Arnold Classic South Africa event guide

South Africa’s Largest Multi-Sport Festival and Fitness ExpoSouth Africa’s Largest Multi-Sport Festival and Fitness Expo

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May 2016

EVENT PROFILE

ETHEKWINIMUNICIPALITY

DEPARTMENT OF ECONOMICDEVELOPMENT AND TOURISM

KWAZULU-NATAL PROVINCIAL GOVERNMENT

DURBAN KWAZULU-NATAL

The Arnold Sports Festival is a yearly convention celebrating

various branches of sport. It is named after the former

professional body-builder, Arnold Schwarzenegger. The event

is normally a four-day affair held every springtime in Columbus,

Ohio, featuring a bodybuilding and fitness tournament and a

three-day Fitness Expo. This exciting event is now launched in

South Africa as a multisport and exhibition extravaganza. The

inaugural event will be held in Durban in May of 2016.

It all started in 1970 when Worthington, Ohio Mayor Jim Lorimer was tasked to promote the World Weightlifting Championships in the neighbouring town of Columbus. In able to attract a larger crowd, Lorimer decided to organize a Mr. World bodybuilding competition in conjunction with the weightlifting tournament. He then appealed to the most popular bodybuilding personages to participate in the contest, offering a cash prize of $500 to the winner. He felt it was imperative to include Arnold Schwarzenegger, who, then at 23 years of age, was rapidly growing in popularity within the bodybuilding world.

Schwarzenegger had initially declined the invitation, since he would be in London that same weekend competing in the Mr. Universe contest. He had already won the Mr. Universe pro title for three consecutive years and was hoping to triumph for a fourth. Lorimer, however, couldn't take no for an answer. He thus arranged transportation to bring Schwarzenegger from London to Columbus right after the Mr. Universe contest.

It was a momentous weekend for Schwarzenegger, as he won first place in the Mr. Universe competition in London, as well as the Mr. World contest in Ohio. His victory in the latter was featured in ABC's Wide World of Sports, making him known to an international audience. It was also at that time when he formed a friendship with the event organizer, Jim Lorimer.

As he thanked Lorimer for the invitation, Schwarzenegger mentioned that he intended to sponsor professional tournaments after he retired from bodybuilding. He proposed a partnership, in which he planned to raise prize money while Lorimer took care of the logistics.

Their plan came to fruition in 1975. After winning Mr. Olympia six years in a row, Schwarzenegger retired from his sport. The following year, he and Lorimer worked together on the Mr. Olympia competition in Columbus, Ohio, and cemented an enduring partnership.

Now into its twenty-sixth year, the Arnold Sports Festival holds competitions for over 45 events, even 12 Olympic sports. In recent history, the Arnold Classic now the Arnold Sports Festival attracts over 18,000 competitors yearly, as well as over 175,000 visitors to the Arnold Fitness Expo. The Arnold Sports Festival (previously known as the Arnold Classic), is an annual multi disciplinary sports convention that began in 1989 and is named after Arnold Schwarzenegger.

As a consequence of its popularity the event has taken on a global perspective with the successful launch in Spain,

Brazil, Australia in 2015 - and, SOUTH AFRICA in 2016

South Africa’s Largest Multi-Sport

Festival and Fitness Expo

About the ARNOLD CLASSIC

The ARNOLD CLASSIC SA

The Arnold Multi-Sport Festival and

Fitness Expo will bring to South Africa the premier sporting festival on the South African calendar.

The inaugural event to be held at

t h e D u r b a n I n t e r n a t i o n a l Convention Centre and the Exhibition Centre promises a Sport Festival like no other in South Africa.

The Arnold Festival will bring to Durban an expected 30 000 attendees,

10 000 athletes of which at least 5 000 are expected to be youth athletes across a wide range of sporting codes, coaches, families and supporters.

This event promises to deliver generous revenue and brand awareness

opportunities. Some 400 Exhibitors are presented with the facility for substantial sales and marketing opportunities.

The EXPO promises to deliver one of the largest annual gatherings of

committed fitness enthusiasts on the African continent - the premier marketing event of its kind.

Hosting Amateur and Professional

athletes from South Africa and all over the world - granting our athletes the opportunity to compete with their international counterparts on home soil.

SOUTH AFRICA

2016

including several Olympic Sports

Party with the Pro’s

Sport & Fitness Exhibition

20 + Sports & Events

* Subject to final confirmation

Table Tennis

Track & Field

Weightlifting

Wheelchair sports

50+ Dance sport

Cheerleading and Drum MajorettesCross Fit

Dance Sport Youth

Gymnastics

Judo

Pole Fitness

Powerlifting

Amateur IFBB International Bodybuilding

Physique, Fitness, Figure and Bikini Championships

Arnold Classic 212 - Body Building

Amateur MMA

Amateur Strongman

Archery

Art at the Arnold

Bikini International

Pump and Run

Model Bikini Contest

Touch Rugby

Swimming and Lifesaving

DURBANDESTINATION

SUITABILITY OF THE ICC & DEC

OPPORTUNITYTO CONTRIBUTE TOKWA-ZULU NATALSOCIO-ECONOMIC

DEVELOPMENT

SHOPPING MALLS& ENTERTAINMENT

INTERNATIONALAIRPORT

REGIONAL TOURISMOPPORTUNITIES

PROVEN LARGE CONFERENCE& EXHIBITION

EXPERIENCE

PUBLIC TRANSPORTINFRASTRUCTURE

WELL ESTABLISHEDHOTEL & HOSPITALITY

INFRASTRUCTURE

TOURISM ADVICECENTRES

HOSPITALS &HEALTH CENTRES

IDEAL WEATHERCONDITIONS FOR

INDOOR & OUTDOORSPORT

MULTI-SPORTFACILITIES IN

CLOSE PROXIMITY




Durban as the preferred locationInternationally described as the place where East meets West, the centre of world class sport, international standard entertainment and hospitality infrastructure, famous beaches and all year sunshine. Where else in South Africa is there a better choice for as prestigious an event as the Arnold Classic?

After all, the 6th Mr Olympia win by Arnold himself in 1975, in Durban, had to have written into its destiny the all to famous Swarzenegger words “I’ll be baaack”!

the official arnold choice

Result in the Arnold Classic South Africa Sport Bursary Scheme for promising and potential:

Athletes.

Coaches.

Sport Administrators.

Social and community development delivering:

Work creation during the event.

Skill development of volunteers.

Post event interventions in local and regional sport development.




The will:

Develop and integrate the participation of Sport and Rrecreation at multiple levels addressing transformation, nation-building and qualify of life.

Promote and contribute to economic growth and opportunities in sport and recreation utilising a strong and well established international sporting brand.

Facilitate and encourage community participation and development in sport also emphasising junior sport.

Through seminars, mentorship and training provide development opportunities for coaches, officials, volunteers and administrators.

An inspirational opportunity for youth to participate alongside local, international amateur and professional sporting greats.

Event Host City Socio Benefits

The will:

Deliver direct local revenue spend from an anticipated 30 000 visitors, 5 000 athletes and some 400 exhibitors to the Sport Festival.

Develop on-going financial and reciprocal business relationships between local business and visiting leading international sport brands, sporting celebrities and international entrepreneurs.

Facilitate and encourage private and public sector collaboration at a local and international level based on a clear understanding of local challenges.

Deliver revenue generation opportunities for local business and entrepreneurs in the provision of services for and during the event.

Provide a significant foreign currency spend by international visitors on local goods and services.

reciprocal




Event Host City Economic Benefits

Provide income and job opportunities to local residents in providing services for the event.

Provide opportunity for local business to provide additional employment for increased capacity leading up to during the event.

Event Host City Tourism Benefits

The will:

Attract a significant international, regional- Africa and local - rest of South Africa visitors from the anticipated 30 000 visitors, 5 000 athletes and some 400 exhibitors to the Sport Festival.

As a consequence of visiting or participation of international athletes, coaches and suppliers to the various sports provide a resulting extended tourism spend both locally and throughout Kwa-Zulu Natal as they are already on local shores.

Introduce South Africa and more specifically Kwa-Zulu Natal to an international population who have no prior knowledge of our amazing tourism potential and will no doubt generate recurring tourism revenue.

Provide opportunities for high net worth international celebrities within the various sporting codes to realise the immense property and tourism personal investment value in the region and nationally.




Provide income and job opportunities to local residents in providing services for the event.

Provide opportunity for local business to provide additional employment for increased capacity leading up to and during the event.

S

This is an unlimited opportunity to broaden your competitive advantage by increasing your credibility, image and prestige in sponsoring this event and attracting your target market.

The mere act of sponsoring this event, especially an exclusive sponsorship, is a significant way to create competitor differentiation.

Your company name has the opportunity to stand out head and shoulders above the competition. This is particularly helpful if you want to combat a competitor with a larger ad budget.

Sponsorship enables smaller organisations to compete with the industry giants.

ponsorship is the fastest growing form of marketing both internationally and in South Africa.

fitness enthusiasts.

Leaders from world recognised sports and

fitness associations.

Fitness and sports celebrities.

Competitions and non-stop fitness

entertainment.

World leading sponsors and sport innovators.

80% are prime target age 18 - 37.

A large contingent of local and international

Sponsorship Opportunities

The value proposition

85% shop the fitness market.

National and International attendees.

National and International media coverage.

Extensive web based exposure.

Dynamic social media promotions.

400 Sport & Fitness Exhibitors.

Potential 35 000 athletes and supporters.

The Party with the Pro’s

the official arnold after party ARNOLDWITH

THEPROSPARTY

Photo Gallery

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The largest multi-sport exh bition in So h Africat

South Africa’s Largest Multi-Sport Festival and Fitness ExpoSouth Africa’s Largest Multi-Sport Festival and Fitness Expo

PROMOTIONS

GENTLE

G I A N T

INTERNATIONAL

SPORT & EVENT

PROMOTERS

Michelle Price +27 (0) 83 626 7631

[email protected]

Hayley Scott +27 (0) 83 294 4044

[email protected]

www.arnoldclassicsa.co.zahttps://www.facebook.com/pages/Arnold-Sports-Festival-South-Africa/1457072771188511

Wayne Price +27 (0) 83 967 8978

[email protected]

GG Promotions International Sport & Event PromotersOfficial promoters of 2016 ARNOLD CLASSIC SOUTH AFRICA

Gary Maree +27 (0) 82 497 7085

[email protected]

TSOGO SUN

Arnold Classic South Africa event guide

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