Arnaud Roy en Influence One Madrid 2015
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Transcript of Arnaud Roy en Influence One Madrid 2015
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www.augure.com | Blog. blog.augure.com | : @augureFR
Influence One 2015
Let’s kick it off!
24 marzo de 2015
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2www.augure.com
Algo
ESTÁ
PASANDO
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3www.augure.com
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4www.augure.com
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5www.augure.com
¿Qué tienen en común?
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6www.augure.com
#youtubeasksobama
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¿POR QUÉ LOS
INFLUENCERS VUELVEN
LOCASA LAS MARCAS?
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Porque están perdiendo el contacto con su
público
Reach orgánico
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LAS PERSONAS SE FÍAN DE LAS
PERSONASNo de los logotipos
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… QUE EL
CONTENIDO
HECHO CON O
POR TUS
INFLUENCERS?
¿SE TE OCURRE
MEJOR
CONTENIDO…
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11www.augure.com
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12www.augure.com
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Audiencia ultra
segmentada
Credibilidad
Amplificación
Contenido
…
SI SABES CREAR VALOR PARA TUS
INFLUENCERS
TE DARÁN MUCHO A CAMBIO
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ALGUNOS YA HAN
ENTENDIDO QUE TIENEN
OROEN LAS MANOS
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15www.augure.com
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16www.augure.com
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17www.augure.com
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18www.augure.com
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Algunos consejos
antes de empezar
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No confundas popularidad con influencia
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21www.augure.com
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Carol Peña (@misshedwig) Vilma Nuñez (@vilmanunez)
?
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www.augure.com
Tema
Lugar Momento
Plataforma
It’s all about context!
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¡PERSONALIZA !
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Calendario de la comunicación Augure
215
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26www.augure.com
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Ayúdales a demostrar su expertise al mundo…
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Building a unique
brand personality
through Influencer
Engagement
…sácales de su
rutina!
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Se transparente… y abre las puertas de tu
empresa
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¡No pagues!
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Lee Odden
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Mil Gracias
¡Y buen Influence
One 2015!
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