVING. I AM IN IT WITH ALL MY HEART .” VINCENT VAN GOGH

Jacqueline Ganim-DeFalco www.marketingrecon.com @jmganimwww.capeanndesigns.com @capeannartLike me on FacebookBoard Member of www.searts.org