Artful Living 2016 Media Kit
-
Upload
artful-living-magazine -
Category
Documents
-
view
232 -
download
0
description
Transcript of Artful Living 2016 Media Kit
artfullivingmagazine.com | Media Kit 2016 2
#1 PREFERRED MAGAZINE IN THE NORTH Artful Living is an elegant, intelligent publication highlighting culture, travel, style,
home, adventure, food, drink and profiles meant to inspire and entertain. Published quarterly, it features beautiful design and engaging original content, bringing the best
of the North to an affluent audience with impeccable taste.
35%
OVERVIEW
of Artful Living advertisers are satisfied
of readers enjoy the ads they see in Artful Living
of readers feel Artful Living is a conversation piece 90% 86% 71%
MOST COMPARED TO
SOURCE: 2015 READERSHIP STUDY CONDUCTED BY THE UNIVERSITY OF ST. THOMAS OPUS COLLEGE OF BUSINESS
CO
VER
PH
OTO
GR
APH
Y B
Y BR
AND
ON
WER
THPH
OTO
GR
APH
Y PR
OVI
DED
BY
THE
RES
ORT
AT
PAW
S U
P
3 Artful Living | Magazine of the North
DEMOGRAPHICSFemale 69%
Male 31%
Median Age 48
College Degree+ 84%
Employed 84%
Married/Partnered 74%
Average Household Income $224,219
Home Ownership 92%
Second-Home Ownership 36%
SOURCE: 2015 READERSHIP STUDY CONDUCTED BY THE UNIVERSITY OF ST. THOMAS OPUS COLLEGE OF BUSINESS
AN AFFLUENT AUDIENCE
A DIVERSE AUDIENCE
<$99,999 22%
$100,000–$199,999 43%
$200,000–$299,999 16%
$300,000+ 20%
20% 22%
16%
43%
18–34 13%
35–44 16%
45–54 29%
55+ 42%
42%
13%
16%
29%
READER PROFILE
$224OWN A SECOND HOME
THOUSAND
HOUSEHOLD INCOME
36%
PHO
TOG
RAPH
Y BY DEN
ALI CU
STOM
HO
MES
artfullivingmagazine.com | Media Kit 2016 4SOURCE: 2015 READERSHIP STUDY CONDUCTED BY THE UNIVERSITY OF ST. THOMAS OPUS COLLEGE OF BUSINESS AND ISSUU.COM
REACH TOTAL CIRCULATION 52,000PASS-ALONG RATE 3.06TOTAL IMPRESSIONS 159,120
DISTRIBUTIONDIRECT MAIL 40,778 copiesControlled distribution to a handpicked audience of discerning tastemakers.
NEWSSTAND 11,222 copiesArtful Living is available at the following locations, from our premier advertising partners, and in the rooms of fine hotels and resorts.
DIGITALAverage impressions per issue: 427,983 Average reads per issue: 10,135
2016
2015
2014
52,000
42,000
33,000
CIRCULATION INCREASE
+27%
+24%
ISSUE SHELF LIFE
1–3 months 54%
6–12 months 33%
1 year+ 13%
33%
54%
13%
READERSHIP
PHO
TOG
RAP
HY
BY D
ENAL
I CU
STO
M H
OM
ES
5 Artful Living | Magazine of the North
ENGAGED
WELL-TRAVELED
DEDICATED
STYLISH
SOPHISTICATED
HOME-ORIENTED
89% plan to take a vacation in the next year
62% enjoy traveling for business or leisure
73% buy new clothing, accessories and cosmetics on a monthly basis
67% like to dress in the latest fashion
81% are constantly looking for ways to improve their home
42% plan to remodel their home in the next year
READER ENGAGEMENT
91% think it is important to support local businesses
64% set aside time to read Artful Living
95% are pleased with the quality of advertisements in Artful Living
74% consider Artful Living a trusted resource guide
94% like to try new activities and embark on new adventures
91% like to learn about art, culture and history
SOURCE: 2015 READERSHIP STUDY CONDUCTED BY THE UNIVERSITY OF ST. THOMAS OPUS COLLEGE OF BUSINESS
artfullivingmagazine.com | Media Kit 2016 6
THE TRAVEL ISSUE
WINTER AD CLOSE DATE:November 10, 2015 IN-HOME DATE: January 2016
THE FOOD & WINE ISSUE
SPRING AD CLOSE DATE: January 26, 2016 IN-HOME DATE: March 2016
THE ADVENTURE ISSUE
SUMMER AD CLOSE DATE: April 5, 2016 IN-HOME DATE: May 2016
THE STYLE ISSUE
AUTUMN/HOLIDAY AD CLOSE DATE: August 16, 2016 IN-HOME DATE: October 2016
EDITORIAL CALENDAR
7 Artful Living | Magazine of the North
LIVE ARTFULLY A definitive guide for how to spend the season
SOCIAL An offering of entertaining, events, food and drink, and the like
CULTURE Curated life and style coverage ranging from art to fashion to luxury goods
COMPASS Desirable destinations across the North, the country and the globe
FEATURE Unexpected, in-depth original content
HOME All things abode, from design and décor to remodels and real estate
ADVENTURE An ode to the outdoor enthusiast, encompassing leisure, recreation and more
INTEL An array of intriguing coverage, such as profiles, analysis and essays
A-LIST AWARDS Our definitive guide to the best of the North, encompassing home, style, adventure, and food and drink
DESIRABLE DESTINATIONS A magazine within a magazine chock-full of content dedicated to one of the world’s most desirable destinations
RECURRING SECTIONS
ANNUAL FEATURES
EDITORIAL CONTENT
PHO
TOG
RAPH
Y BY JAMIE BEC
K
artfullivingmagazine.com | Media Kit 2016 8
FREQUENCY Quarterly TOTAL CIRCULATION 52,000
PASS-ALONG RATE 3.06TOTAL IMPRESSIONS 159,120
1X 2X 4X
HALF PAGE $3,810 $3,048 $2,438 FULL PAGE $7,222 $5,777 $4,621 SPREAD $10,488 $8,390 $6,712
Artful Living offers exclusive, specialized opportunities to advertisers looking to stand out from the crowd. Inquire for information and rates for custom units such as bellybands, blow-in cards and gatefolds.
PRINT RATES
RATES
OVERVIEW
9 Artful Living | Magazine of the North
DIGITAL OFFERINGS
SPONSORED CONTENT Custom content on the Artful Living website designed to create brand awareness and promote events and special offerings
INFLUENCER PARTNERSHIPSCustom content and outreach to a trusted network of tastemakers to create awareness
SOCIAL-MEDIA PARTNERSHIPSCustom content across social-media platforms
PROMOTIONS + GIVEAWAYSCustomized program utilizing social media to encourage interaction and capture data
STRATEGIC PARTNERSHIPS
THE ARTFUL NOTEWith a growing list of 10,000 subscribers, the e-newsletter highlights upcoming events, hot properties, exclusive offers and ways to live artfully. It averages an open rate of 25 percent, far above the industry average of 16.6 percent.
E-NEWSLETTER
PHO
TOG
RAPH
Y BY WIN
G TA
artfullivingmagazine.com | Media Kit 2016 10
THE ARTFUL NOTE E-NEWSLETTER
1X 6X 12X
SPONSORSHIP* $1,800 N/A N/A
BANNER AD $950 $700 $500
STRATEGIC PARTNERSHIPSInquire for more information and rates for influencer partnerships, social-media partnerships, and promotions and giveaways.
DIGITAL RATES
*Sponsorship package includes banner ad, tile ad, blog post and social-media post(s).
PHO
TOG
RAP
HY
BY J
UST
INA
BLAK
ENEY
11 Artful Living | Magazine of the North
Sponsorship packages of varying levels are available for Artful Living’s exclusive signature events, putting advertisers’ brands front and center before an affluent, engaged audience.
THE ARTFUL DERBY PARTY Hundreds of guests celebrate in style at this high-end affair devoted to the Run for the Roses.
A-LIST AWARDS CELEBRATIONThis soiree is solely dedicated to the artisans and makers behind our curated collection of the best of the North.
Artful Living offers media sponsorships for premier advertiser events. Inquire for more information.
SIGNATURE BRANDED EVENTS
EVENTS
MEDIA SPONSORSHIPS
PHO
TOG
RAPH
Y BY RO
Y SON
PHO
TO
artfullivingmagazine.com | Media Kit 2016 12
CREATIVE SUBMISSIONS + QUESTIONSKailee Marten, Business [email protected] | 952-230-3133
MATERIAL DETAILS All files submitted must be in PDF format and print-ready. Artful Living requires uncompressed, high-resolution (300 dpi) files with bleed and crop marks included. Please ensure all images used within the ad are 300 dpi as well.
SIZE BLEED TRIM
TWO-PAGE SPREAD 12.25” H x 20.25” W 12” H x 20” W
FULL PAGE 12.25” H x 10.25” W 12” H x 10” W
HALF PAGE (VERTICAL) 11.125” H x 4.75” W 10.875” H x 4.5” W
HALF PAGE (HORIZONTAL) 5.25” H x 8.75” W 5” H x 8.5” W
AD SPECS + SUBMISSIONPH
OTO
GR
APH
Y BY
JAI
MEE
MO
RSE
13 Artful Living | Magazine of the North
“We have had great success from our partnership with Artful Living! Since running ads, we have seen a large increase in sales for Area Environments in the first and second quarters.”— HOLLY HUNT, HOLLY HUNT ENTERPRISES INC.
“Our advertisements, articles and social-media promotions get noticed in Artful Living, and our clients share our interest and intrigue in this very distinctive lifestyle and home publication.”— HEIDI LIBERA, STREETER & ASSOCIATES
“I have never written a letter of this nature before. Artful Living is an amazingly well-produced magazine. Other than TIME, it is the only magazine I ever read cover to cover out of the dozen I receive. The production is as high-end as any magazine I have ever seen. Congratulations on a job well done. Even the ads are extremely well-produced.”— ALLAN CAPLAN, READER
“We saw a direct and immediate response from the bellyband advertisement we featured on the Winter 2015 issue of Artful Living with 22 calls from interested buyers in the first 48 hours. More than 75 percent specifically mentioned that they saw the ad upon receiving the magazine in their home.” — BEN GANJE, LAKES SOTHEBY'S INTERNATIONAL REALTY
“I know for a fact that Artful Living reaches buyers of Land Rovers and Jaguars. We have been a proud sponsor and marketing partner of Artful Living since the very beginning.”— TED TERP, JAGUAR LAND ROVER MINNEAPOLIS
TESTIMONIALS
PHO
TOG
RAPH
Y BY JAMIE BEC
K
artfullivingmagazine.com | Media Kit 2016 14
THE TEAM
PUBLISHER
Frank Roffers
[email protected] | 952-237-1100
MANAGING EDITOR
Hayley Dulin
[email protected] | 612-581-4750
MARKETING DIRECTOR
Emma Cutler
[email protected] | 612-803-1910
BUSINESS MANAGER
Kailee Marten
[email protected] | 952-230-3133
ART DIRECTOR
Mandy Ebert
[email protected] | 612-816-3428
ADDRESS
218 Washington Avenue North, Suite 220
Minneapolis, MN 55401
“Artful Living is a lifestyle. Our
mission is to create remarkable and
compelling content that is loved by
our readers and that drives sales for
our advertisers. Proudly produced by
a brilliant group of editors, writers and
designers, Artful Living has become a
trusted brand and the most preferred
consumer magazine in the North.”
— FRANK ROFFERS,FOUNDER AND PUBLISHER
PHO
TOG
RAP
Y BY
B. S
TEN
GEL
FO
R
BIO
TA L
AND
SCAP
E D
ESIG
N +
BU
ILD