Art Factory Policy - Broedplaatsen beleid - Incubators
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Transcript of Art Factory Policy - Broedplaatsen beleid - Incubators
Presentation Delegation
Creative Metropoles
Wednesday September 22th 2010, Arts & Crafts building, Amsterdam
Jaap SchoufourHead Bureau Broedplaatsen, City of Amsterdam
What is a ‘broedplaatsgroep’?
(young) artists
at least 40%
floor space
Entrepreneurs:
Creative / cultural /
craftsmen
- public space
- Restaurant/club/cafe
- management
(Inter)national networks
(clients
Partners in business
suppliers
Neighborhood
Cultural institutions
education
NGO’s
government
consumers
Commercial entreprisesartists
craftsmen
Public space
Results: - around 50 different spots- 1440 spaces, 2500 places of employment- 25 other spaces: expo, cafe/club/resto, meeting
Arts
Media & Entertainment
Creative services
Other (club, resto)Wittenplaats
(1.218 m2)
NDSM
(15.000 m2)
Volkskrantgebouw
(10.000 m2)OH3
(3.425 m2)
Duintjer CS
(13.000 m2)
A&C
(7.451 m2)
Xpositron
(3.850 m2)
Use of floor space in broedplaatsen
NDSM
Volkskrantgebouw
OH3
Duintjer CS
A&C
Xpositron
Wittenplaats
Clients
New York
Sao Paolo
ParijsLonden
Berlijn
Moskou
Hong Kong
Tokio
Sydney
Barcelona
Bogota
Professional contacts worldwide
broedplaatsen
The bureau plays an independent role in between all stakeholders who work on new ‘broedplaatsen’
The bureau is funded by and part of the City of Amsterdam, eight civil servants (5 fte) work at the bureau
What is the Bureau Broedplaatsen
Executive political responsibility in hands of the Alderman for City Planning and Land (what spaces to build)
Means: expertise, projectmanagement, networking, matching supply/demand, facilities, subsidies (€ 43 mio)
Related political responsibility by Alderman for Culture and Arts (who has assess to space)
Ambition realisation of at least 10.000 square meters creative spaces all around Amsterdam every year
Amsterdam, the world wide imago: monumental city, trade, progressive, tolerant: red light, soft drugs, bikes
The Basics: why Policy Broedplaatsen (policy on art-factories and affordable studios)
Amsterdam and the tradition on creativity: artists ever since, cultural capital, squatting movement
Partners: target group, civic developers, housing corporations commercial real estate, government, banks
2000: City Counsil agrees on Policies Broedplaatsen, funded by land lease and urban development budgets
Amsterdam as creative city: small global village, schiphol airport, dense, dynamic, complete chain
approach: bottom up concepts, old buildings inspire, entrepreneurship, added value, serving variety of goals
Price to Purchase
the building
Recon-Struc-tion
Time >
€initial Subsidy
Rent reduced ‘Cost covering rent’ without initial subsidy
Maximum rent for artists (€ 57/m2/year or € 2530 for space a year)
initial fase Exploitation fase
Variety of Contracts:- City <-> owner- City <-> Broedplaatsgroup- Broedplaatsgroup <-> owner -Broedplaatsgroup <-> several tenants
owner
Broedplaatsorganisation
Targetgroup
BureauBroedplaatsen
Triodosbankbroedplaatsenfund
localauthorities
Agree on:- Price- period- square m2- reconstruction- co financing
Agree on:- target group- investments- financing- period- rent levels
Agree on:- target group - Loan- period
CAWA
Agree on:- Concept- selection- finances
Partners of Bureau Broedplaatsen
Market section- real estate developers- real estate brookers- banks: surety agreement- creative industry top segment
Cultural section- visual artist unions- network of broedplaatsen- ‘Vrije Ruimte’ (grass root squats)- art academies
Government- metropolitan area Amsterdam- city of Amsterdam- all 14 district authorities
social targeted- six housing corporations - social entreprises- facilitators
Programma Broedplaatsen 2008 - 2012 AmsterdamAgreed by City Council on 29 October 2008
us
Programme Broedplaatsen 2008 - 2012 AmsterdamWhy do we work on broedplaatsen?
Economic- Base of employment- attractive scene incentive- broedplaatsen as entreprise- R&D for Amsterdam and more
Cultural- Amsterdam as Laboratorium- affordable space for young artists- affordable space for high talented
Social- within group interaction- link up with neighborhood- perform activities on social and educational programmes
Spatial- metropoolregio Amsterdam- empty office floors- contra gentrification
Lessons from the past
- we cherish the Amsterdam tradion: diverse, intense, merchandisers, free and tolerant
- be good for this basis, do not spoil them, facilitate them in their efforts on housing
As government…..know yourself,
so…restrict yourself
Just facititate
Since you know…
best ideas come from the creative basis
- artists and broedplaatsen start (more or less) non-commercial creative entrepreneurs