Artisan Survey, Understanding Opportunities to Succeeding Online
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Transcript of Artisan Survey, Understanding Opportunities to Succeeding Online
Artisan SurveyUnderstanding Opportunities to Succeed Online
May 2011 (156 respondents)
Copyright © 2011 Meylah Corporation
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Selling Offline & Online: Preferences
Q: If you sell offline, where do you sell?
Q: If you sell online, what tools do you use to sell?
Copyright © 2011 Meylah Corporation
Insights: Most popular avenue is Art & Craft Shows.
Insights: Over 80% artisans use multiple channels to sell their products. Not all of them use all the channels.
30%
2%
13%
14%
8%
11%
7%
15%
Art & Craft Shows
Trade Shows
Wholesale
Street Vending/Farmer’s Markets
Home Parties (Trunk Shows)
Retail
I don't sell offline (N/A)
Other (please specify)
25%
16%
21%
14%
16%
5%3%
Marketplace (for example: Etsy)
Personal Website
Blog
I don't sell online (N/A)
Other (please specify)
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Selling Online: Importance and Obstacles
Q: If you only sell offline, how important is it for you to sell online?
Q: If you only sell offline, what is stopping you from selling online?
Copyright © 2011 Meylah Corporation
Insights: Over 75% of the artisans think that having an online presence is important.
Insights: Time and know-how are the two reasons why most artisans not selling online don’t try to get online.
17%
20%
34%
29% It's too expensive
I don't know how
It takes too much time
Other (please spec-ify)
15%
24%
31%
30% Not important
Somewhat impor-tant
Important
Very important
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Selling Online: Tools For Success
Q: In your opinion, how important is having an online presence for your long term business success?
Q: What tools and features are most important for your online business?
Copyright © 2011 Meylah Corporation
Insights: It is very clear that everyone agrees that being online is critical to their continued success.
Insights: It is very clear that most artisans understand what tools contribute to their success: Blog, Ecommerce Websites, Marketplace and Social Engagement.
3%9%
15%
73%
Not important
Somewhat impor-tant
Important
Very important
16%
16%
19%18%
3%1%
12%
4%
7%2%
1% Blog
Ecommerce
Marketplace
Social Networks
Mobile Selling
Group Selling
Business Administration Tools
Creating Online Tutorials
Event Calendar
None Of The Above
Other (please specify)
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Selling Online: ChallengesQ: What challenges or concerns do you face with selling online?
Copyright © 2011 Meylah Corporation
Insights: Artisans have difficulty in marketing and selling. Any tools that can automate many of these functions would help support their success.
23%
21%
11%
11%
4%
9%
13%
5%
2%
2% Marketing (creating awareness)
Selling (visitors to customers)
Finding the right online tools
Creating content
Connecting with other sellers
Learning multiple platforms
It takes too much time
It takes too much money
None of the above
Other (please specify)
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Summary of Insights
Copyright © 2011 Meylah Corporation
The tools that Artisans are using to expand their business presence online include:• Blogs to build their brand• Websites to share their product portfolios• Ecommerce websites or Marketplaces to sell their products• Social media to connect, share and grow their community
The biggest online challenges for Artisans are:• They have to use multiple platforms to achieve predictable success• They have to learn these multiple platforms • They have to spend a lot of time to share content across multiple platforms• They have to spend money in multiple platforms
Artisans communicated the value of having an online presence:• It is critical to their long term success• It allows them to connect with their audience at anytime and anyplace• It allows them to reach a wider audience much more efficiently• It allows them to understand their business in more detail
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About Meylah
Copyright © 2011 Meylah Corporation
Meylah provides artisans with their own ecommerce websites and powerful tools so they can sell their products anytime, anyplace…Easily!
With Meylah, Artisans like you can:•Build your brand with a built-in blog platform• Sell your products with a built-in storefront and ecommerce engine• Connect and share your products with your community through integrated social media channels•Manage your business online with built-in analytics, inventory management, sales management
and many other integrated tools
Why Meylah works:• Easy to use system and tools, just fill in the blanks and you’re all set•Automatic Broadcasting capability allows you to create your content once and it is automatically
sent across multiple social media channels, email and RSS• Easy to be found through online searches (Maximum SEO integration because each product listing is
actually a blog post!)• Easy to learn in our rich learning center with online tutorials, eBooks, over 500 blog posts, and a 4-
week eCourse to show you step by step how to build your business online.
Best of all, IT’S FREE!Visit meylah.com to learn more.
