THE ARTS IN TRAVEL MEDIA COMMUNICATIONSally Shalam Consulting

Image attachment to recent press release about a community arts space in Margate, sent to me and therefore I presume to other travel press as well as arts media

Promo for Enniskillen International Beckett Festival. Note how the festival’s main lure, Beckett, is at the forefront but Enniskillen as the destination is also billed

Screen grab of a Tweet posted by Irish-owned hotel company, Doyle Collection, whose hotels are in London and Bristol. ‘Proud to be working with and sponsoring some great events with these partners’

Screenshot from Twitter post by luxury tour operator, Abercrombie and Kent, promoting an ‘art journey’ to China. ‘…only a few spaces left on our @ChristiesInc art journey to China’. Interesting how art tourism is no longer the preserve of more niche operators

Media release from a specialist art PR agency sent out in July 2015. It highlights a (then) forthcoming Munch and Van Gogh exhibition in Amsterdam. Communications of this nature often target only arts and news media, and disregard travel media. However, details of an exhibition, or other event, in the right hands, could be the hook for scheduling autumn travel articles and destination guides to the host location. Part of the attraction for an editor is the opportunity to access powerful, free images.

Art curation need not be the preserve of galleries. Increasingly hoteliers and other hospitality businesses are sending powerful brand messages with their art selection, and also by creating an events programme to showcase and support the arts while stimulating out of season footfall