Art & Science of Digital Connections | Talent Connect London 2014
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Transcript of Art & Science of Digital Connections | Talent Connect London 2014
#intalent
@googledave
of Digital Connections
#intalent
@googledave
#intalent
@googledave
#intalent
@googledave
We believe in challenging the status quo and doing things differently
Apple - WHY?
Our Products are beautifully designed and easy to use
Apple - HOW?
We make Great Computers etc
Apple - WHAT?
#intalent
@googledave
#intalent
@googledave
#intalent
@googledave
#intalent
@googledave
#intalent
@googledave
#intalent
@googledave
#intalent
@googledave
Ethos
Pathos
Credibility - Trust
Logos Consistency - Logic Emotions - Imagination
#intalent
@googledave
Pathos
#intalent
@googledave
Behaviour Influence Persuade
#intalent
@googledave
1. Persuasive Facts & Figures
2.Be Truthful
3.Bullshit Monitor
4. Thought Leader
1. Drivers
2.Speed
3. Lead with empathy
4. Same Wavelength
5. Pain & Pleasure
#intalent
@googledave
4. Thought Leader
1. Persuasive Facts & Figures
2.Be Truthful
3.Bullshit Monitor
1. Drivers
2.Speed
3. Lead with empathy
4. Same Wavelength
5. Pain & Pleasure
#intalent
@googledave
#intalent
@googledave
#intalent
@googledave
4. Thought Leader
1. Persuasive Facts & Figures
2.Be Truthful
3.Bullshit Monitor
1. Drivers
2.Speed
3. Lead with empathy
4. Same Wavelength
5. Pain & Pleasure
#intalent
@googledave
#RecruitIn
@googledave
HAPPY FEAR SAD ANGER ANTICIPATION
#intalent
@googledave
#intalent
@googledave
#intalent
@googledave
#intalent
@googledave
#intalent
@googledave
#intalent
@googledave
#intalent
@googledave
#intalent
@googledave
Adwords
Display Planner
Keyword
Research
Analytics
#intalent
@googledave
#intalent
@googledave
#intalent
@googledave
#intalent
@googledave
#intalent
@googledave
#intalent
@googledave
#intalent
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#intalent
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ATS
#intalent
@googledave
#intalent
@googledave
#intalent
@googledave
#intalent
@googledave
#intalent
@googledave
#intalent
@googledave
@googledave
· It’s a marriage, not a one night stand
· Humans are at the other end
· Tailor your approach to the influencer
· Listen and learn
· Make friends before you need them
@googledave
· Be a giver, not a taker – givers gain
· Share, comment and write reviews
· Invite to interview, guest posts
· Curate their content, include in Top lists
· Co-create – look for joint opportunities
#intalent
@googledave
· Employees advocates – they can reach an
audience 10x that of your brand
· Harness the power of the team
· Identify you most socially savvy
· Rules of the game – follow the content plan
· Measure, share and grow
#intalent
@googledave
#intalent
@googledave
Persona has a problem but is not aware of the solution
SEE
Has a problem and is researching the solutions
THINK
Aware of your solution,
convince them!
DO
They’re a customer
encourage to buy and share more
DELIGHT
#intalent
@googledave
1. Industry
Pain Points
2. Common
Customer
Q’s
3. Trending
Industry Topics
4. Brand
Stories
5. Research
& Analysis
6. Outside of
industry into
your world
7. Industry
News &
Trends
#intalent
@googledave
#intalent
@googledave
#intalent
@googledave
Or…
#intalent
@googledave
1. Satisfied with what one is
or has; not wanting more or
anything else.
#intalent
@googledave
#intalent
@googledave
#intalent
@googledave
#intalent
@googledave
#intalent
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#intalent
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#intalent
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#intalent
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BULLSHI
T!
#intalent
@googledave
“A Brand is not
what YOU say its is…
it’s what THEY say it is”
#intalent
@googledave
Be genuine, Be sincere, Be authentic
#intalent
@googledave
#intalent
@googledave
#intalent
@googledave
On Social Channels
(Twitter, LinkedIn)
#intalent
@googledave
On Social Channels
(Twitter, LinkedIn)
Search Google for Jobs
#intalent
@googledave
On Social Channels
(Twitter, LinkedIn)
Search Google for Jobs
Viewing direct onto website
#intalent
@googledave
On Social Channels
(Twitter, LinkedIn)
Search Google for Jobs
Viewing direct onto website
Apply for job
#intalent
@googledave
#intalent
@googledave
@googledave
#intalent
@googledave
#RecruitIn
@googledave