Artist research & music video analysis

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Drake is an R&B and Hip-Hop artist performing as both a rapper and a singer. Releasing his first single in 2006, Drake has since worked with several other hip-hop artists such as Lil Wayne, Young Jeezy, Kanye West, Eminem, and Jay-Z. As a group we think that there's a selection of his songs that could prove successful if we chose to use them in our music video. To date he has produced 7 music videos and featured in another 13. In addition to making his own music, Drake has also written for other artists in the industry such as Alicia Keys, Jamie Foxx and more. He also tends to feature or remix tracks that he has written for other artists. Music Videos Drake - Over Drake - Find Your Love Drake - Miss Me Video Style (Settings, Dress, Props etc.) Rich, glamorous setting. Mansion with a giant swimming pool and lavishly decorated rooms. Fireworks and high contrast lighting used. Simple, classic dress with black jacket, vest and chain as well as a suit. Props include a gold throne with red velvet, lots of gold fixtures, tables filled with tiny chocolates and flower petals. Dark and bleak setting; locations include a beach after sunset, back alleys, a club and a recording studio. Low key lighting used with a low contrast, depressive vibe going on. Very dressed down in casual wear with a hoody and jeans. Sam Lenny

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Transcript of Artist research & music video analysis

  • 1. Drake is an R&B and Hip-Hop artist performing as both a rapper and asinger. Releasing his first single in 2006, Drake has since worked withseveral other hip-hop artists such as Lil Wayne, Young Jeezy, Kanye West,Eminem, and Jay-Z. As a group we think that theres a selection of hissongs that could prove successful if we chose to use them in our musicvideo. To date he has produced 7 music videos and featured in another 13.In addition to making his own music, Drake has also written for other artistsin the industry such as Alicia Keys, Jamie Foxx and more. He also tends tofeature or remix tracks that he has written for other artists.Music Video Style (Settings, Dress, Props etc.)Music VideosDrake - OverRich, glamorous setting. Mansion with a giant swimming pool and lavishly decorated rooms. Fireworks and high contrast Drake - Find Your Lovelighting used. Simple, classic dress with black jacket, vest and chain as well as a suit. Props include a gold throne withred velvet, lots of gold fixtures, tables filled with tiny chocolates and flower petals. Drake - Miss MeDark and bleak setting; locations include a beach after sunset, back alleys, a club and a recording studio. Low keylighting used with a low contrast, depressive vibe going on. Very dressed down in casual wear with a hoody and jeans. Sam Lenny

2. Music Video Breakdown: Drake OverThe video begins with a medium shotVarious effects are added in thisOnce the beat drops, a range of fastof the artist on a bed with flashing scene including inverts and variousmoving images are projected on toimages appearing in his silhouette.images in his silhouette such as fire. the bedroom walls such as sped upThen a tilt from his jacket upwardsClose-ups of the artists face areshots of people moving round a citygradually shows the artists face as he frequently added in here showing and sped up shots of patterns ofbegins singing.him singing. light.The next set up featured in the firstThroughout the video, shots of the As the chorus slows down images ofverse shows a series of medium and bedroom scene are woven in with amoving clouds are projected on tolong shots at a straight-on angle of the further number of effects such as thethe wall. Then once the first chorussinger this time dancing and singing negative effect shown here. Shotshits the artist is shown singingagainst a pale grey background withwere shown from both low and against a black background- a mixthe singer adopting a Michael Jacksonstraight on angles making the singer of medium and medium-close-upsstyle in both dress and performance. look both powerful and casual. are used here.Various effects were added whichmade the singers silhouette beenlarged, zoomed in and out, doubledSam Lenny 3. The next set up shows the artistFor the second verse, a range of new Towards the end of the song,with a large group of faded doubles aspects are thrown in, the verse startsmedium shots and close-ups arewalking around in a sped-up motionwith the artist singing to the left of the interspersed of a female lead in alinking to the particular line he was shot at a medium angle with fire to theglamorous setting with velvetsinger. This was shown as a longright. Over the whole shot a glass sheet curtains and gold fixtures & dress.shot at a straight on angle.is seen smashing. Lastly, the lyrics flashup on the screen word for word.Then the two are brought togetherAs the last verse kicks in, all In the last shot the camera panshowever not in the same scene, previous shots are shown with the round the artists face at a close-upediting is used to bring both into the artist really giving it his all. Thebefore this final medium shot issame picture. The female lead then bedroom scene is used quite a lot atshown fading into completefades into thin air as the artist looksthis point with the images screened darkness.at the camera straight on. on the wall being energetic and lively. Sam Lenny 4. David Guetta is a world famous DJ and house music producer. Hestarted as a DJ during the 1980s but found real fame as he releasedhis first album Just a Little More Love in 2002. He later released GuettaBlaster (2004) and Pop Life (2007). He has since worked with a rangeof top artists from Kelly Rowland and Akon to Kid Cudi and Rihanna.Guetta has sold over three million albums and 15 million singlesworldwide. He is currently one of the most sought-after musicproducers.Music Video Style (Settings, Dress, Props etc.)Casual wear- hoody and jeans, street settings alleys, past parks and buildings,Music VideosBarbours, a club, no specific colour filters used until club scene with neon pink and blue. David Guetta ft. Kid Cudi MemoriesDavid Guetta ft. Kelly Rowland When LoBeach party themed with settings on and around a tropical beach, dressed very upmarket David Guetta ft. Akon Sexy Chickhowever in a casual setting, props include DJ decks being wheeled to the party andAmerican flag. Rich colour filter used at certain points where it looks bright and glamorous. Sam Lenny 5. Music Video Breakdown: David Guetta Where Them Girls AtThe video begins with an As the location is revealed, the shots An over the shoulder shot is thenestablishing shot over the skyline ofturn more intimate with long shots of shown of the artist staring into theLos Angeles. The camera then cutsindividual streets with typical distance as the giant bubblesto birds-eye view shot of the streetsoccurrences such as cars driving down (produced by the speakers) float onof L.A.streets. This is where the concept of the down to the streets. video comes into play: the idea is that the artist is DJing from a rooftop with the speakers producing giant bubbles.Long shots at the slightly low angleA medium shot is then shown of a As this singer finishes his verse, theare then shown of the first singerpool goer sitting by the pool then pool scene is left with high angleswalking onto the scene, an extremegetting hit by one of the giantthen shown of the bubbles havinglong shot is then shown with thebubbles. This makes her dancean effect on woman on the street asfirst singer standing across the pool uncontrollable in an eccentric way.well.with barely dressed woman aroundMedium and long shots of otherhim as he starts singingwoman doing the same thing areestablishing the type of artist he is.also shown.Sam Lenny 6. The roof scene is then again shown, The next singer is then shown in anAll the attention then goes to thefrom a low angle, a singer is shown art gallery surrounded by men, main artist, close-ups of his DJfilming the bubbles on a top of the bubbles are floating all around her. decks are shown and then therange phone; this is where productA series of cuts are used here camera pans round to the speakersplacement is used.showing her singing from different producing the bubbles. A close-up isangles and shots.then shown of the speakers.From the rooftop, an extreme high A low angle is then shown of theangle is shown of the crowds As the video ends, low angles arecivilians jumping and dancing to the used of the artist making him lookgathered on the street to watch the sound of the music as the artistbubbles. They are then all shown powerful and superior, especially aslooks on in content . Close-ups anda DJ. As the video ends, an extremeenjoying the music and making their long shots are both used here toway towards the entrance of thelong shot is used showing theshow the happiness and excitementbubbles drift off into the distance.entrance rooftop. people are showing.Sam Lenny 7. Samantha Recknell 8. Samantha Recknell 9. Samantha Recknell 10. Samantha Recknell 11. Samantha Recknell 12. Kanye Omari West, born June 8, 1977 is an American rapper, singer, and record producer. West first rose to fame as a producer for Roc-A-Fella Records, where he eventually achieved recognition for his work on Jay-Zs album The Blueprint, as well as hit singles for musical artists including Alicia Keys, Ludacris, and Janet Jackson. His style of production originally used pitched-up vocal samples from soul songs incorporated with his own drums and instruments. However, subsequent productions saw him broadening his musical palette and expressing influences encompassing 70s R&B, baroque pop, trip hop, arena rock, folk, alternative, electronica, synth-pop, and classical music. West has said that Wu-Tang Clan producer RZA influenced him in his style and has said on numerous occasions that Wu-Tang rappers Ghostface Killah and Ol Dirty Bastard were some of his all-time favourites.These are a few songs Kayne has produced- Click on the Link Below:Touch the Sky- http://www.vevo.com/watch/kanye-west/touch-the-sky-mtv-version/USUV70600111?source=instantsearchStronger- http://www.vevo.com/watch/kanye-west/stronger/USUV70704067?source=instantsearchAll of the Lights- http://www.vevo.com/watch/kanye-west/all-of-the-lights/USUV71002949?source=instantsearchRihanna was born Robyn Rihanna Fenty on February 20, 1988, in Saint Michael, Barbados.Becoming an international sensation, Rihanna is known for blending R&B with Caribbean music, such as reggae anddancehall.Rihanna was originally marketed as a reggae singer since she burst into the music scene in 2005, with a styles of pop, R&Band dancehall. Her music include various styles of musical genres, including contemporary R&B, dance-pop and theCaribbean music styles of reggae and dancehall. With the release of Music of the Sun and its lead single "Pon de Replay",Jason Birchmeier of All music described Rihannas musical style as "synthesize Caribbean rhythms and beats with standard-issue urban dance-pop: Caribbean-inflected urban, if you will." Rihanna is described as utilizing "dancehall-lite beats and areggae vocal cadence."Influences:Rihanna has named Madonna as her idol and biggest influence, and said she wants to be the "black Madonna. She said: "Ithink that Madonna was a great inspiration for me, especially on my earlier work. If I had to examine her evolution throughtime, I think she reinvented her clothing style and music with success every single time. And at the same time remained a realforce in entertainment in the whole world." Rihanna also cited Mariah Carey as her influence and idol. She said "I looked upto Mariah a lot and I still do. I admire her as an artist, and to compete with her was a moment I will never forget for the rest ofmy life.Becky Youngs 13. Music Video Breakdown: Kanye West ft. Rihanna - All Of The Lights I am going to choose one of Kayne Wests song out of the three I have looked at, I will pause them throughout the duration of the video and screen shot them so I can analyse them according to what I am looking at.Immediately the start of the film is The medium shot shows us where she is butThis shot gives us a clear idea of where the video isgiving us something to read, the doesnt take the focus right off of her, weset and how the song will revolve around theblack and white effect shows usare able to tell that she is completely on her atmosphere. We as the audience instantly think ofthat this maybe isnt suppose to own, which gives a proffered reading ofdanger, gangs and violence when we see and estateresemble a recent era but a past danger or loneliness and uncared for.like this, the fact that it is in black and white toomemory. gives it a more gritty run down feeling. This distant shot gives us a clear view to This is a close up shot, it shows a very where she is, the light at the end of the clear expression on her face which tells Editing was used here, fast change of tunnel also shows us a visual image of us of the atmosphere she must be in.colour made everything look confusing the term commonly used when and disorientated, I think this was meant something good is going to come out ofto give an example of how the little girl is something you have done, whereas this feeling. doesnt look like its going to happen in the previous shots we have seen in the video.Becky Youngs 14. Here I print screened four shotsHere editing has been used for the writing, a black background has been used so thatand categorized them together,the writing stands out clearly. Several effects have been used to make the writing travelthere was editing used here toin and out of the shot. Big Bold text is used for two of the shots and a hazy light effectmake the words flick betweenis used for the last one.one another at a fast pace.This is a medium close up of This shot shows him on a police car, this In this shot of Rihanna shows that her part inKayne, it shows him on a simplecould connotate violence and rebellious the video is too look sexual and seductive.background so the main focus is on attitudes. The medium shot shows hisThe black background she is in front ofhim, the shot shows his costumewhole body but only a bit of hismakes her red hair stand out and draws ourand accessories, giving him a look surroundings, this makes you focus on him attention straight to what she is doing.of fashion and wealth. with your full attention without being distracted. Becky Youngs 15. The lighting used here changes in a very fast repetitive motion, this This is a close up shot of the little girl makes it eye catching and we want to watch more. The songs titlewe have previously seen in the video, it All of the Lights relates to these shots. There are both medium and shows her looking as though she is close up shots used here. The first print screen is a medium shot, it certain to where she is and doesnt look shows the main part of his body including the torso and his face, he is threatened which is how we saw her pointing towards us so this obviously needs to be noticed. Thebefore. seconds print screen is a close up shot of him singing, it focuses on his face and accessories this could connote either a important moment in the song or wealth (accessories).There has been editing used here, it This shot shows Kayne dancing, the fading ofshows the word lights moving out him moving gives a clear example of theslowly, Rihanna behind with aediting used, the above shot used shows us aedited pink shade shows herclear view of him and his emotions he lookssinging, there is a lot going on inhappy and this shows us a clear difference fromthis shot at the same time so keepswhat we saw at the beginning of the musicour attention. video.Becky Youngs 16. Alicia KeysI have chosen 3 possible music videos toanalyse, I have included links for all 3.Click on the songs to view the videos Try sleeping with a broken heart- Idecided to add an analysis of this video, toshow more effects and editing that has beenused. Like youll never seen me again Fallin- This is the song I have chosen toanalyse. I think this best portrays people andlocations giving us ideas that we could usefor our own videos.Charlotte Ellis 17. Fallin-Here is a medium close-up of A full length shot has been used The next view shows a close upthe artist playing the piano, thisThe video begins with a close up to show the area/ location the shot of props the artist has usedimage is repeated throughoutshot of the artist. We can clearly singer is in. The image shows ato add effect to her video addingthe video. The image of playingsee her facial expressions givingdowntown image of a run-down an alternative to her music. Wethe piano sets a mood, weus a in-depth view of how she is area. Here we can also see see multiple close-ups of thewould normally relate playingfeeling including her emotionalwhat the artist is wearing, we piano suggesting importancethe piano with older singers thisattachment with this song. are able to view her full image. and its relation to the song.is not generally an aspectinvolved in RnB videos.The artist is looking out of theHere is another medium close- A zoomed out shot has beenbus window, we can guess sheThis shot represents a gang ofup of the artist walking down used to show a location and might be reflecting the past, wepeople in the video this couldthe street, we can see people the bus as a prop showing her can tell this from her facialbe used to reflect the type ofas normal in the background,change of place. This adds to expression. This could be anlocation the video has been setthey add an effect to the video the rhythm movement in theanxious feeling from what shein or could be used as anand shows the video is notsong. This can also be used tois about to do next. This imageinfluence for the song itself.affected by them. Continuityshow continuity editing as this has been shown to make itThis offers pleasure to theediting is again used here foris shown on a continuous line,appear like she is moving.viewer as they can see thewhen she is walking showing this is called a track movement.group having fun.continuous filming. Charlotte Ellis 18. The mise-en scene of thisThis image gives off innocenceA full length shot has been used Another close up shot of thepictures shows a group ofand could have been added toto show everything in the frame, artists face shows passion andwomen on a bus, this image reflect the past. This is a zoomthe photos are of importance and feeling through her emotion.has been added for a reason. in shot, we can clearly see the the artist wants us to know this.This emphasises the feeling inThis leads on to the build up of babys face. This could alsoThis can also be seen as a fun the song. A pan movementthe video where the artist goeshave been added to representphoto as the photos are spread all adds to the effect as thisto visit her love in prison. the man in his younger years. over the floor.follows her face movementwhile singing. The speakers we can see in theThe spray of images could haveA zoom out shot reflects the location, shot here starts off the video, this The sky darkens the mood inbeen added to show past memories, the mise-en scene in this shot shows projects the music that we are this picture as there are darklooking through their past reflecting the bus and the people wearing orangeabout to hear. The camera slowly grey clouds. This could haveon their life. We notice the last is significant as this gives us some hovers and then zooms in on the been used on purpose as thisimage is of the guy she is going to clue as to where she may be heading, speakers when we see the singer could be representing thevisit in prison this is significant. Thegives us an insight into what is turning the radio on and the people working below thiscamera looks down on the images happening. We have the feeling the music begin playing. shows some bad in the video,like we would imagine she is lookingimage is dark due to the dark sky in we know why they are there.down. This way we see what she is the background behind the tall trees.looking at.Charlotte Ellis 19. Try sleeping with a broken heart This is the first of many split screens used in this video, this effects allowsThe video begins with the effect of purple waves this shows aProps have been used for this shot, you to view two different shots at thecontinuous movement as the camera follows the waves for a fewthe bed and the window. The songsame time, they can be taken from theminutes before showing a transition to the artist lying on a bed. Forbegins with her wearing this outfit same or different locations. In thisthe first few minutes the bed is her main prop, this is where thewhich she changes more than onceparticular shot we can see her eyesmovement and song starts. The bed deliberately has silk purple through the video. The camera tilts and can see they are very heavilysheets on to allow the movement to flow and appear like the same vertically upright following the artist made up, we think the other shotimage. This then reveals the artist with a medium close-up shot, atas she moves from lying down to could be showing what she is lookingthis point there is no singing just music playing in the background. sitting up this is a continuous at. movement. The windows in the background show light on the artist adding brightness to the shot.Here is another split screen but The artists appears to have gonethis time the split is down the back to an old location here, againmiddle rather than from left to right. the spot light is on her and the rest ofOne image is showing a mediumThis is a darker shot, dark at the top and light bursting in through the the shot is dark. The camera appearsclose-up shot of the artist, thebottom. The camera is looking down at the movement of the artist going to have been positioned at the top ofother is showing a close up of adown the stairs showing a continuous movement. This also switches to the stairs looking down on the artistpattern on her back, this couldthe next shot of her walking out of the door. This shows a change of showing a full length shot. At thishave been done deliberately tolocation we switch from a dark screen to a bright screen, she is now point she has her face away from theensure the viewer sees this. Foroutside. We can tell this image has been taken in a run down area by camera, looking down at the groundthis image we notice her top has athe graffiti on the walls and the look of the bins surrounding in the rightby pointing the camera down thislow back delibertaely to show thehand bottom corner.gives of that effect.patterns/picture she has on her bigthis is a significant part of the shot.Charlotte Ellis 20. We notice mise-en scene in this In these shots we notice she is The Mise-en scene in this shot showsThis shot shows another splitphoto, the iconic background thewearing a jacket this is her main her wearing a different outfit, she is noscreen but this time showing twoprops that have been included toprop throughout the video along longer wearing sunglasses at thisdifferent locations. Or could besuit the appropriate background with her sunglasses which cover point. Here the camera switches backthe same location but shown ate.g. the graffiti and the bins. Thisher eyes giving a hint of mystery,to a previous location the full shot viewtwo different times. The light isshot shows a track movement ofalthough we notice she changesof her at the bottom of the stairs thenreflecting on one location creatingthe artist walking down the streether outfit several times. The to a medium close up of her facea divide between shots. Thisthis shows a continuous camera switches to a frontshowing her movement in line with theshows a horizontal split.movement. This is used a lotmedium close-up of the artist.camera. This again is a split screenthroughout the video. All shots Switching from a side view to a which has been split vertically allowinghave been edited to flow as a fullfront view. Gradually makingus to view two different shots at thecontinuous movements one shotscircles round the artist giving the same time.switches to another.watcher a view from either side.This close up shot is used inmultiple scenes throughout thevideo.For this image we notice the artisthas changed her outfit again, thistime her outfit suits the mood sheis in. We notice she is wearing aThe Mise-en scene changes a lot bright purple jumpsuit the colour They have edited in a split screen for this shot, here there are two stands out from the dull grey at this point, this shows a medium women both looking identical in background this is significant. shot from two different angles. AtThis shot is mainly showing theoutfits and positioning. We noticeAgain this is a split screen on one first the camera reflect the side ofweather during the video, we can they are both riding motorcycles. side we have a view of buildings her walking again by using a tracksee it is sunny this shows a This shot switches from one possibly in new York we think and shot then switches to a front shotbursting ray of sunshine. This looking at the other then showing on the other side we have her of the artist where you personallyhelps when adding lighting intous who/what they are looking at.standing on top of one of these walk forward with her. This allowsthe shot, this would be easy asThis then shows a circular shot.buildings, the shot switches from you to see what is behind her this is not something you have totwo points in time. again showing you a location from consider yourself the weather is a different point in the video. already built in for you. Charlotte Ellis 21. Samantha Recknell 22. Samantha Recknell 23. Samantha Recknell 24. Samantha Recknell 25. Samantha Recknell 26. Samantha Recknell