Articulating Impact and Value

Caroline Greener

Marketing Manager

Audiences North East

Session Content

• Impact and Value Publication

• Creating an Outcomes Framework using the new I&DeA model for culture and sport (http://www.idea.gov.uk/idk/core/page.do?pageId=21649171)

Our impact, our value

“For every pound invested in Audiences North East through public funding and subscribers, ANE provides benefits and services to the cultural sector worth double the value.”

Why do it?

• Measure and evidence culture’s contribution to areas of policy that matter

• Communicate

• Inform advocacy

• Strengthen collaborations and partnerships

Policy Themes

• Children and young people

• Economy

• Generic

• Health and wellbeing

• Older people

• Safer communities

• Stronger communities

Outcomes Triangle – template 1

Outcomes Triangle – template 1

Outcomes Triangle – template 1

Outcomes Triangle – template 2

Outcomes Triangle – template 2

Logic Model template 1

Logic Model template 1

Logic Model template 1

Logic Model template 2

Benefits of engaging in culture and sportIndividual engager

Achievement

Continuity with the past

Creativity

Diversion

Enjoyment

Escape

Expression

Health

Income

Inspiration

Knowledge of culture

Self-esteem

Self-identify

Skills/competency

Solace/consolation

Community

Bequest value

Community cohesion

Community identity

Creativity

Employment

Existence value

Innovation

Option to use

Productivity

Reduced crime

Shared experience

Social capital

National

Citizenship

International reputation

National pride

Next Steps

• Review the evidence

• Select your performance indicators

• Finalise your framework

• Implement and share

http://www.idea.gov.uk/idk/core/page.do?pageId=21649171