Armstrongkennedycredentials0409

Sport | Music | Worldwide Event Management

Credentials


Why Armstrong Kennedy?

We are a firm of international sports & entertainment marketing consultants.

Our offer is based on the following tenets:

• International Experience

• Integrity

• Creativity

• Teamwork

• Commitment

• Global Network


INTRODUCTION

Armstrong Kennedy Consulting offers B2B management and consultancy services focusing on all aspects of sports and entertainment marketing.

We provide the full spectrum of services from strategic consultancy to contract negotiation, to activation planning, to project management to research and evaluation.

We offer an on-demand resource which avoids the need for significant recruitment and staff overhead costs or the expense of a larger agency resource.

Lead by Managing Director Jim O’Toole, our service is our people and is based on international experience, creativity, energy and integrity.


Our Clients


Our clients

We work with rights owners on the challenges of running or marketing a club, series or championship.

We consult to brands who seek to use sponsorship or other forms of partnership as marketing platform.

We advise cities on hosting or creating sport and entertainment events to drive economic development and global media exposure.


Our Services


Sponsor brand clients


Commercial Rights Holders


Host City Clients


Our People

• In 1996 Jim O’Toole helped create Premiere Consulting, which – between 2000 and 2006 – was integrated into Ogilvy, part of the world-renowned WPP Group.

• During this time, he worked for major brands such as IBM, Inmarsat, AIG, Western Union and Vodafone, and global sports organisations, including Manchester United, FIFA, the World Rally Championship and the Williams and Ferrari teams in Formula 1.

• Jim was CEO of the Powerboat P1 World Championship with overall management responsibility for Grands Prix in 7 countries on three continents. He had a leadership role in venue and sponsorship marketing, PR, sporting and technical regulations, global governing body liaison and event direction.

• An experienced international marketing professional with a 20 year track record in creating and activating UK, European and global sponsorship programmes. Jim speaks Italian, French and Spanish.


Our Philosophy and Beliefs


Our approach

We act for only one party in a commercial relationship.

We are 100% transparent in our commercial dealings.

We aim to do good work that will make a profit and a difference.

We also aim to have fun in delivering it because we work in a fun industry.


Our beliefs

We believe that sports & entertainment marketing matters;

- to fans and consumers because it is their passion, their time, their money, and an important part of their lives.

- to brands as it allows them to target, engage with and deepen relationships with consumers

- to media because it matters to fans.

- to rights owners or events as it is a fundamental element of their business model.

- to cities as it becomes part of their municipal personality.

- to us because it is our business.


Our Partners


Partners

We work with a range of Trusted Advisor Partners who supply specialist services in the fields of:

- Licensing & Merchandising

- Event & Hospitality management and logistics

- Public Relations and Media Consultancy

- Sports & Entertainment legal Consultancy

- Branding and Corporate Identity

- Online gaming and gambling

- Telemarketing and call centres


Our Experience


17

Some brands we have worked with


Rights holders we have worked with


Contact us


Contact us

Jim O'Toole - Managing Director

E: [email protected]

T: +447766070252

W: www.armstrongkennedy.com

B: http://armstrongkennedy.blogspot.com

T: @jimotoole

L: www.linkedin.com/myprofile?trk=hb_side_pro

Armstrongkennedycredentials0409

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