Art Appreciation-Chapter9

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Chapter 9 Graphic Design

Transcript of Art Appreciation-Chapter9

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Chapter 9

Graphic Design

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Graphic Design

• Graphic design refers to the process of working with words and pictures to enhance visual communication– Includes: books, magazines, brochures,

packages, posters, etc.

• Graphic Design uses a symbols, colors, type, and illustrations to communicate ideas

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Cassandre (Adolpe Jean-Marie Noreau) l'Atlantique. 1932.39-1/2" × 24-1/2".

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Corporate Logos

• Logo-identifying mark, or trademark, based on letter forms and pictorial elements

• Logos often change over time to keep up with culture

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James Modarelli, Logo designer. NASA Letterhead. 1959.

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Designers Danne & Blackburn, New York. NASA Letterhead. 1974.

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James Modarelli, Logo designer. NASA Letterhead. 1992.

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Michael Bierut. Saks Fifth Avenue Logo. 2007.

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Typography

• Typography- the art and technique of composing printed material from letterforms

• Typeface=font• Typeface used to be determined by the

typewriter or had to be hand drawn. These days, anyone with a computer can use many different typefaces

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Sarif vs. Sans Serif

Serifs are the short lines with pointed ends at an angle from the main stroke

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Tobias Frere-Jones. Three Typefaces: Nobel™, Armada™, Garage Gothic™. 1992–1994.

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Heidi Cody. American Alphabet. 2000.each box: 28" × 28" × 7".

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Posters and Other Graphics

• Poster-visual announcement that provides information through the integrated design of typographic and pictorial imagery

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Chaz Maviyane-Davies. Article 15: Everyone Has the Right to Nationality and to Change It. 1996.

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Vinny Sainato and Spot Co. Avenue Q: The Musical. Advertising Campaign. 2006.

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Jamie Reid. God Save the Queen. 1977.

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Chip Kidd. Cover for Dry: A Memoir. 2003.

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Interactive Design

• More and more media is calling for interactive design

• Layouts need to be attractive and accessible

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Potion Design. Interactive Table. 2008.

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Sugar Labs. Sugar Interface. 2007.

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Motion Graphics

• Motion graphics-designer uses visual effects, live action, and animation to create a 2d project that moves

• This type of design began with movie credits

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Saul Bass. Title Sequence for Psycho. 1960.

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Kyle Cooper. Title Sequence for Se7en. 1995.

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Stardust Studios. Hugo Boss Commercial. 2006.

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Product Design

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Sony Corporation. TR-610 Transistor Radio. 1957.

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Frogdesign/Harmut Esslinger. Apple Macintosh. 1984.

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Lunar Design. Oral-B Cross-Action Toothbrush. 1999.

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Quietrevolution Ltd. QR5 Wind Turbine. 2009.Height of unit: 16'5".