Artist Management Manual

Artist Management Manual (PDF e-Book - $19.95)

Revised and Updated 2011 Edition! Price: $19.95 Click to purchase e-book

Why no hardcopy version?Click here to read why.

 

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Artist Management Manual

The Definitive Resource For Artist Managers and Self Managed Artists - The role of artistmanagers will become increasingly important as the industry landscape becomes more complexby virtue of decreasing CD sales and increasing ancillary income opportunities in other fields;including third-party licensing, merchandising, sponsorships, endorsements, national andinternational touring, international licensing, international sub-publishing, paid digital downloads,creative regional and national distribution, and more. This definitive resource offers guidelines on how to position bands and artists for success in theever-changing music industry landscape. Even though information is readily available on the internet, most of it is scattered in manylocations across the web and presented out of context of the "big picture". This makes it difficultto figure out how all the various pieces relate to one another and fit together. Gathering therelevant information using the search engine method is like looking for pieces of a massivejigsaw puzzle that is scattered around an amusement park while having no idea of what the finalimage is supposed to be. In this instance, knowledge, context, and sequence are crucial.Without knowing what the final picture should be, even when you find some pieces, how do youknow whether or not that piece is the last piece you need to complete the puzzle? It is extremelydifficult to know what you're supposed to know when you don't even know what you don't know! In this regard, this "do-it" manual presents the information you need to know about managingartists in the most logical order of sequence, saving you valuable time, effort and money so thatyou can leverage the information to generate a lucrative income for yourself and your client.

ARTIST MANAGEMENT MANUAL

Testimonials, Comments, and Inquiries

“I am writing this is to let you know that I am a major fan of the Artist Management site, and theManual which is an extremely useful resource.”Lauren Davis

Associate Teacher/Internship Faculty Advisor NYU-Tisch School of the Arts Clive Davis Dep't of Recorded Music

"The manual has a ton of great information and I plan to use a lot of it moving forward. Thanksfor taking the time to put it together, and for keeping it updated as the industry continues tochange from one day to the next. The fact that it has updated information is what makes it worthbuying. Cheers!"AnthonyRebelPyro Management

"Jeremy, Yes I have already gotten good use of the manual. Lots of info and concisely written.

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Artist Management Manual

Best $45 I have spent in a long time. Thanks."Derek Fowler

“I have read your manual and would like to include this text as part of my Talent Managementclass at Columbia College Chicago.”Vanessa Page, MA

Adjunct Faculty, Talent Management Columbia College Chicago

“I purchased the Manual that you authored about 2-3 weeks ago and I am so appreciative thatyou took the time to put it together and publish it to the world! Everything I've read so far hasbeen very informative, a great inspiration and empowering to myself as an attorney and indieartist manager. Please keep up the great work.”Iverson Matthew Jackson

“I am the Coordinator of Music Business at Winston-Salem State University. I am writing torequest a desk copy of the Artist Management Manual for review for possible adoption for ournewly created Artist Management course.”Anthony Artimisi

Coordinator of Music Business

"Jeremy, Thanks a ton! The book is great and from what little I have read so far in my internetbrowser last night... I have already learned a ton! Keep up the good work!"David Chalfa

“I've purchased the manual and so far, it's exactly what I need. The other great thing is that itseems entirely relevant to the Australian music industry, which was a concern of mine.”Che Celledon

"I teach artist management at Full Sail University in Orlando. Since we are converting toE-books, I am looking for a new artist management text and recently discovered your ArtistManagement Manual. … (we currently use -----------------) I am looking for a replacement. Is itpossible for you to send me a book to preview?"Steve Norman

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Artist Management Manual

Course Director - Artist Management Full Sail University

“Just wanted to say, "Thanks" for all the great information. I have Four artist and keeping awareand updated on all the new and exciting things can be difficult.”Regina Maria

“Thanks for your help and for this resource!”Erinn Ransom

“I am desperately looking for a decent text for my Artist Management class next year. Do you offan examination copy of your Manual that I might look at to consider for adopting for a class?”Kim Wangler

Appalachian State University

“I really am in the process of pursuing a career in artist management and your manual will bevery helpful in that regard. Thanks.” Jonathan Jeffreys

"Thanks a million I greatly appreciate it. Yes the artist manual is helping me and I have justsigned my first artist. Looking forward to doing business with you again. By the way I love theinformation in the Artist Manual."Carl Gordon

Table of Contents

INTRODUCTION 6ARTIST MANAGEMENT 8The Personal Manager 8The Business Manager 8The Road Manager 9The Tour Manager 9

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Artist Management Manual

The Production Manager 9The Technical Manager 10MANAGEMENT REQUIREMENTS 11ARTIST MANAGEMENT CODE OF ETHICS 15SETTING UP YOUR MANAGEMENT BUSINESS 17Sole Proprietorships 17Co-Sole Proprietorships 19Partnerships 19Choosing a Corporate Entity 21Loan-out Corporations 22General Corporations 22Close Corporation 22Subchapter S Corporation 23Limited Liability Company (LLC) 23FINDING ARTISTS 25THE MANAGEMENT CONTRACT 28CAREER PLANNING FOR YOUR ARTIST 40UNDERSTANDING DIFFERENT TYPES OF DEALS 45UNDERSTANDING THE ROLES OF THE DIFFERENT INDUSTRY ‘PLAYERS’ 56SOLUTIONS TO COMMON MANAGEMENT CHALLENGES 70COPYRIGHT BASICS 90THE CURRENT STATE OF MAJOR RECORD LABELS 96The role of the major label A&R rep 98How major record labels evaluate and sign talent 100OPTIONS FOR THE WAY FORWARD IN TODAY’S MUSIC BUSINESS 105Positioning yourself to sign a deal with a major record label. 105Pursuing a deal with an independent record label (with major label distribution) 108Pursuing a “brand-and-band” / strategic partnership deal 110With funding from an investor, recording your products and outsourcing all essential labelservices 113Recording and releasing your own products (DIY) 116GETTING YOUR BAND BUSINESS AFFAIRS IN ORDER 117GETTING THE BAND TOGETHER AND READY FOR GIGS 120RECORDING YOUR MUSIC AND MAKING IT AVAILABLE FOR SALE 133MATERIALS FOR YOUR PHYSICAL KIT 149PUBLICIZING AND PROMOTING YOUR RECORDINGS 156USING PUBLICITY TO BUILD YOUR FAN BASE 175DISTRIBUTION FOR YOUR RECORDINGS 178Consignment 179The Distributor 185Pressing & Distribution (P&D) Deals 187Qualifying for Distribution 188The Distribution Process 195Changing Distributors 200RADIO PROMOTION CAMPAIGNS 202Podcasts, Satellite and Internet radio 202

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Artist Management Manual

Non-commercial / College Stations 203Specialty / Mix show Radio 208Commercial Radio Airplay 208Promoting to commercial radio 211DEALING WITH VENUE BOOKERS AND BOOKING AGENTS 216The approach 222The package 224The follow-up 225The negotiation 227The venue / band contract 230DIFFERENT TYPES OF GIGS YOU CAN BOOK FOR YOUR BAND 233PROMOTING SHOWS AND ANNOUNCING PRODUCT AVAILABILITY 248THINGS TO DO BEFORE, DURING, AND AFTER YOUR GIG 265Before The Gig 265During The Gig 277After The Gig 286SPONSORSHIPS AND MERCHANDISING 289GOING ON TOUR 294Things to keep in mind when planning and embarking on a tour 295TIPS FOR WHAT TO DO ON THE ROAD 304TIPS FOR KEEPING YOUR BAND TOGETHER 307IN CLOSING 310

Price: $19.95 Click to purchase e-book Why no hardcopy version?Because if you want the LATEST information , you can’t beat a PDF. In today’s music business environment, new developments happen almost daily, and by the time a hardcopy version makes it to the stores or Amazon, many things will have changed. With our PDF, the version that we sell is always current and continually updated to make sure you have the latest information which gives you an advantage over everyone else reading old material. Hardcopy versions may feel better in your hands, but if you want the latest actionable information, then a continuously-updated electronic version is far superior. In addition, delivery of PDF is immediate!

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