Arts & Business Changing cultural, arts and business relationships
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Transcript of Arts & Business Changing cultural, arts and business relationships
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Arts & BusinessChanging cultural, arts and
business relationships
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Our mission
• A&B is the world’s most successful and widespread creative network. We help business people to support the arts and the arts to inspire business people because good business and great art together crate a richer society
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Growth1976 ABSA Founded by Lord Goodman
50 Business MembersBusiness support for the arts at about £600,000
1984 Pairing Scheme launched (as BSIS) 160 Business MembersBusiness support for the arts at about £5,000,000
1988 Placement Scheme launched1995 NatWest Board Bank launched1997 Creative Forum launched
1999 ABSA changes name to Arts & Business330 Business Members
2000 Arts & Business New Partners launchedBusiness support for the arts at £150,000,000
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UK Business Investment in Arts
£0.6
£79.8
£95.6
£115.1
£141.2
£150.4
0 20 40 60 80 100 120 140 160
1976
1995/96
1996/97
1997/98
1998/99
1999/00
£ million
Source: A&B Business Investment in the Arts, 1999/2000
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The Traditional Approach...
Arts Arguments Business Arguments
It’s beautiful… Business Sector
It’s at risk… Marketing
It’s yours Chairman’s Office
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Challenges
• More Art
• More competition
• New generation of CEO’s
• Rise of Shareholder value
• Sponsorship science
• Cultural instrumentalism
• Content & Creativity
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Not one argument, but several...
• A. Create distinctive/special arts & heritage sponsorships
• B. Make arts & heritage relevant to Corporate Social Responsibility
• C. Identify their contribution to business creativity and creative industry
• D. Engage business philanthropists
• E. State their role in building civil society
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Create distinctive/special arts & heritage sponsorships
• Self designed projects (Barclay’s)• Target Niche Audiences (Ernst & Young)• Branding and image (Selfridges)
• Complexity and integration (Regus office)
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Relevance to Corporate Social Responsibility
• Shift in business interest
• Growth in social role of the arts
• Green paper COM(2001)366 final
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Relevant to Corporate Social Responsibility
• The arts strengthen the case for business-led CSR in 5 ways:
• Job creation
• Staff motivation, skills and awareness
• Social cohesion (health, crime, liveability)
• Community relations
• Education
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CSRSocial Inclusion
Environment
Drug Abuse Homelessness
Regeneration
CSR & community issuesHow does it fit with the arts?
arts
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CSREnvironment
Drug Abuse Homelessness
Regeneration
CSR & community issuesHow does it fit with the arts?
Social InclusionArts
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Character Impact
• Creative capacity of the Individual
• Values and beliefs
• Teamwork
• Quality and excellence
• the whole person
• difference and diversity
• fun and engaging (creative energy and ideas)
• positive
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A contribution to creativity
• Rise of creative industries
• Perception shift in the role of the arts
• New opportunity for artists
• R&D for the creative sector
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“We’re moving beyond preoccupation with the physical
and financial to a concern for the purely human: imagination,
inspiration, ingenuity and initiative - in a word, creativity”
John Kao, Harvard Business School
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Engage business philanthropists
“Steve & Michel Kirsch”• Because they see themselves as people who are
proactive • Because they want to make a difference • Because they learn a lot about new subjects and
issues and meet a lot of interesting people • Because there are people who can make more
productive use of the money • Because we get a high level of control over where
the money goes
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Philanthropic environment
• Tax
• Training
• Psychology of giving
• Badges and networks of recognition
• Non-metropolitan & Medium sized arts
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The arts
build North Tyneside studios
bond Visby Wall
bridge Paribas
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