Art Business Today October 2012
-
Upload
art-business-today -
Category
Documents
-
view
218 -
download
3
description
Transcript of Art Business Today October 2012
BUSINESSTODAYART
INTERIORDESIGNISSUE2013 trend forecastsSupplying designersTextile framing
How to sell old stockArt business tips
£6.50
October 2012
www.fineart.co.uk
For entry details contact Louise Hay, [email protected]
The Art & Framing Convention UK is organised bythe Fine Art Trade Guild, www.fineart.co.ukThe awards winners will be announced at a dinner inMay 2013, which will be combined with a range ofeducational and networking events and anexhibition of work by Guild artists. The venue will beThe Old Swan Hotel, Harrogate
“Being on the shortlist for one of the Art & FramingIndustry’s awards generates invaluable publicity and tellsyour customers that you are the best at what you do“
So don’t miss out, request entry details today. There are awards for framers, artists, trade suppliers and retailers, celebratingachievements in customer service, web design, innovation and more.
Some of the 2012finalists for thetwo technicalframing awards,along with thetwo overallwinners
Meet, learn, celebrate
500 Years of Graphic Art TechniquesKristin Anderson. Pbk. 78pp£12.50 Members £10
Art & CopyrightSimon Stokes. Pbk. 184pp£23.99 Members £21.99
The Art of FramingPiers & Caroline Feetham.Hbk. 176pp£25 Members £23
Art on Paper, Mounting and Housing Joanna M Kosek. Hbk. 208pp£49.50 Members £44
Articles of BusinessVivian Kistler CPF GCF. Pbk. 175pp£17.95 Members £20
Blue and Yellow Don’t Make Green Michael Wilcox. Pbk. 200pp.£21 Members £20
Conservation FramingVivian Kistler CPF GCF. Pbk. 96pp£20.00 Members £19
Conservation Mounting for Prints &DrawingsManual based on British MuseumPractice. Joanna M Kosek. Hbk. 185pp£49.50 Members £44
Framing CollectiblesVivian Kistler CPF GCF.Pbk. 96pp£16.95 Members £15.95
Framing PhotographyAllan R Lamb CPF. Pbk. 96pp£20 Members £19
How to Cut and Decorate MountsMoyra Byford GCF.Pbk. 88pp£14.99 Members £13.99
How to Identify PrintsBamber Gascoigne. Pbk. 208pp£19.95 Members £17.95
I’d Rather be in the StudioAlyson B Stanfield. Pbk. B&W. 279pp£20 Members £19
Mat Cutting & DecorationVivian Kistler CPF GCF. Pbk. 96pp£16.95 Members £15.95
Pete Bingham’s Pure AgonyPete Bingham GCF. Full colour throughout. Pbk. 144pp£14.99 Members £13.99
Picture FramingVivian Kistler CPF GCF.Pbk. B&W illustrations throughout. 96pp£16.95 Members £15.95
Practical GildingPeter & Ann MacTaggart. Pbk. B&W illustrations throughout. 74pp£14.95 Members £13.95
Practical Printmaking Colin Gale. Full colour throughout.Pbk. 160pp£19.99 Members £18.99
GUILD PUBLICATIONS
The Art of MountcuttingLyn Hall GCF. Spiral bound. 80pp£15.99 Members £13.99
The Artist’s Guide to Selling WorkAnnabelle Ruston.Pbk. 128pp£12.99 Members £11
Conservation FramingPbk. 52pp£7.50 Members £5
Framing and Presenting Textile ArtPbk. 160pp£15.99 Members £13.99
Framing Fabric Art Pbk. 80pp£9.50 Members £7
GCF Advanced Accreditation Conservation FramingSpiral bound. 42pp£25 Members £15
GCF Advanced AccreditationMount Design & FunctionSpiral bound. 32pp£12.50 Members £10
GCF Advanced AccreditationTextile FramingSpiral bound. 28pp£12.50 Members £10
Guild Commended Framer Study GuideSpiral bound. 68pp£15 Members £12
The Guild membership list can be suppliedas data. Members only. Price variesaccording to which sections required.
HOW TO ORDER
By telephoneCall Moira Sanders on 020 7381 6616
Payment by chequeCheques should be made payable toFine Art Trade Guild (£ sterling)
Payment by credit cardPlease complete the credit card coupon
Postage & packingFor orders £15 and under, please add£2; orders over £15, add £3.10 (UK only)
Guild member? Please tick here
Name ______________________________________________________________________________________________
Business address ____________________________________________________________________________________
__________________________________________________________________________________________________
______________________________________________________________ Postcode ________________________
Tel __________________________Fax ________________________E-mail ____________________________________
PLEASE TICK Cheque enclosed? OR Credit card: AmEx Mastercard Visa Maestro
Card no _� _� _� _� _� _� _� _� _� _� _� _� _� _� _� _� _� _� Valid _� _� _� _� Expires _� _� _� _�
Security no (CVC) _� _� _� _� Maestro iss no _� _� _�
Cardholder’s address if different from above ____________________________________________________________
______________________________________________________________ Postcode ________________________
AVAILABLE NOW FROM THE GUILD BOOKSHOP DISCOUNTS FOR MEMBERS
BETTER READ, BETTER BUSINESS
Send to: Moira Sanders, Fine Art Trade Guild, 16-18 Empress Place, London SW6 1TT, UKTEL +44 (0)20 7381 6616 FAX +44 (0)20 7381 2596 EMAIL [email protected] www.fineart.co.uk
DISCOUNTSFOR GUILDMEMBERS
Guild Commended FramerStudy Guide
Published by the Fine Art Trade Guild
Researched, edited and compiled byAnnabelle Ruston and Fiona Ryan GCF
4 October 2012 ART BUSINESS TODAY
www.framiac.com
PICTURE FRAMING AND HANGING ACCESSORIES
For details of our comprehensive range of products for framing andhanging pictures send for our free illustrated Catalogue & Price List.
FRANK B. SCRAGG & CO.68 VITTORIA STREET, BIRMINGHAM B1 3PBTEL: 0121-236 7219 FAX: 0121-236 3633
e-mail : s a l e s @ f r a n k s c r a g g . c o . u kw w w . f r a n k s c r a g g . c o . u k
New concealed securityhanging system
GALLERY HANGING SYSTEMSSCREW RINGS & EYES
PICTURE WIRECASSESEWEDGES
S
BLISTER PACK DISPLAY STAND
etc . . etc . . etc
PICTURE CHAIN
FIRESCREEN FITTINGS
WALL HOOK“D” RINGS
New from the Guild bookshop £20 to non-members, £19 toGuild members, plus £3.10 p&p. Call Moira on 020 7381 6616or visit www.fineart.co.uk to order
“Artists know they have to manage
business and promotion, but this
book shows them how to do it, and
still have time to create great art”
Pete Bingham’s Pure Agony is £14.99 from theGuild Bookshop (£13.99 to members), plus p+p
Contact Moira Sanders on 020 7381 6616 [email protected] to order
“Pete knows more about framing
than anyone else in the UK. This
book is a goldmine of information”
NEWS
ART BUSINESS TODAY
BUSINESSxx Txxxx
xxxx28 Ahead of the curve
Fashion forecasters Trend Bible predict the styles for summer 2013
30 Designed to workThree picture suppliers explain how the interior design trade operates
36 The art of designThree experienced interior designerson how they source art and framing
ART40 Creating an atmosphere
Aidan Lynch GCF vists Annemarie Bourke’s studio and gallery in Ireland
44 Keep it movingA look at ways for artists to reinvigorate old stock and make sales
FRAMING50 Preserved for posterity
Rick Badwey frames an 18th century document using Mylar corners
54 Providing supportChris A Paschke GCF CPF frames twoheavy textiles and a delicate weaving
REGULARS8 Trade news23 Face to face:
Mark Braithwaite24 Product news48 Business tips for artists59 Trade secrets60 Pete Bingham’s agony62 Branch news63 Letters64 B2B: classifieds66 Last word:
Ken Ralston, FW Holroyd
COVERPOP by Lhouette; 90x80cm;mixed media: aerosol and acrylic on plywith a resin finishwww.lhouette.comSee Lhouette’s work on page 35
CONTENTSArt Business Today October 2012, Issue 5 First published June 1905 as the Fine Art Trade Journal www.fineart.co.uk
4836
54
October 2012 5
COVER
20
17
SPECIAL INTERIOR DESIGN ISSUE
6 October 2012 ART BUSINESS TODAY
Art Business Today
Published by the Fine Art Trade Guild
16-18 Empress Place, London SW6 1TT, UK
T: +44 (0)20 7381 6616 F: +44 (0)20 7381 2596
[email protected] www.fineart.co.uk
PublisherLouise Hay
Managing editorAnnabelle Ruston
SubscriptionsMoira Sanders
ContributorsRick Badwey
Pete Bingham GCF
Liz Honey
Aidan Lynch GCF
Chris A Paschke GCF CPF
Sally Scaffardi
Michael Setek
Publication datesArt Business Today is published five times per
year: January, April, June, August and October
Subscriptions 2013UK Europe World
One year £30 £36 £44
Two years £53 £62 £74
To subscribe, call 020 7381 6616 or visit our
website, www.fineart.co.uk, and click on the ‘go
to Art Business Today magazine’ button
Liability©All rights reserved. ABT is intended to inform
but no liability can be accepted for action
taken, or not taken, in reliance on it
Guild CEO
Louise Hay
Master of the Guild
Maxwell Roberts
The changing face of the art buyer
Awell-respected art dealer told me recently that people don’t collect
any more. Children don’t collect stamps or coins and their parents
don’t collect antiquarian prints, memorabilia or rare butterflies. I
presumed that his point would be that this is a bad thing, but he
pointed out that collecting tends to be a rather solitary, even selfish,
pursuit, and that people are spending their disposable income these days on
things that the whole family can enjoy. He emphasised that due to the number
of visual images with which we are now bombarded, people are more
sophisticated in their appreciation of art. They ‘get’ complex imagery quickly
and appreciate that an image isn’t just trying to represent something from the
natural world, but can tell a deeper truth.
This cultural development has an impact on people’s art buying habits. Instead
of hankering after a rare Gilray caricature or Japanese woodblock print, people
want a picture that will make their sitting room look fabulous, and they want it
now. In the past, the hunt through old print shops, auction catalogues and
collectors’ fairs was part of the appeal of buying art. Yesterday’s buyers didn’t
want immediate gratification, but today’s do. Artists and gallery owners need to
respond to requests from buyers at once. Being hard to find didn’t matter in
the past, as dedicated collectors would locate the right specialists in the end.
Today, if people can’t find you immediately, they’ll take their business
elsewhere.
Value used to be measured in terms of rarity, as well as quality and aesthetic
appeal. Today, impact and style are more important. Buyers want original
artwork that won’t be seen all over the high street, but they are primarily
looking for something beautiful to enhance their living space.
Part of the thrill of buying art for a collector is being made to feel
knowledgeable, part of an elite group of enthusiasts. Nowadays buyers want an
enjoyable, hassle-free buying experience that makes them feel special. They
want to feel that buying a particular piece of artwork shows that they’ve got
good taste, but they don’t aspire to be experts. They are interested in the look,
not the historical background and the context.
Selling art today is very different to 30 years ago, not just because now you send
a Facebook message rather than a recorded delivery letter, but the priorities of
the art buying public have changed beyond recognition. Art sellers are no
longer just trying to appeal to the five per cent of the population who collect art,
but the 50 per cent who want their homes to look stylish and on-trend.
Annabelle Ruston
BUSINESSTODAYART
Follow us on Twitter
twitter.com/abtmag
Like us on Facebook
facebook.com/artbusinesstoday
4050
13
Contemporary art from the country’s finest artistic talent, chosen by Washington Green for you.
washingtongreen.co.uk
NEWS
New range from ColourmountSLATER HARRISON, the makers ofColourmount mountboard, haveannounced the launch of a newrange entitled Lustres. This shinynew board is available in eightvibrant shades, each of which willprovide memorabilia,photographs or artwork with astriking new look.www.colourmount.co.uk
Don’t miss LION’s framers’eventLION PICTURE Framing Suppliesare holding a framers’ event attheir Birmingham HQ from 15 to18 October. On the first dayframers can learn aboutmarketing and sales promotionfrom Ian Morris GCF. This session islimited to 12 places and costs£50. Thursday’s session, which issold out, sees David Wilkie GCFdemonstrate memorabiliaframing techniques.There will be demonstrations onTuesday and Wednesday whereframers can see, try and discussLION’s range of framingequipment. Participating expertsinclude: Morsø’s Claus Pederson;Alfamacchine’s Flavio Cortecchia;Keencut’s Andy Roberts; Inmes’Cleverson Luz; Fletcher-Terry’s RoyRowlands GCF; Canon’s JoshSinger; Gunnar’s Sarah OsborneGCF Adv; and LION’s Jack Siwinski.Framing author and trainer LynHall GCF Adv will be on hand toprovide expert advice on Tuesday.Entry is free, but framers whoregister in advance receive agoody bag on arrival and areserved parking space.www.lionpic.co.uk
Inbrief
8 October 2012 ART BUSINESS TODAY
Making Pictures pulls in the crowds
THE FIRST Making Pictures regional
educational and networking event, held
in Manchester and organised by the
Fine Art Trade Guild, attracted top
flight exhibitors and a wide range of
attendees from all sectors of the
industry.
Guests gathered to learn how to earn
a living as an artist from Anne Corless
and Alister Colley, and to find out about
going into digital printing from
Hahnemühle’s Garry Simm. Pete
Bingham GCF offered inspiring ideas
for hand-finishing mouldings, while the
team from Wessex Pictures talked about
pricing and how to profit from sales of
specialist glass. The art of retailing and
clinching a sale was discussed
enthusiastically by Mooch Gallery’s
Mike Smith.
‘The Making Pictures event inspired
me and helped me assess the various
options for printing and framing my
artwork, and how to present it at
exhibitions,’ commented artist Kate
Alexandra Berry. ‘It was good to meet
so many people and to learn more
about Anne Corless’s superb art
practice. She took the time to give me
some great advice.’ ‘I found the event
very useful, especially Pete Bingham’s
demonstrations,’ tweeted Kerry Jepson
of Limelight Frames. ‘I enjoyed the
evening enormously and so did my two
guests,’ says EC Mouldings’ Keith
Hewitt. ‘Nothing beats the opportunity
to get together with others in the trade
and talk face-to-face.’
Exhibitors too were happy with
Making Pictures. Steve Goodall, who
has just joined Wessex Pictures,
commented, ‘It was a very good evening,
I was most impressed. I hope that the
Guild will organise events like this
around the country; we’ll attend any that
take place in areas where we have a
local depot. Of all the regional events
I’ve been to over the years, this was the
most refreshing, and very enjoyable too.’
‘We spoke to so many people who
want to know more about making a
living as an artist. It made me realise
how far we’ve come,’ said Alister Colley.
‘Thanks for giving us the opportunity to
take part.’
www.fineart.co.uk
Sales director Brian Bogie tries outthe new board for size
Guests at the busy Making Pictures event (top) andon the Wessex Pictures stand (right); demonstrationsby Pete Bingham GCF were popular
NEWS
New Rosenstiel’s cataloguepublishedROSENSTIEL’S, FINE art publisherssince 1880, have released theirlatest catalogue which featuresover 7000 images by more than700 artists. The images availablecover a wide range of styles andsubject matter.www.felixr.com
New to the Guild BookshopTHE GUILD Bookshop, whichsources and sells specialist artand framing publications, hasupdated its offering to galleriesand artists and is now stockingPractical Printmaking by ColinGale. The author of this 160-pagefull-colour book, which is packedfull of photographs, is co-directorof Artichoke Print Workshop, oneof the most highly regarded printstudios in the UK. A range oftechniques are discussed,including stone lithography,woodcut and soft- and hard-ground etching. The price is£19.99 (£18.99 to Guildmembers) plus £3.10 postage.www.fineart.co.uk
Inbrief
October 2012 9ART BUSINESS TODAY
Art & Framing Convention announced
THE ART & Framing Convention UK,
which incorporates the industry’s awards
dinner and a range of training
opportunities, will be held in May 2013.
The event will take place at the Old
Swan Hotel in Harrogate (ticket prices
will be announced shortly).
New for 2013 is an exhibition of
work by Fine Art Trade Guild member
artists, which will be open to the public
as well as the trade. Training
opportunities feature hands-on
masterclasses, for which there will be a
small charge, as well as free seminars.
The annual Art & Framing Industry
Awards Dinner will take place at the
same time. This black tie event begins
with a drinks reception, which is
followed by dinner, the awards
ceremony and then dancing until late to
a live band.
‘The Art & Framing Convention UK
is promoted as an opportunity to meet,
learn and celebrate,’ explains Fine Art
Trade Guild CEO Louise Hay. ‘It’s a
vitally important networking event which
includes many ways for guests to
develop their skills, but the awards
dinner is also an opportunity for people
to let their hair down and celebrate.’
www.fineart.co.uk
At this year’s event. Clockwise from top left:Claire Westmoreland and Alister Colley,Zeitgeist Fine Art, at the drinks reception;Mal Reynolds GCF Adv, Valiani, with acustomer;D&J Simons’ Joe Davis with acustomer; paper conservator Louise Vailledelivering a masterclass
It’s 18 months since I took my first
steps into self-publishing greeting
cards. We began with 48 designs
and we launched 15 new ones at
Top Drawer this autumn, our fifth
trade show. Our cards sell well in
boutiques, lifestyle shops, galleries and
upmarket garden centres.
You can’t go into self-publishing
alone. Heather, my business partner, is
responsible for sales, managing agents,
invoicing and chasing payments – pretty
much all the jobs I don’t like. My roles,
apart from designing cards and
associated products, are overseeing
printing, looking after the website and
attending trade shows. Our cards are
printed locally so we can oversee the
process to ensure optimum quality.
In order to reach as many retailers as
possible, we took on agents covering ten
areas of the UK. Agents generally
represent between five and ten different
publishers. We soon found out that not
all agents are equal: some do an
amazing job, bringing in a fantastic
number of sales, while others struggle to
bring in more than a couple of sales a
month. It very much depends on
how the style of your cards fits with
their existing portfolio.
Our best agents approached us
asking to represent us; the ones
we pursued have been less
successful. Good agents have
mainly found us through trade
shows, where they can view a
huge number of publishers
and decide what is missing
from their portfolio. Agents
have also approached us having seen
our cards for sale when out and about.
Trade shows have been vital for us.
We have acquired new UK retailers and
agents at shows and have met important
overseas buyers at these events. We
started exporting six months ago and
now export to four countries, and are
on the verge of taking on a fifth. We
generally export to distributors, who in
turn sell to retailers, so the selling price
is half the normal trade price. This
arrangement will only work if customers
order large quantities, which thankfully
they have done. UK retailers tend to
buy cards in multiples of six per design,
with an average order quantity of
around 240 cards. When exporting, we
sell several thousand cards at a time.
Repeat orders, home and abroad, tend
to arrive every two or three months.
We inevitably have to store a lot of
cards, so an understanding family is
helpful. Half my studio and most of the
spare bedroom are now dedicated to
card storage. My 18-year-old son who is
still at school is now Head of Packaging
and spends around 12 hours a week
processing orders. Heather’s sons are
employed wrapping individual cards in
cellophane bags, though when the
workload becomes overwhelming we
send the cards to a fulfilment company.
If you are considering self-publishing
greeting cards, be prepared for a huge
commitment, but one which can also be
interesting and rewarding. It’s a nice
industry to work in too. �Sally Scaffardi is a photographer and
digital artist, contemporarywallart.co.uk
NEWS
10 October 2012 ART BUSINESS TODAY
ARTIST’S SKETCH‘We export todistributors, who inturn sell to retailers’
Sally Scaffardi
WELL-KNOWN framing expert Steve
Goodall is now northern area manager
for Wessex Pictures and will be working
from the company’s branches in
Oldham and Liverpool. Steve will be
looking after customers in the north of
England and Scotland and will be out
and about visiting customers.
Wessex Pictures’ MD Ashley
Younger comments, ‘We are delighted
that Steve has joined us and is bringing
his wealth of expertise to the Wessex
Group. We have created this new role
thanks to our considerable growth in the
north, which we have achieved during
four years of recession.’
Steve worked for Hot Press for the
last 19 years and for seven years before
that he was involved in photographic
wholesale. ‘I am pleased to be back with
a broad customer base and a wider
range of products,’ he explains. ‘I’m also
looking forward to the trade counter
aspect of my new role; I enjoy talking to
customers face-to-face. I have been
doing a lot of international travelling and
will enjoy a bit more time at home too. I
would like to make it clear that I won’t
be turning my back on people in the
south who have mounting and
laminating queries and anyone in this
position is welcome to get in touch.’
07585 138566
Steve Goodall joins the Wessex Group in the north
SPRING FAIR International, Europe’s
largest gift and home accessories trade
show, once again takes place at the
Birmingham NEC from 3 to 7 February
2013. 3000 exhibitors are expected
across 12 show sectors and the event will
showcase 300,000 new product
launches. Sectors include homewares,
toys, home fragrances and jewellery, as
well as art and framing.
Exhibitors in the art and framing hall
will be showing original art, prints,
frames and framing supplies.
Participating publishers include Alpha 1
Marketing, Aquarelle Publishing, Beaver
Lodge Prints and Buckingham Fine Art.
On the framing supply side, visitors can
look foward to seeing D&J Simons,
Wessex Pictures, LION Picture
Framing Supplies and Mainline
Mouldings.
A highlight of the show for many is
the Art & Framing Seminar Theatre,
which is located at the heart of Hall 4
and is home to an array of training
sessions organised by the Fine Art
Trade Guild. It has been confirmed that
US framer John Ranes GCF CPF will be
flying over to speak at the show, and he
will be joined by an impressive list of
business, framing and retail experts.
www.fineart.co.uk
NEWS
October 2012 11ART BUSINESS TODAY
Seminars to take place at Spring Fair 2013
Busy aisles atSpring Fair2012, left, andMal ReynoldsGCF Advdelivering aseminar onconservationframing
Centenary open day atFW HolroydGLASGOW-BASED framingsupplier FW Holroyd is holding aspecial open day on Sunday 28October, to celebrate itscentenary, and everyone in thetrade is welcome. There will be machinery offersand demos, framing demos, lotsof special offers and newproducts will be showcased.Snacks and drinks will beprovided and framers will receivea ‘centenary goody bag’ to takehome with them. There’s no need to register inadvance; just turn up on the dayand owners Nicola and KenRalston will be pleased to seeyou.www.fwholroyd.com
Artists help save livesARTISTS AND celebrities havedonated artwork to raise moneyfor the charity Transplant LinksCommunity, which sends Britishdoctors to developing countriesto perform kidney transplantoperations. An auction took place at EtonCollege, hosted by Radio 4presenter Quentin Cooper.Participating artists includedHumphrey Ocean, MauriceCockrill and John Nolan, whileactors Dame Judy Dench, JohnHurt and Jonathan Prycedonated drawings.www.transplantlinks.org
Inbrief
A detail from Cobalt Lovers by John Nolan,which was sold at the charity auction
THE FINE Art Trade Guild’s website
has had a major facelift. The site, which
receives an impressive 5000 unique
visitors each month, has a newly
designed home page as well as new
features and content.
The new artists’ portfolio section
includes a fully searchable visual
database which artists can update
themselves. So if a visitor should type in,
for example, the words ‘blue dog’,
thumbnails of all the images containing
either of these attributes will appear. ‘It
made sense to prioritise updating the
artist pages because the busiest pages on
the website are the directory ones where
the public search for members and
services,’ explains Guild CEO Louise
Hay. ‘And visual searches are the most
effective way of sourcing artwork.’
An online shop is another new
feature, enabling visitors to buy books
and other Guild merchandise online.
www.fineart.co.uk
Guild website dramatically updated
NEWS
SmartPix kiosks now Apple-friendlyFUJIFILM HAVE added newfeatures to their SmartPix kioskswhich means retailers can nowprint customers’ images directfrom their iPhones and iPads.With the aid of a simpleconnecting cable, customers cantransfer images to the kiosk,where SmartPix software turnsthem into canvas prints and arange of photo gifts.www.fujifilm.eu/uk/products/
photofinishing
Framing Workshop wins Bathin Bloom’s Mallory CupMULTI-AWARD winning retailerThe Framing Workshop has wonthe city of Bath’s Mallory Cup,which goes to a business thathas not only created animpressive floral display for theBath in Bloom competition, butalso maintains a high standard ofshop front cleanliness.The Framing Workshop’s display,on an Olympic theme, alignedcoloured flowers in troughs andbaskets that reflected the coloursof the Olympic rings.The business won the cupbecause the staff team, led byowner Martin Tracy GCF, showcommunity commitment and setan example to others inaddressing cleanliness issuesbeyond their own patch. Staffregularly clean the pavement,collect rubbish from the street,look after plants in the nearbyLadymead Fountain and re-paintthe post box near the shop.The display also won a goldmedal in the competition.www.theframingworkshop.com
Inbrief
12 October 2012 ART BUSINESS TODAY
21st century craftsmanship
PHOTOGRAPHER MARTIN Smith
has launched a stunning collection of
London images to mark London’s
unforgettable summer. These can be
printed in sizes up to very large.
www.mrsmithworldphotography.com
London’s unforgettable summer
KINGSWOOD FRAMES & Mirrors
have been making hand-carved and
gilded frames for over 30 years, but
have now invested in machinery
enabling them to produce raw wood
profiles in-house. Bespoke reproduction
and replica frames can be produced in
short runs specially to suit customers’
requirements.
‘We are one of very few UK framers
that can make any type of frame from
scratch,’ explains Tim Haysell, owner of
the business, who has been framing for
25 years. ‘If a customer sends us a JPG,
nine times out of ten we can make an
identical frame.’
The business, which was founded in
1979 and bought by Tim Haysell in
1997, regularly makes frames for the
National Trust. Profiles can be made
from any wood, but most commissions
require obeche, ash, oak or tulip wood.
Using original Victorian moulds and
techniques Kingswood create beautiful
hand cast reproduction frames, which
are made from a mix of animal glues,
resins, oil and chalk, then finished in
original gold leaf in varying forms.
Kingswood can also offer bronze
powders, artificial gold and aluminium
leaf for a more contemporary finish.
Recent noteworthy projects include
making frames for a collection of
Rossetti watercolours for Wightwick
Manor, a National Trust property, and
framing a £4.5million Roy Lichtenstein
painting.
‘We work for quite a few artists,’ says
Tim. ‘We tend to develop a signature
frame for them, which becomes
instantly recognisable, though we adjust
the details and finish according to
individual customers’ requirements. We
also work for framers, generally making
reproductions and carrying out frame
restoration, which means they don’t
have to turn down work that they can’t
do in-house.’
Next year Tim and his team of six
framers, which includes his wife and
sister-in-law, will be launching a range of
ready-made mouldings that will be made
from start to finish at the workshop near
Wrexham.
www.kingswoodframes.co.uk
The Olympic display aboveThe Framing Workshop’smain door
Kingswood Frames & Mirrorshave a collection of more than200 antique moulds
Left: The South BankRight: Looking East from London Bridge
NEWS
October 2012 13ART BUSINESS TODAY
ENTRIES FOR the 2013 Art &
Framing Industry Awards are invited.
‘Being on the shortlist for one of the
awards generates invaluable publicity
and tells your customers that you are the
best at what you do, so request entry
details today,’ urges Fine Art Trade
Guild CEO Louise Hay.
The categores are: art business
website; art retailer; best mount design;
best-selling published artist; best-selling
up and coming artist; customer service;
the Guild challenge framing award,
innovation; quality printing; and sales
promotion.
The winners will be revealed at the
Awards Dinner during the Art &
Framing Convention UK in May 2013
in Harrogate. Email
[email protected] for entry details
Entries for 2013 awards invited
Curwen Studio artist Mark Hearld at work on a printand Echinops in Flower by Louise Bird
Guests at this year’s Art & Framing Industry Awards Dinner.Top: Ian Stalworthy of blutulip.com (left), with LION PictureFraming Supplies’ Nicola Harrold and Ian Morris GCF ofChalfont Art & FramingBelow: Dennis and Michael Page, KC Glass, with Master of theGuild Maxwell Roberts, Headrow Gallery
Record attendance atPhotokina 2012
THE PHOTOKINA trade show forphotography and imaging, whichis held during alternate years inCologne, attracted a record185,000 visitors from 166countries.Around half the visitors weretrade, and of these, 42 per centtravelled from outside Germany.The organisers report asubstantial increase in the numerof visitors from Asia (16 per cent),with 26 per cent from the USAand 40 per cent from EasternEurope.Pauline Hutchinson of UKframing supplier Arqadiaexhibited at the show, ‘We metnew customers from manyoverseas markets. The visitorswere particularly drawn to ourblack and white swept frames, asthey complement photographicimages so well.’ Petra Letson ofWizard, manufacturers ofcomputerised mountcutters, alsoexhibited,’It was a good showand there was lots of interest inour products. The organisersmarketed the event veryeffectively to framers andphotographers, but I would liketo see the framing hall expandfurther. With the demise of ArtFair Europe in Nuremberg thisshow is the only way to reachcustomers in and aroundGermany.’Equipment manufacturer Morsøhad a good show, reports MDClaus Pedersen, ‘Photographersare keen to learn more aboutframing and many want to addframing to their portfolio ofservices, so there was a lot ofinterest in our produts.’www.photokina.com
THE CURWEN Studio, one of
Britain’s oldest printmaking workshops,
has entered into a partnership with
Church Street Gallery, Saffron Walden,
which means the gallery will be selling
work by Curwen’s impressive portfolio
of printmakers.
Founded in 2005, and under the
ownership of Helen Baynham since
2008, Church Street Gallery specialises
in contemporary paintings, prints,
photography, glassware and printmakers’
cards.
The Curwen Studio, founded in 1863
by The Reverend John Curwen, has
worked with artists including Eric
Ravilious and Edward Bawden before
World War II, and Elizabeth Frink and
Henry Moore in the post-war era.
www.thecurwenstudio.co.uk
www.church-street-gallery.co.uk
Curwen enters into partnership
Visitors to the Canonstand
Phew, we’re in! Everything went
surprisingly smoothly and we
opened our new premises in
time for Sussex Framing
Centre’s first birthday. And
our birthday present to ourselves . . . a
new gallery. We liked the new space so
much once the building work was
complete that we decided to create a
gallery in part of it. So we now have a
second gallery, Alter-Ego Gallery,
exhibiting original art from artists based
around Sussex, Kent and Surrey,
starting at £25 and rarely breaking the
£500 barrier. This also gives us the
opportunity to exhibit work we haven’t
previously shown at Saffron, such as
photography, textile art and crafts and it
opens up new markets for us.
And so the past few weeks have been
filled with designing the new branding,
corporate identity, website (www.alter-
egoGallery.co.uk), promotional
literature and signage. We officially
opened Alter Ego on 1 September,
Sussex Framing Centre’s first birthday,
and so far so very good. The regulation
Facebook and Twitter accounts are up
and running and, apart from snagging
issues, the website is live and kicking.
The gallery is situated at the front
of our new premises, which we
designed as open plan to show the
sociable bustle of the framing
workshop behind, though a low
rise barrier separates the gallery
and workshop. Artists, gallery
customers, framing customers and
browsers have all been very
complimentary about the changes
we’ve introduced so we’re feeling very
buoyant and excited about the future.
With regard to Sussex Framing
Centre, we’re not quite sure why, but
we’ve had a record summer. Perhaps
the new higher profile premises have
helped, maybe people are doing up
their homes rather than moving during
the recession, or maybe it’s because our
clientele are taking staycations rather
than holidays abroad. We’ve welcomed
new customers as well as regulars, with a
wide variety of strange and wonderful
items (the latest was a doorknob) as well
as more traditional artwork. Our
firstborn, Saffron Gallery, is going from
strength to strength and has also
enjoyed a good summer, both
commercially and critically. It continues
to build on its reputation for exhibiting
award-winning international artists and
has a growing band of collectors based
both within the UK and internationally.
As I reflect on the past 12 months,
captured over five columns for ABT, it
really has been a whirlwind. Surely there
can’t be anything else we need to tackle
and we can just get on with building our
existing businesses? Although one little
opportunity has arisen, but it’s very early
days and I mustn’t elaborate . . .
It’s been great fun sharing a year in
our lives with you via Shop Talk. This is
my last column so I’m looking forward
to reading all about the next
incumbent’s adventures. Over and out
from Battle. �Liz Honey co-owns Saffron Art Gallery
and Sussex Framing Centre,
saffrongallery.co.uk
NEWS
14 October 2012 ART BUSINESS TODAY
SHOP TALK‘Maybe people aredoing up theirhomes rather thanmoving during therecession’
Liz Honey
THE CLOSING date for the artist
competition, organised by framing
supplier Arqadia, is 31 October.
Professional and amateur artists are
invited to submit artwork that will bring
out the best in Arqadia’s 2013 framing
product launches.
The competition will be judged by a
team of industry experts including Fine
Art Trade Guild CEO Louise Hay and
Aquarelle Publishing’s Paul Taylor, and
the winning submissions will be
professionally framed and used by
Arqadia’s sales team during in-store
promotional activity throughout the
course of next year.
The winning artists will receive a
limited edition run of 30 6x4" prints,
half of which will be kept by Arqadia,
while the others will be awarded to the
artists to display or sell. One overall
winner will also take away £150 worth of
Arqadia products and all the finalists’
work will be displayed to some of the art
world’s most influential people at the
Art & Framing Convention in 2013.
Pauline Hutchinson from Arqadia
said, ‘Appropriate framing can
significantly add to a piece of art’s
overall impact, so we’re keen to find a
broad range of works that will really
help us showcase how important this
craft can be. We’re excited about the
prospect of working alongside some
talented individuals to create some truly
outstanding works of art. However, the
competition draws to a close on 31
October, so if you’d appreciate the
opportunity to get your work noticed –
the time to act is now!’
Submissions should be either
emailed to Pauline Hutchinson
([email protected]) or
posted to Arqadia Ltd, 2 Wolseley
Road, Kempston, Bedfordshire MK42
7AD. The winners will be announced in
January 2013. Visit ‘4Walls by Arqadia’
on Facebook, or follow
@4wallsbyarqadia on Twitter for
competition updates.
www.arqadia.co.uk
Last chance to become Arqadia’s 2013 star artist
NEWS
Goodbye to Debra DohertyTHE FINE Art Trade Guild is sorryto report that Debra Doherty,who hasbeen Sales&MarketingExecutivefor fiveyears, isleaving toworkcloser toher homein Bristol.Debra wasresponsible for advertising sales,social networking, marketing andweb updates. The Guild iscurrently recruiting herreplacement and wishes her wellin her new role.www.fineart.co.uk
New Guild framing forumTHERE IS now a new way forGuild members to find answersto technical framing queries.FrameTalk is the name of the re-vamped internet forum, whichopened on 1 October, wheremembers can post questions, tobe answered by members of theGuild’s Framers Committee. The problem with many internetforums is that you can’t be surethat the advice you are beinggiven is correct. FrameTalk ismoderated by Steve McKee GCFAdv and Mal Reynolds GCF Adv,both well-respected experts within-depth understanding of theGuild’s framing standards.Members can therefore restassured that advice given viaFrameTalk will be compatiblewith best practice and the FiveLevels of Framing.FrameTalk does not replace theGuild’s popular technical adviceline, it complements it. There willstill be two framing experts onduty each week to answermembers’ questions over thetelephone. Forums in other fields,such as advice for artists, willfollow.www.fineart.co.uk
Inbrief
October 2012 15ART BUSINESS TODAY
TWO ART and framing trade fairs took
place in Russia this September. Moscow
International Framing Forum (MIFF),
was held in Moscow, while the Russian
Framing Forum was in St Petersberg.
MIFF, which was held for the first
time, was organised by four key Russian
distributors: Videka, Lion Art Service,
NeoArt and Interquadrum.
Exhibitors at MIFF came from all
over Europe and America and included
Alfamacchine, Valiani, Wizard, Canson,
Keencut, Cassese, Slater Harrison, the
Fine Art Trade Guild, Rosenstiel’s,
Framers Corner and Hot Press. There
was an area of the show dedicated to
mouldings from Spain and Italy.
There was a busy programme of
workshops and seminars, again with
speakers from far and wide. UK experts
who were flown to the event included
Mal Reynolds GCF Adv, Lyn Hall GCF
Adv and Martin Harrold.
‘Framers travelled thousands of miles
to attend MIFF,’ reports Guild CEO
Louise Hay. ‘I spoke to people from
Belarus and the Ukraine, as well as
framers from the far side of Russia,
several time zones away from Moscow.
There is a real thirst for knowledge in
Russia. Framers are desperate to find
out more about topics such as pricing,
marketing and framing standards. The
show was very busy and framers were
happy to pay to attend seminars.’
Steve McKee GCF Adv, who
presented training opportunities at the
St Petersberg event, reports on the
show, ‘There were around 45 exhibitors,
double last year, and they came from
Europe, Asia and Russia. The show was
well attended. About 250 people paid to
attend seminars and masterclasses each
day, with delegates from Moldova,
Estonia and several other former CIS
countries, as well as all over Russia. My
sessions were simultaneously translated.
Some framers were very knowledgeable
while others had never seen a V-groove
or double mount. Most delegates had
never seen wrapped fillets and were
amazed at the simple mounts I cut
during the masterclasses.’
The Russian Framing Forum was
organised by the company which runs
FrameArt Expo in Italy, in conjunction
with the Association of Participants of
the Art Industry in Russia.
MIFF’s website is
www.bagetforum.ru/en; RFF is
promoted through social networking
sites
Russia hosts two art and framing shows
Images from the MoscowInternational Framing Forum.Left: delegates at a seminarpresented by Mal Reynolds GCFAdvBelow left: vistors to the Cassesesection of the Neoart standBelow right: entries to the framingcompetition
NEWS
16 October 2012 ART BUSINESS TODAY
Iknow you’ve been hearing this for
years so I can fully understand any
sceptics among you, but we really
are in the final stages of the latest
development of the Guild website.
If we’re not live by the time you read
this, then in the next couple of weeks
you will be able to renew your
memberships online and download
invoices; you will be able to buy books
and Guild products through a ‘real’
online shop and you will be able to load
pictures and prints into our new Artist
Portfolio module, enabling consumers
and trade visitors to find your images.
Visitors to the site will be able to
register online in real time and new
members will be able to join the Guild
directly through the site.
The developers and I have re-
specified search functions so consumers
can search by distance from a postcode,
with the aid of a simple dropdown.
We’ve added a new member-find-
member search, so if you met someone
useful at a branch event, you’ll be able
to find them with just a contact name.
The success of any search function
depends upon the information being
there to find, of course, so do please
update your profiles. Our system can
only find, say, oil paintings, textile
framing services, digital imaging or
whatever, if you tell it that you offer
them. As a result of your responses to
our survey we have removed
thousands of search categories, so
you must spell out in your profile
what you offer. We’ve
amalgamated your existing profiles
with your ‘showcases’ and the Google
map function, so visitors will see much
more about your business in one hit.
We’ve listened to your concerns and
you will now be able to log in using your
email address and password – no more
confusing username. If you’ve forgotten
your log in password then use the
online tool which will send the
information straight to your inbox.
We’ve commissioned a
photographer to take new images for
the home page, which has been
redesigned – a scrolling banner allows
visitors to find members in one click.
We’ll be keeping the navigation buttons
from the present site as these work well.
You’ll find the ‘news and events’
column in that section of the site now;
do continue to send us your content.
We will be reopening online forums
for discussion and technical support
with art, business and framing matters,
starting with our new FrameTalk forum,
which is open to all members. We have
built in moderator access to forums, so
they will be well supported by expert
advice. If you’d be up for opening and
moderating a forum please let me
know.
We’ve undertaken an extensive
period of testing of data flow and
functionality, but as with any project of
this scale I’m sure there will be things
that don’t flow as they should – I would
be grateful for both patience and the
relevant url to accompany any issues
you may come across. �Louise Hay is the Chief Executive of the
Fine Art Trade Guild
IN BUSINESS‘We will bereopening onlineforums fordiscussion andtechnical support’
THE NEXT Art on the Street event will
take place in Maidenhead on Saturday 1
December. Once again, the town centre
will be transformed into an outdoor
gallery and market.
The May event featured creative
workshops, live music all over town, a
BMW ArtCar for visitors to doodle on,
two £10,000 state-of-the-art digital
whiteboards for children to play on, a
vintage café and a room of ceramics.
‘Art on the Street is one of those
breakthrough ideas that, once initiated,
you wonder why it wasn’t put into place
much earlier,’ enthuses Artists &
Illustrators Magazine.
www.maidenheadartmarket.org
Art on the Street set to transform the town centre again
Louise Hay
A car was placed inthe middle ofMaidenhead HighStreet for passersby topaint on during theArt on the Streetevent this spring
IMAGING SUPPLIER PermaJet took
their largest range of products to date to
the Photokina trade show in Germany
this September.
Highlights included Mercury Ultra
White Matt Canvas 405gsm, a smooth,
heavyweight product with a beautifully
structured base that has been designed
to reproduce fine detail and brilliant
colours.
PermaPROtect Fast Drying Canvas
Varnishes, available in 2.5 litre cans, are
available in gloss, satin and matt finishes,
all made with a unique water-based
polymer formulation. The varnishes are
designed for canvases and guarantee a
clear, water-resistant and non-yellowing
protective coating.
The Image-Block Print Display
System is the easy way to produce and
present stylish inkjet images in a 3D
display format. This modern and
minimalist look is easy to create in
seconds and is available from 6x4” up to
A3 sizes.
The Epson R3000 Eco-Flo System
has been developed and tested over
many months, allowing users to save up
to 80 per cent on their ink costs. The
system uses moulded cartridges that slot
into your printer and stay in situ
permanently. Refilling is carried out by
topping up external reservoir bottles,
therefore avoiding unnecessary wear and
tear on the cartridges and microchips.
The kit includes the very latest inks -
PermaJet have been improving existing
ink technology and the result is the
specially formulated Image-Life®
pigment inks which have been
successfully tested for archival stability
on various Epson printers.
www.permajet.com
NEWS
October 2012 17ART BUSINESS TODAY
IT HAS been revealed that the Art &
Framing Convention UK, which takes
place in May 2013, will be at the historic
Old Swan Hotel in Harrogate.
Harrogate is the perfect location for a
long weekend. Guests can visit the
famous spa town’s Royal Pump Room
and Turkish bath and enjoy the range of
upscale independent shops and cafés.
There’s also historic sites such as Betty’s
Tea Rooms and the RHS gardens at
Harlow Carr.
The convention includes two days of
training and educational opportunities,
as well as an exhibition of work by
Guild artists. There will be both
seminars and hands-on masterclasses
The black tie awards dinner will take
place at the same time. The event is
open to all art and framing
professionals, and the beautiful venue
should encourage them to bring guests.
Ticket prices, which will be reasonable,
will be announced shortly.
www.fineart.co.uk
Art and framing goes to Harrogate
Record product launches at PermaJet
Inbrief
160th autumn exhibition oforiginal affordable artTHE ROYAL West of EnglandAcademy is holding its 160thautumn exhibition of affordableoriginal art from 21 October to 30December at its gallery in Bristol.Last year’s event featured 508works by 338 artists, with pricesfrom £25. This year’s show looksset to be even bigger, with workfrom both established andemerging artists.www.rwa.org.uk
Restaurant chain supports artTHE WINNERS of a competition todesign the dining plates used byrestaurant chain Zizzi areannounced. Graphic designerHelen Turner won, with fashiondesigner Richard BrownlieMarshall as runner-up. There werehundreds of entries and thecompetition was judged by artistand illustrator Natasha Law, whois also designing plates for therestaurant.Plates featuring the winningartists’ work will be on sale. Theartists receive a royalty fromevery plate sold and apercentage of the proceeds willgo to The Prince’s Trust. www.zizzi.co.uk
Getting reading for the autumn show
Natasha Law with the winning entry
NEWS
18 October 2012 ART BUSINESS TODAY
IN PRINT‘Intimate knowledgeof digital imaging isking’
Actually printing images only
takes up about 20 per cent of
my time; other aspects of
digital imaging occupy the
remainder of my day. The
vast majority of my efforts are focused
on tasks including the capture, creation
and processing of digital images. That’s
why I describe my company as offering
specialist fine art reprographics services;
the term ‘printer’ hardly suffices.
Some months ago I received a call
from the Fine Art Trade Guild asking
why artists should use a professional
printer, rather than buy their own fine
art printing equipment. The most
crucial point is that digital image
capture, and all the steps up until the
physical output of a fine art print, must
not be an afterthought. It’s easy and
affordable to buy a wide-format inkjet
printer, but what about these other
considerations? What really lies at the
heart of a business like mine is the
variety of methods involved in the
preparation of the ‘matrix’ from which
prints are made. It’s akin to a traditional
artisan printermaker, who spends many
hours preparing the plate or surface
upon which an image is inscribed (the
matrix) in order to take the ink. The act
of outputting a digital print onto paper
or canvas is the conclusion to a set of
processes, and in terms of investments
in time and money, it’s relatively simple.
The aspect of the printing process
which has the most bearing on the
success of a run of fine art
prints is the choice of image
capture device, either a
scanner or camera, as well as lighting
and ancillary equipment. Then there’s
the computer, imaging software,
calibration equipment (hardware and
software) and, not least, the skills and
knowledge required to use them
effectively.
Not so long ago I was working with a
photographer in preparation for his solo
exhibition. I was given a set of files to
print proofs from, and for some reason
my output was not to his liking. Then I
discovered that he had accidently
attached sRGB profiles to the digital
images, instead of real working space
Adobe RGB profiles. This shows that
intimate knowledge of digital imaging is
king and there’s many subtle variants
within the process of preparing an
image for print that can make all the
difference.
At Art4site we try to get the best out
of any print edition. Sometimes our
efforts are painstaking and lengthy;
dozens of steps may be required before
we can produce the perfect print.
Sometimes clients even comment that
the prints are better than the original!
Once the setup is complete, the rest is
easy and we can guarantee an exact copy
again and again.
What I enjoy most is seeing the final
print, the culmination of a variety of
techniques. The matrices are then
archived, ready to produce further
prints, like finely engraved plates ready
for inking. �Michael Setek runs fine art reprographics
and giclée printing specialist Art4site,
gicleeprinting.co.uk
MOBILE ART enterprise The
Horsebox Gallery is hosting an exbition
of work by Alex Russell Flint in
Motcomb Street, London, from 9 until
25 October.
The artist, the great grandson of Sir
William Russell Flint, is currently
focusing on painting glamorous women
against the backdrop of Argenton
Chateau in the Maine et Loire region of
France. ‘Alex’s women are more
realistic than Sir William’s, and a tad
more troubled. His work is devoted to
what he calls a pleasing sense of balance
combined with the decorative,’ explains
gallery director Emma Richeldis North.
www.thehorseboxgallery.com
The Russell Flints: a family affair
Michael Setek
Detail fromOlivia Sitting byAlex RussellFlint. Oil oncanvas panel,73x92cm
NEWS
October 2012 19ART BUSINESS TODAY
A new chapter in pageproduction for CXDCONSERVATION, STORAGE andequipment specialistsConservation By Design hasstarted making its extensiverange of high-clarity Timecare™Polyester HCL Album Pagesdirectly at its manufacturingfacilities near Bedford.With the capacity to producelarge quantities of all standardalbum pages, Conservation ByDesign is now able to fulfillorders within precise timeframesand can cut down on lead times. Timecare™ Polyester HCL AlbumPages offer a safe longtermstorage solution that isguaranteed to protectdocuments and photographsfrom dust, dirt, scratches andfinger prints. They are non-yellowing, non-brittling and freefrom harmful plasticisers. Thesepre-hole punched album pagesare available in a variety ofcombinations, including singlepocket A4, double A5, negative,Cartes de Visite and cigarettecard sizes. All products pass thePhotograph Activity Test (PAT).www.conservation-by-
design.co.uk
Association of Illustratorsrelocates to Somerset HouseTHE ASSOCIATION of Illustrators isnow based in Somerset House,London, along with the NationalYouth Orchestra and the RoyalSociety of Literature. The movecoincides with the opening ofImages 36: Best of BritishIllustration, an exhibition atSomerset House that opens inOctober.www.theaoi.com
Inbrief
The Art Curator launches new fair
SINCE THEIR UK launch in 2010,
Australian hanging system manufacturer
Gallery System has become fully
established in the marketplace. ‘We
have enjoyed a great response to our
product, both in the UK and Ireland.
It’s not just galleries that are buying our
hanging systems, but also domestic users
and offices. Last year we launched a
new system in Australia, the UK and the
US called the Slimline System, which is
actually marketed for home and office
use. It has generated a great response as
it is unobtrusive and affordable,’ says
business manager Jillian Buchanan.
Gallery System has recently installed
hanging systems in Cube Gallery and
The Society Club, both in London, as
well as The Art Nest, Hitchin, and
Spencer Swaffer Antiques in West
Sussex.
www.thegallerysystem.co.uk
Capturing the UK
THE LOVE Art Fair, which takes place
for the first time from 11 to 14 October
at Middleton Hall in Milton Keynes, is a
new venture from online gallery The Art
Curator.
‘Many people feel uncomfortable in
commercial galleries,’ explains director
David Norris. ‘But if you show them art
in a neutral environment they quickly
become engaged, which is why the Love
Art Fair will take place at the heart of a
busy shopping centre.’ 15 galleries will
present work from around 100
contemporary artists.
www.theloveartfair.com
www.theartcurator.com
An image from Anuska Allepuz that will appearin Images 36: Best of British Illustration
NEWS
20 October 2012 ART BUSINESS TODAY
Inbrief
New fine art inkjet paper fromHahnemühleMATT FIBRE Duo is the new artpaper for books and albums fromHahnemühle’s Harman range. Thepaper is designed for long-lastingalbums and has a warm white toneand smooth surface, suitable forboth colour and monochromeimages. The 210gsm paper can beprinted on both sides, yet it is thinand flexible enough to be bound.When binding books, the paperfibres always should run parallel tothe back of the book cover to maketurning the pages easier and avoidbreakage of the spine. Therefore,the direction of the fibres isidentical in all the sheets of apackage and indicated on eachbox. www.hahnemuehle.com
The Print Foundry now anofficial MPA trade partnerTHE MASTER Photographers’Association is pleased to announcea new trade partnership with ThePrint Foundry, which specialises infine art printing, mounting andframing. The deal extends across anumber of mutually beneficialareas and includes a high profilepresence on the MPA’s website andin publications. Trade partnershipsare a recent initiative developeddue to the need for photographiccompanies to work more closelytogether.www.theprintfoundry.co.uk,www.thempa.com
ITALIAN FRAMING equipment
manufacturer Alfamacchine has been
bought by US manufacturer Fletcher-
Terry. The company has also acquired
AMP, which makes framing equipment
in the USA.
Fletcher-Terry intends to operate the
businesses independently and will
continue operations at all existing
Alfamacchine and AMP facilities.
Alfamacchine’s tradition of trade
accounts, innovative products and
outstanding service will remain the same
and there will be no changes to
employee contact information.
Fletcher-Terry president Blair
Tomalonis commented, ‘We are very
excited that Alfamacchine and AMP are
joining The Fletcher Business Group.
These acquisitions dovetail perfectly
with our core businesses as we continue
to serve our wholesale trade accounts in
the wall décor and picture framing
markets. Alfamacchine provides us with
a manufacturing base in Europe and
enables us to better serve our
international customers as we continue
to expand our production and
distribution facilities.’
Alfamacchine is best known for the
Minigraf range of underpinners, while
Fletcher-Terry’s board and glass cutters
are respected internationally. AMP
manufactures a range of picture framing
equipment.
www.alfamacchine.com
www.fletcher-amp.com
www.fletcher-terry.com
Fletcher-Terry buys Alfamacchine
THE ASSOCIATION of Animal
Artists is delighted to reveal that world
renowned artist Polyanna Pickering will
be guest speaker at their annual dinner
this autumn.
Her illustrated talk, entitled Giant
Panda and Sleeping Dragons, focuses
on her remarkable journey to China to
study and paint giant pandas. Pollyanna
and her daughter and business manager
Anna-Louise travelled to remote areas
of Tibet and worked in a small hospital
for sick pandas. Anna-Louise was a
finalist in Cosmopolitan’s Woman of
the Year Awards for her role in writing
the book that documents their trip.
Pollyanna is winner of this year’s Simon
Combes Conservation Award, presented
by Artists for Conservation. Part of the
proceeds from the evening will go to
Pollyanna’s charitable foundation.
Both members and non-members are
invited to attend the dinner, which takes
place at the Villa Country House Hotel
near Preston on Thursday 1 November
at 7pm. Tickets are £30, which includes
a welcome drink, three course dinner
and a charitable donation.
www.associationofanimalartists.com
www.pollyannapickering.co.uk
Pollyanna Pickering is AAA guest speaker
October 2012 21ART BUSINESS TODAY
NEWS
New work from the ‘Wodehouse of art’ Europe’s largest artists’studiocomplex opens its doorsWIMBLEDON ART Studios, thelargest single site art studiocomplex in Europe, is holding anart show from Thursday 22 untilSunday 25 November.Artist Ken Howard OBE RA ismaking a rare public appearanceto officially open the show at theprivate view on 22 November.There will be a pop-up bar runby local wine merchant SA WinesOnline and Stark-CondéVineyards, and 80 local peoplehave volunteered to help run theevent. Local business JacksonsEstate Agents are sponsoring theshow.More than 140 artists are basedat the complex and £155,000worth of sales were made at lastyear’s event, which was visited by10,000 people. Resident artists include painters,ceramicists, sculptors, textileartists, photographers,printmakers and furnituredesigners.www.wimbledonartstudios.co.uk
The Gentle Art ofPersuasion measures61x50cm, is a signededition of 600 and retailsat £90
SMS EDITIONS, which publishes the
work of Sue Macartney-Snape, has
added eight new signed limited edition
prints to the range, so over 110 images
are now available. A brand new
catalogue has been published.
The artist is known for her keen eye,
quick wit and very English observations.
She and her writing partner Victoria
Mathur made their debut in the
Telegraph Magazine in 1993 and since
then their popular Social Stereotypes
column has run more than 900 times
and highlights have been re-published in
nine books. Sue Macartney-Snape won
the 2004 Pont Award for drawing the
British character and was acclaimed as
the ‘Wodehouse of Art’.
The glaringly obvious foibles that we
all try to hide are presented by Sue with
characteristic humour. She opens our
eyes to these sights and allows us to
rediscover the quintessential comedy to
be found on our very doorstep.
www.sms-editions.co.uk
SPRING 2013 TRADE EVENTSTop Drawer 13-15 January, London UK, topdrawer.co.ukMaison Objet 18-22 January, Paris France, maison-objet.comPaperworld 26-29 January, Frankfurt Germany, paperworld.messefrankfurt.comWest Coast Art & Frame 28-30 January, Las Vegas USA, wcafshow.comSpring Fair International 3-7 February, Birmingham UK, springfair.comArt Expo 21-24 March, New York USA, artexponewyork.comFocus on Imaging 3-6 March, Birmingham UK, focus-on-imaging.co.ukFrameArt Expo 22-24 March, Milan Italy, frameartexpo.comThe Art & Framing Convention UK May, Harrogate UK, fineart.co.uk
Visitors to lastyear’s event
NEWS
22 October 2012 ART BUSINESS TODAY
ANIMAL ARTIST Anne Corless
decided to focus on achieving media
coverage in 2012, and this has been a
record year for her. She is celebrating
the screening of her video entitled How
to Draw and Paint Horses on Sky TV. ‘I
love working as an equine artist so am
delighted that my video is on Horse &
Country TV in the UK and Ireland (on
Sky Channel 280) and in the
Netherlands (via cable). It is also on the
Horse & Country website,
www.horseandcountry.tv,’ explains the
artist. The 17 minute video has now
been uploaded to YouTube.
Anne Corless was also invited to
teach a three day portrait workshop at
BBC Radio Merseyside. ‘I was delighted
to teach a portrait workshop at BBC
Radio Merseyside, some of which was
broadcast live on air. Thank you to
radio presenters Billy Butler, Willie
Miller and Helen Jones for making this
workshop such fun. A big thank you
also to Voluntary Arts and the
Campaign for Drawing, for supplying art
materials and supporting the project.’
www.annecorless.com
Animal artist in the media spotlight
PAINTMEAPRESENT.COM HAS
been launched to connect people
wanting a portrait or personal
commission with artists working in a
range of styles. In the words of founder
Katie Massie Taylor, ‘This service allows
talented artists to provide unique and
personal paintings at affordable prices to
consumers who want to be inspired.’
Buyers have access to different artists
who can turn a photo into a painting or
illustration. Paintmeapresent.com is
designed to make the process of
commissioning art easy and fun, and
buyers end up with unique images that
will not be seen anywhere else. ‘In
response to the growing trend for
personalised and hand-made products,
Paint Me a Present seeks to make
commissioning art transparent,’ says
Katie Massie Taylor. ‘Many people
perceive commissioning paintings to be
out of their reach but with this service
you can get a painting or illustration
created from scratch for between £50
and £500, with an average price of just
£150.’
The site’s 30 artists range from
recently qualified art graduates to retired
professionals. All artists sign their art
with their first name, remaining semi-
anonymous, ensuring that the service is
fun rather than investment oriented.
Founder Katie Massie Taylor was
formally an equity derivatives broker on
a city trading floor but has always had a
keen interest in art. She spotted a gap in
the market for an art-specific platform
following the huge success of companies
such as Not on the High Street and
Moonpig.
www.paintmeapresent.com
New website for art commissions launched
Anne Corless, right, with BBC radio presenter Helen Jones
PaintMe APresent’sfounderKatieMassieTaylor
Team Fine Print finishes 11thLION PICTURE Framing Supplieshas completed the 2CV 24 HourRace at Snetterton, Norfolk. Theframing supplier’s car isemblazoned with Team Fine Printcolours, promoting their range offine art printing hardware andconsumables.LION MD and 2CV enthusiastMartin Harrold reports, ‘We had aterrible misfire in practice, causedby the Weber carburettor. Wetook the carb apart and blew outany rubbish with the air line. Bythe end of the race the gearselectors were worn and thedriver could only get third gear,which meant the engine wasrevving high, running hot andmissing badly. Eventuallysomething plastic in thecarburettor melted two lapsbefore the end but we classified11th. The team is alreadyplanning for the 2013 race.’www.lionpic.co.uk
New website for Legion PaperLEGION PAPER, the USmanufacturer of the Moab rangeof fine art inkjet papers, haslaunched a new fully-searchablewebsite which includes morethan 1000 high res images, whichcan be magnified to show thetexture and character of eachpaper.The site, which was designed forresellers, artists, professionals andpaper-lovers in general, includesan interactive forum that growseach day.colourconfidence.com are the UKdistributors for Moab products.www.legionpaper.com
Inbrief
October 2012 23ART BUSINESS TODAY
Have you always been an artist?I always wanted to be, but I didn’t think
I’d be able to make a living, so I studied
video editing. One summer I saw a
pavement artist in York, and he seemed
to be making money, so I thought I’d
have a go myself. My first efforts were
copies of Raphael masterpieces on
canvas. I ended up giving up college and
working as a pavement artist for four
years, which is a bit like busking. I
earned enough to keep me going and I
enjoyed being outside and meeting
people. I shared a pitch with Wolfe von
Lenkiewicz, who is now very successful.
Back in 1993 I acquired a licence to
sell prints on the street which I still use.
I’ll go out this afternoon with prints
ranging between £3 and £150.
Why do you still paint in the street?People are not afraid to say what they
think about your work when they see
you in a public place, whereas in a galley
they don't want to say the wrong thing,
so tend to keep their opinions to
themselves. Therefore the open air is a
great place to rest public reactions to
new work, though people can be very
blunt so you need a thick skin, but
luckily I have learned to please the
public over the years so I have a high hit
ratio now.
When did you open your first gallery?About 14 years ago me and Anne took
on a little room in an antiques centre.
I’d paint in the street outside, then lead
interested customers down the road and
up two flights of stairs, so it wasn’t ideal.
We opened The Braithwaite Gallery ten
years ago, at our current site, which is a
medieval building just by York Minster
with lots of passing trade.
Anne runs the gallery, leaving me
free to paint, and she acts as my
manager. The gallery doesn’t just sell my
work; we offer images from a range of
artists, as well as bronzes and a bespoke
framing service.
The gallery not only gives me a route
to market, but it’s a way of testing
whether new work will sell. Having said
that, certain images sell well on the
street but not in the gallery, as people
buy on the street who would never
dream of setting foot in a gallery.
Do you print your own work?Yes. I have an Epson Stylus Pro 7880
and I scan most of my work myself. I
enjoy colour balancing and adjusting
images in Photoshop.
If an image is particularly successful,
and we are selling hundreds of prints, it
makes financial sense to commission a
run of offset litho prints. Keeping my
Epson printer running flat out is
expensive in terms of ink and paper.
I’ve worked with publishers too. I
met one of the directors of Solomon &
Whitehead at a Fine Art Trade Guild
awards event and they reproduced some
of my figurative work. After the
company folded I ran into Buckingham
Fine Art at the Spring Fair and they still
reproduce some of my London images.
How do you market your work?I sell to other galleries as well, mainly
businesses owned by friends and
contacts. It’s often a mutual
arrangement: I sell their work if they sell
mine. I don’t need to push this aspect of
the business very hard, since we’ve got
the gallery and my street sales.
I am pretty active on Facebook, but
that’s more about finding new artists,
looking at new work and testing
reactions to my own art than it is about
marketing. Anne updates the website
and handles marketing and PR for the
gallery.
I have an agent who finds corporate
and private commissions, but work is
intermittent. A recent project was
painting the view from the window of
Deloitte’s head office in London.
Is it easy to tell which images will besuccessful?To some extent. The Rosebud
Collection, which features cutesy
pictures of a baby girl in a ballet dress
and red wellingtons, began as a picture
of our daughter for Anne’s Christmas
present. I’m stunned by how successful
this has been; we are selling prints by
the hundred.
When beginning a new collection I
generally start with about six
compositions, but about half of them
don’t even make it to the easel. Of the
remaining three, one will stand out as by
far the most successful.
I am commencing work on a series of
images of breakdancers. It took a long
time to find any male breakdancers who
were happy to be painted, but I’ve just
found one. I have a hunch that this
series will sell well.
Do you sell licences?Sometimes. Licensing agreements used
to be very restrictive, so we were wary of
them, but they have become much more
slack recently. We would only work with
a company that was happy for us to
continue publishing prints; that seems to
be fine with licensees today, but it wasn’t
in the past.
I’m talking to some greeting card
companies at the moment and have just
negotiated for 12 images to be
published. We couldn’t produce our
own cards as we don’t have the time; we
work flat out as it is. �www.yorkartist.com
See Mark’s work on page 24
Street life
MARK BRAITHWAITE explains how he juggles his work as a streetartist with self-publishing and supplying galleries, including TheBraithwaite Gallery, which he owns with his wife and businesspartner Anne Braithwaite
FACE TO FACE
The Mediterraneantouch of Larson Juhl’snew Sevilla Browncollection offers aversatile way tocomplement artwork.With intricate Spanishpatterning andtimeworn exposeddistressing, the SevillaBrown series isavailable in five finelycrafted, detailedprofiles withmatching mountslips,and has anauthentically rustic muted hand-made finish. A wide range of profiles withreal character that can offer either bold ornamentation or dramatic scoops,the intricately embossed Sevilla Brown collection is available to order fromArqadia from £3.90 per metre length, or £5.46 per metre chop.
24 October 2012 ART BUSINESS TODAY
PRODUCT NEWS
The Braithwaite Gallery Arqadia
01904 655707 www.yorkartist.com
00 41 79 843 7881 www.abfile.com [email protected]
01234 852777 www.arqadia.co.uk
01273 682159 www.bookroomartpress.co.uk
01373 464528 www.chantryfineart.co.uk
Bookroom Art PressAlex Borissov
Chantry Fine Art
MadameButterfly isone of the17 gicléeprints thatmake upTheRosebudCollectionby MarkBraithwaite
Artist: Miroslav SasekTitle: Piccadilly CircusUndergroundFormat: limited edition (1/850),embossed, gicléeImage size: 31x37; paper size:43x50cmTrade price: £39.50The Bookroom Art Press isdelighted to be publishing theworks of Miroslav Sasek, famousfor his bestselling ‘This IsLondon’, ‘This is New York’ etc.books. This is mid-century retro-charm by an established name,widely recognised. Ring for atrade catalogue.
Promoting the concept of sustainability,Alex Borissov has created a ‘roll painting’, anartwork made on a used CWS cotton handtowel roll. Human impact on environmentcan be reduced not only by consumingless, but also by optimising the full cycle ofproduction, use and disposal of goods. CWScotton hand towel roll, for example, duringits life cycle replaces some 30,000 papertowels, and now it has found a second lifeas an artwork.
Majestic Thunder (above) byleading black and whitepencil artist Jamie Bootsshows the imposing AfricanElephant in all its glory.Edition size: 195 Image size: 60x43cmTrade price: £35 print only /£60 mounted
Leading From The Front (below) by RayGoldsbrough shows Sebastian Vettel drivingthe Red Bull RB7 leading team mate MarkWebber at the 2011 Spanish Grand Prix.2011 was a successful season for bothSebastian Vettel, who was crowned FormulaOne World Champion and Red Bull Racingwho won the Constructors Championship.Edition size: 195 Image size: 61x37cmTrade price: £50 print only / £75 mounted
01789 773526 or 07971 106628 www.clintonbanbury.com
Clinton Banbury Illustration
Title: 30 assorted bestselling prints for adults and children.Wise up this Christmas?At the RRP of only £20 they make buying art as a gift very affordable. Withover 350 prints to choose from they can be bought for all ages for all sortsof occasions. Take advantage of an introductory offer: £220 for 30 prints,saving you up to £70.
October 2012 25ART BUSINESS TODAY
PRODUCT NEWSTo advertise here, call 020 7381 6616 or email: [email protected]
Entries are £80 for Guild members, £150 for non-members (+ VAT)
0800 160 1414 www.sms-editions.co.uk
SMS EditionsSMS Editions publish thework of Sue Macartney-Snape, of the UK’s topselling artists.
Title: The Gentle Art ofPersuasionSize: 61x50cmFormat: signed limitededition of 600Retail price: £90
www.thegallerysystem.co.uk
Gallery Systems
The Slimline art hanging system is anew range designed for home andoffice use. It’s an unobtrusivesystem based on a very slim trackwhich is designed to butt upagainst your ceiling or cornice,where it is less noticeable.The system is made up of four maincomponents:1. Track
2. Wall anchors (these are soldseparately and are used to fix thetrack to the wall)3. Hangers, which fit into the track4. Hooks which fit onto the hangersIt’s easy to make changes, to add orremove hangers or hooks toachieve the layout you want.Gallery Systems designs andmanufactures in Australia.
Title: Boxing Hares Title: Moon Gazing FoxEdition: 125 of each paper and Edition: 125 of each paper andcanvas canvasImage size: 27x35cm Image size: 27x35cm
eXpression Fine Art are pleased to offer limited edition prints by AmandaGordon. Her watercolour illustrations depict British wildlife beautifullyundisturbed within its natural environments, creating a sensitive andintimate insight into the animals.
eXpression Fine Art
01344 762272 www.expression-art.co.uk
Geoff Beckett Art
07944 893305 www.geoffbeckett.co.uk
Showing part of anew range ofwatercolours.Original paintingsand limitededition printsavailable to orderat trade pricesonline. SORsupply currentlyavailable for alimited numberof galleries in theMidlands andNorth West.
Expressive Art
01438 726955 www.expressive-art.co.uk
High quality giclèeprints mountedonto 10 or 15mmacrylic or photoblocks. Can be freestanding for desktops, with black feltbacking or withfixings for wallmounting. Widerange of sizesavailable. For moreinformation pleasecontact Paul.
01484 714636 www.studioofjameswheeler.co.uk
Studio of James WheelerTitle:SwirlingMistSize:48x48cmTradeprice: £54
26 October 2012
PRODUCT NEWS
ART BUSINESS TODAY
Lucy Art
0845 6590660 www.lucyart.co.uk [email protected]
Need more stock for your gallery or website?, Lucy Art’s new ‘Photo Vault’can print any image from a choice of 15 million direct on to canvas, fine artpaper, wallpaper or perspex. All canvas prints are produced on 350gsmcotton canvas and are fully varnished to last a lifetime. Please contact us fortrade rates or follow us on twitter @Lucy_Art
Richard Young FRSAOriginal dance and figurativefine art oil paintings, pastels andself-published gicleé prints.Publisher, gallery, agentrepresentation and exhibitionopportunities alwayswelcomed.
Beautiful photography of London available in limited editions in almost anysize including very large sizes. Because the images were shot using state ofthe art optics they can be reproduced to very large sizes. We supply homesand offices internationally. Trade enquiries welcome. Call us now to discussbespoke collections.
Fine art photography of London
01992 535344 www.MrSmithWorldPhotography.com
Tiffany Budd
07870 293424 www.tiffanybudd.co.uk
Tiffany is anestablished UKartist who hasdeveloped a styleshe has named‘Fractured’,inspired by theRussianConstructivistsand Cubism. Sheregularly exhibitsher work anddemonstrates toart societies.Tiffany acceptscommissions forartwork in a rangeof styles,depending on thecustomer’srequirements.
07813 138680 www.ryoung-art.com [email protected]
Washington Green Fine Art
0121 633 0645 www.washingtongreen.co.uk
Artist: Stuart McAlpine Miller Title: Sunbather to FearFormat: boxed canvasedition of 95Image size: 40x27¾”Retail price: £795Sunbather to Fear is takenfrom Stuart McAlpine Miller’sdebut collection of limitededition art for WashingtonGreen Fine Art. Featuringvisually arresting images ofbeautiful women juxtaposedwith nostalgic cartooniconography, the collectionoffers a commentary on thesuperficiality of fame andcelebrity.
01789 773526 or 07971 106628 www.clintonbanbury.com
Clinton Banbury IllustrationTitle: AParliamentof OwlsFormat:signedlimitededitiongiclée printEdition:195Imagesize:30x30cm Price: £16(umounted), £18(mounted)RRP -£39/£45
October 2012 27ART BUSINESS TODAY
PRODUCT NEWSTo advertise here, call 020 7381 6616 or email: [email protected]
Entries are £80 for Guild members, £150 for non-members (+ VAT)
www.blutulip.com www.jamesbuttifant.com
01948 81 81 81 www.selectiveprints.co.uk 07770 553787 www.marialuisamarino.com
James Buttifant
Selective Prints Marialuisa Marino
The ‘Penguin Adventures’ seenhere are two of the latest seriesof six paintings by JamesButtifant, available to the tradethrough Blu Tulip.
Demand for James’ work just keepsgrowing as more and more collectors fallin love with his humorous take on ourlives through the eyes of these charmingcreatures.What Fish? (left) and One Too Many (whyme?) (above) are both editions of 99.
Two new Margaret Clarkson printsare published, both limited to 200copies. Bat and Ball and Bucket andSpade (size 215x215mm) areavailable separately, but are similarlythemed and would be perfect as apair. The RRP is £48 (inc VAT) perimage.
Marialuisa Marino is aportrait artist and poet.Email the artist atmarialuisamarino@
live.co.uk
Margaret has many devoted fanswho routinely collect her pictures onrelease, so we expect sales of thesepictures to be rapid.
www.ilove-art.co.uk
I Love Art
Art for all – the best price guaranteed! No matter your favourite technique,whether you are a professional artist, an intermediate artist or a beginner,the management of your budget is important to you. I LOVE ART offers aninnovative and clear answer to your wishes and an unbeatable price matchguarantee. The online daily price update guarantees to be, without anyconditions, the lowest price in the UK throughout the year.
Artist:GrahamClarkeTitle:PerfectHarmonyEditionsize: 300plus 30artist'sproofsMedium:hand-colouredlimitededitionetchings,producedentirely by hand usingtraditional processesRRP: £295
Graham Clarke
01622 743938 www.grahamclarke.co.uk
Paul Tavernor, Leaping Fox Marketing
[email protected] www.paultavernor.co.uk
‘A fleeting glimpse of asecret world, welcometo Paul Tavernor’swildlife collection’
Artist: Paul TavernorTitle: ReynardEdition size: 125Image size: 28x20cmTrade price: £20
BUSINESS
W������!�)"$��!��"!"'$�%' �$�����&$�!�%�������!���$�+������%&�$&�!��)�&���%�'%%�"!��!������&�
� "!��&�������!��$+�&�� �"���*#�$&%�"!"'$�&$�!��#�!����%���)�+%��)������!��+�"����&�!��%"��������"!" �����'�&'$����!��"!%' �$�����(�"'$��!�"$ �&�"!�&"�'������#��&'$��"��)��&�)��&��!��&���'&'$��)�����""�����������&��!�#$"��%%��&��%��!&"��"'$���+���%��!���"�"'$��!� �&�$������$��&�"!%��)������$��%��$��)�&��+"'����")�����%���$��%!�##�&%
�$" �"'$�&$�!���""�%��)������$��(����������$��&�+��$" �'%��"$�&�"%��"��+"'�)�"��$��% ���
��%��!�$� ���$%��"$��!��#�!��!&$�&����$%��)���"#��&��%�#$"(���%�+"'�)�&�%" ���!%���&��!&"�&��� ��!�&$�!�%��!��"�"'$%�&"����#�+"'� �����!�"$ ������%�"!%���"'&�+"'$�#$"�'�&%��"$�!�*&%#$�!���!��%' �$�� ��+"'.$���!��!+�"'�&���"'&�&������'$��+�"��"'$�"$���%&�!���)��&����"'$�$"����%�-&$'%&����(�%"$%.�(�$+�%�$�"'%�+��!�� "!�&"$�")�&���&$�!�%�'!�"����!�"'$���&���"��+�����"����"'��"���"�����&�'%��!")+"'$�&�"'��&%�,�)���"(��&"����$��$" +"'�
PURIST���%�#���&&������!%�!��%&"$+�#�(�%�&��)�+��"$�%' �$�������)�&����" ��!�&�"!�"���"������" �&$���%��#�%�!��%"�&�$�������&��&$��& �!&%���'$�%&�����$�&�%���!�)����$�&+�� �$���!� �!� ���%��#�%��!��#$� �&�(����%��! �*�!��&��%����$��$���!�%�)�&����$'�������!���$��&���%�!%�����&+���'%&����!�$'�� �!&�$+�&$��& �!&%�������"'!���!�
Ahead of the curve
The experts at leading interiortrend forecaster Trend Bible giveus a sneak preview of theiranalysis of home design trendsfor summer 2013
28 October 2012 ART BUSINESS TODAY
PURIST IRIDESCENT
Images courtesy of: Louise Parr; Sarah Young; W
allpaper Magazine; Trend Bible Styling; Sybil Andrews
Images courtesy of Trend Bible Archive; Bendseating; Jo Nagasaka; Trend Bible Styling
October 2012 29ART BUSINESS TODAY
��%������*+)�%�*��%��*+) %�*���''# (,2��%���''# ���*��'�*��&-�)#�''����%� %� ��%+�#��#&�"�') %+*��)�� $'&)+�%+�
BOTANICAL DISCOVERY*��)&'�*�&)+���*��%���&&��*��)� +0��� %�+&��&$ %�+��+���%�.*����%�.�'')�� �+ &%�&��%�+,)�#�)�*&,)��*���� %*+&� %�#,�%�����* �%���&+�% ��#�� *�&-�)0�/'#&)�*�%�+,)��. +������). % �%��0���&)��+� #��$�+ �,#&,*�&�*�)-�+ &%�#�)�. %�*��%���)�� -����)&,' %�*�&�%�+,)�#�&�!��+*��)��)�$ % *��%+�&�� �+&) �%�%�+,)�# *+��&##��+ &%*��� +� %+����&$���+� *�+)�%���) %�*���*&&+� %�')�*�%����.��)��%�+,)�#��),*+ ��.&&��* +*�#&%�* ���* $'#��'#� �*��%��+��+ #���)�$ �*�
TRIBAL SOCIETY�) ��#� %�#,�%��*��)&$��##�&-�)�+��.&)#��$��+� %�+� *�+)�%���.��)����-�!&$�) ��%��%� �%�%�+ -�*���) *���&$�%0�0'* �*��%����/ ��%�1+���+)�-�##�)*')&- �����) ����,#+,)�#�+�'�*+)0��&)��* �%� %*' )�+ &%���� *�*+)&%��*,$$�)'�#�++�� *�&'+ $ *+ ���%���/'�) $�%+�#�
�##&. %���&)�$ *$�+������#&)�#�') %+*��#&�"0�*+) '�*��%����&$�+) �*�
IRIDESCENT�,$$�)�*,%*�+*��%��#�+��*,$$�)�-�% %�*� %*' )��+� *�+)�%����*�+���*,%)��#��+ %��&%�+���&���%��%���&#��%*�%�*� %�#,�%���*,)������%��') %+� )��+ &%���$�##��# �"�)*�&��#,/,)0�''��)�+�)&,��� ) ��*��%+��%�'��)#�*��%+�� % *��*��.� #��+)�%*'�)�%+�*���+��%��*�%��#�*+���� % *�����&%+)�*+. +��� ����#&**�$�+�## ����+� #*����+��&,+��&)�)�%�&$��*��++�)���'�++�)%�# "��&%��++ ��&+*���) ''����%��*'#�*���'� %+������+*��%���*0$$�+) �����%��+�)&.%�*��'�*���
...�+)�%�� �#���&�,"
3�') %���,$$�)������� ��*+0#���)�%�*�&)�+����&$�4� *��-� #��#��+&��,0�� $� #�%(, ) �*+)�%�� �#���&�,"�+&�&)��)��)�%��� �#�4*��&&"*��)��,*����0��* �%�)*���,0�)*��%��$�)"�+ %��+��$*�##�&-�)�+���.&)#��+&���#'��%+ � '�+��"�0���%��*��%�� ��%+ �0��,+,)��+)�%�*
SPECIAL
INTERIOR
DESIGN ISSUE
TRIBAL SOCIETY BOTANICALDISCOVERY
Images courtesy of Ingrid Jansen and Trend Bible Styling
Imag
es c
ou
rtes
y o
f Dar
ling
Dex
ter;
Lou
ise
Parr
; Tre
nd
Bib
le S
tylin
g
BUSINESS
30 October 2012 ART BUSINESS TODAY
Supplying frames, artwork andmirrors to interior designers canprovide ongoing repeat businesswhich is hassle-free, since mostdesigners know what they want.Three experienced picturesuppliers share their experiencesof working with interiordesigners
Designed to work
��'"�����������!�������������%� ������#��� "�� ��� �������!� �
�� ������������������ ���"��� ���%� ��#�'"����"������� ����! ��������#����' � �"�� ������� � �"��%������������#�!�������������������� ������������ �
��������� ���� ��!���������������� ����!�� ��� �������� ��� � ���� ���!����!�������!��������� �������!��� ����� �� ��%����#�#��#������� ����������
���������� ����� ��%�����!����� � ������������� �������������������������%� �� � ��%� �������!�� ��� ���������%�� %# � ��������� ����� �������� ��������������! ��� � ����"�� �%������ ���������� �� �������� ������������ ���������� ��%�� %�# � � �� ���������� ��"��#���������� �%��!������� ������� ������
����� ����� �������� ������� �������� ��� ������ ����������#����� ���% ��������#����������� ��� � ����#�������#���� ���������� ��#����%�!�������������������� ��%��$�� ����#�� ���� ���������� ��������������� � �� ��� ������� ����� �%� ������� ������!��������������!������
� '������� � �� ��� "�� ����! �������&����� ����� ������� !���� �������������!������������%�!�� � ���!������� ���� �����!��������� ���#����%�!� ��# � �� ��� ���� ����������������� �
�PAUL HERRONTHE FRAME HOUSE
This page:The pictures in the reception area ofLondon’s new Ampersand Hotel, aboutique hotel in Kensington,provide accents of colour and tie inwith the rest of the patterns. Thesimple frames complement the sleekmodern furniture
Opposite page:Cushions, memorabilia and picturesprovide splashes of colour in theCasa de Caminio Hotel, California
October 2012 31ART BUSINESS TODAY
SPECIAL
INTERIOR
DESIGN ISSUE
��&��!�%�*����"!�,��" ��'"�(&�"!���'��,��)�� ��&(%���(#�"!�&�'���!��"!&���%���%�&'%��'�"!&�&(����&���� &�#����%&��!��*�!�"*&��!�"���&�"!�'�����&��!�%�&'�,&�*�'�
(&��"%�(#�'"���)���"(%&��""��!���'&� #��&��!����'��"�(�&��"'��%&��+#���!'����%����'��!�*��'��"%�(&�'"�#%"�(����&�"%'��&'�"��� ���&��!���%� �&������%%,��%"(!������ "(���!�&�
&" ��"��*�����*��� #"%'��%" ��#��!�!���'��,�&"�'��,��%�������%�!'�'"�*��'�!,"!����&���&�"���%�!��������!���&"����&&���)�&'�%�!���"��� ���&����)�!�"(%�"*!�����.��#%�!'�!��������',�#%")���&)��(��������+�����',��&�*����!�#%�!'� ���&�'"�&�-����!���%�!���"���"�"(%&��!��!������%�!'��"% �'&������)��#��'(%�&��%��%�$(�%����"%��
%"" ��*�� �,��" ��(#�*�'����&�"%'��&'"��'�!�����,� �,������������#'�����%&''� ���"%�*�� �,������)�!��(%'��%�!�"% �'�"!��!����)��'"��"��!��&"(%��&" �� "%�������� #"%'�!'�'��!���&�'"��'��&� (����!�"% �'�"!��&�#"&&������''���"('&�'��&"�,"(��%�� "%�������,�'"���!�'���%���'�&����'�"!���%&'�'� ��� ����&(%�,"(��%��'�"%"(����!���&��'���%���'$(�&'�"!&����"%��,"(�&'�%'�&"(%��!��%'*"%������,"(��"!1'��&��'���%���'$(�&'�"!&�'�����&��!�%��&� "%�������,�'"�""���'�,"(%�&�"%'��&'��!��&�,��0���'1&!"'�%����,�*��'��� ��!'1�����!�,"(�!"*�����&��!�%�*�����!����)��*"%���
'"��'��%� �!,�'� �&�,"(��%�� "%�������,'"�(!��%&'�!��*��'�'��,�*�!'� ����'��,��������#%�����&!1'���!�%���,�'��
&'�%'�!��#"�!'��&" �'� �&�����&��!�%�*���&'�'��� ����'��,�'��'��'1&����(���'��"�����#%��������"(%�*"%��&,&'� �'�����,�
�##�,�!��'���&� �� �%��!&�'�%"(��"('��" ��#�"#���*"(������%��� "%�����'��,�!"*�������!'�'"����*���'�,���('�'��'�&!1'���&�!&������"!��'�% �&'%�'��,��&�'������!'� �,���!��"('�'��'�'��,��%�����!����%���� "%���!��'����'���%��(&�!�&&��&�*��%�������"(%&��*���""����'�%�"(%%��(��%�����!'&���('��!���*�,�'��'1&����%
�!��%��&"!��������!'&�%�%��,������������"(%��!�'���
$("'���"�&!1'���'�*�'��'���%��(���'��*� �,�&(�&'�'('������&&��+#�!&�)� "(���!����('�*��*"!1'�&��&��"(%�#%���&�����%���"!����!'�'��'�"(%�#%���!�&'%(�'(%���&�����!�����!���'��&���&��!��'"����#��)�%,"!����##,��!��"(%�%��(��%����!'&��!"*�'��'���" �'� �&�!�*����!'&�'%,�'"����������('�*��*"(���%�'��%!"'������*�'��#�"#���*�"�*"!1'�#�,��%��&"!�����#%������"(���!���!�%���,�&#"'�'�'���"('&�'����&" �"!�1&��"�!��'"���������(�'���"('�#%�����&"�,"(���!�#"��'��,&(���&'�'��,�'����'���%��(&�!�&&��&�*��%�����"%��*�&'�!��'""� (���'� �*�'��'�� �����&" �"!��&�,&�'��,��"(����'�'����"���"!���"%����#�%���!'���&&��&�*��%���*��*"(�����'�'����"���"���&*����!1'����"%��'"��%"#�"(%�#%���&��,���#�%���!'���%"��&&�"!�����&��!�%&��!"*�"*� (������"��&�"(����"&'��!��*�*�!'�'"�*"%��*�'���(&'" �%&�*�'���#%"��&&�"!���"('�""���&��!�%&�'�!��'"���)�����(���'��"%
*�����.�"%���('�'��,��"!1'�!���&&�%��,&#����,��"*� (���'��&��&�*"%'������'1&&'�!��%��#%��'�����!�'���'%���������(&����'��,�&'�'���'��'�'���%��(���'��&�/�����&(##���%&�*"(���&,&'� �'�����,�&(� �'�!)"���&��"%�/���������,�*��'��!��&���"*� (���'���%�&(##���%&����%�����!����"!��#�%'�"��'����"���" �&��!�(!��%�(���'��'��'���)�&�'�� ����+�����',
Price is not normally discussedat the beginning, the designer ismore likely to start by telling usthe theme, whether the feel istraditional or contemporaryand a colour palette
�
�
�
A large hotel project mightrequire £8000 or £10,000 worthof pictures and mirrors. Aretirement home might include100 bedrooms and bathrooms,so would need 200 pictures
��
BUSINESS
32 October 2012 ART BUSINESS TODAY
��"�&��!��� ����"$�����!� $�#�"�#��������#��(�&�$����"��#����#�������������"�
�$!������#"��!������!���(��$!��"������#��"��!�#�!����#�����"���$�"����!�"����#������%�������#"������!�����#���!����#�����#�!� $�!��)�����!�)������&�!#��������#$!�"�������!!�!"���!�#�!����#����������#�#(������(�����$���������!���"�������&�#���#"��&���#�!�����"��&��&�$���"$���(�������#$!�"�������!!�!"�
����!��!�!��(��"����#���!���!����!�"��#�#����������#�����!�������
�����#���������"#�#�!����!���$!��#��!"$�����!"���$!���"����!"�#!$"#�$"���������"#!����#�#��$"�*
��!��!�#��������"����&�!������"���#&��&�("����#��!��!���#��������#
��!��#������#�����������!���!#(���%�����!�!���!��!�#���$���������!�%��������#�!��!��"����!������������#"������#��(�$��!��#��#��(�&��#�(�$�#���������#�������!���"#�!#�#������"���&��!��"���"����!"�����#��(�$�&�#�����"$!����#"���
�$���#���������������!���#��"�����$��"���!���"&�#���"�����"�����"�#��#�������#�#��������#*"�!� $�!����#"���
�#�!��!���"����!"���%��"������������"�(�#���#����#��(������#��$"�����&�"�$!��������"������!���"�#����#�#���!�!��������%�������"��������$"#���!"�����#��$"���!��#�&�������'�!��"����!��!��#�%�#(�#���#����"�����"�����"������!���$"���"����!������"����!� ��!���!&�!�������!��#�(�&�#�������#"��"� ���!�%�#!������$"�����"�#�"���#�����!���"��������!����#�#�!�$����!���������#����#���"#����#����� #��"��!$"#!�#����&�������"����!���"�"�#�����"����$#�&��#�#��(&��#���$#�#��(����*#���#$���(�$���!"#���#���!����������#���"��%��������
�����&�!�������!��#�&�#�������#"�&��������(�%�"�#����#����!���"�"��#��������#��!���"��������"$!����$�����
�
Top: Designers often use mirrors to provide an illusion ofspace (image from designsmag.com)Right: The picture in this boardroom is a focal point, andconveys the message that the company is modern and syle-orientated (image from iseecubed.com)Above: The mirror and group of four pictures shown herework together to form a grid pattern that is pleasing to theeye (image from zimagz.com)
�
HELEN NEWTON1ST FLOOR GALLERY
October 2012 33ART BUSINESS TODAY
�
)��#��'�,�(��!��%!�#(���'��)����"$$��$�'���#��(*���()��')��#���'�"�(�����#,$' �#��,�)����(��#�'(�,��'�'�!-�"� �(�)��+�(�)(���#()����,��)�! ���$*)�)���''�&*�'�"�#)(��#���*���)��#��()�')($*'��#��%��)*'�(��
�$*��'���$#()'��#���$#�%'����,��#,$' �#��)�'$*�����(��#�'(���(�)��-����)���'��$""�((�$#�$#�)$%�$��)������*'�-$*����'���)��"���$*��*)�$*)�)��"���!��"�#�,��#�,$' �#����'��)�,�)��!��#)(��,�����"��#(�)����*���)��$�(�*')��'��#��-$*'�"�'��#(��'����))�'�
��$*)���!��$*'��$'%$'�)��,$' ��()�'$*����#)�'�$'���(��#�'(���#����!���(��'��)�����(*%%!-�%��)*'�(��$'��!*�(�'�()�*'�#)(���$)�!(��#���$�'�'$$"(��(,�!!��(�%'�+�)���!��#)(��(�#���,���'���#��%'$(%�'$*(�%�')�$����"%(��'��,�)�%�$%!��!�+�#���#�(*�()�#)��!��$*(�(���#)����$'%$'�)��(����,��%'$+����%��)*'�(�$'��*�!��#�(��!!�$+�'�)���� �
�$()�$��$*'��*(�#�((��(���&*�'���+��,$'��$��"$*)���#��,����+��!$#��()�#��#���*(�#�((�'�!�)�$#(��%(�,�)�"�#-���(��#�'(������!($���+�')�(���#�%'$"$)��$*'��$'%$'�)��(�'+���(�)�'$*���'$��*'�(��#��"��!�(�$)(����($"�)�"�(�%%'$������(��#�'(��#���*(�#�((�(
��'��)��,����)�)$����'���$*)�#�,�%'$���)(�#��,�������(��#�'(���+�����$$�'�%*)�)�$#����"�#)�$#�)��)�,��$���'����(��#�(�'+����,��#�+�'�����#�
���#�,$' �#��,�)����(��#�'(���)'-�)$��)��#������$��)����*���)���'()��)��#���#�$*)�,��)��'�)����'),$' �(�$*!�����$#)�"%$'�'-�$'�)'���)�$#�!���$*�#���)$��������,��)��'�)$�($*'���$'���#�!(�!�"�)������)�$#(�$'�,�!!��.�$'�����'�0(#$�%$�#)��#�($*'��#���'),$' ��)�(�+�'�!�*#�'���%$*#�(����$��,��#�)����!��#)0(�*���)��(��!$(�'�)$�/���%�'�%��)*'�����#�,��)'�,!�)�'$*�����)�!$�*�(!$$ �#���$'�(*�)��!���"���(���$"�)�"�(�!��#)(�'����)�$*'��#�)��!�(�!��)�$#��($�,�)'-�����#���*)�,���!,�-(���)�)��'���#�)���#����#���)����"�����(���'����,��������$#�)���"$*#)��#���'�"��
��'���#)!-�(*%%!����%��)*'�(��$'���*�!��#��,�)��!$+�!-�$� ��!$$'(��($��(*���()���#�)*'�!�$� ��'�"�(�����#�,����$'�)�����(�'+���(��!*���($�,�%'$+������$*�!��"$*#)(�,�)����'��$'���!*���#���'"-��'��#��#�)���!$,�'"$*#)(������*()�%'$+����������*)��*!"�''$'�"�����'$"�'�#)$#��!!�'-"$*!��#���$'�)�����#)'�%������#����!!'$$"�������+�(���$*'��!��#)�)$
(%!�(��$*)�$#�)�����#)'�%������#����+����*���!�#���(�)$��$,�"*���)��(�,$*!��$()�
�$()�$��)����"���(�,��(*%%!-��'�%'�#)(��)�$*���,��($"�)�"�(�$""�((�$#�$'���#�!�,$' ��$'��!��#)(������+���$""�((�$#�����%$')'��)�$����$'(���$'����$�'�'$$"���#�����*��%�$)$�'�%��$����"�#���#����'��)$'0(-���)�
�����+����+�!$%�����(*�()�#)��!��)���(��$��%*�!�(��'(���')�()(��$)��'��!!�'��(��#��(�!��%*�!�(��#���')�()(��'$",�$"�)$�($*'����"���'-�������+���*()*%��)���$*'��%($#�%'�#)�'�($�"�-%'$�*���"$'��%'�#)(��(%����!!-��$'�*()$"�'(�����$)�!��'�'���#)!-�(*%%!���*(�,�)������)�!���!�(�,�����,��%'�#)����#��'�"����$'���"���*)�$#!-�$#���,��,�'�(�)�(�����)��)����,�(���)�#��,�)��)���$%-'���)��$!��'0(�%�'"�((�$#�
���#�,$' �#����'��)�,�)���!��#)(�,��$"��*%�,�)���!!�($')(�$��)��"�(��#�!*��#��$!���$*#)'-��$*(�(��#�*)���!���%$!�$#����#��(%$')�#������($*'��"�"$'���!�����$$ (��#���')����)(�)$�$"%!�"�#)�)���)��"�����0+���'�"���)�"(�(*����(�'�%!�����'$,#���,�!(��$�#(��()�"%(��#������'�))����'�(�)$���)
SPECIAL
INTERIOR
DESIGN ISSUE
‘Designers value flexibility; we have 5000images which can be printed on differentsubstrates, and in a range of sizes and, inmany cases, colours, and since production isin-house we provide a quick turnaround.Customised products are fashionable,people like to have something individual.They also value the fact that we are a one-stop-shop for all their image requirements.We meet designers through trade fairs, andwe’ve exhibited at lots of them this year,including furniture fairs in Cologne andSingapore. We also show at events for thehotel, restaurant and catering industries,such as Hogatec in Germany. We took astand at Grand Designs Live 2012, which isa public event, and though designers visittoo, the show provided valuable insightinto what the end customer wants. The other key way that we reach designersis through our catalogue. Many of ourcompetitors have cut back on printedcatalogues, which means that designersvalue our weighty publication more than
ever. We work hard at developing ourdatabase of designers.Canvas is less important than it was, themarket has been spoiled by low-qualityimports. Aluminium and Plexiglas arepopular with designers; these productshave a high quality feel as they are harderto produce than canvas, you need anexpensive flatbed printer. Designersparticularly like thin aluminium pictures;they look clean and neat, unlike bulky boxcanvases, and that’s a fashionable look, thesame aesthetic as flat screen TVs, micro thinphones and iPads. Slim is a vogue word.Deisgners want suppliers to be competitiveon price, but not cheap. Our prices arecompetitive for the quality we offer; it’smore about value than price. Designers arelooking for quality and they understand, forexample, the difference between an imageproperly printed onto Plexiglas withlightfast inks and one that’s just a posterstuck onto the back of a piece of acrylic.’www.ig-team.de
THE PUBLISHER’S PERSPECTIVEInternational Graphics MD Lawrence Walmsley and export manager Ian Cairns explain whatinterior designers want
Pictures play a crucial role in all the interiorschemes shown here, both adding colourand helping to tie the elements of eachroom together(images, clockwise from top left, courtesy ofzimagz.com, homeincast.com,iseecubed.com and International Graphics
BUSINESS
34 October 2012 ART BUSINESS TODAY
�
%�"���# �"����!��"*!�� ��"�%����'�#������"�'�# ��������"�������������"� ����'� ��"�$��*
�����$� "�!������"�������$���%��!�"���%���������!���!���� !�����
#!���#"���!"����"������"�"�����%�#!����#!��%��!#���'�����������"�����!" ��"��# ��"# ��!���!�%�"��� �������"# �!������� � !�� �������"��!�!���!�� ���%�����'���!���� !��� �"���%�� !�%� ��%�"����!���� !���� ���������#!�������$���������'������"!#���'����������!"� �!��%������# ����������"!�������!�"��'����%�"��� �#!"��� !�%��*"�!����# �� ��#�"!�����$� �"�����������!����������'�"� ��"�"��!�
!���!�������%� �����%�"����!���� !�����#!�
"��'����%��&��"�'�%��"�"��'�%��"������'�#�� ����!�������� ���!�%�"������� !���"����#�����"��'���'���$������!�"��"'�#����%�%��*"�%� ���� �"��'���'���$������#��%��"�"��'�� ������������ �%�� ��!���!���� !���"�����$��$� '�%���'����!���#"�%�����%�"�������!�������"# �%���������� ��"��������!����������"!�� ��� ���&�� ����"���%����'�#�� �%� �����%�"����!���� !�
���$��� ��"� �!���"��� �� ���!!�������!���� !��"��!������!��'���������"���#������"������'�!" ���!��������!���!������"���"�� �������������%�"��!#����%���� ��������!#����� !�� #���!!�#���!���� !�� ����� ��#!�'�� ��"�$����!%�����!�������"�%� �����"����������!��������������#���"!����"������"��������"����%�"��"��� ���"�����!������������ �!��!��#�"����� �!!�$��
��!���� !�%�����!���� ������"���"# ������� �������������������#������� ���)����������%��!��%�"������!����"����
�'�"���"����"��'������"��#!�"��'���$��� ���'�!����"���"�������# !������"!������� ��!�����'���'�� ���������������� �������!��#!�"�����������!��� ���!����� "��#�� �����# !����!���� !���"��������� � !�
�'�%�����!������"�� ���� �����%�!#���'���!���� !�%�"���� �����"������"���%� ������� ��#�� ���!�!�������!����$��������"������� ��������!�$� ����#�� ��� ������ ��"!��"��#���%��� �����&�������!�(������� ����!"'�����# ��#!"��� !��� ����"���# ����&�����"'�����!� $������ �� �!#����� !�%��*"�����"�"��� � ����"��!#�"��#!"��� � ��#� ����"!�!�� �����'�
��� ��� ����%� ��#���!�� !*��"����#�!�"����"�� ��%� ������������!��%�����#!"��� !�����"��������!� ������"����!�� "%� ������!�$� '����� ��"�%������"�� ������������������������� ��"�����"����#���!��� ������'�"�� �!������"�������!����� ��#�"�!��'�#�� ����!!������'�"����$���#!"��� !!�'����"��'�����*"�"������"�%�#������������"��"��� �"��"� ��!����!��%
�
ADAM HAYES FISHERALTERED IMAGES
�$"#���!"��!��#���"�����"����������*#�$#��$!��!��������#$!�"�����$!�&��"�#��
����&��������)���!��#�!�#��#�&��$"���!��!��#�����(�&���*"����#��!���"���$##��#*"����������������"���!��#"�#���!�"#����$!������"�������(�����$"��#��!���!��*#���$�����$!"����#�����(�����������*#�����#�����""������#!(����#����#�����$!"����#���"��'��#�(�!���#�
����!����"��������"#��$""�'���������$��#����������������&����#������%�!����"��������#������#"��$!���"����!"*�$"#���!"��!����#����!�%�#���������&������&�(���!�����&����#�"�����&��#�#���!��$"�������$���(�#���#����#��(���#������ ��"�#(�������$"#���!���(��&��!#&�!��#��#�#��(�&��#�#����%���!������$#�#��(���(���"��������!��#"������!!�!"�
�����%����"��������#!������"��$�#"���� $��#�#(���"��$�#"���!���"����!"���(��!���!���"����!"�&����!���� !���"#�!����!���%��"��&!���"��!������������!��$!�#!�����!���"��#��!���!�����#����������!"������#�!��!���"������!����"�!�!��(����#�������#�#����$#"�#���#*"���#���!��!�#(���!��$!��$"#���!"�� �����������&��!����%���"�#��#��$!��!���"�!�����!�����&�������$��&�#����"���"�#��#�!����(��������"����!*"��$���#�#��(��!���!�������(�#���"��#��"�����#�!��#�%�"#����#���"��$"�#���$#��$!��!�����
�!���""��������"����!"���%��������������"�#����&��$���#����"�"��$�����"#� ��(�%��$��!��������"$�����!"���"�#��(��%��#�������&�#��"�����(������!��#"$�����!"����������(���"�"��"��!��������#(����"�!%�����!����!������!#��#�#�����##����#���������"#������� ��(����*#�����#�����""�����"#����"����#���"�$#���"#�������������!��*#��!�����!�#������#��"�!#�����������&�����������!��#��$"�����"����!�#�����$��#���!�������!��*#����������!�����!������#��(*�����#��������&�"����#��(�&�!��*��
October 2012 35ART BUSINESS TODAY October 2012 35
I like working with designersbecause they know what theywant and their ideas are oftenexperimental. The publicrequire more guidance andtheir designs are more modest
�
�
SPECIAL
INTERIOR
DESIGN ISSUE
‘When discussing commissions with interior designers you must be open to their ideasand loosen the grip of artistic autonomy; some of the most exciting artwork comesabout through collaboration. Project your ideas confidently during the conceptualstages, but do not ride into a project with all guns blazing! Be patient and listen to theneeds of the client. Make sure that you are properly prepared when you attend meetings with designers.Colour charts and framing catalogues are free! Keep up to date and do your homework,so that your artwork references modern and trending styles.Colour schemes are of course a front-running topic during early meetings withdesigners. My work is easily adapted and I have a practical approach, so I am happy towork with pre-determined colour paletters. We generally begin with a brainstormingsession and I try to obtain as much information about the designer’s client as possible,so I can produce artwork that they will like. I have never had a designer bring a client tomy studio, I always work through the designer.Know your facts and figures and be practical; you will lose client confidence if you arewoolly over important topics such as turnaround time and pricing. I ask about thebudget right at the beginning; I show the designer work that I’ve completed, explainhow much I normally charge and check that they are happy with my rates.A constant communication stream is key throughout the commissioning process. Besure to send regular JPGs showing how the artwork is progressing, so there’s no chanceof the designer rejecting the work at the end. I produce JPGs during the concept stage,then midway and just before completion.Make sure everyone is reading from the same page; make your terms and conditionsclear from the start. Sometimes designers want the piece in three weeks, sometimesthey give you six months, but the important thing is not to agree to a timescale youcan’t adhere to. Designers vary enormously from hobby mums to big companies, so youcan’t take much for granted.I work with a few designers on a regular basis; design work doesn’t form the bulk of mybusiness, but it’s useful. I have made my contacts by networking. If you know someonewho knows someone in the design trade, make sure you grab the opportunity of anintroduction. Don’t be shy. Make sure that people are aware of what you do and getyour name out there in as many ways as possible.’www.lhouette.com
FROM THE ARTIST’S STUDIOLhouette
Lhouette, an artist who worksregularly with designers,explains how arrangementstypically work
BUSINESS
36 October 2012 ART BUSINESS TODAY
���%� �������'������������ �!����"������������� ����
� ����"!�� �"�� �"������!!��� ��"$��#���%� ���!���# ������"!�"����"�������������� �!���"���������"������ ��"�� "%� ��"��"����)"����!���������$� �"�������!" ��"����� ��� �� �!���������"���"�����#�"������ ���"� �!"����%� ��
������� "���� !�!#����!�"������ ����� "���� �"�������� ��"�!�# ���������"��"!��� "��#�� �'�%���� )��%� �������� ����"!��� ������"!����"������"��������� ����"����� �)!�!#����� �����#��� ���� ��������� ���!�� �� ��!�������� �!#���!""��"������ ��!�%��"����"��%� ��%�"���� ���"� �� ���!���� !��&����"��"�!��%!�����"��!���!���� !�� ���� �������'�"���� ���������� ��!��"�"��!���$��"!�"���"��%�����������"���!" ��"���"���������"�����"����%���������"��������� '��!�������'�%����'�#���$�����������!�"�"�������� ')!�� ���� �����
��$����!����"��"�� ������#���"��!" ��"!����������� ���"� �!"��������� ��!��!%����� )��� �%��"��"��!��%�"���"��!���"���%����%�"��"�� �����" ��������!"'��!���� ��&��������������"��� �%������# ����""�!������������ ���!���$�� �"�� ����"��� ���'��!����� �!�%�������� '�%�"�"��!�����"���%����%� )��� �����'�����%�������� ��"��'�%��"�"���������"�
��"� �� ���!���� !������� '��%�� !�����"�� ������"� �� !�����(���!�������!# �"��'�� ���%� �������'�" ���!������#"�"����� �� ��"��� "%� �����"��� �%����%������'�#���"���!������")!����� "��"�"��"����� '�!"���������'�#������%���������#"��"��$� ��%� ���
�"� �� ���!��������(���!�� ��������%�'�"��!"�'��� ��!"����" ���!�����!�# ���� "������� ��!�������"� ���!���#"�"��'� ��)"�%�� �� �������� ����"# ��!#����� !�
���$������!"������� ���"���!���!�%�"�!�$� �������� ��!�%���!#���'����%�"�����"������"����� ��"!������ �����!���!%�����!���$�!"���"�� "�� ��&�������'
Three highly experienced interiordesigners explain how theysource artwork and frames,including both mass marketframed prints and exclusiveoriginal pieces
The art of design
�
EMILY KEITHEQ INTERIORS
This page:The Jade Bar at New York’sGramercy Park Hotel wasdesigned in collaboration withartist Julian SchnabelOpposite page:Specially commissionedartwork forms the centrepieceof each room at SanFrancisco’s Hotel des Arts
October 2012 37ART BUSINESS TODAY
�
�!��#)0(��'�����#��)��.��$"��*%�,�)���(�$')!�()�$���"���(�$'��')�()(���$*#��'�!��#)(��'��"$'��!� �!.�)$�)� ����%*#)�$#!�((�,�!!� #$,#��')�()(��,��)��'��)0(��$')���'��$"��$'�$������
���$#0)�($*'���"����)$�������#��'),$' �$#!�#�������(�"��(*%%!��'(��')�()(��#���"���(��$"��*%�,��#�+�'.$*�(��'����)��)0(�)���#�)*'��$��(��'���#��#�(���$*���#0)��((�((�&*�!�).��'),$' $#!�#���.$*���#0)�(��������'�#)��)�$#(��#)�-)*'�����#�(���#��)$#��%'$%�'!.��
�#�)���'�'��$���(�$#(�,��#���#���"�((�"�' �)��"���(���,$*!��!$$ �$#!�#��#����#��)�������%�()�($*'�����(�)��) �#��$��%'$���)��(���#�'�!!.�%'�����'�+�#��$"�)�"�(���#�����*#�'��(�$���$%��(�$�)���(�"���"�����"�'��#(��'��)���)���#��������#)�&*�!�).��*)�#$�$#��#���(�)$!$+��)����'),$' ��($�$#!�#��(*%%!��'(��'���#�������#�'�!!.��+$���)��)� �#��$��,$' �(��)0(��!!���$*)��$()��#���*���)��,��'��(���$�*(�$#�����#��+�!*���#��%'$+���#���(�'+����
�#)�'�$'���(��#�'(�!� ��)$����!�)��))��.���+���$#)��)(�)��)�#$)��+�'.$#����(����((�)$�����".��!��#)(�,�#)��($"�)��#��(�����#��"���"�' �)�)��.,$*!���$�)$�����%�')"�#)�()$'���)��.�-%��)�"��)$���#��)��"��'),$' �)��))���'��'��#�(�,�!!�)��# ��(��"�/�#����)�"()��)�,$#0)����(��#��!(�,��'����.��!��#)(
,�#)�$#�)'�#����*)*'��%'$$���'),$' �)��)!$$ (�*#�&*���������#���$)�!(�,�#)�#��+��*�!�).��#��%�'($#�!�(�)�$#��(�,�!!�#$)��*()�%'�+�)���!��#)(�
���$#0)�,$' ���'��)�,�)���')�()(�)�$*����� #$,�($"����(��#�'(��$�($����.���+�!$%���()��!��$���')�()(��'$",�$"�)$��$""�((�$#��$!$*'�"�)����%����(��$'�)���'��!��#)(����%'���'�)$�,$' )�'$*�����!!�'.�$,#�'(�,�$���+��-%�')�(���#�(�!��)�#���')�()(��#��$""�((�$#�#��,$' ���0"��#��#)�'�$'��(��#�'�#$)��#��')��-%�')���!!�'.$,#�'(���+������((�)$���'�#���$���')�()(�
����+����'�#���$���'�"�#���$#)��)()��)����$�)$�,��#�($*'��#��"�''$'(��#��'�"�(�����'���'��(%����!�()�(*%%!��'(��# $#�$#0(���!(�����'�$*'��#�($"�)�"�(��0!!�)� ���!��#)(�)��'��
�.��!��#)(�"�.�����#�)���'���(!$$ �#���$'��$$!��$#)�"%$'�'.�,$' ��$')���'�$�����(�$'��$"�(��$'�)��.�"�.�����#)���'���(��#����(��#���$,#(�/�#���($���#���$'��)$�"� ��)���'�#�,��$"��'��!!.#������$"�)�"�(�%�$%!���'��"$+�#��'$"���)'���)�$#�!���"�!.��$"��)$���#�,��*�!���($�)���'�$!���*'#�(��#�(�!$$ ��)�������!($���+��.$*#��'��!��#)(�,�$��+���*()�()�')���"� �#��"$#�.��#�%�$%!��,�$(���$"�()�����'�*"()�#��(��+�����#����'�����!!.��#��)��.�,�#)��#�,�!$$ �)$��$�,�)��)���'�#�,�!����0
����%'$�!�"��(�)��)��!��#)(0�*���)(�)�#��)$���)��$��!���*%
���$'��)��.���+������)�"��)$��$#(���')���%��)*'�(�����)*'�(�)�#��)$������$(�#'���)��)�)����#��$��)����$���,�����#�+�)��!.�"��#(�)��)�)��.���+��)$���)�#)$�)���$+�'�!!��$!$*'�(���"�������#)!.���!��#)�,�#)���)$�(%�#����!$)�$#��%��)*'���($���(*���()�����$$(�#��)��(���'()�#��)��#�"�)���#��)����$!$*'(�)$�)��%��)*'����*)�)��)�,$*!��$#!.���%%�#�����#�-%�#(�+��%��)*'��,�(�%!�##����$'�
!��#)(�'�'�!.��$"��)$�*(�,�)����*���)�(%�������!!.��$'�%��)*'�(�����.)�#��)$�,�#)�*(�)$�(�.��$,�"*������$�,�!!��$()��'�)��'�)��#�)���$)��'�,�.'$*#����#!�((�.$*� #$,����!��#)�,�!!�#���'��+�'.��$#����#)�)��)�.$**#��'()�#��)���'�)�()����*.�#��%��)*'�(��#����&*�)��������*!)�����.�"�.���#�.$*'�(�!��)�$#�$��%��)*'�(��#(*������#)!.�-��)�#���)$$�$+�'�)���)$%��)$$�$#)�"%$'�'.�$'��+�'.�$�)�#����*#��')��#���$*)�)���'���$����$���"���(����(���#�%*)�.$*��#�)���%$(�)�$#�$�
SPECIAL
INTERIOR
DESIGN ISSUE
�
KARIN VERZARIUKEY INTERIORS
BUSINESS
38 October 2012 ART BUSINESS TODAY
�
("�#"& �*�,!�*��&'�1&��"%� �+��!�&���&����("�,-*�+��� �,�"&�,'-�!
/",!�,!���*,����$�*+���#&'/��&��,*-+,����$+'� '�*'-&���$$�,!���*,��&���&,")-���"*+ �,!�1��*��'�."'-+$1�-+��-$��+�+'%�&1�+-(($"�*+��*��-&��*�'&��*''����."+",�,!���*,����&,")-�+���"*+��,�$1%("�����+,�*("������*"�2����*,�'&�'&��&��,!���������*","+!��*,���"*,'�&�%������/��
�� �,�"&.",���,'��&�$�++� �$$�*1�(*".�,�."�/+��&���� '�/!�&�.�*�����&���-,��4%�-+1�+'�,!����"*+��*��,!��%'+,������,".��"&,�*%+�'��,"%����4%�"&-&��,���/",!%�"$+!',+��&���%�"$+��*'%� �$$�*"�+��&�(*"&,�(-�$"+!�*+�
��*1�'�,�&��$"�&,+��*��)-",��&�/�,'�-1"& �("�,-*�+��+'���&����,'��0($�"&/!�,�1'-���&� �,��'*�3������&��/!�,3������/"$$��-1����*���&,$1�+!'/����
�$"�&,��&�'*" "&�$��"��'%�,,"�(*"&,��&�!"+�*���,"'&�,'�,!��!" !�(*"��� �.��%�+'%��"&�"��,"'&��+�,'�/!�,�$�.�$�'���*,!��/'-$�����(*�(�*���,'��-1�
����/�%'&,!+�� '�+'%���$"�&,+&������("�,-*�+���-,�+�"��,!�,�,!�1�"�&4,�/�&,�,'�+(�&��%-�!����+- �+,��,!�,����+��&����+��*","+!��*,�%" !,�((��$�,'�,!�%��+'���,''#�,!�%�,'�� �$$�*1���#&'/��&��,!�1� ',�.�*1��0�",���&���&����-(�+(�&�"& ����'&+"��*��$�+-%���!�,�,!�1�*��$$1�&������/�+��&"&,*'�-�,"'&�,'���*�$"��$���&�#&'/$�� ���$�� �$$�*1�'/&�*��&�����",'�� -"��&���
���'&4,�*��$$1��-1�(*"&,+��+�%1�-+,'%�*+�/�&,�+'%�,!"& ����",�'-,�'�,!��'*�"&�*1����!�.�� �$$�*1��'&,��,+�*'%�/!'%����-1�$"%",�����","'&+'���+"'&�$$1���-,�&',�%�++�%�*#�,
"%� �+���,�&��&',�,'�/'*#��"*��,$1�/",!
�*,"+,+��,!'- !���!�.���'' $���&�%�+�&�� ',�"&�,'-�!�/",!��*,"+,+�&'/��&�,!�&���!��(*'�$�%�"+�,!�,�%1��$"�&,+��*� �&�*�$$1�.�*1�(-+!����'*�,"%���+'�,!�1��&��'%��/",!�%��,'�'&����&,*�$�'&�'&� �$$�*1�,'�$''#��,���*�& ��'��*,/'*#���-,�,!�1�!�.�&4,� ',�,"%��,'."+",��*,"+,+4�+,-�"'+�"&�*�%',��$'��,"'&+����'-$��'���'-*+��+!'/��$"�&,+��*,/'*#'&$"&����-,�",4+���+,�"��,!�1�+���,!��*��$,!"& ����'*���'%%",,"& �,'��-1�
��!�.��+�.�*�$�(�,��*�%�*+�/",!�/!'%�4.�����&�/'*#"& ��'*�1��*+���'/���1+��/'*#�(*�,,1�%-�!��0�$-+".�$1�/",!�'&�,'(��'&�'&��*�%�*�/!'���&�%�#���&1��+" &���*�)-"*���"&��&1��"&"+!���&���'!�*����*."& ���*�%��*�+,'*�,"'&��&�%�#��*�($"�����,�"$�
This page, clockwise from top right:The drawing room at London’s new Ampersand Hotel; thePanic Room at Marseille’s Au Vieux Hotel is by graffiti artistTilt; a bedroom at the Ampersand Hotel; an urban sitting fromfrom livingroom21.com
Opposite page:A white living room (left) and a white kitchen with scarlethighlights, both from iseecubed.com
October 2012 39ART BUSINESS TODAY
SPECIAL
INTERIOR
DESIGN ISSUE�!)���%�� �$%�)!$��)�&�������$��%
(�$��%����"$���$�&!� ��!&��&��&�����%&"$����)�&��&��������$+�� ��&��������$+� (!���%��+����� &�� +�����&!�&������� &��%������+�%�"�$�&���$$� ���� &���!����%�� �$%��%��&��������$+�&!�� (!����&���� ��&�� �&��+����$���&���$����� &���!���%%�! �! �&!"�!��&��������$+�%���%"$������!������$���&���$����� &%��-"��&'$���� �� �����.��)�����!&��$%����$��� ��!'$�+�$�&���!$�%!'$�� ��"��&'$�%��%!&��+���&�"����)��&��$�&������� &��'+%�!$ !&�.
��� ��.���!!�� ���!$��!���$���������%�����!$�&�(���$&�&!�"'&�!
)���%������(����%&�����!��%�(�$���%�����%��!�"� ��%�)�!�"$!(�������)�&���$�����$&)!$������&'$�%�&� ��&!��!���!'&�!��+�!(�$�����'���&��&��$���% .&���%�"�$�&��'���&��!$�"��&'$�%��� ���� ����&!��������!)��'���)�������%"� &�! ������%"��&�!��&���%�������� (�$����+�&��$��% .&�� !'����! �+�&!��'+��*��&�+�)��&��)!'��������
���'%&�)!$����)�&��� ��*����� &"��&'$��%'""���$�&��&����!' ��(����"�$%! ���$��!��� ��&�! �����*"��� ��&����!�!'$%�� ������$!!��� ����!%��$���%�� ���!' &%��� ��&��+�"$� &��&����$&)!$��� ��!�!'$%�&!�%'�&��+$�#'�$��� &%���������&�&��&�����&��"$� &� ������%�&��%�&+"��!����%"!���$&)!$��"!%%������%��$��&��!$���%�� �$%�
����(���!' ��%'""���$%�!(�$�&��� &�$ �&���'&��&.%���$��&!��%%�%%�)�!�)��������%+�&!�)!$��)�&������&�&��+�!���$
%!' �%�&!!��!!��&!����&$'��� ���&'%'���+��%������!&��$�"$!�����)�&�� &�$ �&�"��&'$��%'""���$%��%�&��&�&��+!�&� �!���$��' �$��%�� ���' �$��%�!������%�� ������(� .&��!&�&���&����!$"�&�� ���&!�&$�)��&�$!'���"���%�!��$&)!$���
�� ����%!��! ���!!��)�!����� ��$���� ��)�!�)�����!���'"�)�&����)!$�����%�!$&��%&�!������%������� ���%�'%%�&����+������%��!$�&������ �$!!�%��)�����$�������+�&!����! ��� (�%����&��$�"�� &��!$�"$� &����� ��)��&��$�&���!&��$�$!!�%$�#'�$��&$���&�! ��������%����!$��%���%&$��&%�!$�)��&�(�$�
!��!)� ���+��$�����&���%'""���$ !$����+�#'!&�%���"$���������&��$�&�� ��-���&.%�!��+������ ����!$��&��&�.�!$����� .&���!$���&��� �)�������%��)����%�'%%���%%�*"� %�(����&�$ �&�(�%�
������ ' ��&���)�&��� �!$��&�! �$!�������$��%������!���&���! �%�)�!%�)!$���������� ���!������&!�&����)�� &���$���&��!���!��%�$!' �������+������ ��&����&����&��&�����������"�$&��'��$�!�+�!��)!$���� ����� !)��!!�� ���!$&)!�%�����"��&'$�%�� �&���%����%&+�������(� .&�$����+��!&�&����&!��!�$!' ���$&���$%��� ������$���+���(�����!!�� �&)!$�!���! &��&%��&�!'����������$!"�� &!�&�����!$�������$&���$�����)��! &�%���!��'%&�&!����"�� %'$��&��&��.����$��%&�!��'$$� &�&$� �%�
����+��&���� &�$ �&��%��!$��'%��'���!$$�%��$��� ��&!"�� �������$��%�&�� %'""���$%�!����%%���$��&������$+������!���$�����%'""���$%.�)��%�&�%��$�����(�$+�%�����$�� ���&.%���$��&!��%%�%%�)�!)����!���$�&�����%&�%�$(�����)��$��%�&��!$��� ����$&��(���������$!�������$��%��%(�$+������$� &�
��$����(��� ���%%�����%�� �������%�$!��%'""���$%�%�+� ���-!�+!'��'+��$&�.� ���&.%���$��&!�� !)�)�!�)�������� +
�!!���&�%'""�+� ���&�� +���(����)!'�����&!�%"������%��� ���"�$&��'��$��!!��!$%&+����)�����)�������"���%�� �$%$������$�+!'�� ��� %'$��&��&�+!'%&� ��!'&��$!��&����$!)������+!'�!���$&���%�����%��(�$+! ����%���+!'$�����%�!&�%������+�&!�� ��'"�� �&����� �
���)�$��$��� &�+����!$�&� �����!�&%&+����"�$&�� &�� �����%����%�*������$��%&!��!���'"�)�&��%'���%&�! %��!$�&���� &$�"����������$��$����)�%�&!��� ��*������� (�%�%����&'$� ���!�����!��$ �����%����&��$����'$�&�(��!$���%&$��&�%�����$�� �%&+���&!�&)!�%"��������$&�%&%.)!$������+�)�$����(� ����'���&��� �+&)!�!��&���%�*������'"�)�&��%'���%&�! %&��&���&�!'$�$�#'�$��� &%�� ��)�� ����'"��'+� ���$&)!$���$!��! ��!�&��������$��%�
����(��� ����,� ���$���$�)�!�!���$%� �� �$�������$� ���!���$���%�����&�*&'$�%���� �%��%�� ����&����&��&���%�������$���$��� �"$!(�����$����$��!$��(�$���� ���!�"����&���&�� ��� +�"�!"��)!'���� (�%����������)!$�� ���!$�%!��"$�(�&������ &%��&�&����!�� &�)�!���(�� ���"$�%%�(���$&��!����&�! �� ����(��'%&��!(����!'%�������$��$&�%&�����!!�%%&' � ��� �&��� �)�+����!$�&���$!!�%��'&�&����$���%��$���!!�� ������&&���&�$�������� ���!���$�����%�� ������&�(��)�+�!�� %'$� ��&��&��$&)!$����&%�� &!��� �)���!$�&�(��%������� �� �)��$���%��� � (��!$�&�����!����&�! �
��� ��� ������$$!$%���&� ��&!��!&�$!'����'$ �&'$���� '���&'$�$%��$�&��$&�� ��$���$%�
�$&��� ����%!��&�� ��!����"!%�$��&������ &.%�$�%"! %���%������+�%'����&�(�����$��%����� ��� �$���+��$� �������� &$!' ��&!��+���%�� %��!$��'$ �&'$������%%!$��%�!$�$'�%���$&��%�%!��&�� ����� &%�!�&� �%����!�������&!���(��&���$!) �!"� �! %���!'&�.��
�
GILLY CHANCESTAVEDENE INTERIORS
40 October 2012 ART BUSINESS TODAY
Many artists find that the bestway to sell their work is to open agallery of their own. AIDANLYNCH GCF visits AnnemarieBourke’s Fine Art Gallery & Storein Limerick’s O’Connell Street andfinds that a warm welcome and acup of coffee await him
ART
D���������� ���� ��������� ��� ���"��� �� ����� ����!� % ���������� ���� ��� ����%��������������������� � ������ ��� ������� � ��
������� ��!�%�� %����������� ��� �� �� ����� � � ��!����� ��� # %������ ���!� ��� ����!� ������ ���� ��� � ��"������� ����%���� ���� $�������"� ������ ��#� �������" !� �������������� �%��� ����� ��!��� ��� �#��������� ���������#�����"��� ����� ����� $� ����!� �"��#� �� � ��������� %��
���#����� ��� �# %��#������������ ����� %�� � ������������ ����"��� � ���� ����%���!�������"�� ����������� ��%� � ! ��%��!%� ���� !������ �& � ����
#�%��� ����� ����� � ��� ��� � ��%������"�#� �� ������ � �����#������������ %����%�!������� �#������ � ���#����� ������� �� ���� �������� �#������!������ ����������� ������ �������� ���
�������� ���� ���� ����%���������������������� �������������� ��� � �� ������"�%����%����������� ��������� ��� �����!��� �������� ��� �������� ����"�� ����� ���� �������!������������ �� ������
The business����� ������� �� ������������ � ��
#���� �� �� !� ����� �%�#� �� ���� ��������� ��������������� ��� �� ��������������! ��%���������#� ������� ��%������# ������!��� ���� � �������
Creating anatmosphere
3!((��/�(�* /��,!/��/$!�,�%*0/�/0%((�(%"!/�* �"%#1.�0%2!�3+.'/��%*�"��0��3$�0�/$!.!�((5�,�%*0/�%/�(%#$0����/0%((�(%"!�+"�"(+3!./�* ���$�("�,!!(! �+.�*#!�)� !�)5)+10$�3�0!.�����+1( �*!�.(5�/)!((�0$!6!/0�+"�0$!�+.�*#!����/0++ �%*��3!�/%(!*0(5�+*0!),(�0%*#�0$!�.!"(!�0%+*/�%*�0$!�+,,!.�&1#��* �0$!� !(%��0!��+(+1./�+"0$!�,!0�(/�
�1/0%*���**!)�.%!;/�$1/��* ��%/��(/+$!.��1/%*!//�,�.0*!.����.!0%.! �0!��$!.��1/0%*�$�* (!/�0$!����+1*0/���((� )%*%/0.�0%+*��* �.1*/�0$!�#�((!.5�3$%(!�**!)�.%!�%/��3�5�.1**%*#�,�%*0%*#�+1./!/�
�$!.!��.!�,�%*0%*#��(�//!/��* 3+.'/$+,/�3$!.!�!*0$1/%�/0/���* %/�+2!.�0$!%.�0�(!*0�1* !.��**!)�.%!;/!4,!.0�#1% �*�!���/�3!((��/�%*/0.1�0%+*�(���/���+.0$�+)%*#�/!//%+*/�%*�(1 !��3�0!.�+(+1.��+1./!�+*���+2!)�!.�3$!.!�/01 !*0/�3%((�(!�.*�0+�,�%*0�$+((5�%25����* (!/��+.��*5��$.%/0)�/�%)�#!0$!5�3%/$��"+.���"!!�+"����!1.+/��8� ���3+� �5��+1./!/��+2!.�0+,%�/�/1�$��/,�%*0%*#�%*0!.%+./�%*�3�0!.�+(+1.�+.�.!�0%*#�)++ ��* ��0)+/,$!.!�%*�+%(/��* �0$!.!��.!��(/+����3!!'��+1./!/�+*+""!.�
�**!)�.%!�%/���)!)�!.�+"��(!%*
�%.!�����+((!�0%2!�+"��.0%/0/��+))%00! �0++10 ++.�,�%*0%*#���$!�� )%*%/0!./��#.+1,�0$�0�)!!0�)+*0$(5�0+�,�%*0�:!*,(!%*��%.;��0�2�.%+1/�(+��0%+*/�+*�.!(�* ;/�/+10$�3!/0��+�/0��:�$%/�%//+)!0$%*#�0$�0���.!�((5�!*&+5���/�%0�#!0/)!�+10�+"�0$!�/01 %+��* �%*0+�0$!�+,!*�+1*0.5/% !���$!��$�((!*#!/�,.!/!*0! �5�3!�0$!.��+* %0%+*/��* �0$!��$�*#%*#/!�/+*/��.!�.!"(!�0! �%*�)5�3+.'�;
�$!�#�((!.5�/0�.0! �/!((%*#�(%)%0! ! %0%+*�,.%*0/�0$.!!�5!�./��#+��:�!�!#�*�,.+ 1�%*#�#%�(7!�,.%*0/�+*���*2�/3$!*�0$!�.!�!//%+*�/0�.0! �;�!4,(�%*/�**!)�.%!��:�"�,!+,(!���*;0��""+. +.%#%*�(/�3!�3�*0�0+�+""!.�0$!)���$%#$-1�(%05��(0!.*�0%2!���+3!.%*#�0$!�,.%�!�+"+.%#%*�(/�%/*;0�0$!��*/3!.��5+1���*;0�+),!0!�3%0$�,!+,(!�+""!.%*#��$!�,��* �$!!."1(�3�((� 7�+.��%* !,!* !*0��.0%/0/*!! �0+�"+�1/�+*�-1�(%05�;
����4�9�$�* �"%*%/$! �#%�(7!�,.%*0+*���*2�/��3%0$���".�)!��.!0�%(/��0� �!1.+/��8��������$�,.%*0�%/�1*%-1!��0$!/1."��!�%/�0.!�0! �3%0$�0!401.%/%*#�#!(��50$!��.0%/0���* �$%#$(%#$0/��.!�,%�'! �+10%*�,�%*0��:�2!.5+*!�3�*0/���*2�/��0�0$!)+)!*0���1/0+)!./�,!.�!%2!���*2�/,.%*0/�0+��!��!00!.�2�(1!�"+.�)+*!5�0$�*,�,!.���* �0$!5���*�/0%((��!�.+((! �1,�%*��01�!�%"�.!-1%.! �;�/$!�.!)�.'/�
�.%*0%*#�%/�$�* (! ��5��**!)�.%!.�0$!.�0$�*��1/0%*��/$!�/!!/��.!�0%*#.!,.+ 1�0%+*/��/���*�01.�(�!40!*/%+*�+"0$!��.!�0%2!�,.+�!//���$!�1/!/���*!3�,/+*�� ���,.%*0!.��$�2%*#�1,#.� ! ".+)���/)�((!.�)+ !(�0$�0�+""!.! ��(%)%0! ��+(+1.�#�)10��:�;)�*+0�#+%*#�0+/0�.0�,.+ 1�%*#�,.%*0/�"+.�+0$!.��.0%/0/�;/$!�!),$�/%/!/��:�;)�,.%)�.%(5���,�%*0!.�* �0$�0�3+1( �!�0�%*0+�)5�,�%*0%*#0%)!�;��**!)�.%!� +!/*;0�"%* �0$!,.+ 1�0%+*�,.+�!//�0++��$�((!*#%*#��* 0$!��,/+*��#!*0�%*��.!(�* �%/�$�,,5�0+�+)!�.+1* ��* �,.+2% !�0!�$*%��(/1,,+.0�3$!*�.!-1%.! �
October 2012 41ART BUSINESS TODAY
�
ART
Opposite page:Annemarie Bourkepainting en plein air
This page:A group of studentsattending an art courseat Annemarie’s studio(the artist is third fromthe right), and awatercolour byAnnemarie Bourke
Lowering the price of originalsisn’t the answer; you can’tcompete with people offeringcheap and cheerful wall décor,independent artists need tofocus on quality
�
�
ART
42 October 2012 ART BUSINESS TODAY
"������%)*'���(��!($�##�"�'��0('�(%$#(���!�).������%�$)$�'�%�(���',$' �,�)����%$�#)��#��(�$$)���#�($#���*"�-���"�'���������(���(�)�$��()*��$!���)(��*)�%'���'(�)$�)� ��%�$)$�'�%�(��##�)*'�!���.!���)�,��'��%$((��!��
������!!�'.��-�!*(�+�!.�(�!!(##�"�'��0(�,$' ��(�#���)����"�#�()'�)�$#��#+$!+����#�(�!!�#�����)�$#�!�'�#��(�,$*!����)��#)$���'%��#)�#��)�"����)��'�)��#�%��#)�#�(��#�%'�#)(�)��'���(��#��##*�!���!�#��'���)*'�#��)����')�()0(������+$*'�)�%��#)�#�(��'$"�)��)�.��'���#��%*�!���)�$#$��)��(��(�����'!.��,��)��������$+�"��'��
��'�,$' ��(��+��!��!���#��*()�),$��!!�'��(��(�����'$"���'�$,#��$#���#�*�!�#��#��$#���#�$' ��/ �� ��"�)$%'$�*��������&*�!�).�,$' �� ��"�!�"�)���(�)$��$,�"*��� ���#�%'$�*����#���.��'�($� ���������)$��*)���� �$#��-����)�$#(�#��)���#*"��'�$����!!�'��(�)��)� (*%%!.0�
������!!�'.�*(�(�)�'���$'��$*'�!$��!�'�"�'(��%�')!.�($��)��$�(#0)����$"��)$$'�!��#)�$#�$#��(*%%!��'���*)�##�"�'���!($���!��+�(��#�(*%%$')�#���(�"�#.�!$��!�*(�#�((�(��(�%$((��!��
Marketing������!!�'.��(�(�)*�)����#�����(�"�#)
�*()�$������*(.�(�$%%�#��()'��)��($�)��'��(�($"��%�((�#��)'�����##�"�'���%��#)(�#�)���,�#�$,��,�����'��*!�'!.��))'��)(���'$,��$��$#!$$ �'(���*)�)���%$(�)�$#�!($����$'�(���'�)�����()�%$((��!��!���)�����%��#)(��!!���.��%�*(�#��$#!.�)$�)�! )$��'$,(�'(��#��"� ��)��"��$������/ 0+��$)�*(���)$��#)�''*%)�$#(��#�����#�,�)������.�%�$%!���$�(#0)��$)��'�"���( 0+�����#��$�#����"$#()'�)�$#(��$'.��'(�� �%��#)��#�)����+�#�#�(�,��#� #�������$$��!$#��(�((�$#�,�)�$*)�#)�''*%)�$#�0
�$()��*()$"�'(��'��!$��!�%�$%!��/�$*'�()(��$"���#��*)�)��.�)�#��#$)�)$�*.�0��-%!��#(�)����')�()��/���.��'���#�'�!!.�$#����*���)��#���)���#���������*!)�)$���''.��'),$' �,��#�)'�+�!!�#��)�$*���,���$�%$()�%��#)�#�(��!!�$+�'�)��,$'!��0
/���"�' �)�)����*(�#�((��.��$'"�#�()'$#���$#�(�,�)���*()$"�'(��($�)��. ��%��$"�#����� ��#��)�!!�)���'��'��#�(��$*)�*(�0��-%!��#(�##�"�'����/���)'.)$�"� ��)���(�$%%�#���-%�'��#����*#�����'��#$)���/(�$%0��,���'��%�')�$��)��!$��!��$""*#�).�����,�#)�$*'
�*()$"�'(�)$����!�(%����!��#��,��(�$,)��"�)��)�,��+�!*��)���'��*(�#�((�����)0(��'�"$'���"%$')�#)�)��#�(�#��#��$*)�'$��*'�(���$'��$��"$*)�'��$""�#��)�$#��(�+�'.��"%$')�#)��$'*(����%��#)�#���#�%'����$��%!�����#($"�$#�0(�(�))�#��'$$"��(�)�����()��+�')�(�"�#)�$���!!�0
/��$%!���#�$.�)�! �#��)$�)����')�()�)��.�(���'$"�#����#��)��#��)��.�!� ��)$���'��#���$)�(���$*)�)����#(%�'�)�$#����#�������%��#)�#������'�0(�#$'$"�#����#�,�! �#���#)$���(�$%��#��*.�#��($"�)��#��,�)�$*)��-���#��#���,$'��,�)���#.$#������#�*()�#0(��#�)����!!�'.�)��.��( ��/���#�,�!!�(�������� �0�����%�'($#�!�)$*����(�+�'.�"%$')�#)�� �,'�)����%'$+�#�#����$'�����%��#)�#���,������(���%�'($#�!�"�((�����$')����*()$"�'����*#�&*��()$'.����$*)�,�. �%��#)���)��)�%�')��*!�'�%��)*'���#�)��)%�')��*!�'�,�.�0
/�$"��$��$*'�'��*!�'��*()$"�'(���+�)� �#�)$��'$%%�#���#�$#���)*'��.��)�'#$$#(��$'����!�((�$��,�#���#�������)��$"�)�"�(�)��.��'�#���!$#��%!�)�(�$��$$���������!!�'.��(�+�'.�"*�����!�+�#�(%������)0(���,$' �#��()*��$��#$)����$!�(�$%���#���*()$"�'(��'��,�!�$"��)$�(�)
�
Two paintings byAnnemarie Bourke,left and top, and theartist at her easel
*)�*/,�-*!��!*,��-�'*)"��-�.# 3�1�).�5�/-.$)�$-�#�++3�.*�.�& �+$�./, -�.*
�/-.*( ,-5�#*/- -�*)��++,*0�'�!*,�.# 1 & )����# �"�'' ,3�- ''-���'*.�*!�"$!.0*/�# ,-�$)�.# �,/)�/+�.*��#,$-.(�-�1#$�#���)�� � 2�#�)" ��!*,��,.1*,&�*,�*/,- -���)��.# - ��, ��'-*�+*+/'�,��-1 ��$)"�+, - ).-���!����*/+' �, � $0 ��+$�./, ��-���1 ��$)"�+, - ).�.# 3�#�0 ��(*).#�$)�1#$�#�.*� 2�#�)" �$.�
�# �"�'' ,3�#�-���� '$"#.!/'�1 �-$. �1#$�#�$-�, "/'�,'3�/+��. ��1$.#�! �./, --/�#��-��)) (�,$ 5-�0$� *��$�,3���# , $-���41#�.5-�*)�.# � �- '5��/..*)�1# , �)) (�,$ �+*-.-����/,, ).�+�$).$)"� ��#1 &���# , 5-���) 1-' .. ,�.**��1#$�#3*/���)�-/�-�,$� �.*�*)�.# �1 �-$. ��# , 5-���- �/, �-#*++$)"�*+.$*)�-*�3*/��)��/3�'$($. �� �$.$*)-�*)'$) ���)�.# , 5-��)� ).$�$)"�- ' �.$*)�*!�+�-. '-�1�. ,�*'*/,-��)��*$'-�.#�.��, ��$-+'�3 �1$.#*/.�+,$� -�
4��1*,&������5�-�3-��)) (�,$ ( ,,$'3��4��+�$).�!*,� $"#.�*,�. )�#*/,- ��#���3���/.�+�$).$)"�$-�(3�*23" )���#�0 ���-& .�#�**&�*)�(3�&) � 0 )1# )��5(�1�.�#$)"������# )����*( #*( ���/+��. �.# �1 �-$. ��)��#�)�' -*�$�'�( �$����# - ��, �.�-&-�.#�.��))*.�� �� ' "�. � ���- ��'*""$)"��-��1�3�!*,��'$ ).-�.*�" .��)�$)-$"#.�$).*�(3
�,.$-.$��+ ,-*)�'$.3��)��$.5-�#*1���*((/)$��. ���*/.�(3��,.��)��.# �, �.$0 �+,*� --�5
�)) (�,$ 5-��$"$.�'�1*,&'*���$-!*,($���' ��-# �$-���.$0 �*)���� �**&��1$.. ,���$)& ��)���3-+�� ��)��*/�/� ���-�1 ''��-�1,$.$)"�.# ��'*"���) �) 1-' .. ,��)��& +$)"�.1*�1 �-$. -/+�.*���. ��4��#�0 ���*/.������ �**&!,$ )�-���/.����*)5.�- ''�(/�#�.*�.# (�(3�!,$ )�-��, �(�$)'3��,.$-.-��)��+ *+' 1#*�#�0 ��.. )� ���*/,- -����� �**&�$-� !$)$. '3�1*,.#1#$' �.#*/"#��!*,
2�(+' ���1�-�, � ).'3��-& ��.*�%*$)�.# %/,3�+�) '�!*,�.# �+, -.$"$*/-�). ,)�.$*)�'���. ,�*'*/,��*�$ .3�0$���� �**&�5
� � (� ,�1$''�- ��)) (�,$ �'�/)�## ,�) 1� 2#$�$.$*)��4�$( ,$�&�������������*-$.$0 ��$ 15���# �-#*1�1$''�! �./, ���+�$).$)"-�����'$($. �� �$.$*)�+,$).-�)������**&-��� ' �,�.$)"������3 �,-�*!.# ��$.3�*!��$( ,$�&���# �1*,&-�*)�$-+'�3�1$''�� +$�.� 0 ,3��3�'$! �$)�.# �$.3��!*�/-$)"�*)�'$. ,�,3�� �/��.$*)�'�-+*,.$)"��$)�/-.,$�'��)��, �, �.$*)�'.# ( -���)) (�,$ �$-��*)�.$)"�.# ).$, ��*'' �.$*)�.*��# ��)$0 ,-$.3�*!�$( ,$�&��,.��*'' �.$*)��4�.�$-�0 ,3$(+*,.�).�.*�( �.#�.�.#$-��*'' �.$*)�-.�3-�*(+' . ��)��.#�.�$.�-.�3-�$)��$( ,$�&!*,�!/./, �" ) ,�.$*)-�.*� )%*3�5�-# 2+'�$)-���#$-�+,*% �.��1#$�#�#�-�� )�)) (�,$ 5-�!*�/-�!*,�.# �1#*' �*!��������)�� �0$ 1 ���.�111����������'$( ,$�&��*(��
�!�3*/�#�0 �.$( �.*�-+�, ���)��3*/5, $)�.#$-�) �&�*!�.# �1**�-����#$"#'3, �*(( )����0$-$.�.*�.#$-��,.�#�0 )���& �.$( �.*�, '�2�$)��)) (�,$ 5-"�'' ,3 ���&)*1�-# �1$''�� �+' �- ��.*�- 3*/��)���*!! �$-��'1�3-�*)���
111��,.�)) (�,$ ��*(
ART
October 2012 43ART BUSINESS TODAY
Annemarie’s digital workload isformidable: she is active onFacebook, Twitter, LinkedIn,Myspace and YouTube, as wellas a blog, an e-newsletter andupdating two websites
�
�
SUE MACARTNEY-SNAPEOne of the UK's top selling artists
Call 0800 160 1414 or 020 7118 1414or visit www.sms-editions.co.uk
70% gross margin on print salessigned limited edition prints available
Free CatalogueTHE HOT XMAS ~ Trade Price £25 ~ Retail Price £75410 x 310mm ~ Edition of 150 copies
HOME FROM ABROAD ~ Trade Price £40 ~ Retail Price £130640 x 510mm ~ Edition of 150 copies
MEUS
YNETRACA
PENASY
e Uhf te onO
MEUS
stsitrg anillep sos t'Ke U
YNETRACA
Cs
PENAS-YY-
de-ssm.wwwt isir vo20 or14 1406 10080llaC
ku.oc.snoiitd14 14811 70
ngiso gr%07
eugolata CeeFrstinr pnoiti ededtimi ledsela st ni pr onnigra msso
elblaiav a
ART
44 October 2012 ART BUSINESS TODAY
O ���+!'-(���%&����%����&��&&���)!$��� �#'�%&�! ��% -&� ��$�!$�� �#'���&+��&�� �+!'%�!'���&�� ���$��&�(��+�!� �)�)�+%�!��"$�%� &� ���&
� ��&��� ���&�&!���$��&���%�&�������$��%%�����$!��&����$&�%&%���%"!���&!�! -&�$'%��&!���%�!' &��&���'&�&�� ��)�+�&���% -&�%!�������&��$�-%� !&�� ��)$! �)�&���&��&�� �)!$����$���&���$��&� ���&$�&��$�&�� �%��%�� ��&���"$������!%&�$&�%&%���(�%������ %&���%�!' &� ��
Quality control,����&-%� !&������� &�"�� &� ���&�� �+!'
%�!'�����%&$!+��&�-���(�%�%�)�&�$�!�!'$�%&�� ��������(�$+��$&�%&���%"!���&!���!���&��%�!"� �! ����$��&� ��)!$�&��&�+!'�� !)�&!����� ��$�!$��&����!)"$����)�����������+!'$�$�"'&�&�! ��� ����&���)!$���%�"!!$�#'���&+�&�� ��&���+� !&%�����&�� +�"$����
������$%&�%&�"��%�&!��! %���$�)�+�&��
�$&)!$��� �#'�%&�! ���% -&�%!����%�+%��$� ��"�� &�$���������%��)��,�!' ����&!��� ��!'&�)��&-%�)$! ��)�&���&���%�&�&��� �����+�� ��$�!$����&���!$������ ��!���$������""������&���+������!$�*��"����&��&���$&�� �&+"�%�!��� �����)��&��$��! ��&�! ��!$����'$�&�(��"!%�%�'%&��! -&��� ���'+�$%�� !!���!$�"�&&�$ %� ��&�� ����!'&��!)�&���' %!���)!$������$%��$!��+!'$���%&�%����$%�-
��&�$�!�!'$��$&�%&��� ���&&��)%%�+%�&��&����"�$�!������+�&���%����! ���$���!!���&�!���"�� &� �%�� �����&��+�! -&���&�)�&��&��� �)�$�)!$�%�&��&��$��� �� ��� ���%������$+������!�% -&���%"��+&�����,��)!'�� -&�$��'���&���"$�����'%&����'%��� ��������%�!�������'%&��!' ���"��&'$��!�����&�+���$�!$�&��&�������� � ����!*�%� ����������&���% -&���&���� ���&%�)�&���+��'$$� &�)!$���%!��-(��"$�����&��&�&���%������(���-�
,���!���)!$���!�%��!!����&����)!'�� -&��� ���&�! �&���)����!��&��
Keep it moving
Artists often have old workslanguishing in their studios thatthey would like to clear out tomake way for new ideas. Is it bestto set up some kind of ‘bargainbasement’ and make a little cash,or would that cheapen your artand impact negatively on futuresales? Annabelle Ruston talks toa range of artists about the issueof old stock
Most artists areagainst the 50%-
off method ofshifting slow
moving stock,seeing this as more
suited to sellingeveryday
consumer goodsthan fine art
ART
October 2012 45ART BUSINESS TODAY
�����$+�-��! &� '�%���� ���&&��)%��,� �����$&�� �+�)!'�� -&�"'�����+���%�!' &��&��%�&��&��!!�%�����"���'&�������&�!���$��(�$������%�!' &�� ��%�!)�&���)!$��&!���'%&!��$�! ���&���&��'���&����)!'�� -&��%&$!+�!���)!$���' ��%%��&�)�%�$����+����$$�%%� ����%�+!'� �(�$�� !)�)�� %!��! ���%��!� ��&!��!���� �� �$�#'�%&�&��&�%"�������%'����&�����$�� ��!��� ��! ���)�$ ������ �(�$�&!' ��$�%&���&��"'���������&�%&���+!'����&��� ����"��&'$���)�'����'&�%!��! ���%������&��!(���&��%!���)!'������)�$+�!�
��%&$!+� ��!���)!$��-���� &��&����$&�%&����� ����� &!
�� �'$+����'%&$�&�! %������&%�&!���(� ���,��$�����'���!��!���"��&'$�%-��,������$%&%&�"��%�&!����%'$��&��&�&���#'���&+��% -&� ��$�!$������&��%��&�� �+!'�%�!'�����%&$!+&���"��&'$�%�$�&��$�&�� �&�$ �%��+!'$$�"'&�&�! ��+�%���� ��%'��%&� ��$��)!$��� �����&��+��$��� ��$�!$�&�� �&$+� ��&!%����&�����%�"$!����+���)�%&��!��&���� +)�+������"��&'$�%�� ��+���$�����$��!!��#'���&+�� ��&��+���(� -&���&�������"$!������%�&��&����� -&�&�����+� &�$���!�+�!��)!$��&!��(�$+�&$����%�!)� �����! -&���(���������$+��%!�%!�����(�&!�������&����� ��-
Routes to market��� ���&&��)%�&$����%���� ��%&!���&��&
������� ��$!' ����)�����(������+���'&��&��� -&�$����+�)!$���!$������,��"'&���(�"��&'$�%�'"�&��$��� ��%!���! ���%!��&-% !&�)!$&��$�"��&� ��&����*�$��%��-���������%��)���'&�! %����� %&��!� ��!) �&������+�$!'&���,�������$�&��&)!$��! ����+��%������+�(�%�������&-%� !&����%�$��&�)�+�!����%�!' &� ��)!$������ "�!"���!!����+!'$� ����&�������"�$&)!$��! ����+���+����&�����$%&�&�� �
&��+��� ������!$��+!'$�!) �)��%�&��(� �-
������� &! ��� �'$+�)��%�&���%�'$$� &�+���� ���*&� %�(��+�'"��&����%!��� &�"�� %�&!��!(��!���%&!���&�$!'��&���%�&���,�-�� !&��!� ��&!���%�!' &���%&��+��$��"�$���&�+��!!��"��&'$�%��)�����$���'%&�)��&� ���!$�&���$���&�"�$%! �&!%���&��������$�-%� !�����&�&!�&����!' &�!��"��&'$�%�)������� �����%"��+���! �� ���%!���(��)��+�)��%�&��%�&���)�+�&!�%�����+��������&��!�'����&-%��"!$&� &�&!���&��!$�%�������%�"$!"�$�+%!�"�!"����� ��� ��)��&�&��+�)� &���%��+)�� �&��+�%��$����!$���%"�������%'����&�-
��(�������!'%���� ��$&�%&�%"������%� �� ���$�� %���� �%��"�%�����!&�� &%�� ���$���'���� �%��%'���%&%�&��&�$�&��$�&�� ��%�!' &� ���$&�%&%�%�!'����! %���$� �)$!'&�%�&!���$��&��,��"�� &� ������&� !&%�����������&��+���'&�����&-%��!!���&�)���%����)�� �&���$���&�"�$%! �%��%��&���!'��(��&!����"�&�� &����$��!��� ��%���� �)!$��&�$!'����$&�%!���&+�!"� �*����&�! %��)������*"!%��+!'$��$&�&!��)����$� ���!�� �)��'%&!��$%�� ��&���!���%%�! �$�&�%��$���� �$���+��!)���%����&�$!'���&����!+�������$�� ������+��&��� �&�! �����$+������� &�$%- �
Is it technically inferior, datedor lacking commerical appeal?Maybe certain types of animal,weather condition or figurativeposes just don’t appeal tobuyers
�
�
ART
46 October 2012 ART BUSINESS TODAY
--)�#�.#)(��(��."���#,,�&��)�#�.3�) ,.-���#(�#(!�."��,#!".�!,)/*-�#-���-3)(&#(���(��')-.�-)�#�.#�-�����*.�1),% ,)'�()(�'�'��,-�
&�(�������!,��-�."�.�*�.#�(���#-,�+/#,�����(��."�.���!))��*�#(.#(!�1#&&�0�(./�&&3� #(�����/3�,��7� ���*#�./,��)�-(8.�-�&&���*/.�#.��1�3� ),��� /./,��2"#�#.#)(��(��,��/-��."�� ,�'���(�')/(.�#(�."��'��(.#'����/3#(!��*#�./,��#-���"#!"&3�*�,-)(�&��2*�,#�(���-)�3)/�$/-.�"�0��.)�1�#.� ),�."��,#!".*�,-)(�.)��)'���&)(!����,!�,�*#�./,�-��(�.�%��&)(!�,�.)�-�&&���-� �1�,�*�)*&���(����)'')��.��."�'���/.�������(.*#�./,��1#&&��**��&�.)�-)'�)(��#(�."��(��8
�#&&#�'�-%�1�-/!!�-.-�,�� ,�'#(!/(-)&��1),%-��7�"��,��-)(�."�.���,.�#(*#�./,�-�"�0�(8.�-)&���)/&���������/-�."�� ,�'��#-�#(���+/�.���),�$/-.�)/.�) �-"#)(��� �3)/�1),%�.)�-.�(��,��-#4�-�#.-")/&�������-3�.)��"�(!��3)/,� ,�'�-�,)/(����(��3)/�'�3� #(��."�.���(�1 ,�'��!#0�-�."��1),%�."�� ,�-"��(�1�&))%."�.�#-�,�+/#,���.)� #(�����/3�,��,.#-.-) .�(�/(��,�-.#'�.��."��#'*��.�."�. ,�'#(!�"�-�)(�."�#,�1),%�8
7()."�,�#����#-�.)��)(-#��,�."�'��),�'#2����2"#�#.#)(-�8��)(.#(/�-�#&&#�'�-%�1��7� �)&��1),%�#-�-")1(/(��,���(�1��(���2�#.#(!���((�,��(�'#2���#(�1#."�(�1�,�#'�!�-���/3�,-�'�3&))%��.�#.��# �,�(.&3��� �3)/�*/.�.)!�."�,
���)&&��.#)(�) ��/./'(�&�0#�1-�),�)(�)(�-��(�-��#.�#-�����*.��&�� ),�."�-")1�.)��'�,�����)."�)&���(��(�1#'�!�-��#(� ��.�."#-����-���*."��(�#(.�,�-.�.)�."���)�3�) �1),%���,�3)/�)/&��.,3�!�..#(!�.)!�."�,�1#."�)."�,�,.#-.-��(��*/..#(!�.)!�."�,���'#2��-")1�8
Discounting�&#(.��)�-�().�."#(%�."�.�3)/�-")/&�
�#-�)/(.�)&��1),%��7� �3)/,�1),%�#-�)''�(�#(!���,.�#(�*,#��-�."�,�8-�()*)#(.�#(�!)#(!����%1�,�-���(��3)/��,.�#(&3�-")/&�(8.�/(��,�/.�3)/,!�&&�,#�-���)/�'#!".�'�%��-�&�-�#(�."�-"),.�.�,'��/.�!�&&�,#�-�1#&&��,)*�3)/�(��3)/�1#&&� #(��#.�"�,��.)�$/-.# 3�"#!"�,*,#��-�#(�."�� /./,�����."�,�."�(�#-�)/(.#(!��."���(-1�,�#-�1),%�"�,��,�.�-�&&#(!�3)/,�1),%���)�&)(!��-�."�+/�&#.3�#-�)%�3�."��,��-)(�)&��1),%�#-().�-�&&#(!�'�3����&��%�) ��2*)-/,���-) )�/-�)(�����(��'�,%�.#(!��().�#-�)/(.#(!8�
�0#���#&&")/-���)�-(8.���0#-�")&�#(!���-�&���7��)*&��1")�"�0��*�#� /&&�*,#���1)/&�� ��&�,�-�(. /&���(���,.#-.--")/&������/&.#0�.#(!�."�#,��2#-.#(!�)&&��.),-��().��&#�(�.#(!�."�'��,.#-.-(����.)�1),%�"�,��.)���0�&)*�&)3�&.3�(��,�*��.��/-#(�--��#-�)/(.#(!�1),%1)/&��"�0��."��)**)-#.��� ��.�8
/��.)�.)/!"�.,��#(!��)(�#.#)(-�&�(
��.."�1-�#-�&))%#(!��.�#(.,)�/�#(!��71��%&3�-*��#�&8�1"�,�����# �,�(.�)&�*�#(.#(!����"�1��%�#-�) �,����.������*�,��(.��#-�)/(.���"#-�1)/&�������/-� /&1�3�) �-"# .#(!�)&��-.)�%��(��1)/&�")*� /&&3�().��"��*�(�."��1),%�#(�."�!�&&�,3��-���1")&����-�#.�1)/&�������0�,3&#'#.���) �,�� ��.#(!�$/-.�)(��*�#(.#(!�.���.#'��
��& �*/�&#-"#(!��,.#-.���#."���-.�"�-7*#&�-��(��*#&�-8�) �)*�(���#.#)(�*,#(.-&� .�)0�,� ,)'�."����3-�) �) -�.�&#.")*/�&#-"#(!���(��"�� ��&-�."�.��#-�)/(.#(!#-�."��)(&3�1�3�.)�-"# .�."#-�-.)�%��7�3-)(�"�-��(��,.�-")*��(����*/.�'3�*,#(.-#(����,)1-�,�)/.-#����5���*,#(.-��,�,��/����.)�"�& �."�.�*,#�������)(8.��&#�0��."�.�'3�,�*/.�.#)(�#-���#(!"�,'�������/-��."��'�,%�.� ),�*,#(.-)(�*�*�,�"�-��,�-"����(31�3���"�,�8-�� &)1�,�-")*�.1)��)),-��)1(�-�&&#(! ,�'���*").)!,�*"-�) �&)��&�-��(�-��.5��� ),�����2��6���3� ,�'����(�')/(.���*,#(.-�#(�."�.�-#4��/-���.)�,�.�#&�.�5�����)��)��(3."#(!�)."�,�."�(�#-�)/(.�1)/&�����/(,��&#-.#��8
�,#!#(�&-��,���()."�,�'�..�,���!,��-��#."���-.��7�)/�-")/&�(8.�(����.)�#-�)/(.�������(.�),#!#(�&���"��!))�)(�-��&1�3-�-�&&��0�(./�&&3����0#(!�-�#�."�.��."����)()'#���&#'�.��#-�.)/!"��(��8'�'),��)*�(�.)�(�!).#�.#)(�."�(��/-���.)������"#&����1)/&�(8.���./�&&3�#-�)/(.��80��"���.)����*.��80�����(
�
When the piles of unsold paintings becomeoppressive, it is only advisable to destroy theinaquate ones. With patience and carefulmarketing the high quality ones willeventually find a buyer
Imag
e from jean
e-artit.blogspot.co.uk
ART
October 2012 47ART BUSINESS TODAY
"�����������#���"���!����(�(��!"����&�!��#��#��#�����#����&�$�����%���#�����)������"���!�������(�#���������)�����#��"����("����$����,#����!����!��#�#!���"�,
�������������"���#���"��$�#����#���"�#��#�&�!����!"#�"��&��"�%�!��(��!"������+��������#����&�"��!������#)���������&�(��!"�������������,#�"���������(��$!!��#��!������!��������!����&�!���"�)�������&�$����!����#���������#$!���"���&�����#"� $���#(�&�"�����!��!�&�$�����%����"#!�(����#�� ��"�����#��#����&�!��!����&�$���������#�"�������!��!������"���#���"�����#�� $���#(�!#&�!��#��#���"�,#�"����#�����!�#(�$�#���"���"���&�(�����������&�(���!��&�&�!��,
���������"��&�"�("�#��#����(�$��!�������#����"��$�#�(�$!�&�!��(�$,%����##��!��$����!���"��(��#����"#������!����#��!��#�#��������������!�����#��"���"��+����,"�������#������'��#����(���#�����!���#���"��$�#�#��"����("����(�$��!�������#����"��$�#�&�!���#��������"#$�����%��#��!�%���(�$!�&��"�#��(�$�$"#������"$!��#��#�(�$!������!(��&��!"�!���&�!�����#��"������� ��(��!��"$!��#�������$#����(�$�#!(�#��$���!�$#�#�������&������#��������(����$#��#�,�
�����"#�&�!�����"�#����������"��&��+�������#����#���$(��!#�����$"�#��(������������#������!����!#�&�#��#���!#�"#�����#��#��!#�"#,"�&�!����!����"#���!�������#�"������%�����!�����"�����$!"��!���%��#�*���"#��������"����(���,#��$(���)�����������#����*��$#�"�������"�#����!����#����"�!�$���(�&�#������$"#���!,"��$���#���!����&��,#�����������������#�!����#��!�#�����"��$�#��������$"�����������#����$(����'��!�������"���!"�������������(������"��""������#��#,"���&�#�����������"����, �
So long as the price tag isroughly within the customer’sbudget, price won’t be adeciding factor. Focus onmaking the buying experienceenjoyable and personal instead
�
�
ART
48 October 2012 ART BUSINESS TODAY
BUSINESS TIPS MARGARET CLARKSONWWW.MARGARETCLARKSONORIGINALS.CO.UK
MARY ANN ROGERSWWW.MAROGERS.COM
0�3����,�)���(*�)*)�*%��"%)�"/#%$�*%(�)�"�)�%��*���(��(*-%(!%$����/��-�*����,��-�*%)*�#&�$��%+*��%&/(���*�$�(�$��#�$*�������,��#/$�#��%$�2��,%+(�*�)3�)%�-���(�$%*������-��$���-%(!��%#�)�+&�%(�)�"������-���%$3*�!$%-�*��)�""�(��$��*������*�%$���*��")�(��$%*��"��(�-����*��$�*%+���$���)!���%+*�*���&(�$*���$/&(%�"�#)��$��-��"%��%$*%�*��2������%&/(���*��$�(�$��#�$*�%(#3���%#�*�#�)����/�(�'+�)*#%(����*��")���+*�*����*�#��)��$�(�""/�*�!�$��%-$�-�*��$*-%���/)���*3)��#&%(*�$*�*%��%*��)��$�%(��(�*%�&(%*��*�/%+((�&+*�*�%$��$��/%+(�&(���)��%&/(���*��$��,�(/�-%(!��)�%��(��*�,�"+��*%��(*�)*)���$��/%+$����*%�-%(!���(��*%�&(%*��*��*�$����,�"%&��*)�-%(*��1
BARRY HUNTERWWW.CHILTERNWEB.CO.UK/BARRY_HUNTER0��*-%(!�$���)��(+���"��&�(*��+"�("/��$����"%)��!$�*����"��)+���)�#%*%(�(���$���(*���3����,�)���(*�)*)�*%� %�$�*���(�"�,�$*�*(���%(��$�)�*�%$)���$�#/���)��*���+�"��%�� %*%(�$���(*�)*)��$�*����$���(*��(����+�"������)��)����%%��-�/�*%�#�!��%$*��*)����*�/%+(�-%(!��$*%��.����*�%$)��$����,�"%&�/%+(%$"�$��&(�)�$������!�$��)*�$�)��*�*���(���*�)�%-)��)��#&%(*�$**%%���*���,�)�/%+��(�����"�*/��$��#�!�)�)+(��*��*�/%+(�$�#��$����������%#��!$%-$���%+�$�����)�#�$/�"�$!)�*%��$��(%#�/%+(�-��)�*���)�&%))��"���$��/%+�)�%+"����*�*%�!$%-%*��(��(*�)*)�-%(!�$���$�*���)�#�����"���)�/%+���)�/%+���$��""��"&������%*��(�1
0�"-�/)��)!�*�����,����%��%*��(��(�)*)�-�%���,��#%(��.&�(��$����$���&�(*��+"�(��(���%��*����(*��+)�$�))�����/%+��(�*��$!�$��%��*�!�$����)*�$���*���&�(*��+"�(�)�%-���%�$���$*%���(�&+�"�)��$��%(�)��$�$�*%���$�-�&+�"�)��(� +)*�&��!�+&�*���&�%$��$���)!�%*��(��(*�)*)�%-�*��/���,���%+$�*����.&�(��$������,�*����%+(����*%��%�/%+((�)��(��������!�%+*�%#&�$��)����%(��%�$���+)�$�))�-�*�*��#��$��"�)*�$�*%�*����,����%��%*��()��%+3""�)�,��/%+()�"���$�$%(#%+)��#%+$*�%�*�#���$��#%$�/��$��,%���#�)*�!�)����%&"���$�%$"/�)�/�$%���+*��$#/��.&�(��$����(*�)*)�(���"-�/)���&&/�*%��"&�%*��(��(*�)*)�1
GORDON KINGWWW.GORDONKING.CO.UK0%""%-�/%+(��$)*�$�*��$��&��$*���)+� ��*�/%+�"%,����%$3*�*��$!2��������$��%�����**(��$%3��$�� +)*��%&/�)%#�%$��#%(�)+���))�+"�*��$�/%+���)�/%+(�-%(!�-�""�%$"/��,�(����)��%$�(�*����%+(�&�))�%$��%(�/%+(�)+� ��*�-�""�)��$��*�(%+����$�/%+(�-%(!�-�""�����$$%,�*�,�����/%+��(���%""%-�$��/%+(��(��#��%+�#+)*�"�)*�$�*%��(�*���)#��)�-�""���$��*�#&�(�/%+(�%#&%)�*�%$)����%(��$�"/�����$%(��&+�"���%&�$�%$��*�/%+(&�(�"����+*�/%+(���#�#+)*����*%�&��$*�-��*�/%+�"%,���)�-�""��)&%))��"������*3)�*���-�/�*%�)+������1
ART
October 2012 49ART BUSINESS TODAY
FOR ARTISTSTONI HARGREAVESWWW.TONIHARGREAVES.CO.UK
PETER HAYTON GCFWWW.PETER-ART.CO.UK
2�+5*�'&** �#��+&���)%�0&,)�# - %���*��%��)+ *+���,+�%&+� %�����+�) ���(, �"������+&)�.�0���&,���-��+&����')&��** &%�#��.&)"��)���%������ *� '# %������,*���%� ������+���*����##��� �%+&�.� �����%�����&.%#&������&)�1�����%����.�*�,'��%�),%% %��. +� %�� -��$ %,+�*����#&���##��,*+&$�)��%(, ) �*��%�)�*'&%�� $$�� �+�#0�����+��0��)��&%������&&"��� %�#,���$04# "�5�'����&%�$0��$� #��� +� %�*��&%�*�&��*&$�&%����++ %� %�+&,���0&,���%����#&&" %���+�+�� )��&,*��&%��&&�#����)+��%���**�** %��.��+��)�+��0��)��*�) &,*���&,+��,0 %���)+.&)"�3
ELAINE COOPERWWW.ELAINECOOPERART.COM2���*,''#0���##�) �*�. +��$&)���)�$����)+�%&.���0*��.� ��*�-�*�+ $���&)�+�����##�)0��%��$��%*�+��0���%�',+�+���' �+,)�*+)� ��+�,'�&%�+���.�##���$�##�)�' ���*��)��*�## %��.�##��%�&) � %�#*��)��$&)��'&',#�)�+��%�') %+*���&,�$,*+�����.�)��&�+���') ��*�+��+�&+��)��)+ *+*�.&)" %�� %���* $ #�)�*+0#����%��.�&�)���+�* $ #�)�'& %+*� %�+�� )���)��)*���)�����)� %����&,)�') ��*$,*+�� +�. +��+��*��� +5*����&$'�+ + -��$�)"�+��%��0&,5-���&+�+&���)��# *+ �����##�) �*.�%+�' �+,)�*�&%��*�#��&)�)�+,)%���* *%&.��0&,�%����+&����"�&,+�+�����##�)0�%�������)��,#�.�&0&,�*,''#0����&)���)�� %������0&,��&%5+���)��)&$�+��$����+�)+�)���$&%+�*���+� %+&,����%��� %��&,+.��+���*�*&#���%��&%* ��)����%� %��+���)+�&%�&���)���&,��#*&%�������&$')����%* -��.��* +��3
2�)+ *+*��&%* *+�%+#0�,%��)-�#,��+�� )�.&)"�����0�#��"�+���&%� ��%���+&��*"����� )�') ����&)�.&)"�+��+���*�+�"�%�$�%0�&,)*�+&��)��+������0&,�') ����)+.&)"�+&&�#&.�'�&'#��+� %"� +5*%&+�.&)+���,0 %�����&'#��.�&�.�%+�+&��,0�(,�# +0��)+.&)"�/'��+�+&�'�0���)��*&%��#��') ���� ��+���') ��� *�+&&�#&.�+��0')�*,$��+���(,�# +0�$,*+����#&.�+&&����)���%+#0���- *����%�)+ *+�.�&�.�*�*�## %����)�&) � %�#*��+�1����+&�)� *��+���') ���+&1�������%��*�����##���+&�*�0�*��5��!,*+�*&#����.&)"��&)�1�����%��+����,*+&$�)�� �%5+���+��%��0�# �����+&#����)�+&��*"�1����%�/+�+ $�������,*����"%&.���)�.&)"� *�.&)+��+��+�$,���3
PHILIP GRAYWWW.PHILIPGRAY.COM2���0&,��&%5+���%�0��� %�� %��,* %�**��+��%�0&,���%5+���)%��# - %���*��%��)+ *+�������,* %�**�* ���&��# ��� *� %�- +��#��� )*+#0��0&,5-���&+�+&����)�����- ��#���$&,%+��&)�0&,)��)+.&)"����*"����%��)+ *+���&,+�� *��&,)#0�)�+���+���*�$ %�)�)���%+#0�%��.��.&)"���&,+�+��+����.�*����)� %���'����&,)���&,%������*�%* �#���&,)#0�)�+���%��+� *�*�&,#���, �����#&+�&�0&,)���� * &%*�����%�0&,�%����+&�� %����% ����. +� %�+����)+$�)"�+��0&,��%5+�!,*+'� %+���� +�&��-�)0+� %��0&,�%����+&*+,�0�+��$�)"�+��%�� %����'#���.��)��0&,�� + %��+��%��-�#&'�0&,))�',+�+ &%� %+� *�� �#����%*�&)+��0&,%����+&�+�"��&%+)&#�3
FRAMING
50 October 2012
Preserved for posterityUS museum framer RICKBADWEY explains how heframes and mounts antiqueartwork on paper
F!������������$�#������#� $��!#&�!���������!���"�������##�����!������(��$"���""���!���(�(��!"�����"�#(������!#&�!�������$!"������"�#����
��������������#��(���"��#���(���%�"���������#�����#�!(��!�"��#����#��%��$���������"#�����!#��#�����#��"�#��##����!�������$"#����!�%�!"���������"����"�#��#���(��������"����(�!���%�#����!#&�!���!���#����!����&�#��$#��!�"�������������#��"�#����!���!*"�!����#��!�"�!%��#����!#&�!����!��$#$!�����!�#���"������#"��!������������#���"��$���������#�$���������
��(�������!����#���##����$"�$���$�#���!��"��$������$"���&�#����#���!�����������������%������(��$�#���!��������!���&����$����#������"#"���%�������#���"�������$���!���&�#������$����!����#��#��!����!��#����$#!�����$������!�"��!����#������������"�������!�����$#���#�������$������$!#��!��!���#���#!$#��������##�!�#���$!!��#������"�#������%�!�#�������%���$���#��#���%�!�����#������#�!"��"$���"��$����#(����������#�����#�����#��"�#(�������#��&�����!������&��#��"�#(�������$�#���!�����������&������������#�#����!#&�!�����$"������"#�����!�$����#"��!���#�!������"��"����������$�#��$!������#��������(����!���%�����#���"���!������'���"����(�������!���"�!%�#�!������&�"���$"��"�����!������!����#�����(���##����$"�$���$�#���!���"����$���!��$�#�#��!�#��#�����"$���!#�#����!#&�!��
#��"������(�!�����������#��#�(�$)����������*�#���#�����$�#��&�#��#��&����&��#��#���$���!��$�#������!#&�!��"��$�������##������#��#��$���!��$�#����#�#���&����&��$�#���"#��"��!�%���"�#�����"#�"#�����"$���!#�������#�����!��$���������!�#�����!��������!�#��"���������������!�#���������#�����!��)#���#*�#���#����"��$������#���"$!��#��#�#������!#$!���"����#!����%�!
ART BUSINESS TODAY
Step by step illustrations offraming an 18th century KingGeorge III French and IndianWar related document.
Clockwise from top:A close-up of a Mylar cornerpocket;The top and bottom mountsare ‘bookhinged’ along thelongest edge - never usedouble-sided tape to join themounts;The document mounted withall four corners in place;The archival corrugatedboard which is used as thefinal backing. This board issafer than foam centredboard, as even pH neutralfoam board can emitdestructive gases over time;The museum grade acrylicthat I prefer;Proper weights are used toprevent damage to theartwork;Positioning the documentbefore applying Mylarcorners
FRAMING
ART BUSINESS TODAY
'����%'*"%������"%��������!��*����� �'�"��,"(
*����(&��'"��''����'����%'*"%��'"�'��(!��% "(!'��,"(� (&'��"!&���%�'���',#�"��#�#�%�'����!'�$(���%'*"%���&� ����%" ���&�*�����&��'&��"!��'�"!���%������!���� �����*"%�&�!���� "%��&'�����','��!��(%������%'*"%��'��'��&��!� �!'�"!��'�"!�����!��%� �!��)(�!�%�����%'*"%���'��&�&�!&������"%�'��� "(!'�'"")�%��#�'���� ����"!������"(%�&���&���&'��&�#%")���&��!��)�!���&'%��('�"!�"�&(##"%'����&"��(&�����" ��!�'�"!�"��"%!�%&��!��&'%�#&�'"�&(##"%'�'���� ����*��������)�!��&(������!'�&#�����"%�'��#�#�%�'"��+#�!���!���"!'%��'����"%��!�'"����!��&��!�'� #�%�'(%���!���( ���',����)�%�'�#��"%���(��'����%'*"%��'"��'&
(!��% "(!'�� ���"(%&��&��������&�)�'�#���!���%,� "(!'�!���%��"('�"��'��$(�&'�"!���('��%� �%&�&�"(���!�)�%�##�,��!,�',#��"��'�#��'"��!'�$(��*"%�&"!�#�#�%���)�!�'�#�� ����*�'��"!&�%)�'�"!�$(���',�#�#�%��!�����&�)�&�� )�%�'���,��%&�!( �%"(&�����%&��!���"����'"%&�"���!'�$(���%'*"%��!�� �!(&�%�#'&���)�� �����'�����%�'��''��,��%"*!�(#"!�"!��!,�',#��"��'�#��##����'�"!&���'��&���%��%�'"�%� ")��%'*"%��'��'���&����!��''������*�'��'�#�
'��!��%'*"%��'��'��&�&�"''����!'"��%���)���"%!�%&��"%� "(!'�!�������!�%���,�(&���,��%
&'%�#&���"%!�%&�"%��!��#&(��'�"!����"(����!��&� �����%" ��#�!�&��'�&&(���%��" "!�,�(&����"%��"!&�%)�'�"!�*"%������!��'��'��(%�'"%&���"����'"%&��!���!'�$(������%&�(&(���,�*�!'�'"��)"���'������'�"!�"�� "�&'(%��'"�'���%��%'*"%���!��'���&'�%���#�&'��(&���*�'��'�&&(���!��&���&�'"������ #���*�'��*�'�%������!��&��%���##������!�+#�%'�,��'����%� �%��!��(�����'����%���*��%��'�����!����&�''��������!���)�!����#%"#�%�,��##����� "�&'(%���&�&'�����!��"!'��'�*�'��'��
�%'*"%�� !�'���%�%��"���&�"!&�'��'���(&�
'�&&(����!��&�����(,�'�� ��%" ��%���)��&(##���%&��!��(&����&'������*�'�%�'"��'�)�'��'�������&�)����"(���!��(,��('�'"�&�-���,��%�&'%�#&
*�'����&��������&�)�������!���%" � �!,�%���)���&(##���%&���!�'�������&(##���%&�!��(����!�)�%&�',��%"�(�'&��!�����'� #%�&&�"!&��������&��������&�)��'�#���&!"'�����#'������"%��"!&�%)�'�"!�*"%���,��%��&������ �����,��!�%'�#%"�(�'�'��'�&���)"(%����,��"!&�%)�'"%&�*"%��*�����!��'���&#������,��"% (��'�������&�)��"�&�!"'��" ���!'"��"!'��'�*�'��'���%'*"%�����!����,��%��&�#"�,�&'�%���&����( ���'�#���"�&�!"'��"% ���#%"#�%�"!��*�'���'���(&���"%!�%&� �����%" ��"'���,��%
�!��#�#�%����#�!��!��"!�'���*����'��!� ���(#�"��'����%'*"%����,��%��"%!�%&��!����#(%���&����%" ��!,��%���)��&(##���%���"%�#�#�%���!��&����(&��&���'&"����#�,�%����!�����%���'��'�� � ,&����*������&���&,�'"��"��%�$(�%�!���(&'���"(#����('&��!���"��&�����,���!����''������*�'���"(����&�����'�#��"%&'�%���#�&'�����!��#&(��'���(&'" �%&.��%'*"%�
*��!�'��,�&#���������,�%�$(�&'�'��&
Never apply any type of tapeto antique works on paper,even tape made withconservation quality paper andadhesives. I use Mylar strips,corners or encapsulation
�
�
October 2012 51
�
Highly innovative and reliable. Your partner for computerised mat cutting machines.
F1 | F1hybrid | 601RS | 4001XL
Offering complete cutting solutions ranging from small, versatile models for the creative custom framer up to large industrial cutting systems for the production framing company, there is one model that exactly matches your needs.
GUNNAR. ACOMPLISHED. GUARANTEED.
GUNNAR International, UK [email protected]
Check for UK GUNNAR on Facebook
www.gunnar-int.com
FRAMING
52 October 2012 ART BUSINESS TODAY
,�+/#�����'��),.%�-#('�0#-"��2%�+�#,!+��-� (+�"#,-(+#��%�&�'.,�+#)-,��,�-"�,�#-�&,�0�+��'�/�+�&��'-� (+���,-"�-#�.,����'��),.%�-#('�#,��%,(��1��%%�'-� (+ +�!#%��(+���-�+#(+�-���#-�&,�-"���2%�+�/�'%2��('-�#',��%%�-"��)�+-,�( �-"�
�+-0(+$�#'���,#'!%���+�����'��),.%�-#('&�2�'(-����,.#-��%�� (+��+-0(+$�0#-"��)+#&�+#%2����(+�-#/��+(%����,�-"���%#�'-&�2�'(-�0�'-�-(�,���-"��!%�+��( �-"��2%�+�('�-"��,.+ ����( �-"���+-0(+$����2-��"'#*.�� (+��'��),.%�-#('�#,��1)%�#'��
#'�-"��%�,-�#,,.��( �������.'�������4�$#'����)5��)�!�����
�"��&(+��,.))(+-�2(.���'�)+(/#�� (+� +�!#%���+-0(+$��-"����--�+���/�'%2�#,-+#�.-���&(.'-#'!�)(#'-,�,"(.%��'(-�+��-��,-+�,,�('��'2�)�+-�( �-"���+-0(+$��'����#-#('�-(�)(�$�-,��-����"��(+'�+��( -�'�.,��,-+#),�&���� +(&��2%�+�(+)�)�+��-����"�,#����0"#�"�)+(/#�����#-#('�%�,.))(+-���#-"(.-�-"��,#��,-+#),��+-0(+$�('�-"#'�)�)�+�&�2��.�$%�(+��(&��(.-�( �#-,�,.))(+-,�(/�+�-#&���"�,��,-+#),�,"(.%������--��"���-(�-"�.'��+&(.'-��'��(/�+%�)�-"���+-0(+$��.-�-"�2�,"(.%��'(-����� #1���-(�-"��+-0(+$�
�(+�!%�3#'!����('%2�+��(&&�'���� #%-�+#'!�!%�,,�(+���+2%#����2�)+� �+�'���#, (+���+2%#�������.,��#'�-"���/�'-�( ��'���#��'-���+2%#��)+(/#��,�!+��-�+�,"�--�++�,#,-�'���-"�'�!%�,,���(+$,�#'�!+�)"#-�(+��"�+�(�%��+���'��1��)-#('���,���+2%#�!�'�+�-�,�,-�-#��-"�-��--+��-,�-"��&#!+�'-)#!&�'-,���"(.!"�+�!.%�+���+2%#�,�+�-�"�,���,#%2���/('#$� ����#'�-"�����&�$���'���+�,#('�+�,#,-�'-�/�+,#('
�
The Fine Art Trade Guild’s Five Levels ofFraming, which can be seen in full atwww.fineart.co.uk, outline the materialsand techniques that should used whenmaking museum quality frames throughto frames for customers on a budget.Museum Level framing offers the ultimatelevel of protection, while ConservationLevel framing should offer a high level ofprotection for artwork for around 20 yearsunder normal conditions. Here, the keypoints of these top two framing levels areoutlined.
MUSEUM LEVELMountboard: At this level only cottonmuseum mountboard at least 1100microns thick and conforming to Guildstandards should be used for bothundermount and windowmount. Wherepossible, the windowmount should projectat least 5mm over the edge of the artwork,thus holding it firmly in place. Doublewindowmounts should be joined togetherwith starch paste or EVA adhesive, notdouble-sided tape. The two mounts shouldbe hinged together along the longest sidewith museum quality paper or fabric andeither starch paste, MC (methyl cellulose)or SCMC (sodium carboxyl
methylcellulose).Attaching the artwork: The artwork shouldbe hinged to the undermount with T-hinges, along the top edge, or a similarlyreversible process should be used, such ascorner pockets made from naturally lignin-free museum quality paper. Hinges shouldbe made from naturally lignin-free, pHneutral paper and the adhesive fromstarch paste. Hinges should be torn, notcut. Hinges should be weaker than, or thesame paper weight, as the artwork; neverheavier. Hinges should be attached to theback of the artwork, not the front, andshould overlap onto the artwork theminimum amount necessary to giveproper support (for the majority of art onpaper 5mm should be sufficient). Artworkshould be hinged to the undermount, notthe back of the windowmount.Glazing: An appropriate conservation-quality glazing should be used, ie glazingwith a high degree of UV filtration.Back board: pH neutral back boards arepreferred. If MDF, or other acidic board, isused a 500 micron barrier board orconservation quality polyester (or similar)barrier should be used in addition to theundermount.Finish: It is recommended that glazing,
windowmount, artwork and undermountare sealed together with gummedconservation quality paper tape withwater-soluble adhesive, before being fittedinto the frame, to keep out dust andinsects. The frame must be secured withframers’ points, tacks or better; flexible tabsare not acceptable. It is not acceptable toseal the back with self-adhesive tape;gummed-paper tape must be used.
CONSERVATION LEVELMountboard: Conservation-quality orcotton museum mountboard at least 1100microns thick and conforming to Guildstandards should be used. Theundermount should be hinged to thewindowmount with gummedconservation tape with water-solubleadhesive.Attaching the artwork: If hinges are used, itis not acceptable to make them from self-adhesive tape; conservation or museumquality tape with water-soluble adhesivemust be used.Glazing, back and finish: Glazing with highUV protection should be considered; pHneutral back board is preferred; gummed-paper tape must be used to seal the backof the frame.
FIVE LEVELS OF FRAMING
The final presentationof the document whichrelates to the NorthAmerican Seven Years’War, 1754-1763
FRAMING
October 2012 53ART BUSINESS TODAY
-!* �&%��)!����&�*���*&�$!%!$!)�$�((!%����%���3$�)+(��)!$!#�(�'(&�+�*)�(���,�!#��#��!%��+(&'���� ���#�(!*.�&�* !)�*.'��&����(.#!��!)�* ��)�$���)��#�))�)&�#&%���)�!*�!)�%&*��!**���*!� *#.�!%*&�* ��(�$����+)!%��!*�*&���%��
� �(��) &+#���#-�.)�����$'#��)'�����*-��%�* ���(*-&("��%��* ���#�/!%��&* �(-!)���&%��%)�*!&%���%� �($�* �'!������ !)���%��&($�&%�* ��!%)!���&�* ���#�/!%���)�* ��*�$'�(�*+(���%� +$!�!*.�� �%�����$&+%*�&(���(.#!�)'���(�-!##�'(&,!���)+��!�!�%*�)'������ ���'* �* �*�) &+#������##&-�����*-��%�(*-&("��%���#�/!%����'�%�)�+'&%�* �)!/���$��!+$��%���(��!#!*.�&��* ��(*-&("���+*��)���(+#��&��* +$���* ����'�(�* ��)'����* ����**�(���$&+%*�&��*�#��)*���'#.�) &+#�����+)����&(���)'���&�����2����'(���(�*&�+)�����&+�#����'#.�&(��)!%�#����'#.�$&+%*��
!%�##.�����+*���#�.�(�&���(� !,�#�&((+��*������"��&�(���- !� �!)'&)!*!&%���+%��(�* ���&**&%�$+)�+$+%��($&+%*���� !)�'(&,!��)��%���!*!&%�#�#�.�(�&��)+''&(*��%������((!�(��*-��%�* ���(*-&("��%��* ��%,!(&%$�%*�
��)��#�* �����"�&��* ���(�$��-!* ��%�(� !,�#��+)*��&,�(��� !)� �#')���*�(!%)��*)��$&!)*+(���%��&* �(�&%*�$!%�%*)��(&$��%*�(!%��* �����"�&�* ���(�$������$��-�(��* �*�!%�* ����$�%.��(�$�()�)��#�* �����"�&��* ���(�$�-!* �*�'����+*�!%�* �����-���&,�(�* ��%*!(�����"�-!* ��(��*�'�'�(���&$$&%#.�(&-%�!%��&#&+(���%����%�&�*�!%�'�%�+*(�#�'�'�(��(&$�$�%.�)+''#!�()�- !� �!)��,�!#��#��!%��#��"��- !*���#+���(�.��%��&* �(��&#&+()���.,�"0�(&$��+�&%*1�!)��#)&�+)���*&����"'!�*+(�)��* !)�-�*�(�(�)!)*�%*�.�*�(��* ��#��$�*�(!�#�!)�,�(.��+(��#�����!�"���-�.�*(���)��)��+)�+$ (�$!%����%��!)���)���!%��!(�!%!������---�$+)�+$�(�$!%���&$
The more support you canprovide for fragile artwork, thebetter. Evenly distributedmounting points should notcreate stress on any part of theartwork
�
�
FRAMING
54 October 2012 ART BUSINESS TODAY
Providing supportFramer and author CHRIS A PASCHKE GCF CPF frames two heavyMexican rugs and a fragile American Indian weaving
S&$�+!$�*�+ ����*+�.�0�+&�/'#�!%���+�� %!(,��!*��0�)��#�#!����/�$'#������&$'�%!����0��+�!#�' &+&�)�' *��%����!%!* ���)�*,#+���&� �)�3*��
��*�)!'+!&%�&�� &.���)���%+#0��)�$��+.&�#�)����)!� +#0��&#&,)�����/!��%�),�*�%����*$�##� �!)#&&$��$�)!��%��%�!�%.��-!%���. !� �%&.� �%��!%���#&�����!%!%�+ ��$&,%+�!%*��
��* �##��!*�,**�+ ���)�$!%��&��+ ��),�*�!)*+��� �*��.�)��+&,)!*+��&##��+!�#�*'!�"���,'�!%���/!�&�*'��!�!��##0��*�.�##�2�&)���!%���+ �*��.�)��%�.#0�$�����%��+ �)��&)����!)#0�)&�,*+��+ �)��.�)�
$�%0���*!�%�&'+!&%*��� ��$&*+��&*+�����+!-��.�0�+&��!*'#�0�+ �$�$�0� �-����%�+&�*!$'#0� �%��+ �$�-�)+!��##0�.!+ -�)*&�'&�"�+*��%��)&�*��&)���#�)&��%�.&&���#��+*���,+�*!%���+ ����)'�+*�.�)�+&����+ ���&��#�'&!%+�&����),*+!��#!-!%�)&&$������!����+ �+�+ �0�.&,#�� �-�$&)��!$'��+�!��+ �0�.�)���!*'#�0�� &)!1&%+�##0��� !%���#�1!%���
Substrate�0��!)*+��&%*!��)�+!&%�.�*�+ ��+0'��&�
*,�*+)�+�����#�)����)!�!����)� !-�#*,�*+)�+��*+)&%���%&,� �+&�*,''&)+�+ �.�!� +�&��+ ��),�*�.�*�)�(,!)����� �
*,''&)+!%��*,�*+)�+��.�*�+&�����&-�)��!%���)"��#,��*,�����*&�!���##0����!�%3+.�%+�+&�,*����. !+��*,�*+)�+����*�+ �. !+��$�0� �-��* &.%�,%�++)��+!-�#0+ )&,� �+ ���#,�����.�%+�����*,�*+)�+�.!+ �����)"�*,)�����
� ���)�$��.&,#��$��*,)����/� ���� /� $$���*&�*+�%��)����/������/ �$$���&�)��.&,#��%&+���#&%���%&,� ���#��"�*,)���������$$���/�$&,%+�.�*�+ ��'�)���+�� &!�����/�$&,%+�!*��� &%�0�&$���&%*+),�+���)� !-�#�'�%�#�.!+ ����'�)���%+��&++&%)���*,)�����'�'�)�+ �+�!*��-�!#��#����+ !�"�,'�+&���/�����%���������$$�
Below:The Larson-Juhl Veronamoulding pattern mirrorsboth the tassel twists andthe vertical stripes in rug
FRAMING
October 2012 55ART BUSINESS TODAY
6*+%-�72�61� :�����*'�2#0'.5�#4'#4%*+8#.�37#.+6;�9+6*�#�2��4'#&+0)$'69''0����#0&������6*';�#4'�$7(('4'�&�/''6��*1615��%6+8+6;��'56������4'37+4'/'065���10';%1/$�2#0'.5�#4')4'#6�(14�(4#/+0)��/1706+0)��#5�9'..�#5%4'#6+0)�(4''�56#0&+0)�&+52.#;5�#0&2#%-#)+0)�14�5614#)'�$1:'5�� 0+8'45+6;�41&7%65�/#;�$'�6*'�10.;�5722.+'4�1(�':#/1706�6*#6�%744'06.;�5*+25�61�6*' ���$76�(14670#6'.;�6*'5'�2#0'.5�#4'.+)*69'+)*6�999�70+8'45+6;241&7%65�%1/���"*'0�%1.174�+5�016�#0�+557'���;%14'
�722146��1#4&�+5�#016*'4�(#$7.175�4+)+&�0'764#.�2��*10';%1/$�2#0'.��$76�+6�+510.;�#8#+.#$.'�+0�1((�9*+6'��$;�6*'�%#5'��105'48#6+10��;��'5+)0�+5�6*'� �5722.+'4�(14��//����:� ��//� �:�����5*''65��999�%:&.6&�%1/����#614$1#4&��#.51�-0190�#5
�#614(1#/��+5�#016*'4�4+)+&�57$564#6'6*#6�%1/'5�9+6*�$.#%-�574(#%'�2#2'4�#0&+5�#8#+.#$.'�+0�#55146'&�6*+%-0'55'5��#614�+5�016�#�%105'48#6+10�57$564#6'$'%#75'�6*'4'�#4'�911&�8'0''4�.#;'45612�#0&�$1661/��$'69''0�6*'�574(#%'2#2'4�#0&�(1#/�%'064'��$76�+6�5�6*'8'0''4�6*#6�)+8'5�6*'�241&7%6�+65�4+)+&+6;�
�.#%-��#614$1#4&�/#;�016�%744'06.;�$'#8#+.#$.'�+0� ��$76�5+0).'�5*''65�1(9*+6'�/#;�$'�274%*#5'&�//�6*+%-���:� ��//��(41/��105'48#6+10��;�'5+)0���105'48#6+10�$;��'5+)0�#.51�5'..
9*+6'�(1#/�%'064'&�$1#4&�+0�6*'�.+/+6'&5+<'�#8#+.#$+.+6;�1(����:�//��: �����0;�.#4)'4�6*#0�6*+5��$1#4&/#;�9#42�+(�57$,'%6�61�57((+%+'06�574(#%'6'05+10��6*'0�+6�/#;�4'37+4'
%1706'4/1706+0)�61�/#+06#+0�+65�(.#60'55���1706'4/1706+0)�+081.8'5�$10&+0)�691$1#4&5�61)'6*'4��51�6*'�5#/'�&')4''�1(6'05+10�+5�#22.+'&�#6�6*'�$#%-��9*+%*5*17.&�'.+/+0#6'�6*'�9#42��������6*+%-�57$564#6'�9+6*�5647%674#.
+06')4+6;�#0&�4+)+&+6;���57%*�#5�#614$1#4&���;%14'�14��':#/1706��9+..�9+6*56#0&�6*'�4+)145�1(�9'6�#&*'5+8'�&4;�/1706+0)�14�6*'�574(#%'�6'05+10�1(�#/1706'&�(#$4+%��'8'0�10�#� :���241,'%6�
Mounting��&'%+&'&�6*#6�#� ��(.1#6�52#%'�#4170&
6*'�47)�917.&�$'�(.#66'4+0)���*'�2'4('%6%1.174�/#6%*�61�6*'�$.7'�+0�6*'�9'#8+0)2#66'40�9#5��74#0)1��1$#.6�57'&'�(41/�4#0-5��#$4+%5��!#0��7;5����� ����+0%'�(#$4+%�+5�2410'�61�#$51426+10�#0&#&*'5+8'�51#-�6*417)*�+6�+5�$'56�61�75'�#9'6�&4;��!��/1706+0)�6'%*0+37'���*'�$1#4&�9#5�%76�61�5+<'�#0&�6*'
57'&'�(#$4+%�9#5�%76�#$176�10'�+0%*.#4)'4�#..�4170&���91�%1#65�1(��4#0-5�#$4+%��&*'5+8'��#�*'#8;�$1&;��!��9'4'�'8'0.;�#22.+'&�61�6*'�57$564#6'�9+6*#�5210)'�41..'4��#0&�6*+5�9#5�#..19'&�61&4;�$'69''0�%1#65���*'�(#$4+%�9#5�(+66'&+061�10'�%140'4�1(�6*'�$1#4&��#.+)0+0)
Colourmount LustresEight vibrant, shiny colours
Available in 815 x 1200mm, 1.4mm thick white core
A radically di�erent look, ideal for framing memorabilia,
photographs, or strikingly di�erent art work.
Pure Conservation Backing BoardDesigned to exceed the requirements of even the
most conservation-conscious framer
Available in size 815 x 1200mm, 1.2mm thick
A welcome addition to the range of Colourmount
backing and self-adhesive boards.
Ask your Colourmount representative for samplesSee <http://www.colourmount.co.uk> for full details.
Announcing two new product ranges
The most cost-effectivemethod would have been tohang them vertically withverso pockets and rods, orVelcro and wood cleats, but thecarpets were the focal point
�
�
�
FRAMING
56 October 2012 ART BUSINESS TODAY
clockwise from top left:Whip stitching the fuzzy loopside of the Velcro along the top versoedge of the rug;waxing the thread;a 3M Jet-Melt glue gun with#3797 off-white 2" glue sticks;the finished rugs; strips were mounted, cut andfitted to hold the glazing inplace;Hexamount and Tycorehoneycomb boards;side strips 3/16" thick were cutfrom black foam centred board;A fine white line was drawn 4-3/4" from the substrate edge inorder to position the hookVelcro
FRAMING
October 2012 57ART BUSINESS TODAY
.-$�+.-&� -#�.-$�2'.13�2(#$�� -#�#18,.4-3$#�3.�3'$�#1($#�����(-� �'.35 "44,�/1$22� 3����#$&1$$2�% '1$-'$(3%.1�%.41�,(-43$2���%3$1�,.4-3(-&��3'$% !1("�6 2�31(,,$#�"+$ -�"43�3.�3'$�$#&$.%�3'$�!. 1#�� 2�(3�#(#�-.3�-$$#�3.�!$61 //$#� 1.4-#�3'$�$#&$2�
�$+"1.�6 2�' -#�2$6-�3'$�%4++�+$-&3'.%�!.3'�3'$�3./� -#�!.33.,�$#&$2�.%$ "'�14&��3.�/1.5(#$�23 !(+(38� -#231$-&3'� -#�3.�/1$5$-3�3'$�14&2�%1.,3.4"'(-&�3'$�&+ 9(-&���$" 42$�.%�3'$#$-2(38� -#�6$(&'3�.%�3'$�14&2� �!+ "*/.+8$23$1�3'1$ #�6 2�2$+$"3$#����%.+#$#3'$�3'1$ #�(-�' +%��3'$-�3'1$ #$#�3'$%.+#$#�$-#�3'1.4&'�3'$�-$$#+$�2.�(3�6 204 #14/+$#���'$�%.41�/+8�3'1$ #�6 2#1 6-�3'1.4&'�3'$�$#&$�.%� �" *$�.%!$$26 7�3.�4-(%8� -#�231$-&3'$-�3'$3'1$ #2���2(-&�3'(2�231$-&3'$-$#�3'1$ #�3'$�%4998�+../�2(#$�.%�3'$��$+"1.�6 26'(/�23(3"'$#�3.�3'$�3./�$#&$�.%�3'$! "*�.%�3'$�14&����'(/�23(3"'�(2� �2(,/+$.5$1� -#�4-#$1�23(3"'�24(3 !+$�%.1�).(-(-&36.�/($"$2�.%�% !1("����+($12� -#� �,$3 +3'(,!+$�6$1$�-$$#$#�3.�'$+/�2$63'1.4&'�3'$��$+"1.�
�8�/+ "(-&�3'$��$+"1.�3'$�2 ,$#(23 -"$�%1.,�3'$�$#&$�.%�3'$�14&�/+ "$,$-3�.%�3'$��$+"1.�231(/�&+4$#�3.3'$�% !1("�24!231 3$�(2�$ 2(+8� "'($5$#��$�241$�3.�5$1(%8�3'$�14&�/+ "$,$-3�.-3'$�! "*(-&� -#�"'$"*�3'$�%+. 3�2/ "$2411.4-#(-&�3'$�14&���.+#�! "*�3'$�+.-&2(#$�3'$��$+"1.�(2�23(3"'$#�3.� -#,$ 241$�%1.,�3'$�14&�$#&$�3.�3'$�$+"1.�231(/���##�3' 3�#(23 -"$�3.�3'$%+. 3�2/ "$�#(23 -"$�%1.,�3'$�1$! 3$�.%3'$�%1 ,$����% (-3�6'(3$�+(-$�6 2�#1 6-.-�3'$�24$#$�� 3������:�%1.,�3'$24!231 3$�$#&$��3.�+." 3$�3'$�/+ "$,$-3%.1�3'$�+.6$1�$#&$�.%�3'$�'..*��$+"1.�
�.3'����� -#��������������$3��$+3�'.3�&+4$��42$#�6(3'� ��.+8&4-����6$1$�3$23$#�%.1�!.-#�231$-&3'�6'$- 33 "'(-&�3'$�/.+8$23$1��$+"1.�3.�3'$% !1("�".5$1$#�24!231 3$���$3��$+3�'.3&+4$�(2� ��� �#$&1$$2�% '1$-'$(3����#$&1$$2�"$+"(42��-$431 +�/��'(&'�,$+3 #'$2(5$�3' 3�(2�6.-#$1%4+�%.1�!.7!4(+#(-&� -#� 33 "',$-32�-.3�(-�#(1$"3".-3 "3�6(3'� 13����'$�-$431 +�/��'.3&+4$�������6 2�"'.2$-�%.1�(32�2/$$#�.%!.-#� -#�(,,$#( 3$�"41$�231$-&3'��
�.1�/1./$1� +(&-,$-3��23("*�3'$�36.2(#$2�.%�3'$��$+"1.�3.&$3'$1�� //+8�'.3&+4$� +.-&�3'$�6'(3$�+(-$��3'$-�%.+#�3'$$#&$�.%�3'$�14&�#.6-�3.�%42$�3'$�+../�$+"1.�3.�3'$� #'$2(5$���-"$�3'$�3./231(/�(2� //+($#��5$1(%8�3'$� +(&-,$-3�3'$-�1$/$ 3�3'$�/1."$22�%.1�3'$�.//.2(3$+.-&�2(#$��
�
�
Framing and Presenting Textile Art is £15.99 from theGuild Bookshop (£13.99 to members), plus p+p.
Contact Moira Sanders on 020 7381 6616 [email protected] to order
“This textile framing bible will
provide you with the knowledge
to frame fabrics with confidence
and style, whatever their type”
Assembly and fitting�.1�3(%�2)$%�231)/�24//.132��24%$%�6!2
� ��6%3�$18�,.4-3%$�3.������"+!#*&.!,�".!1$�3(%�&4++�+%-'3(�.&�3(%�".7!-$�6)$%�%-.4'(�3.�"%�#43�)-3.�&.41�����6)$%�231)/2���()2�!++.6%$�&.1�5%18�#+%!-+8#43�231)/2�3(!3�#.4+$�%!2)+8�"%�2)9%$�3.�&)32-4'+8�!'!)-23�3(%�2)$%2�.&�3(%�&1!,%�3.(.+$�3(%�'+!9)-'�)-�/+!#%��
�(%1%�6%1%�23)&&�+)33+%�36)23%$�3!22%+2�!3%)3(%1�%-$�.&�3(%�14'2�3(!3�6%1%�!++.6%$3.�1%,!)-�+.2%��')5)-'�!�-!341!+!//%!1!-#%���(%����&+.!3�2/!#%�!++.6%$/+%-38�.&�1..,�&.1�3(%�3!22%+2�!-$#1%!3%$�!�2.+)$�&)%+$�.&�"+4%�!2�!�"!2%+)-%&.1�3(%�14'�3.�5)24!++8�1%23�.-���!12.-��4(+��������(%23-43� %1.-!
,.4+$)-'�6!2�2%+%#3%$�&.1�)32�-!341!+�!-$
%!13(8�6..$�3.-%2�!-$�&.1�3(%�36)23%$)--%1�+)/�$%3!)+�3(!3�%#(.%2�".3(�3(%36)23%$�3!22%+2�!-$�3(%�/)#*%3�&%-#%�2(.13231)/%�$%2)'-�)-�3(%�6%!5)-'���(%�&1!,%26%1%�&)33%$�6)3(�,42%4,�'+!22�&.1/1.3%#3).-�!-$�#+!1)38����(%�/(.3.'1!/(')5%2�3(%�),/1%22).-�3(!3�3(%�3!22%+2�!1%23!3)#!++8�!331!#3%$�3.�3(%�'+!9)-'��"43�3()2)2�!-�./3)#!+�)++42).-��!-$�3(%8�!1%)-$%%$�+8)-'�&+!3����(%�&)-)2(%$�".7&1!,%2�,%!241%���7� ��!-$��7����
Family heirloom�(%�3()1$�/)%#%�6!2�!�2,!++��$%+)#!3%�
+)'(36%)'(3��&!,)+8��-$)!-�6%!5)-'�6()#((!$�-4,%1.42�"1.*%-�&)"1%2�!-$�6.1-!1%!2���32�#.+.412��3%7341%��6%)'(3�!-$#.-$)3).-�6%1%�5%18�$)&&%1%-3�&1.,�3(%-%6�14'2���(%�2!,%�"!2)#�3%#(-)04%26%1%�%,/+.8%$�&.1�3()2�/)%#%��"43�!2�)36!2�,4#(�3()--%1�!-$�&!1�,.1%�$%+)#!3%)3�-%%$%$�'%-3+%�(!-$+)-'������ �����-87��4#%1-%�6!2�#(.2%-�&.1�3(%�&1!,%!-$��1!-*2��!"1)#2��%+,.-3��+!#*�+)-%-&.1�3(%�&!"1)#�#.5%1)-'���(%�2!,%�6%3�$18�� ��,.4-3)-'
3%#(-)04%�6!2�42%$�&.1�3(%�24"231!3%/1%/!1!3).-��!-$�3(%�2)$%�'+!9)-'24//.132�6%1%�!+2.�#.-2314#3%$�42)-'�3(%2!,%�,%3(.$2�� %+#1.�6!2�(!-$�2%6-�6)3(�.-+8
$.4"+%$��-.3�04!$14/+%$��6!7%$�3(1%!$!-$�2,!++%1�23)3#(%2�/1.5)$%$�!�,.1%%5%-�$)231)"43).-�.&�3%-2).-�.-�3(%6%!5)-'���)-#%�3(%�6%!5)-'�6!2�3()-�)32%33+%$�)-3.�!�;5!++%8<��3(42�2(.6)-'�3(%1)$'%2�.&�3(%� %+#1.�231)/2����3(%1%&.1%)-2%13%$�!�$.4"+%�+!8%1�.&�6()3%/.+8%23%1�&%+3�"%()-$�3(%�6%!5)-'�3.�+)&3!-$�24//.13�)3���()2�!+2.�'!5%�3(%6%!5)-'�!�;3..3(8<�241&!#%�3.�2)3�.-�,!*)-'�)3�23!"+%�!-$�/1%5%-3)-'�)3�&1.,2()&3)-'�.1�2!'')-'���(%�&%+3�%5%-+8�+)&3%$!-$�24//.13%$�3(%�6%!5)-'�')5)-'�)3�3(%!//%!1!-#%�.&�&+.!3)-'�2+)'(3+8�.5%1�3(%+)-%-�"!#*)-'��(%�7�:�&1!,%�6!2�&)33%$�6)3(
,42%4,�'+!22��(%�14'2�!-$�3(%�6%!5)-'�/1%2%-3%$
36.�$)&&%1%-3�#(!++%-'%2��.-%�.&�6%)'(3�3(%�.3(%1�.&�$%+)#!#8��"43�3(%�2!,%/1)-#)/+%2�6%1%�42%$�3.�&1!,%�!-$,.4-3�3(%,��6)3(�.-+8�2+)'(3�5!1)!3).-2,!$%�3.�!##.,,.$!3%�)-$)5)$4!+)224%2���(1)2����!2#(*%���������)2�!43(.1�.&�(%��1!,)-'�!-$��!,)-!3)-'�!-$"..*��-.6�)-�)32�3()1$�%$)3).-��!-$)2�6%++�*-.6-�!1.4-$�3(%�6.1+$�!2�!&1!,)-'�$%,.-231!3.1�!-$�%$4#!3.1���(%+)5%2�)-��!+)&.1-)!������666�$%2)'-2)-*!13�#.,
FRAMING
58 October 2012 ART BUSINESS TODAY
�
From top:Polyester felt was fitted behindthe weaving and between theVelcro;the final presentation has theappearance that the weaving isfloating slightly;the weaving is framed withLarson-Juhl’s Onyx Lucernemoulding and is mounted ontoblack linen
,�/'���&%%( ���%%��!����$� ���#*������&$%���% '�#���+�����%��%��&$���$%��!��%�$(���%��#��������$��# ��&�����%�!�������� #�+ �%���!������$����%%���� ���#�%����%���'�#%�����!��������&$%���*�%���� ��%���%�!������%��## &���%����-
,#&���#���%�#� #�( �������#��$�#������%�� #���������%��������������%�%��� #��#$� ���#���$���%�� ��$������(���#����� ��� � &#$���������$��$������%� �$�/%�$�#����$��%��#��$�� #���'����$���*��#�����&$���% �����#�*�'�#*��#������������/'�%#�����%�#��%�'�$�&%��%/$�%����$%� !%� ��-
FRAMING
,�����'��� &#����$$�!�!�#(����%$� �%���( #�������%��%�(��&$��% �� ���&$% ��#$/��#%( #�����%�(�����(����$�&$$�#������ !%� �$�� ����#���#$��%%������%�% �%���� %% �� ��%���#$�(�%��� &����$�����%�!����&%�(���&$%���'�� &#$���� �! ��$��-
,��$ ��%���$���� #�%���'��������%$(�%���#%�$%�"&���%*���#*����!���%������$! �����#&$����!�������&! ��%����%��$�%*� ��� � &#���(��%�������&%��%��!���%�����$�%�����"&��( #�$���$%�(�%�$�����!��%&#�$�������%����% �!���� &%� �� ��%����������%$���%��!��%&#�(�%�!���%�-
TRADE SECRETS
CATH FRIEND GCFEMERALD FRAMES
,��&$��%��$��&#'����&#��$�����% ����� %(����������&%%������%#���%��� &�%$�!�#%��&��#�*�(�������������*����� � &#��� &�%� �#��������(��%���$� %��� ����%(����%( �!����$� ��� �#��%��%�����'���&%%���% ��%��#����%����% ���*���!����� �%�$$&��!�!�#� '�#�%���� ������ #��&#��$������% ���$&#����$� %������$����%/$��#��%�� #�$� %������ (������$�-
HOWARD ROBINSON GCFCREATIVE FRAMES
SHARON-LEE MCKEE GCFDROMORE PICTURE FRAMING
PETER CLEEVELY GCFPICTURE CORNER
SHARON-LEE MCKEE GCFDROMORE PICTURE FRAMING
LES CLIFF GCFFRAMEAROUND
PETER CLEEVELY GCFPICTURE CORNER
,����*(#�!��$��*���#�%���� $%�!#��%���������� � ������(�*� ��(#�!!����&$% ��#$/�!��%&#�$���%/$�� %�����$$�#*% �� �% �%����)!��$�� ����#�� �#�� #��#$������&����(#�!��$ �� ����$�* &$% #���#���$������% �����������# �%�% ��# �%��� &������&$%�!�������������%��%%���% !�% �$� (�%����&$% ��#�%���#�����* &�� �/%������% �&�(#�!�%��(� ��%����������%/$�"&���������$*�% �!!�*�-
,����#������#%��#���'��������%$��#�'�#*�&$��&������*�!# '�����������%����� &�%�(����* &��#���#�����������$�������#����#%�(�%��$�"&��$�� #� %��#���������$����%$�����*��#��"&����% �&$�����%��#���#���������$��$����%���#�����-
LES CLIFF GCFFRAMEAROUND
,�����!�%���.���%#�$/��# ���&%%���(��� (��!�#%&#�$����� &�%$��(�������&%���% ��-�$"&�#�$��������!�� #����%�*$� %������ (��%���% !�����$� ���&%&#�� &�%��!�#%&#�$�� ��%���$�%��$&#�����!�!�#�� �$�/%������ �!��%��*����%�# &���%���&%�����#&�������!����� �� &�%� �#��� �������� &#����$�������%* &� &%� �%# &����-
,���$�$%#����%��&#��$�����% ���$�� ��� #��� $$��������$� ��� &�%$������%���������# '�$����&$���%�� #�����*���$���$�!�#%��&��#�*�# &��� '���������#�&��#�!�#%&#�$�-
IAN MORRIS GCFCHALFONT ART & FRAMING
October 2012 59ART BUSINESS TODAY
!!((�11((((''� 7722�8866((� $$� 66 // ,,33�8811''((5577++((�%%((99((// �22)) � $$� 55$$11**((�22))
002288117766 � 77++$$77�::((??55((�''22,,11**�� �%%8877 � 77++((4488$$1177 ,, 77<< �00(($$1166� 77++$$77 � 77++((�++22&&..((<<66 77,,&&..�335522)),, //(( �::((??99((�8866((''� ,,11� 77++((33$$6677 � ,,66� ,,003355$$&&77 ,,&&$$// � %%((&&$$8866((�22))� 77++(($$0022881177 �22)) � )) ,,''''//<<� )) ,, 7777 ,,11**� 55((4488,,55((''���� � ..1122::� ,, 77??66 �335522%%$$%%//<<� $$66..,,11**� 7722220088&&++��� %%8877� ,,66� 77++((55((� $$�4488,,&&..((55::$$<<��� ��))� ,, 77 �++((//3366 ���::((�++$$99((� $$ $$// ,,$$11,, ���������� 6622� 77++((�0022881177&&8877 77,,11**�::,,// // �� �::++((11�::((??99((�++$$''�$$�%%,,77002255((� 7788,,77 ,,2211� ,,11� ,, 77??66 �8866((�� � %%(($$&&&&8855$$77((� $$11''�3355(('',,&&77$$%%//((�>>�::((++2233((����$$&&++((// ���8855''2211�� ���3333//((%%<<� ,,11!!((6677002255((//$$11''
�27�722�08&+�72�$6.�$7�$//�>�$1'7+(� $/,$1,�0$.(6�,7�(9(1�($6,(5�
�+(�6/,3�7+$7�<28�1(('�,6�$� 00�:,'()/$7�352),/(�:,7+�$�5281'�&21&$9(�('*(�>08&+��08&+�($6,(5�72�86(�7+$1�7+(+2&.(<�67,&.�352),/(�>�$1'�08&+�025($775$&7,9(���,567�2)�$//��6(7�83�7+(� $/,$1,�72�&87
7+(�028176�72�7+(�6,=(�7+$7�<28�5(48,5($1'�/2*�,7�,172�7+(�0(025<���$.(�21(�2)7+(�028176�$1'�/$<�,7�)$&(�'2:1��7+(10($685(�7+(�$3(5785(�35(&,6(/<�$1'�127(7+(�',0(16,216���2:�0($685(�)520�7+(,16,'(�('*(�2)�7+(�6/,3�72�$�32,17�$%28700�,1�)520�7+(�723�2)�7+(�&21&$9(352),/(��,)�0<�0(025<�6(59(6�0(&255(&7/<��<28�:,//�+$9(�$�0($685(0(172)��00���($685(�7+(�:,'7+�2)�7+(�6/,3
7+$7�<28?5(�*2,1*�72�86(�>�7+(�(;$03/(7+$7��?9(�4827('�,6� 00�>�$1'�68%75$&7�00�)520�7+$7��:+,&+�:,//�*,9(�<28�$5(0$,1'(5�2)��00���$.(�7+(�$3(5785(',0(16,216�$1'�$''��00�72�7+(0�;�00����+,6�:,//�*,9(�<28�',0(16,2162)��)25�(;$03/(��,1�7+(�&$6(�2)�$1$3(5785(�2)����;���00����;��00���87�7+(�6/,3�72�7+(6(�',0(16,216�$1'
)$67(1�,7�72*(7+(5�:,7+�9(1((5�3,16�,1�$0,75(�9,&(���7�,6�$�*22'�,'($�72�'5,//�3,/27+2/(6�)25�7+(�3,16��86(�$�9(1((5�3,1�:,7+7+(�+($'�61,33('�2))�$6�$�'5,//�%,7�!+(1�$//�7+(�6/,36�$5(�$66(0%/('�$1'7+(�&255(6321',1*�028176�&87��7851�($&+02817�)$&(�'2:1�$1'�$33/<�'28%/(6,'('�7$3(�72�7+(�81'(56,'(�2)�7+(02817�,00(',$7(/<�$'-$&(17�72�7+(%27720�2)�7+(�%(9(//('�('*(���/$&(�($&+6/,3�)$&(�83�$1'�&$5()8//<�$/,*1�7+(%(9(/6�:,7+�7+(�('*(6�2)�7+(�6/,3��7+(135(66�,172�3/$&(���(3($7�:,7+�7+(�5(67�2)7+(�028176��127+(5�$'9$17$*(�2)�86,1*�7+,6�67</(
2)�6/,3�,6�7+$7�,7�,6� 00�7+,&.��7+(�6$0(7+,&.1(66�$6� 00�)2$0�%2$5'��:+,&+<28�&$1�86(�72�/(9(/�7+(�%$&.�2)�7+(02817�:,7+�7+(�6/,3�� ���00�675,36$5281'�7+(�287(5�('*(�2)�7+(�02817�),;('�,1�3/$&(�:,7+�'28%/(�6,'('�7$3(�$5(�1250$//<�68)),&,(17�
�� ??00�3355((77 77<<�668855((� 77++$$77 � <<2288??99((&&2299((55((''� 77++,,66� 6688%%--((&&77 �%%(())2255((��
%%8877 �::2288//''�<<2288�00,,11''�55881111,,11**77++552288**++� 77++((�335522**55((6666,,2211�22))
&&++((00,,&&$$//66� $$11''�&&//(($$11,,11**� $$**((11776677++$$77 �<<2288�8866((� ))2255�&&//(($$11,,11**22,, //66 ��$$&&55<<// ,,&&66��77((0033((55$$�33$$,,1177 ,,11**662211((�002255((� 77 ,,00((��� ��77 �::2288//''�%%((� **55(($$77,, )) � <<2288�&&2288//''� $$//6622�228877 // ,,11((�<<22885500((77++22''�22)) �$$3333// ,,&&$$77,,2211����1111$$���,,((//'',,11**����8866662211,, ����//$$66662211%%<<
�.(<�'2.(<���,567��/(7?6�/,67�7+(9$5,286�$*(176�,1�$6&(1',1*�25'(5
2)�675(1*7+�� 8/3(;�/,48,'�62$3��:+,7(63,5,7��#(67�,7��%87$121(��(7+</�0(7+</.(721(��$1'�),1$//<�$0021,$�� 8/3(;�,67+(�67$57,1*�32,17�:+(1�&/($1,1*��$6�,7:,//�5(029(�0267�685)$&(�08&.�68&+�$6&2$/�),5(�6227�$1'�1,&27,1(���7�6+28/'�%(86('�352*5(66,9(/<�,1�,1&5($6,1*/<�67521*62/87,216�0,;('�:,7+�:$7(5�817,/�7+('(6,5('�/(9(/�2)�&/($1,1*�,6�$&+,(9('��)�*5($7(5�&/($1,1*�32:(5�,6�1(('('�
7+(1� 8/3(;�',/87('�:,7+�:+,7(�63,5,7�,17+(�6$0(�,1&5($6,1*�6&$/(�2)�675(1*7+�,67+(�/2*,&$/�1(;7�67(3���+,6�0,;785(�,6$335235,$7(�)25�&/($1,1*�685)$&(�',57�$1'7(0325$5<�9$51,6+(6���)�<28�$5(�,1�'28%7$%287�7+(�'$1*(5�2)�67$,1,1*�)520�7+(86(�2)�:+,7(�63,5,7��7+(1�75<�#(67�,7���+,6&,7586�%$6('�:+,7(�63,5,7�68%67,787(�,6�$1(;&(//(17�5(3/$&(0(17���7521*(5�685)$&(�&2$7,1*6�$1'
9$51,6+(6�0$<�:(//�5(48,5(�7+(�86(�2)%87$121(�,1� 8/3(;��$*$,1�,1�$6&(1',1*675(1*7+6�817,/�7+(�'(6,5('�&/($1,1*�$1'5(029$/�,6�$&+,(9('��"285�/$67�5(62576+28/'�%(�7+(�$'',7,21�2)�$0021,$�,1
Pete Bingham’s
AgonySend your framing problems to: [email protected]
Q
Q
A
A
ART BUSINESS TODAY60 October 2012
FRAMING
:%6=-2+�%139287�83�8,)�46):-3971-<896)���8�1978�&)�786)77)(�8,%8�+6)%8'%6)�7,390(�&)�)<)6'-7)(�;-8,�8,-74%68-'90%6�73098-32��%7�8,)�-278%286)13:%0�3*�):)6=8,-2+���8,)�)28-6)4%-28-2+���'%2�&)�8,)�6)7908�3*�3:)6�)28,97-%78-'�%440-'%8-32���2(�2):)6��):)6',)'/�8,)�&3880)�'328)287�&=�72-**-2+���2�%00�'%7)7��%�&3;0�3*�;,-8)�74-6-8�;-8,
%�6)%(=�73%/)(�7;%&��'38832�;330��-2�-87,390(�&)�78%2(-2+�&=�83�6%4-(0=2)986%0-7)�%2=�%''-()287���0)%2-2+7,390(�+)2)6%00=�&)�'%66-)(�398�;-8,B78-'/�7;%&7C�1%()�*631��11�(3;)00-2+7,%64)2)(�83�%�73*8�43-28��%2(�%�&9(�3*'38832�;330�;392(�3283�8,)�43-28���2�)77)28-%0�4%68�3*�'0)%2-2+�8,-7�8=4)
3*�1)(-%�-7�%�8,3639+,�/23;0)(+)�3*'30396�4%0)88)7�%2(�,3;�8,)�:%6-3977,%()7�;36/�;-8,�)%',�38,)6�;,)21-<)(���8�-7�%073�;368,�&)%6-2+�-2�1-2(8,%8�=396�3&.)'8-:)�7,390(�&)�6)7836%8-32%2(�238�6)40%')1)28��#2()6�6)7836-2+�-7*%6�136)�()7-6%&0)�8,%2�8,)�34437-8)������������������������������������������������������������������
�� � %%11�77,,336688 00==� ++33--22++� 8833�&&))� --2288,,))�11%%66//))88 � **3366� %%�,,3388 � 4466))7777
%%22((�,,%%::))�,,))%%66((� 88,,%%88� 88,,))66))�%%66))11%%22==�((--****))66))2288 � 88==44))77� 3322� 88,,))
11%%66//))88 �� ���%%22� ==3399�669922� 88,,663399++,,� 88,,))::%%66--339977�1133(())0077� **3366 �11))� %%22((339988 00 --22))� 88,,))--66 � 66))00%%88 --::))�44663377 � %%22((''332277����))22--���%%6677 --77773322�� ���3366))
�-678�3*�%00��0)8C7�'0)%6�94�%'31132�1-78%/)��=39�;-00�7,3680=
&)�-2�8,)�1%6/)8�*36�%�(6=�13928-2+46)77��,)%8�7)%0�46)77�36�:%'991�46)77��38��6)77�-7�%�&6%2(�2%1)���8C7�8,):%'991�'0)%2)6�8,-2+�%00�3:)6�%+%-2�@=39�1-+,8�'0)%2�8,)�'%64)8�;-8,�%��=732�&98�=39�78-00�7%=�=39C:)�(32)�8,)�33:)6-2+�",)��38��6)77�-7�%�:%'991�46)77
%2(��%7�8,)�2%1)�79++)787��;36/7�&='6)%8-2+�%�:%'991�;-8,-2�8,)�)2'037)(%6)%�3*�8,)�1%',-2)����:)6=�'%4%&0)�%2(97)*90�&-8�3*�/-8��&98�238�;-8,398�-870-1-8%8-327���-678�3*�%00�8,)6)C7�8,)�7->)��%8%&398��<�*))8��-8�-7�238�71%00�&=�%2=78%2(%6(7��%2(�1378�*6%1)67�79**)6�*6310%'/�3*�74%')��",)�320=�38,)6�(6%;&%'/;368,=�3*�238)�-7�8,)�1)8,3(�3*34)6%8-32��;,%8):)6�-7�&)-2+�463')77)(2))(7�83�&)�'328%-2)(�'3140)8)0=�;-8,-28,)�1%',-2)��73�'327)59)280=�,%7�831)%796)�0)77�8,%2���<�A�� 9-8)�%
+)2)6397�7->)��&98�-*�=39�6)+90%60=,%2(0)�;36/�0%6+)6�8,%2�8,-7��=39�1%=;%28�83�'327-()6�32)�3*�8,)�%08)62%8-:)7'6);�36�'%28-0):)6�8=4)7���38,�8,)7)'32*-+96%8-327�%003;�;36/�83�&)463')77)(�-2�7)'8-327���36�-278%2')��8,)1378�'31132�7'6);�46)77�'%2�,%2(0)-8)17�94�83���A�;-()�&=�%2=�0)2+8,�463:-()(�=396�;36/7,34�-7�032+�)239+,�%00�-2�%�1%',-2)�1)%796-2+�23�136)8,%2��A�759%6)���%:)�%�8,-2/�%2(�+)8&%'/�83�1)�*36�%(:-')�32�7)88-2+�94;,)2�=39C:)�1%()�=396�()'-7-32���
�)8)��-2+,%1�����3;27�$6-+,8���%=832�%2(�8,)��368,)62��6%1-2+!',330��!,)**-)0(��%7�;)00�%7�8,)��:)6)786%2+)�3*�()'36%8-:)�4%-287
Q
A
ART BUSINESS TODAY October 2012 61
FRAMING
The Family of Mat Board Cutting Machines
UK Sales: D & J Simons & Sons Ltd (London). Tel +44 20 7749 8250 [email protected] Support Group: ‘There to Help & Support’ - [email protected] Rep. of Ireland Sales: Scorpas Moulding (Kilkenny). Tel +353 56 777 0949 - [email protected]
Exciting New software from Valiani
Providing powerful tools that help you create more with your Valiani cmc.
valiani.com
OutNow
NowOututN
The Family of Mat Board Cutting Machines
Rep. of Ireland Sales: aliani Support VValiani Support Group:
D & J Simons & Sons Ltd (London)UK Sales:
The Family of Mat Board Cutting Machines
Scorpas Moulding (Kilkenny)Rep. of Ireland Sales: ‘There to Help & Support’ - [email protected] Support Group:
el +44 20 7749 8250 [email protected]. T Tel +44 20 7749 8250 [email protected] & J Simons & Sons Ltd (London)
el +353 56 777 0949 - [email protected]. TScorpas Moulding (Kilkenny) ‘There to Help & Support’ - [email protected]
el +44 20 7749 8250 [email protected]
el +353 56 777 0949 - [email protected]
el +44 20 7749 8250 [email protected]
�9=��)8)C7�&33/��96)��+32=�*36?�������?�����83�1)1&)67���40974�4��*631�8,)��9-0(��33/7,34������� ��������36�;;;�*-2)%68�'3�9/
!83'/7�%6)�03;�%2(�8,)�&33/�-7920-/)0=�83�&)�6)�46-28)(��73�36()683(%=�83�%:3-(�(-7%443-281)28
�&�$%$����%������������#��� ���� *�������$����%�����'��%��%�%����)� #� #��%����#$,�� � !�#�%�'��������'�����������(�%���������� &$������#��%������#�*�&#��$��#�$%�&#��%��(��#�������#$����%����������% ���%( #������$��#������$���� &#������%�����$ �&%� �$�% � �� ��!# ����$�
����� ������� ��%( �$���%$� ���� �$%#�%� �$����!#��%������
%�����"&�$��$���'�#$���$��%������$�#���!#��%�����$% �����%� �#�!�*��#�����!#��%��������� � �!#��%�����+������#%�$%��� �$%#�%���$ ��� ��%���$%���$� ��%���#�� $�����%� ������(��������&���#$%�������%��%�(�������!�&$�����%��*!#��%$����%����&%&#���%�(�$������%�#�������'������,�$�*$�#��� ���� #����$�#���%��#����������
�#���#$���#%�$%$��#�%����#$��!&���$��#$
����!#��%�#$��%%������%����'��%����%����#�����#���#��%&�#%�����#��������� ����%$��+�������&���� #��� ������%�� &%�$��������#%�$%$,�!#��%$�� (�%��%�,'����#�%�$ ��&����� &%�� (�%��*��#��������(������������% ���'���&���� #������%�'��� �'�#$�%� �$�(�%���&$% ��#$(� �(��%�% ��&*�!#��%$�����$!�����# ���! $�%� �� ���� (������,
(((� )� #�!#��%����#$�� �&�
BRANCH NEWS
62 October 2012 ART BUSINESS TODAY
COTSWOLDS
REGIONAL ORGANISER
Cath Friend GCF, Emerald Frames07507 77401712 Feb, 18 April, 27 June, 10 Sept, 12 Nov
EAST MIDLANDS
BRANCH MASTER
Andy Rossiter GCF, Artisand Framing and Art01778 39466413 March, 17 July, 9 October
NEW ZEALAND
REGIONAL ORGANISER
Keith Stewart GCF CPF; +64 6 358 9014; TBA
LONDON, INC MIDDX & SURREY
BRANCH MASTER
Paul Webb GCF, Artwork Creations020 8390 020523 Jan, 20 Mar, 15 May, 17 July, 18 Sept,27 Nov
NORTHERN IRELAND
BRANCH MASTER
John McDermott, Still Photography02893 368682
NORTH EAST
REGIONAL ORGANISER
Maxwell Roberts, Headrow Gallery,0113 269 424426 March, 25 June
SOUTH WEST
REGIONAL ORGANISER
Position currently vacant
WEST MIDLANDS
REGIONAL ORGANISER
Louise Hill, Permajet01789 7392001 May, 8 Oct
WESSEX
REGIONAL ORGANISERS (EASTERN)
Johanna Cruickshank, Framing Star,01962 850430 and Suzanne Parker GCF,Appleshaw Frames, 01264 77225120 Feb, 22 May, 2 Oct, 20 Nov
Membership AssistantNii Tackie reports on theCotswold branch visit to theOxford Printmakers’ Co-operative
Making prints in the Cotswolds
What’s on in 2013? Details of upcoming branch events, reports on past events and detailsof officers and regions can be seen in full at www.fineart.co.uk
Guests at theCotswold eventvisited the OxfordPrintmakers’ Co-operative.
Left: Winner of thisyear’s award forBest Mount Design,Stuart HibberdineGCF, withprintmakerHeather Power,who screenprintedthe design ontothe trophy
Right: Fine ArtTrade Guild CEOLouise Haylearning aboutstone lithographyfrom printmakerKeith Isaacson
October 2012 63ART BUSINESS TODAY
NEWSLETTERSLETTERS
Assessing contracts from publishers
A-� 13�/4!+(2'$1�(2�(-3$1$23$#�(-�,86.1*� -#�' 2�2$-3�,$� �#1 %3".-31 "3���'(2�(2�3'$�%(123�3(,$��
' 5$�!$$-�(-5.+5$#�(-�"./81(&'3� -#+("$-"(-&�#(2"422(.-2�2.�6.4+#�5 +4$8.41�24&&$23(.-2� 2�3.�6' 3�(2�-.1, ++8(-"+4#$#�(-� �".-31 "3���2�3$-�/$1�"$-3� 23 -# 1#�1.8 +38 � 1+ ��1 8�� 13(23���.-#.-���
��''$$� $$##((33..11� 11$$//++ (($$22 ���-$�.%�3'$�!$23�6 82�%.1� 13(232�3.1$2$ 1"'�".,/ -($2�(2�3.�3 +*�3.�.3'$1 13(232�6'.�' 5$�6.1*$#�6(3'�3' 3".,/ -8����24&&$23�8.4�' 5$� �+..*� 33'$�/4!+(2'$1�2�6$!2(3$���..&+$� �%$6�.%3'$(1� 13(232� -#�&(5$�3'$,� �1(-&���13(232.%3$-�%$$+�(2.+ 3$#�6.1*(-&� 6 8�(-�3'$(1234#(.2� -#�2'.4+#�(,,$#( 3$+84-#$123 -#�8.41�".-"$1-2� -#�!$/1$/ 1$#�3.�.%%$1� #5("$� -#�24//.13�
�'$�*$8�/.(-3�3.�1$,$,!$1�6'$- 22$22(-&�".-31 "32�(2�3'$�#(%%$1$-"$!$36$$-�2$++(-&� �+("$-"$�%.1� �2/$"(%("/1.)$"3��24"'� 2�./$-�$#(3(.-�/1(-3�� -#2(&-(-&�.5$1�"./81(&'3�(-�3'$�(, &$2$-3(1$+8���-�3'$�%(123�(-23 -"$�8.4�".4+#".-3(-4$�3.�2$++�+("$-"$2�(-�3'$�(, &$2%.1�.3'$1�/41/.2$2�3' -�6 ++�#9".1��$&/ "*2�.%�" 1#2��3 !+$�, 32�.1�)(&2 62�6'$1$ 2�(-�3'$�2$".-#�(-23 -"$�8.4
".4+#�-.3�$ 1-� -8�%4341$�1$5$-4$�%1.,3'$�(, &$2�
��# -&$1�6(3'� -8�/4!+(2'(-&�".-31 "3(2�3' 3�8.4� 22(&-�3'$�1(&'3�3.�1$/1.#4"$ 136.1*�3.� �/4!+(2'$1��!43�3'$1$<2 +6 82�3'$�"' -"$�3' 3�3'$�/4!+(2'$16.-<3�&$3�1.4-#�3.�/1.#4"(-&�, -8/1(-32��.1�/1.,.3(-&�3'$,�/1./$1+8��2.2 +$2�6(++�!$�,(-(, +��8$3�8.4�" -<3�2$++3'$�+("$-"$�3.� -8.-$�$+2$���-�.3'$16.1#2��8.4� 1$�3($#�3.�3' 3�/4!+(2'$1$5$-�(%�2 +$2� 1$�-$&+(&(!+$���'(2�(2�6'$1$2/$ *(-&�6(3'�.3'$1� 13(232�(2� �&..#(#$ �
�'$�.3'$1�2(#$�.%�3' 3� 1&4,$-3�(2�.%".412$�3' 3� �#$"$-3�/4!+(2'$1�2'.4+#�!$ !+$�3.�#$5$+./�8.41�1$/43 3(.-� -#�&(5$8.4�$7/.241$�(-�3'$�, 1*$3/+ "$�3' 36.4+#�!$�' 1#�3.� "'($5$� +.-$���-#�,.23�(,/.13 -+8��1$/1$2$-3 3(.-�!8� /4!+(2'$1�2'.4+#�&(5$�8.4�,.1$�3(,$�3./ (-3�
�$-�/$1�"$-3�(2� �23 -# 1#�1.8 +38��.6$5$1��/1.)$"3$#�2 +$2�5.+4,$2� -#/1("(-&� 1$�(,/.13 -3�3..���%�3'$�/1(-326(++�!$�1$ ++8�"'$ /� -#�.-+8� �%$6�2$++3'$-�3$-�/$1�"$-3�23 132�3.�+..*�+$22&..#��6'$1$ 2�3$-�/$1�"$-3�(2�$7"$++$-3�(%3'.42 -#2�2$++� -#�3'$�/1("$�(2�'(&'�
� 1$%4++8�".-2(#$1� -8�1$231("3(5$"+ 42$2�(-�3'$�".-31 "3��24"'� 2�6'$3'$13'$�".,/ -8�".-"$1-$#�' 2�%(123�1$%42 +.-�%4341$�6.1*���%�2.��6(++�3'$8�$7"$1"(2$
3'(2�1(&'3�.-�6.1*�(-�".,/+$3$+8#(%%$1$-3�238+$2 ��1$�3'$8�(-3$1$23$#�(-.1(&(- +�6.1*2 ��.6�+.-&�6(++�3'$8".-2(#$1�-$6�6.1*�%.1�!$%.1$�8.4� 1$ ++.6$#�3.�.%%$1�(3�$+2$6'$1$
Valuing sentimental artwork
A13��42(-$22��.# 8�1$ #$12�,(&'3!$�(-3$1$23$#�(-� �1$"$-3�+$& +/1.!+$,�.%�,(-$��
��"423.,$1�!1.4&'3�(-� -��&8/3( -3.41(23�2.45$-(1�%.1�%1 ,(-&��6'("'�' #-.�".,,$1"( +�5 +4$�!43�,8�"423.,$1+ 3$1�2 (#�(3�6 2�$-#.6$#�6(3'31$,$-#.42�2$-3(,$-3 +�5 +4$��-%.134- 3$+8�6$�+.23�3'$�(3$,�
��".-3 "3$#�3'$��(-$��13��1 #$�4(+#<2�%1$$�+$& +� #5("$�+(-$���'$(1$7/$13�2 (#�3' 3�3'$�+ 6�#.$2�-.3�./$1 3$24!)$"3(5$+8��.1�".,/$-2 3$�%.12$-3(,$-3 +�+.22�� -#�3' 3�"+ (, -32�' 5$3.�/1.5$� -�(3$,<2�.!)$"3(5$�5 +4$���%�(3' 2�-.�2(&(%(" -3�.!)$"3(5$�5 +4$�3'$-%1 ,$12�2'.4+#�318�3.�2$33+$�3'$�, 33$1�!8 �;6(3'.43�/1$)4#("$<�.%%$1� 2� �&$2341$�.%&..#6(++���'$3'$1�:���.1�:����6.4+#!$� //1./1( 3$�#$/$-#2�.-�3'$(-#(5(#4 +�" 2$��2.�%1 ,$12�2'.4+#�42$3'$(1�)4#&$,$-3���423.,$12�".4+#1$3 +( 3$�!8�"+ (,(-&�3' 3�3'$8�' 5$24%%$1$#�/28"'.+.&(" +�# , &$� 2� 1$24+3�.%�3'$(1�+.22��!43�3'(2�"+ (,�(24-+(*$+8�3.�!$�24""$22%4+�(-�,.23�" 2$2��.1$$-��,(3'$12�����'$��1 ,$��'./
Marketing your prints
Y.41� 13("+$�$-3(3+$#��'$��(-$��13�.%� 1*$3(-&���4&423����(224$��(22/.3�.-����(-5$23$#�04(3$� �!(3�.%
3(,$� -#�,.-$8�' 5(-&�,8�6 3$1".+.412/'.3.&1 /'$#� -#�/1(-3$#��3'$-�%.4-#�(35$18�' 1#�3.�2$++�3'$�/1(-32�
�(3'�'(-#2(&'3����2'.4+#�' 5$#$5$+./$#� �1.43$�3.�, 1*$3� -#1$2$ 1"'$#�6'("'�.%�,8�(, &$2�' #�3'$!$23�".,,$1"( +�/.3$-3( +�!$%.1$2/$-#(-&�,.-$8�.-�1$/1.#4"3(.-2���.4" -<3�23("*�3$-�/1(-32�(-�/.23 +�34!$2�2$-#�3'$,�3.�3$-�& ++$1($2� -#�6 (3�%.1%(5$�.%�3'$,�3.�" ++� -#�/+ "$� -�.1#$1��.!$13.��.+(- 1( 13(23��5( �$, (+
Letters and emails Write to: The Editor, Art Business Today,16-18 Empress Place, London SW6 1TT, [email protected]
B2B
64 October 2012 ART BUSINESS TODAY
BUSINESSES FOR SALE
For sale due to retirement – wholesalepicture framing and supplies. Based in EastYorkshire but easily re-locatable. Superbreputation of 27 years trading. We have longstanding relationships with a broad range ofcustomers and suppliers. We have a strongrepeat client base and excel in qualityproducts and services. There is huge scopefor development and opportunities forfurther expansion/diversification.T/O £300K per annum. Contact S and JButterworth. Tel: 07955002385Scottish Highlands - stunning gallery informer church near Inverness. Building andbusiness for sale, owners retiring. Successfulincreasing sales right through recession.Much further potential. See www.tore-art-gallery.co.uk
SERVICES
Affordable giclée printing for galleries,framers and artists. Easy upload, tradediscounts and great prices. Specialists inaffordable canvas prints. Visit point101.comfor more information and full price lists orcall +44 (0)20 7241 1113Digital artwork suppliers. High volumephotographic restoration and enhancementservices. Range of photo-to-art productsavailable includes Caricatures, Pop Art, andFantasy templates. Free to register. 0208 1442472 or [email protected] pricing software available for bothMacs and PC's and in imperial or metricmeasurements. Powerful yet simple to useand easily adapted to suit all businesses. Anindispensable tool for the modern framingbusiness. Visit www.framingsoftware.co.ukor call Mike Royall GCF on+44 (0)1454 617022Giclée printing for artists, photographersand framers. Top quality prints on fine artpapers and canvas print specialists all attrade rates. Visit www.lucyart.co.uk or call+44 (0)1924 360226National Acrylic Painters’ Association(1985) promotes through exhibitions theexcellence and innovation of acrylic paint.Contact NAPA for membership details:0151 639 2980, www.napauk.org,[email protected]
Richard C O Lovesey Fine Art & DesktopPublishing. Personalised stationery, businesscards, all in full colour. Products for artists:greeting cards, keyrings, notelets. Gicléeprinting. Mountcutting service. +44 (0)1507600836 www.loveseyfineart.com
PRINTS AND ORIGINALS
Fine art photography of London availablein limited editions from Mr Smith WorldPhotography. We supply homes and officesinternationally. Call now to discuss bespokecollections. [email protected]
MATERIALS & EQUIPMENT
Hardwood wedges for stretched canvases.Over 50% of 19th and 20th centurystretched canavases have broken or missingwedges. We manufacture eight differentsize/thickness combinations of replacementhardwood wedges, £5.50 per set of ten plus£3.50 p & p per order. Try the StudioSelection:10 each, 4 useful sizes, £23.50 postpaid and save £2. Tel 01603 743374 withcredit/debit card details. Leveton Studio,Orman House, 17a Grove Avenue, NewCostessey, Norwich, NR5 0JD
REPLYING TO A BOX AD? Email yourcontact details to [email protected] or fax 020 7381 2596. We will forwardyour details to the advertiser
Keencut Arrow 76 mountcutter plusblades. In excellent condition surplus torequirements. Price in the region of £200.Collection from Alton Hampshire,contact 01420 22834Mounts4You. Online web based mountcutting service. www.mounts4you.co.ukStretcher bars and canvases made tomeasure in the UK. Fast turnaround.Softwood and hardwood bars. Any size from200mm to 3000mm. Print stretching service.Made by the UK’s leading manufacturer.For a catalogue call us now on +44 (0)1212480030. www.harrismoorecanvases.co.uk
TRAINING
Applegarth Framing, Derbyshire.Individual framing training, beginners toadvanced, courses tailored to suit students’requirements. Contact Mary Evans GCF Advon 01283 703403 [email protected] of Framing Training School.www.fringearts.co.uk or call Lyn Hall GCFAdv to request prospectus. Flexible trainingto suit your needs. Accommodationavailable. Based outside Guildford/Farnham. Call (01483) 810555 Atkin Framers Ltd – Individual/joint tuitionon all aspects of picture framing offered tonew and experienced framers. Fine Art TradeGuild and ILA Scotland accredited. Call Richard 07821 918 476www.atkinframers.co.ukDown School of Picture Framing. ALLcourses accredited by the Fine Art TradeGuild. Call Steven McKee GCF Adv 028 92693807 / 07834 787487downschoolofpictureframing.co.uk
Daler Rowneyinspiring creativity since 1783
For all mountboard requirements,please contact:Tom HopperKey Account Manager - [email protected]
Subscribe to our weekly promotion
For saving up to 50% offTop brands of consumables, machines and serving
Subscribe to:[email protected]
Harlequin Frames. Framing tuition tailoredto individual needs. Courses fully accreditedby the Fine Art Trade Guild. Contact MalReynolds GCF Adv. on 01673 860 249 [email protected] Art & Framing is a Fine Art TradeGuild accredited trainer. Basics to advanced,worldwide training on your premises. Over500 students to date. Roy Rowlands GCF01527 876293, [email protected] a Frame - Individual framing training by aqualified GCF (Hertfordshire/Essex borders).Courses fully accredited by the Fine ArtTrade Guild. Call Richard Williams GCF on01279 260069, www.inaframe.co.ukNorthern Framing School, Sheffield. Run bytrainer and author Pete Bingham GCF. Allaspects of framing, including GCF refreshercourses and 4-day beginner course. 0114245 1547 or [email protected]
Royall Framing (Bristol). Individual or jointtuition is offered by Mike Royall who's beena GCF since 1994 and is the only framingtrainer in the UK who’s also a qualified adulteducation teacher. All courses are fullyaccredited by the Fine Art Trade Guild.For more information visitwww.royallframing.co.uk or call Mike on+44 (0)1454 617022Sophie Brown Conservation Framing.Registered GCF tester in Australia. Individualtuition from basic to advanced framing. Theemphasis is on conservation.www.conservationframing.com.au+61 2 9518 0624Sports Framing offer training from basicsup to GCF standard. I day engineeringcourses on the Morsø. Oldham, Lancs.www.sportsframing.co.ukUK School of Framing. A range of coursesavailable at a pace to suit each level to allowstudents to enjoy and absorb what is taught.Courses take place at venues all over the UKand are accredited by the Fine Art TradeGuild. www.ukschoolofframing.com,01494 459545Wessex Pictures Framing School (est 1987)offers training to novices and experiencedframers. It is recognised by the Fine Art TradeGuild. The 5-day course in Leatherhead is£395 + VAT. Phone Garry White GCF, 0845 456 9970
October 2012 65ART BUSINESS TODAY
JANUARY 2013 DEADLINEPlease send coupon and payment by 21 December to:Art Business Today, 16-18 Empress Place,London SW6 1TT, UK
�� CLASSIFIED (TEXT ONLY)30 words: £35 + VAT (FREE to Guild members). 50p per word thereafter. Box number £10 + VAT, Guild members£5 + VAT
�� BOXED CLASSIFIEDBox: £55 + VAT per 60mm (£40 + VAT toGuild members) + £5 for picture or box no
YOUR LISTING
________________________________
________________________________
________________________________
________________________________
________________________________
________________________________
________________________________
NAME __________________________
COMPANY ________________________
ADDRESS ________________________
________________________________
________________________________
________________________________
POSTCODE ______________________
TEL ____________________________
FAX ____________________________
EMAIL __________________________
�� GUILD MEMBER (please tick)
PAYMENTBy cheque (payable to Art Business Today)By credit card/debit card (please tick)�� Mastercard �� Visa �� Maestro
�� AmEx
_�_�_�_� _�_�_�_� _�_�_�_�
_�_�_�_� _�_� Issue no _�_�_�_�
Start date _�_�_�_� Exp _�_� _�_�
CC security no _�_�_� last 3 digits on back
of card, or 4 for Amex
Or email details to: [email protected]: NO BOOKINGS CAN BEACCEPTED WITHOUT PAYMENT IN ADVANCE OF PUBLICATION
B2B AD BOOKING
NEWSNEWB2BTo advertise here email [email protected]
��������� ����� ������
Harlequin Frames, Lincolnshire. Individually
tailored textile framing workshops. Contact
Mal Reynolds GCF Adv to discuss details
01673 860249 or e-mail
oira on 020 7381 6616 to order
Guild Commended FramerStudy Guide
Published by the Fine Art Trade Guild
Researched, edited and compiled byAnnabelle Ruston and Fiona Ryan GCF
The GCF Study Guide The indispensable part of
every framer’s trainingCall Moira on 020 7381 6616 to order
GILDING COURSES
A practical introduction to water andoil gilding in an intensive 3-daycourse with an optional 4th daycovering antique frame restoration.Courses held in London, Oxford,Salisbury, Newark, Hastings andScotland.
www.gildingcourses or call Jan Pike on 01424 754104 or07973 732184
What’s your back story?�2//2:,1*�$�&$5((5�,1�6$/(6�)25&203$1,(6�,1&/8',1*��$'%85<�$1'�$//0$5.����(1'('�83�$6��&277,6+5(*,21$/�0$1$*(5�)25��,(/6(1�$,1%5,'*(�,1�� � ���"��2/52<'�:$6581�%<��$&.��2/52<'�7+(1��*5$1'621�2)�5('(5,&.��2/52<'�:+2�67$57('�7+(&203$1<�%$&.�,1�� �����1�7+(���6�7+(%$&.%21(�2)�7+(�%86,1(66�:$6�&$53(76$/(6��%87�:,7+�7+(�$'9(17�2)�7+(�%,*&$53(7�6+('6��$&.�$1'�+,6�)$7+(5��28*/$66+,)7('�7+(�(03+$6,6�72�3,&785(6��$1'7+(1�21�72�)5$0,1*�6833/,(6���9(178$//<��$&.�0$'(�0(�$1�2))(5��
&28/'1?7�5()86(��62�,1�� ���%(&$0(�+,66$/(6�$1'�0$5.(7,1*�',5(&725���1������,&2/$�$1'���)250('�$�3$571(56+,3�:,7+$�%86,1(66�&2168/7$17�$1'�%28*+7�7+(&203$1<���?0�12:����$1'�0<�0$,1$,0�,6�72�&217,18(�72�,03529(�2856(59,&(�/(9(/6�$1'�,1&5($6(�285�352'8&75$1*(�,1�25'(5�72�.((3�285�&86720(56+$33<��:+,/(��,&2/$�,6�),1$1&,$/�',5(&725$1'�,6�5(63216,%/(�)25�7+(�'$<�72�'$<5811,1*�2)�7+(�%86,1(66�
What’s FW Holroyd like today?"(�$5(�$�21(�6723�6+23�)25�%(632.()5$0(56�$//�29(5��&27/$1'�$1'�,1�7+(1257+�2)��1*/$1'��"(�%28*+7�$�*/$669$1�$�&283/(�2)�<($56�$*2�$1'�:(�+$9((;3$1'('�285�*/$=,1*�5$1*(�72�,1&/8'(63(&,$/,67�352'8&76��:+,&+�$5(�6(//,1*9(5<�:(//��"(�6(//�028/',1*6��)52081),1,6+('�352),/(6�72�:$7(5�*,/'(''(6,*16��$1'�:(?9(�-867�7$.(1�21�,1(59$�32/<0(5�028/',1*6�)520������,&785(��5$0,1*��833/,(6��"(672&.�02817%2$5'�)520��$/(5���54$',$$1'��,(/6(1�$6�:(//�$6�0$&+,1(5<�$1'681'5,(6���,&2/$�$1'���(03/2<�)28527+(5�3(23/(�
How have things changed?�5$0(56�'2�127�1(('�72�,19(67�62�+($9,/<,1�672&.��$6�6833/,(56�/,.(�86�2))(5�1(;7'$<�'(/,9(5<�����<($56�$*2�,)�<28�6+2:('620(21(�$�1(:�028/',1*�7+(<�:28/'25'(5����?�7+(5(�$1'�7+(1�� +(�*22'1(:6�)25�)5$0(56�,6�7+$7�7+(<�&$1�12:,19(67�,1�0$5.(7,1*��5(7$,/,1*�$1'�',63/$<,167($'�� +(<�'21?7�1(('�72�5,6.�%8<,1*672&.�63(&8/$7,9(/<���85�1(:������-867(128*+�028/',1*��6(59,&(�,6�:,'(/<�86('$1'�$//2:6�&86720(56�72�2))(5�$1(;7(16,9(�5$1*(�2)�028/',1*6�:,7+287
7+(�5,6.�2)�672&.,1*�7+(0��$1'�7+(6(59,&(�,6�/(66�(;3(16,9(�3(5�0(75(�7+$17+(�&+23�6(59,&(� +(5(?6�1(:�%/22'�&20,1*�,172�7+(
,1'8675<��%87�/(66�7+$1�7+(5(�86('�72�%(�"+(1�)5$0,1*�:$6�025(�2)�$�&5$)7�/('&277$*(�,1'8675<�:(�0$'(�5(*8/$5�>���0$&+,1(5<�6$/(6�72�1(:�%86,1(66(6�:+(5($6�12:�6(77,1*�83�$6�$�)5$0(55(48,5(6�$�025(�&203/(;�5$1*(�2)�6.,//6�:,7+�7+(�(03+$6,6�21�5(7$,/�$1'�'(6,*15$7+(5�7+$1�7(&+1,&$/�6.,//6��62�3(23/($5(�025(�&,5&8063(&7�$%287�*2,1*�,172)5$0,1*��(632.(�)5$0(56�+$9(�',9(56,),('�$1'
2))(5�$�:,'(5�5$1*(�2)�6(59,&(6�7+$1�7+(<86('�72�� +(<�$5(�$/62�%(77(5�$7�6(//,1*$1'�'21?7�-867�2))(5�7+(,5�&86720(56�7+(&+($3(67�237,21� +(�,1'8675<�&+$1*('�(;321(17,$//<
)2//2:,1*�7+(�$55,9$/�2)�7+(��$67)5$0()5$1&+,6(�,1�7+(�!��,1�7+(�/$7(�� ��6� +(<�722.�21�+,*+�675((7�35(0,6(6�$1'0$'(�7+(�38%/,&�$:$5(�2)�7+(�327(17,$/2)�)5$0,1*�� +(<�833('�7+(�$17(�%<$6.,1*�&86720(56�72�3$<�+,*+(5�35,&(6)25�48$/,7<�352'8&76���20(�%(632.()5$0(56�6$:��$67)5$0(�287/(76�$6�$�7+5($7$7�7+(�7,0(��%87�/21*�7(50�7+(<�+$9('21(�7+(�,1'8675<�$�)$9285�%<�35(3$5,1*,7�)25�7+(�&+$//(1*(6�2)���67�&(1785<5(7$,/,1*� +(�81'(53,11(5�5(92/87,21,6('�7+(
)5$0,1*�,1'8675<�,1�7+(�/$7(���7+�&(1785<��5$0,1*�,6�12:�+,*+/<�0(&+$1,6('��%87'(6,*1�6.,//6�$5(�025(�,03257$17�7+$1(9(5��$6�7+(5(�,6�68&+�$�:,'(�&+2,&(�2)0$7(5,$/6�$1'�62�08&+�&$1�%(�$&+,(9(':,7+�02'(51�(48,30(17��"(�$5(%20%$5'('�:,7+�9,68$/�,0$*(6�12:�623(23/(�+$9(�+,*+�(;3(&7$7,216�2)�7+()5$0,1*�7+(<�%8<�
LAST WORD
66 October 2012 ART BUSINESS TODAY
A century of service
Any advice for people starting out?�5$0(56�0867�%(�685(�72�&+$5*(�(128*+$1'�)2&86�21�7+(,5�6$/(6�6.,//6���21?767$57�%<�4827,1*�$�/2:�35,&(��67$57�+,*+�#28�1(('�72�0$.(�$�'(&(17�352),7�,)�<28$5(�,1�%86,1(66�)25�7+(�/21*�+$8/��62�<281(('�72�7$.(�&21752/�2)�7+(�6(//,1*352&(66�$1'�0$.(�685(�7+$7�<285&86720(56�/($9(�:,7+�7+(�%(67�3266,%/()5$0(���19(67�,1�$�&20387(5�35,&,1*352*5$0�$1'�:25.�+$5'�$7�'(9(/23,1*<285�0$5*,16��$1<�&86720(56�7(//�0(�7+$7�3,&785(
6$/(6�$5(�6/2:�%87�)5$0,1*�,6�67($'<� +26(�:+2�$5(�6(//,1*�3,&785(6�6((0�72%(�$7�7+(�723�(1'�2)�7+(�0$5.(7��:,7+$57:25.�6(//,1*�)25�>�����72�>�����#281(('�72�)2&86�21�'(9(/23,1*�7+(�9$/8(�2)($&+�3,&785(�6$/(���)�<28�&$1?7�6(//�+,*+9$/8(�$57:25.�<28�1(('�72�7+,1.�:+$7&+$1*(6�<28�&28/'�0$.(�7+$7�:28/'(1$%/(�<28�72�'2�62��/22.�$7�<285%86,1(66�$1'�<285�&/,(17(/(�$1'�)2&86�21'(9(/23,1*�<285�$9(5$*(�3,&785(�6$/(�83)520��6$<��>����72�>������$1'�7+(1�83)520�7+(5(� +(5(?6�*5($7�327(17,$/�)25�6(//,1*�$57
$1'�)5$0,1*��,1�$�67$*1$17�+286,1*0$5.(7�3(23/(�,03529(�7+(,5�&855(17+20(���87�<28?9(�*27�72�7$.(�$352)(66,21$/�$3352$&+�72�6$/(6�$1'0$5.(7,1*��<28�&$1?7�-867�:$,7�)25�3(23/(72�&20(�72�<28��#28?9(�*27�72�,19(67�,10$.,1*�<285�6+23�$775$&7,9(��75$,1,1*6$/(6�67$))�$1'�7$5*(7,1*�7+(�5,*+7�3(23/(:,7+�352027,216�$1'�(17,&,1*�2))(56��(6,*1�6.,//6�$5(�(66(17,$/��%87�<28?9(�*2772�)2&86�21�7+(�%86,1(66�6,'(�722���21?7(;3(&7�,00(',$7(�5(68/76��5(*8/$50$5.(7,1*�())2576�:,//�*5$'8$//<�3$<�2))�%87�7+(5(?6�12�48,&.�),;�$16:(5���:::�):+2/52<'�&20
Scottish framing supplier FWHolroyd celebrates its centenarythis year. KEN RALSTON, whobought the business in partnershipwith his wife Nicola five years ago,says there’s great potential forselling art and framing for thosewith a professional approach tosales and marketing
FOR THE WIDEST RANGE OF MAJOR PUBLISHERS AND ORIGINAL ARTISTS
3,000 EXHIBITORS ACROSS 12 SHOW SECTORS 3 –7 FEBRUARY 2013, NEC BIRMINGHAM, UKREGISTER NOW AT SPRINGFAIR.COM/ARTBT
Products above: Leonardo Glaskoch, The Libra Company, Joseph Joseph, Lene Bjerre, Suck UK, Newgate.
SPRING FAIRINTERNATIONALINSPIRING BUYING