Arts and Cultural Master Plan - Saranac LakeJamie Konkoski* Community Development Director, Village...
Transcript of Arts and Cultural Master Plan - Saranac LakeJamie Konkoski* Community Development Director, Village...
© 2018 AMS Planning & Research
Arts and Cultural Master Plan Final Presentation
February 22, 2018
2 © 2018 AMS Planning & Research
Agenda
Share Village of Saranac Lake
Arts and Cultural Master Plan
Photo Credit: Powered by ROOST
3 © 2018 AMS Planning & Research
Arts and Cultural Master Plan Progress Scope
Phase I
Background Review
Kick-off Meeting
Stakeholder Interviews
Phase I Report – Situation Analysis
Phase II
Market Analysis
Patron File Analysis
Community Survey
Facility Analysis
Visioning Workshop Defining Success
Phase II Report – Phase II Listening and Understanding the Market
Phase III
Draft Recommendations
Community Meeting
Draft Master Plan
Presentation of Master Plan
Situation Analysis Arts and Cultural Master PlanListening and Understanding
✓
✓
✓
✓
✓
✓
✓
✓
✓
✓
✓
✓
✓
4 © 2018 AMS Planning & Research
From Here to There - Inclusive Community Input
• Cultural Planning Committee
• Stakeholder Interviews
• Partnership Conversations
• Community Survey
• Visioning/Success Workshop
• Facility/Venue Analysis
• Community Meeting
• Cultural Plan Developed
Photo Credit: Sandra Hildreth
5 © 2018 AMS Planning & Research
Collaborative participation from a variety of stakeholders
Committee Members Affiliations
John Sweeney Village Manager
Paul VanCott Village Trustee
Jamie Konkoski* Community Development Director, Village of Saranac
Lake
Tim Fortune* Artist, downtown advisory board, member of SL
ArtWorks, owner Small Fortune Studio
Holly Wolff* President, Pendragon Theatre Board
Sandra Hildreth* Artist, Saranac Lake ArtWorks
Jim Hotaling* Former Chair of BluSeed Board
Jake Vennie-Vollrath Regional Advocacy Coordinator, Adirondack North
Country Association
Aurora Wheeler Oral History Coordinator, Historic Saranac Lake (HSL)
Mark Kurtz* Photographer, Saranac Lake ArtWorks
Nathalie Thill Executive Director, Adirondack Center for Writing
Helen Demong* Choral Director, Retired Educator
Adrienne Relyea* Executive Director, Chamber of Commerce
Tara Palen* Managing Director, Pendragon Theatre
Kelly Brunette Saranac Lake Regional Marketing Manager, ROOST
Amy Catania* Executive Director, Historic Saranac Lake
Carol Vossler Founder and Artistic Director, BluSeed Studios
Brittany Christenson* Executive Director, ADKAction.Org
Keith Wells Local Development Corporation
Vision/Success Workshop
Participants
Affiliations
Jeremy Evans* CEO, Franklin County IDA
Maria DeAngelo* Middle school art teacher, artist
Harry Gordon* Architect
Peter Wilson* Cinema Saranac Lake
Vanessa Palen* The Dance Sanctuary
Georgeanne Gaffney* Chair, BluSeed Board, Artist, Teacher
Lee Keet* Trustee, Cloudsplitter Foundation
*Vision/Success Workshop Participants
Additional Partnerships
Village of Saranac Lake
ArtWorks and BluSeed
Adirondack Center for Writing
Chamber of Commerce
ROOST
Adirondack Lakes and Mountains Outfitting
Historic Saranac Lake
Hotel Saranac
ADKAction.Org
Saranac Lake Free Library
Downtown Advisory Board
Saranac Lake School District
6 © 2018 AMS Planning & Research
Village of Saranac Lake Arts and Cultural Master Plan Vision Statement
Vision
The historic Village of Saranac Lake supports thriving arts, cultural, and community institutions, in an all-inclusive environment that fosters the creative economy, community pride, downtown revitalization, and a myriad of diverse year-round offerings within outstanding natural surroundings.
7 © 2018 AMS Planning & Research
The diverse range of arts and culture encompasses traditional and non-traditional genres
Dance
Drama
Music Unique Attractions
Literary Arts
Crafts
Visual Arts
Heritage
…and more!Photo Credits: Powered by ROOST, Sandra Hildreth, Amy Catania, Pendragon
8 © 2018 AMS Planning & Research
Through meaningful and strategic collaboration, the Village will achieve the best results
"Unity is strength. . . when there is teamwork and collaboration, wonderful things can be achieved."
-Mattie Stepanek
9 © 2018 AMS Planning & Research
Partnerships will be essential to implementing recommendations and achieving goals
10
Goals
11 © 2018 AMS Planning & Research
Five Dynamic Goals Emerged
Arts and Cultural Community Engagement
Master Plan Funding
Acquisition
Targeted Arts Marketing Campaign
Organizational and Artist Support
Arts and Culturally Driven Economic
Development
Photo Credits: Powered by ROOST, Pendragon
12 © 2018 AMS Planning & Research
A Plan That Is…
Timely
Collaborative
Engaging
Inclusive
Realistic
Implementable
Photo Credit: Powered by ROOST
13 © 2018 AMS Planning & Research
A Roadmap Toward Success
14
Implementation Plan
15 © 2018 AMS Planning & Research
The Implementation Plan-Keep In Mind…..
• The short-term timeframe is 1-3 years, mid-range is 3-5 years, and long-term is 5-10 years.
• “Qualified personnel” signifies due diligence in determining the specific skills needed to take on the identified tasks.
• The dollar figures are not confirmed budgets, but rather estimates to assist in the assessment of potential cost.
• Additional details and examples can be found in the Appendix for strategies marked with the following symbol: †.
Photo Credit: Pendragon
16 © 2018 AMS Planning & Research
Goal 1: Arts and Cultural Community Engagement
The pillar of a successful plan will be engagement of many parties
First-Time and Long-Time
Patrons
Residents and Visitors
Village of Saranac Lake
Students and Professionals
Employees and Volunteers
17
18 © 2018 AMS Planning & Research
Goal 2: Master Plan Funding Acquisition
A diversity of funding sources will provide a secure financial foundation
Funding Sources
Government
Taxes
Grants
Private Philanthropy
Foundations
Other
19
20 © 2018 AMS Planning & Research
Goal 3: Targeted Arts Marketing Campaign
The Village is a unique, authentic community – its natural environment and abundance of arts activity render it distinctly marketable
76% 88%of Millennials are interested in local culture, history, or
attractions during travel
of Millennials use digital means to find cultural
activities
Source: “Connecting Millennials To The Adirondacks”, The Wild Center, 2016
21
22 © 2018 AMS Planning & Research
Goal 4: Organizational and Artist Support
Artists and cultural organizations are a cornerstone of the community, and their efforts require support
Artist Training
Calendar Sharing
Volunteer Coordination
Facility Optimization
23
24 © 2018 AMS Planning & Research
Goal 5: Arts and Culturally Driven Economic Development
The collective economic impact of the creative economy extends beyond the arts events
25
26 © 2018 AMS Planning & Research
Success
Image: www.pinterest.com