Art Meadow // Matthew Hoffman Issue 2

A R T M E A D O W i n C E N T R A L PA R K

Issue 2 : S/S 2012

Matthew HOFFMAN

Matthew HOFFMAN

T R E E H AU S ©s e e m o r e o n p a g e 8

MATTHEW HOFFMAN


M a t t h e w h a s p r e v i o u s l y c o l l a b o r a t e d

w i t h H W K N ( H O L LW I C H K U S H N E R ) ,

C - L A B a n d I N A B A , N E I L D E N A R I , M A S C O N T E X T , P O L A R I N E R T I A , B R U C E M AU D E S I G N , a n d t h e U N I V E R S I T Y O F P E N N S Y LVA N I A .

R e c i p i e n t o f n u m e r o u s a w a r d s f o r h i s a r c h i t e c t u r a l d e s i g n a n d r e s e a r c h , M a t t h e w ’s w o r k a d d r e s s e s a r c h i t e c t u r e f r o m t h e g r e a t e r

c o n t e x t o f p o p - c u l t u r e , w i t h a n e m p h a s i s o n i n t e r a c t i v i t y a n d p l a y i n t h e n a m e o f a r c h i t e c t u r a l a c t i v i s m . M a t t h e w r u n s h i s o w n c r e a t i v e a g e n c y u n d e r t h e n a m e A R T M E A D O W. A r t M e a d o w w o r k s i n a g l o b a l c o n t e x t b y s t e a l i n g , m i x i n g a n d m a s h i n g t o g e t h e r p o p -c u l t u r e , c o m m e r c e , m e d i a a n d a r t . M a t t h e w ’s w o r k h a s b e e n f e a t u r e d b y T h e L o s A n g e l e s T i m e s , H u f f i n g t o n Po s t , N B C , Fa s t C o m p a n y, Fo x B u s i n e s s N e w s a n d t h e Wa l l S t r e e t J o u r n a l .

p r o j e c t s i n t h i s p o r t f o l i o i n c l u d e :

A R T M E A D O W P T. 0 a n d PA R T 1 , s e t i n

c e n t r a l p a r k , n e w y o r k c i t y . T R E E H AU S , t h e

f u n l o v i n g r e - i m a g i n i n g o f a c h i l d r e n’s p l a y s e t .

B O O M C o m m u n i t i e s i n Pa l m S p r i n g s

a n d C o s t a d e l S o l , S p a i n , c r e a t e d i n

c o l l a b o r a t i o n w i t h s o m e o f t h e b e s t a r c h i t e c t s

f r o m a r o u n d t h e w o r l d . C LO U D H AU S , i n u n i o n

s q u a r e , n y c . W E N DY C a m p a i g n

( M o M A P S 1 ) , a n d t h e A R T M E A D O W

o n l i n e p r e s e n c e . S U P E R I R R E S P O N S I B L E i n

M A S CO N T E X T . P U S H K I N m a s t e r p l a n w i t h

C - L A B a n d N E I L D E N A R I . A R T H AU S .

H AU S M U S I C , a m o b i l e p o p - u p s p a c e f o r

B E T . B Q D E G A e n v i s i o n e d f o r C U R B E D .

P R I S O N U S E U M . T M A F , a n e w a i r p o r t

l o c a t e d i n c e n t r a l p a r k , n y c . P I X E L H AU S a

h o m e m a k e - o v e r s e t i n l o s a n g e l e s .

ar tmeadow.net

M AT T H E W @ A R T M E A D O W. N E T

S E E M O R E A T :

MATTHEW HOFFMAN

P I X E L H A U ST YPE: ResidentialSIZE: 100 M2LOCATION: Los Angeles, CATAGS: Project, Haus

Two newlywed’s bought their f irst home in Los Angeles; a 1950’s bungalow in need of a facelift.

PIXELHAUS util izes a simple material, the ti le, beyond a traditional f lat application to craft a 3-D canvas for l iving. The ti les provide a beautiful sur face. simple in their arrangement and power ful in effect, this project takes a traditional ti le application one step beyond by covering the entire studio and patio, and manipulating the envelop to create a per fect grid.

we love PIXELHAUS!

- Joe & Tomo Stevensa.k.a the clients

IN PROGRESSIN PROGRESS

A R T F A C T O R YT YPE: CulturalSIZE: 150,000 M2LOCATION: New York, NYTAGS: Project, Culture

M A G A Z I N ET YPE: PrintSIZE: --LOCATION: EverywhereTAGS: Project, Print

The iconic Domino Sugar Factory has stood empty on the banks of Williamsburg, Brooklyn since 2004. Community boards have battled developers, who have in turn bought and flipped the property repeatedly, with no group being able to develop a convincing plan for its redevelopment. The

waterfront itself has remained closed to local residents for over 150 years. Art Meadow is currently developing a vision to boldly reimagine the Will iamsburg water front, and create a world-class cultural institution within the shell of the abandoned Domino Sugar Factory. An

international cultural institution will be combined with a wide variety of practice and learning spaces, and topped off with 2,000 residential units.

Co-curated with Francesca Giuliani. Issue #1 coming Fall 2012.

Featuring Massimo Vignelli, TISSUE, Beauty Today, NICO + various Tumblr artists.

DANCE FLOOR

DJ BOOTH

AIR PURIFICATIONSuspended within one of Wendy’s Occupiable Arms

Open Area with Cool Air Breezes and Thundering Beats

WATER ZONE

COOL ZONE

Titania TiO2 Nanoparticle Coating on Translucent PVC Mesh

Water Cannon, Mist Cave, and Relaxation Pools

SHADECool Air Jets Powered by Big Ass Fans

35% of the Site on Average

I OPTIMIZE MY DESIGN TO CREATE ZONES FOR YOUR PLEASURE.

WWW.MEETWENDY.COM

MY PRIORITY IS YOU AND YOUR EXPERIENCE.

2 Wendy sits far enough away from the stage to let concerts go on unimpeded, but close enough to the entrance to create a lasting impression with visitors. Wendy bridges over walls into the large, medium, and small courtyard, unifying them in a

singular space defined by one architectural move.

Wendy optimizes every design element to maximize surface area and to create climatic and programmatic zones in the form of shaded seating, misting areas, and a DJ booth suspended in one of the many spiky projections overlooking the dance floor. A series of wading pools are filled by a cascading waterfall that punctuates one of the spikes. Above that is a protrusion which is armed with a water cannon designed to splash and cool visitors all summer long.

EXPERIENCE

“[Wendy] features a scaffolding apparatus that resembles a three-dimensional, multi-pronged star enclosing nylon fabric treated with a chemical spray that neutralizes airborne pollutants.” - The New York Times

HOLLWICH KUSHNER

120625_Wendy Exhibition.indd 3 6/28/2012 12:46:10 PM

W E N D YT YPE: Cultural, PrintClient: MoMA PS1SIZE: 150,000 M2LOCATION: New York, NYTAGS: Project, Culture

Since September 2011, I have spearheaded all communications efforts related to our winning MoMA PS1 entry, t itled Wendy. From initial shortlisting, to competition presentation, to merchandizing and finished exhibits, my team has conceptualized and branded Wendy in a way that has never reached architecture before. Wendy ’s superhero efforts have been recently featured in the New York Times, New York Magazine and Architect Magazine.


“ Wendy, a visitor who’s taken up residence in MoMA PS1’s two courtyards for the summer, is, well, a breath of fresh air. Lest your k ids envision a reincarnation of the Peter Pan character, let them know that this Wendy is something/someone even more magical: an enormous, mega-pointy 3-D star made of blue fabric that bursts through the scaffolding holding it together and peeks above the courtyard walls l ike a creature barely contained in a too-small cage. Most extraordinary of all, though, is what the architectural sculpture does: I t cleans the very air around it. “- Time Out New York

CONTENTS

06 LOCATION & NEIGHBORHOOD14 BUILDING FACTS16 FLOOR PLANS28 TEAM

J2 HUB is a contemporary urban renewal experiment. For a few years, 50,000 square feet of free space in a reimagined 1970s brutalist building are being handed over to leading creatives from around the country. We would like to invite you to be a part of building a new, physical, social network.

2

4 5

Welcome to the New Creative HUBJ2

From dynamic start-ups to established enterprises in industries such as art, design, architecture, social media, technology, gaming, mobile applications, leadership, consulting, fashion, health and beauty, music, and more. The J2 HUB is about creating, connecting, collaborating and innovating.

12

A raw space transformed into a creative condenser. J2

13

J2

Journal Squared

J 2 H U BT YPE: CulturalClient: KRESIZE: 5,000 M2LOCATION: Journal Square, NJTAGS: Project, Culture

J2 HUB is a contemporary urban renewal experiment. For a few years, 50,000 square feet of free space in a reimagined 1970’s brutalist building are being handed over to leading creatives from around the country. We would l ike to invite you to be a part of building a new, physical, social network.

15

Work SpaceAmenities CoreLounge / CafeExhibitionServices

KEy

◄ Ground Floor

◄ 2nd Floor

◄ 3rd Floor

◄ 4th Floor

◄ 5th Floor

◄ 6th Floor

1

2

3

4

5

6

8

7

KEY Social Mixer Workspace

1 Kitchenette2 Storage3 Lounge4 Semi-Private Desks5 Shared-Space Desks6 Conference Room7 Private Offices8 Lecture/Classroom

560 ft2

1

2

3

4

5

6

8

7

KEY Social Mixer Workspace

1 Kitchenette2 Storage3 Lounge4 Semi-Private Desks5 Shared-Space Desks6 Conference Room7 Private Offices8 Lecture/Classroom

560 ft2

PROTOTYPICAL FLOOR PLANBUILDING FLOORS

14

20 21

3RD FLOOR PLAN

4TH FLOOR PLAN


118

104

80

7

126

144

88

120

130

52

--

- -

x

22

--

145

TABLE OF CONTENTSTABLE OF CONTENTS

120

--

50

16

--

- -

46

--

10

--

- -

- -

- -

- -

104

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A R T M E A D O W i n C E N T R A L PA R Ks e e m o r e o n p a g e 2 0

PHILOSOPHIES.

F u n i s m o r e !R e a l i n n o v a t i o n c a n b e i n s t i g a t e d a n d c e m e n t e d i n t o p l a c e t h r o u g h f u n . I n j e c t i n g f u n a i m s t o r e s u r r e c t t h e p r o c e s s

o f c r e a t i n g , e x p e r i e n c i n g a n d i m m e r s i n g o n e s e l f i n n e w i d e a s o f d e n s i t y a n d i n t e r a c t i o n . A r t M e a d o w e n g a g e s v i s i t o r s b y p r o p o s i n g a m u s e u m f o r a r t i s t i c c r e a t i o n , a n d Tr e e h a u s r e - i n v e n t s a c h i l d h o o d t y p o l o g y.

C o l l a b o r a t i o n i s k e yE x p e r t s f r o m w i t h i n t h e f i e l d , a n d e x p e r t s f r o m w i t h o u t - t h e y a l l m a k e f o r r i c h e r p r o j e c t s .

I ’ v e l e v e r a g e d c r o w d - s o u r c i n g t o m a k e i n f o r m e d d e s i g n d e c i s i o n s i n a s e r i e s o f m y p r o j e c t s . Fo r B O O M w e i n v i t e d 2 0 o t h e r a r c h i t e c t u r e f i r m s f r o m a r o u n d t h e w o r l d t o c o n t r i b u t e .

S o c i a l e n g i n e s a r e d r i v e r sI n t e r a c t i o n b e t w e e n h u m a n b e i n g s i s t h e r e a l c u r r e n c y f o r l i v i n g. B y e s t a b l i s h i n g s e l f - s u s t a i n i n g s o c i a l e n g i n e s a t

t h e c o r e o f e a c h p r o j e c t I a m a b l e t o c r a f t s p a c e s a n d h o m e s t h a t w o r k f o r u s , n o t t h e o t h e r w a y a r o u n d .

I l i k e t o s w i t c h h a t sI w o r k i n a g l o b a l c o n t e x t b y s t e a l i n g , m i x i n g a n d m a s h i n g t o g e t h e r p o p c u l t u r e , c o m m e r c e , m e d i a , a n d a r t .

W h e t h e r t a s k e d t o d e s i g n a m u s e u m f o r a r u r a l Pe n n s y l v a n i a n t o w n , o r r e s e a r c h t h e U S G o v e r n m e n t ’s c o m m i t m e n t t o e n v i r o n m e n t a l s t e w a r d s h i p , t o a n e w a r t m u s e u m s e t t o r i v a l t h e M e t r o p o l i t a n M u s e u m o f A r t ,

I b e l i e v e t h a t g o o d a r c h i t e c t u r e c a n’ t b e r e s t r i c t e d t o f o r m a l e n c l o s u r e s .

A r c h i t e c t u r e c a n b e m o r eS o o f t e n i n p r o j e c t s , o p p o r t u n i t i e s a r i s e t h a t e x p a n d b e y o n d t h e t r a d i t i o n a l a r c h i t e c t u r e g a m e o f

S c h e m a t i c D e s i g n - C o n s t r u c t i o n A d m i n i s t r a t i o n . T h e s e o p p o r t u n i t i e s a l l o w m e t o r e a c h d e e p e r i n t o i s s u e s a n d p r o b l e m s , l e v e r a g i n g c r e a t i v e p r o b l e m s o l v i n g i n t o e n t i r e l y n e w r e a l m s . I ’ v e p r o d u c e d a n e w p l a n

f o r t h e Fe d e r a l S u p e r f u n d P r o g r a m , a n d b u i l t a b r a n d e d a r c h i t e c t u r e t o r e d e f i n e a g i n g f r o m s o c i a l m e d i a .

PHILOSOPHIES.

M A T T H E W H O F F M A N .

M a t t h e w i s t h e p r o j e c t m a n a g e r o f B o o m C o m m u n i t i e s a t H W K N ( H o l l w i c h K u s h n e r ) . B o o m i s a p r o g r e s s i v e s e r i e s o f c o m m u n i t i e s b e i n g b u i l t a r o u n d t h e

w o r l d t h a t b r i n g s t o g e t h e r t h e b e s t a r c h i t e c t s , r e s e a r c h e r s , e n g i n e e r s a n d p o l i c y -m a k e r s f r o m a r o u n d t h e g l o b e . B y s t r u c t u r i n g t h e b r a n d a s a h i g h l y c o l l a b o r a t i v e

p r o c e s s b e t w e e n a c l i e n t , 1 5 a r c h i t e c t s a n d a c r o w d - s o u r c e d c o m m u n i t y e f f o r t , B o o m i s r e d e f i n i n g d e s i g n f o r a g i n g , u r b a n i s m a n d t h e LG B T C o m m u n i t y.

M a t t h e w h a s p r e v i o u s l y c o l l a b o r a t e d w i t h C - L A B , T h e C o l u m b i a L a b o r a t o r y f o r A r c h i t e c t u r a l B r o a d c a s t i n g , a n e x p e r i m e n t a l r e s e a r c h u n i t d e v o t e d t o t h e

d e v e l o p m e n t o f n e w f o r m s o f c o m m u n i c a t i o n i n a r c h i t e c t u r e , s e t u p a s a s e m i -a u t o n o m o u s t h i n k a n d a c t i o n t a n k a t t h e G r a d u a t e S c h o o l o f A r c h i t e c t u r e ,

P l a n n i n g a n d P r e s e r v a t i o n a t C o l u m b i a U n i v e r s i t y .

R e c i p i e n t o f n u m e r o u s a w a r d s f o r h i s a r c h i t e c t u r a l d e s i g n a n d r e s e a r c h , M a t t h e w ’s w o r k a d d r e s s e s a r c h i t e c t u r e f r o m t h e g r e a t e r c o n t e x t o f p o p - c u l t u r e ,

w i t h a n e m p h a s i s o n i n t e r a c t i v i t y a n d p l a y i n t h e n a m e o f a r c h i t e c t u r a l a c t i v i s m .

M a t t h e w a w a r d - w i n n i n g t h e s i s , t i t l e d A r t M e a d o w, w a s c o n c e i v e d a s b o t h a n i d e a a n d a n a c t i v e c r e a t i v e a g e n c y. A r t M e a d o w w o r k s i n a g l o b a l c o n t e x t b y

s t e a l i n g , m i x i n g a n d m a s h i n g t o g e t h e r p o p - c u l t u r e , c o m m e r c e , m e d i a a n d a r t . I n i t i a l l y f o r m e d a s a r e s p o n s e t o t h e r e d u c t i v e p r o c e s s e s o f a r c h i t e c t u r e , i t s o o n e x p a n d e d t o e m p l o y a l l f a c e t s o f b r a n d i n g , m a r k e t i n g , a r c h i t e c t u r e , a n d a r t s , i n

a n a t t e m p t t o e x a m i n e e v e r y m i n u t e f a c e t o f o u r c o l l e c t e d l i v e s , b i t b y b i t .

M a t t h e w ’s w o r k h a s b e e n f e a t u r e d b y T h e L o s A n g e l e s T i m e s , H u f f i n g t o n Po s t , N B C , Fa s t C o m p a n y, Fo x B u s i n e s s N e w s a n d t h e Wa l l S t r e e t J o u r n a l .

C O N T A C T I N F O R M A T I O N .T: + 1 - 7 1 7 - 2 0 1 - 6 7 4 6

E : m a t t h e w @ a r t m e a d o w. n e tW : a r t m e a d o w. n e t

artmeadow.net

CURRICULUM.CURRICULUM.

E D U C A T I O N .

2 0 1 2 - P r e s e n t U n i v e r s i t y o f Pe n n s y l v a n i a , L e c t u r e r, P h i l a d e l p h i a , PA , U S A2 0 0 5 - 2 0 1 0 T h e Pe n n s y l v a n i a S t a t e U n i v e r s i t y , B a c h e l o r o f A r c h i t e c t u r e

P R O F E S S I O N A L E X P E R I E N C E .

2 0 0 9 - P r e s e n t A R T M E A D O W, Fo u n d e r, N e w Yo r k , U S A2010-Present HOLLWICH KUSHNER LLC, Project Manager and Head of Business Development, New York, USA2 0 1 0 C - L A B , S t u d i o - X , D e s i g n e r a n d C o n s u l t a n t , N e w Yo r k , U S A2 0 1 0 I N A B A , D e s i g n e r, N e w Yo r k , U S A 2 0 1 0 Po l a r I n e r t i a J o u r n a l , C o n s u l t a n t , N e w Yo r k , U S A

P U B L I C A T I O N S A N D A W A R D S .

2 0 1 2 Va n A l e n I n s t i t u t e . I n v i t e d t o p r e s e n t w o r k a t “ Po r t f o l i o S p e e d D a t i n g .”2 0 1 2 w a a g s o c i e t y. “A N e w A g e f o r P i o n e e r s .” c o - a u t h o r e d w i t h M a t t h i a s H o l l w i c h2011 Fox Business News. Interviewed in “Gay and Gray : New Housing Opportunities for Gay Seniors.”2011 Los Angeles Times. Interviewed in “Housing for Boomer Retirees Requires Modern Thinking.”2 0 1 0 R e c o n s t r u c t i o n : S t u d i e s i n C o n t e m p o r a r y C u l t u r e . A r t M e a d o w f e a t u r e a n d c o v e r.2 0 1 0 M A S C o n t e x t . P U B L I C I s s u e , a u t h o r o f “ S U P E R I R R E S P O N S I B L E ”2 0 1 0 K o s s m a n T h e s i s A w a r d s , F i n a l i s t .2 0 1 0 T h e C o l l e g e o f A r t s a n d A r c h i t e c t u r e A w a r d f o r C r e a t i v e A c h i e v e m e n t .2 0 1 0 S t e w a r d s o n M e m o r i a l C o m p e t i t i o n , F i n a l i s t .2 0 0 9 C o r b e l l e t t i C o m p e t i t i o n , E x c e l l e n c e i n G r a p h i c D e s i g n .2 0 0 8 T h e Pe n n s y l v a n i a S t a t e U n i v e r s i t y D e s i g n E x c e l l e n c e A w a r d .

T R E E H A U SMat thew HOFFMAN

super funky i dig it!- Joseph Cafuir via facebook

as a child I would have played here no matter what!- Alonso Ivanovich

via facebook

T R E E H A U S

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TREEHAUS

T R E E H A U ST YPE: PlayspaceSIZE: 20 M2LOCATION: anywhereTAGS: Project, Haus

TREEHAUS is nothing l ike the static play-sets that l itter parks and backyards around the country. Children climb into TREEHAUS from various entries, ladders and escape -hatches, to a magical interior that feels l ike a top-secret club house. From the interior, children move through the hollowed-core to the lookout nest, then back down through the enormous red fruit that pierce through the canopy, and plummet down the curling slide to the gigantic blades of grass and springy mushrooms around the trunk of TREEHAUS.

The tiny footprint of TREEHAUS unfolds its full potential through a complex series of entrances, passageways and lookouts, layering play space on top of itself to form a dense and engaging experience for children of all ages.

T R E E H AU S i s a l s o e x p a n d a b l e : m u l t i p l e u n i t s c a n b e c o n n e c t e d t o g e t h e r t h r o u g h r o p e b r i d g e s a n d h i d d e n c a n o p y t u n n e l s , i n t o s p r a w l i n g a g g r e g a t i o n s t h a t f i t i n t o a n y s e t t i n g , a t i g h t u r b a n c e n t e r, o r l a r g e s u b u r b a n p l a y s p a c e .

C h i l d r e n w i l l l o v e e x p l o r i n g t h e m a g i c a l T R E E H AU S a n d l e t t h e i r i m a g i n a t i o n s r u n w i l d . T R E E H AU S r e d e f i n e s p l a y g r o u n d .

Mat thew HOFFMAN

◄ E l e v a t i o n 1

► E l e v a t i o n 2

▼ A x o n o m e t r i c

19

TREEHAUS

▲ P l a n 1

► P l a n 2

Mat thew HOFFMAN

21

TREEHAUS

C L O U D H A U SMat thew HOFFMAN

C L O U D H A U SSukkah City Competition

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CLOUDHAUS

“ A l l a r o u n d G u n n d e r s o n

H e c o u l d f e e l t h e h e a t .

H e c o u l d s e e h i s c l o t h e s s p a r k i n g a n d d i s a p p e a r i n g .

H e c o u l d f e e l h i s h a i r c h a r r i n g a t t h e t i p s .

H e c o u l d f e e l t h e s t r a i n o f p s i p o w e r i n t h e a i r .

B u t t h e r e w a s n o e f f e c t o n h i m .

H e w a s s a f e .

S a f e f r o m t h e p o w e r o f t h e b l a s t e r s .

T h e n h e k n e w h e d i d n ’ t h a v e t o r u n .

H e t u r n e d b a c k t o t h e c a b i n .

T h e t w o p s i o i d s w e r e s t a r i n g a t h i m i n o p e n t e r r o r . ”

C L O U D H A U ST YPE: Spiritual Pop-upSIZE: 30 M2LOCATION: Union Square NYCTAGS: Project, Haus

The Seven Clouds of Glory that surrounded the Jewish People during the Exodus had a profound impact on them. This cloud-like manifestation of God’s presence created a holy space, a sanctuary, and living within that space elevated the nation to great spiritual heights. Protected from external influences and separated from the pursuit of the mundane, the Jews were able to occupy themselves constantly with Torah, mitzvot and character development. The Clouds of Glory not only enabled their physical existence in the desert, it provided ideal conditions for their spiritual l ife as well. Life within the clouds was a l ife of pure Kedusha, holiness.

▲ T h e E x o d u s

▼ H a r l a n E l l i s o n . P a i n g o d a n d O t h e r D e l u s i o n s .

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SUKKAH CITY 2010

◄ A b s t r a c t

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A r t M e a d o w P a r t 0 T YPE: PlayspaceSIZE: 100,000 M2LOCATION: Central Park, NYCTAGS: Project, Award, Publica-tion, ♥

. . .or the Distributed Creation of Art in an Atomized Society

Feral Artscape [feer-uhl ahrt-skap’]The creation, expression and re -appropriation of ART in its wild state, l ike wild animals or plants; not domesticated, culti-vated or censured; ferocious.

Inhabitants transform and create their surroundings within ART MEADOW, according to their ar tistic vision. All movement and action becomes a part of the artistic endeavors of the whole, through an uninterrupted process of creation and re -creation, sustained by a generalized creativity that is manifested in all domains of activity. The inhabitant (you!) is invited to bring along an arsenal of tools and materials to facil itate their ART MEADOW experience. Likewise, the unprepared user simply re -appropriates found materials already within the structure. The seasoned ART MEADOW veteran would most l ikely develop an entire outfit for his self, or assemble a team of l ike -minded explorers for their expedition into the depths of ART MEADOW.

A r t m u s e u m s a n d g a l l e r i e s t o d a y a r e b o r i n g . T h e r e i s a g r e a t d i v i d e b e t w e e n t h e p r o c e s s o f m a k i n g A R T [ t h e a r t i s t ’s s t u d i o ] a n d e x p e r i e n c i n g A R T a s a s p e c t a t o r [ t h e a r t m u s e u m o r g a l l e r y ] . T h e t r a d i t i o n a l m o d e l o f b o t h a r t m u s e u m s a n d g a l l e r i e s c r e a t e a b a r r i e r b e t w e e n a r t i s t i c c r e a t i o n a n d a p p r e c i a t i o n , w h i c h h a s l e d t o a b a n a l a n d s o o n t o b e i r r e l e v a n t a r c h i t e c t u r a l f o r m . We a r e s p o o n f e d c o l l e c t i o n s a l o n g a p r e d e t e r m i n e d p a t h , w h i c h l e a v e s l i t t l e r o o m f o r a t r u l y p e r s o n a l e x p e r i e n c e o r u n d e r s t a n d i n g o f t h e a r t i s t i c p r o c e s s .

I n c o n t r a s t t o t h i s , t h e I n t e r n e t t h r i v e s o n c o n s t a n t i n p u t a n d f e e d b a c k , a n a b i l i t y t o f r e e l y a n d i n s t a n t l y r e c o n s t i t u t e i t s e l f . T h e e a s e a n d a v a i l a b i l i t y o f c o n t e n t c r e a t i o n a n d r e - a p p r o p r i a t i o n h a s c h a n g e d t h e w a y t h a t w e o p e r a t e a s i n d i v i d u a l s a n d a s a s o c i e t y. B y a n a l y z i n g t h e e f f e c t s o f n e w m e d i a o n o u r n o t i o n s o f i d e n t i t y, a n d a p p l y i n g t h i s a s a n a n a l o g y t o t h e c r e a t i o n o f a r t , i t i s p o s s i b l e t o f o s t e r a c o m m u n i t y c o m p l e t e l y d e v o t e d t o e x h i b i t i o n a n d w h i m s i c a l c r e a t i o n . I n o r d e r t o b r i d g e t h i s g a p a n d c r e a t e a n e w A R T E X P E R I E N C E , a n e w t y p e o f e n v i r o n m e n t m u s t b e c r e a t e d w h i c h d e s t r o y s t h e d i v i s i o n b e t w e e n a r t w o r k a n d s p e c t a t o r a n d i n i t s p l a c e c o n s t r u c t s a c o l l e c t i v e i n v o l v e m e n t i n a l l a s p e c t s o f a m o m e n t i n t i m e , f r o m t h e d e c o r, t o t h e a c t i o n s o f t h e i n h a b i t a n t s . T h i s p r o j e c t c r e a t e s a n e w L A N D S C A P E O F M O V E M E N T t h a t t a k e s t h e f o r m o f a m a s s i v e u r b a n p l a y g r o u n d i n C e n t r a l Pa r k , N e w Yo r k .

U s i n g t h e t h e o r i e s o f t h e S i t u a t i o n i s t s [ C o n s t a n t ’s N e w B a b y l o n ] , i d e a s o f B i g n e s s [ Vo l u n t a r y P r i s o n e r s b y O M A ] , a n d a r c h i t e c t u r e o f t h e e n d l e s s i n t e r i o r [ M V R D V a n d S A N A A ] a s s p r i n g b o a r d s , t h i s p r o j e c t s e e k s t o c r e a t e a n e w t y p o l o g y t h a t w i l l s a v e a r t a n d t h e a r t i s t i c e x p e r i e n c e f r o m t h e d r u d g e r y o f e x i s t i n g m u s e u m a n d g a l l e r y e n v i r o n m e n t s . A R T M E A D O W [ m u s e u m + n i g h t c l u b

+ s a n d b o x + s o v e r e i g n c i t y - s t a t e ] w i l l r e s u r r e c t t h e p r o c e s s o f c r e a t i n g , e x p e r i e n c i n g a n d i m m e r s i n g o n e s e l f w i t h A R T b y r e m o v i n g t h e i d e a o f t h e a r t i s t a s t h e s o l i t a r y c r e a t o r a n d r e p l a c i n g i t w i t h a n e n v i r o n m e n t o f c o n t i n u o u s c r e a t i o n b r o u g h t f o r t h b y c o l l e c t i v e i n v o l v e m e n t .

T h e n e c e s s i t y o f t h i s s p a c e l e a d s t o a n a b a n d o n m e n t o f t h e a r c h i t e c t a s a c r e a t o r o f e x a c t a n d u n b e n d i n g s p a c e t h r o u g h t h e f o r m a l e n c l o s u r e s o f f l o o r s , w a l l s a n d c e i l i n g s , a n d i n s t e a d r e p l a c e s t h e t r a d i t i o n a l r o l e o f t h e a r c h i t e c t w i t h t h a t o f a s t r a t e g i s t o f s p a c e c r e a t i o n , o u t l i n i n g p r o c e s s e s o f s p a c e -c r e a t i o n t h r o u g h m o d e l s a n d k i t s o f a r c h i t e c t u r a l p i e c e s t o t h e n b e a p p r o p r i a t e d a n d a l t e r e d b y a m a t e u r d e s i g n e r s i n a n e n v i r o n m e n t d e v o t e d t o t h e c o n t i n u o u s c r e a t i o n o f A R T.

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TO WA R D S a N E W A R T M O V E M E N T

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I n h a b i t a n t s w i l l t r a n s f o r m a n d

r e c r e a t e t h e i r s u r r o u n d i n g s w i t h i n

t h e s t r u c t u r e a c c o r d i n g t o t h e i r

a r t i s t i c v i s i o n . A l l m o v e m e n t a n d

a c t i o n w i l l b e c o m e a p a r t o f t h e

a r t i s t i c e n d e a v o r s o f t h e w h o l e ,

t h r u a n u n i n t e r r u p t e d p r o c e s s o f

c r e a t i o n a n d r e - c r e a t i o n , s u s t a i n e d

b y a g e n e r a l i z e d c r e a t i v i t y t h a t i s

m a n i f e s t e d i n a l l d o m a i n s o f a c t i v i t y .

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Devices

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C E N T R A L PA R K i n M A N H AT TA N

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M A S LO W ’ S s t u d y o f P E R S O N A L N E E D S

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The HUNGRY Program% D a i l y Va l u e s

P r o g r a m s a r e d e f i n e d a n d a r r a n g e i n s i d e o f o n e a n o t h e r : T h e H u n g r y P r o g r a m ; l i k e h u n g r y a n i m a l s , t h e y h a v e s w a l l o w e d a l a r g e a m o u n t o f i n f o r m a t i o n , s e n s a t i o n s , p e r s p e c t i v e s , m o o d s a n d e n v i r o n m e n t s a n d c o m p r e s s t h e m i n t o a s i m p l e o r t h o g o n a l s h a p e . T h e r e s u l t i s a n e n d l e s s i n t e r i o r ; t h e f o r m s o f f e r i n f i n i t e i n t e r n a l p o s s i b i l i t i e s a n d c o n t a i n a w i d e v a r i e t y o f i n t e r c o n n e c t i n g s p a c e s .

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▲ P r o g r a m

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▼ C o u r t y a r d s

► ► D i a g r a m

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T h e d e n s e h o r i z o n t a l s t r u c t u r a l m a t r i x s u p p o r t s t h e

v a r i e d p r o g r a m b e n e a t h i t , l i k e f r u i t h a n g i n g f r o m

a t r e e . B y v a r y i n g t h e o p e n i n g i n t h i s m a t r i x , a n e w

t r e e c a n o p y c o n d i t i o n i s c r e a t e d w i t h a d e n s e l a n d -

s c a p e b e n e a t h i t , f o r m i n g a d e n s e p r o g r a m m a t i c

k n o t o f f o r e s t , p a r k a n d a r t w i t h i n C e n t r a l P a r k .

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◄ E x p l o d e d A x o n

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B Q D E G A

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B Q D E G ACLIENT: Curbed, Eater and RackedT YPE: RetailSIZE: 75 M2LOCATION: NYC SubwayTAGS: Project, Graphics, Publication

“By mashing together the bodega and the NYC subway system, it ’s possible to re -imagine both,” says Hoffman, “and create a whole new space for socializing, gossiping, and shopping – all while commuting, turning New Yorker ’s least favorite activity into the most memorable.”

Historically, bodegas have served as social gathering centers for neighborhoods, going far beyond super markets and grocery stores by offering informal services l ike jobs connections and advice on finding apartments. Unfortunately, New York City ’s bodegas have been closing by the hundreds over the past few years, not being able to compete with big chain stores l ike CVS and Duane Reade. Business Insider published a startl ing statistic that “in 2010 on a 33-block stretch of Broadway alone there were 137 store closures.”

Where can we find a new home for bodegas and reinvigorate them as social hubs?

The interesting thing is that we as New Yorkers are closest together in the subway, and yet subway cars are actually the most unsocial spaces in the city – everyone does their best to ignore each other.

BQDEGA mashes the two together - creating a bodega within a NYC subway car - to be inserted on any of the MTA lines. By inserting a bodega into a subway car, it is possible to recreate that social engine that used to be the center of bodegas, and also improve the NYC subway by offering a new mobile place to shop, gossip and gather.

“ We’ve seen two visions of the possible future bodegas of New York City : the lobby bodega and bo-daycare, a bodega with 24-hour daycare. Now Matthew Hoffman of Art Meadow presents BQDEGA, a bodega inserted into a subway car and a scheme for bringing back the bodega as social hub. Hoffman tells us.

The interesting thing is that we as New Yorkers are closest together in the subway, and yet subway cars are actually the most unsocial spaces in the city—everyone does their best to ignore each other. By inserting a bodega into a subway car, it is possible to recreate that social engine that used to be the center of bodegas, and also improve the NYC subway by offering a new mobile place to shop, gossip and gather.”

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A r t M e a d o w P a r t 1T YPE: PlayspaceSIZE: 100,000 M2LOCATION: Central Park, NYCTAGS: Project, Award, Publica-tion, ♥

. . .or the Distributed Creation of Art in an Atomized Society

Feral Artscape [feer-uhl ahrt-skap’]The creation, expression and re -appropriation of ART in its wild state, l ike wild animals or plants; not domesticated, culti-vated or censured; ferocious.

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slices in Plan

◄ ◄ 1 5 ’ - 0 ” - 2 4 ’ - 0 ”

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F LO O R P L A N D E TA I L AT 2 4 ’ - 0 ” - 4 8 ’ - 0 ” o f A R T M E A D O W

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P R I S O N M U S E U MT YPE: MuseumSIZE: 1,000 M2LOCATION: Norristown, PATAGS: Project, Award

For 150 years the Norristown County Prison has remained an impermeable object in the suburban fabric. Historically, the facade of the prison, and the monolithic wall which surrounds the site, separated the prisoners from society and vice versa. To the prisoners, l i fe beyond the walls was represented through sound, memories, and inference. To the inhabitants of Norristown, the walls of the prison signify the same thing and are experienced in similar ways.

at no point in the

building can people see

other people outside,

and vice versa.

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◄ E x p l o d e d A x o n o m e t r i c

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Articles: GAWKER: “Huffington Post Serves up Hoax on Front Page”

GOTHAMIST: “Manhattan Airport Foundation’s Bold Plan for Central Park”

THE GUARDIAN: “ Who’s behind the plan to pave Central Park and build an airport?”

US NEWS: “Central Park Airport Proposal Brings Internet Fame to Environmental Parodists”

DAILY MAIL: “New York ’s Central Park could be bulldozed to make way for new Manhattan Airport”

FAST COMPANY: “ The Central Park International Airport Hoax, Explained”

GOOD: “Does Manhattan Need an Airport Instead of That Park?”

CURBED: “Architectural Craziness Redux: Meet Manhattan Airport!”

PROJEC T: The Manhattan Airport FoundationT YPE: VisualsSIZE: --LOCATION: WebTAGS: Project, Graphics, Publication

Central Park squanders 843 acres of the most valuable real estate in the world.

New York City is the cultural and financial capital of the world. I t is also our nation’s most densely populated urban area. Yet surprisingly, New York City has no viable airport. JFK, La Guardia and Newark may work for people who live in certain outer boroughs. But they are not an acceptable option for the majority of New Yorkers, requiring travel through some of the most congested traffic ar teries in the nation. A journey which by train takes nearly two hours and by automobile can take up to three hours. For a place which purports itself to be the greatest city in the world, this is not a workable model.

Davenport, Iowa has an airport. Tallahassee has one. And so does Lexington, Kentucky. But New York City doesn’t. Amazingly, there is sti l l a large, undeveloped and underutil ized site in the center of New York City. In fact, this site has remained undeveloped for so long that many of us forget it even exists. I t ’s called Central Park. Ask most New Yorkers when was the last time they visited it. Statistically that number is fewer than one visit per person per year. But how many times did those same New Yorkers go the airport? I t doesn’t take long to realize Central Park squanders 843 acres of the most valuable real estate in the world.

But it doesn’t have to stay this way. In the past decade

residents of high-density areas the world over have empowered themselves to reclaim disused and blighted urban spaces and infuse them with new life and new sense of purpose. From London’s Tate Modern to Paris’ Promenade Plantee to New York ’s own High Line examples abound of this enlightened philosophy of urban conservationism. Our regional airports are more overcrowded than ever. Mill ions of sk il led workers are without jobs. And Congress stands ready to spend bil l ions on shovel-ready stimulus programs to reenergize our economy and get New Yorkers back to work.

One day New Yorkers will move seamlessly between Midtown and Shinjuku without ever setting foot in an automobile. We will cross 59th Street and enter into a unique urban oasis, a place seemingly apart from the rest of Manhattan yet existing at its very core. And figuratively serving as its very l ifeblood. A relic of our past magically transformed and reinfused with purpose. An unprecedented transportation amenity

connecting us with London, Hong Kong, and the other great cultural capitals of the world.

Public dollars helped create Central Park in the 1850s. And public responsibil ity dictates that we transform this underutil ized asset into something we so desperately need today. Manhattan Airport will prove New York City no longer allows it ’s vestigial prewar cityscape to languish in irrelevance but instead reinvents these spaces with a daring and inspired bravado truly befitting one of the world’s great cities. The moment is now.

Mat thew HOFFMAN

'Who's behind the plan to pave

Central Park and build an airport?'

- The Guardian

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'Central Park Airport Proposal Brings

Internet Fame to Environmental Parodists.'

-US News

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B E T J u m p b o xT YPE: MobileSIZE: 40 M2LOCATION: Everywhere!TAGS: Project, Award, Haus, Publication, Branding

Developing a community-based interaction between the creation of music and the community, designer Matthew Hoffman ART MEADOW has devised a mobile recording studio or a platform that helps in transportation of the culture, interaction between the mobile unit (visual and auditory) and the broadcast of that interaction. The “BET,” as the designer calls his our Jump Box, works as a mobile concert venue with integrated staging and sound-system, accentuating the bond between hip-hop music and urban culture. Featuring a compact, affordable, customizable and sustainable urban environment capable of quick shipment, the Jump Box also boasts technological integration based on the open source standards and web ordering.

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► D e p l o y e d o n S i t e

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▼ ▼ W i n g S t u d y I I

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▲ ▲ W i n g s U n f o l d e d

▲ V i e w f r o m A b o v e

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T I LT H A U ST YPE: ResidenceSIZE: 50 M2LOCATION: State College, PATAGS: Project, Haus

Tilt that cube!

There is a tension between the rigid geometry of the cube, and the dynamic organicism of nature surrounding it. To further exacerbate the relationship between the two, the cube is l ightly placed on a hil l, no longer vertical but ti lted, remaining in place by fr iction.

Upon entering the structure, there is a large l iving space with a work area, k itchenette, and a large table for lavish soirees.

The circulation wraps around the outside of the cube, leaving the central space empty to accentuate the height, and views to the outside.

▲ ▲ S i t e P l a n

▲ S e c t i o n

► G r o u n d F l o o r P l a n

◄ I n t e r i o r

Mat thew HOFFMAN

▲ ▲ S i t e P l a n

▲ S e c t i o n

► G r o u n d F l o o r P l a n

◄ I n t e r i o r

TILTHAUS

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P i a z z a D e i C i n q u e c e n t o , R o m a , I TT YPE: UrbanismSIZE: 10,000 M2LOCATION: Roma, ITTAGS: Project

For most visitors Piazza Dei Cinquecento is the place of their f irst impact with the complexity of this City, a place of sharp conflict both in forms and in scale, in many parts not yet architecturally resolved. When you exit the train station, which is reassuring in its r igorous functionalism, you meet a huge formless open space, beyond which the big measured mass of the Diocletian Terms closes your sights.

We were asked to redesign the eastern half of the piazza, to create a new eastern edge. My project replaced the existing Compartmental RR building and was built to the height of the Termini Station front: 130 m. long x 28 m. high. (408 ft. x 92 ft) Within this envelope it will house: at higher floors an hotel (and maybe some offices). The lower floors will be considered an urban hub, an extension of the open space of the piazza, housing commercial, cultural, tourist and leisure facil it ies. My project created a perimeter of program to wrap the edge of the piazza, which was in turn stabilized by the circulation which took the form of a square in plan.

▲ ▲ L o g o

▲ A F o r m a l S o l u t i o n

▼ E x i s t i n g F a c a d e

Mat thew HOFFMAN

▲ ▲ L o g o

▲ A F o r m a l S o l u t i o n

▼ E x i s t i n g F a c a d e

▲ ▼ C l o g g e d w i t h m o t o r i s t s

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▲ M a s s i n g I

▼ M a s s i n g I I

Framing a new piazza

within a dynamic form.

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▲ M a s s i n g I I I

▼ M a s s i n g I V

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Frame the piazza with a

simple carved form.

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Insert fragments of

program.

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S E C T I O N A A

S E C T I O N B B

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S E C T I O N D D

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▲ W e s t S e c t i o n

► F a c a d e D e t a i l

▼ N o r t h S e c t i o n

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P O L A R I N E R T I AMat thew HOFFMAN

P O L A R I N E R T I A

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P O L A R I N E R T I AT YPE: MediaSIZE: --LOCATION: EverywhereTAGS: Project, Graphics, Publication

Mat thew HOFFMAN

Mat thew HOFFMAN

PROJEC T: Artmeadow.netT YPE: WebsiteSIZE: --

A matrix of projects constantly create a dialogue between each other.

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Mat thew HOFFMAN

T R E E H AU S

M AT T H E W @ A R T M E A D O W. N E T

S E E M O R E A T :

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Mat thew HOFFMAN

Art Meadow // Matthew Hoffman Issue 2

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Transcript of Art Meadow // Matthew Hoffman Issue 2