Armed With Money
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Armed With Money Is % Discretionary Income a critical factor to understand Shopping Behavior? This presentation is based on a survey conducted for and by Jeev Jeev | Enhancing Business
Transcript of Armed With Money
Armed With MoneyIs % Discretionary Income a critical factor
to understand Shopping Behavior?
This presentation is based on a survey conducted for and by JeevJeev | Enhancing Business
04/14/23 2
About the Survey
• Promotional Survey for and by Jeev
• Dipstick study conducted using Convenience Sampling
• Covers Non-Food item purchases only
• Results are indicative only
• A more intensive study would be required to detail the insights
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• All respondents professionally qualified
• Most from the Upper Middle Class & above
• Most born in the '70s
• Average age 33
Respondent Profile
0
00
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Shopper Profile
• Frequency of Shopping Less Frequently
Once a Month
Once a Fortnight
Once a Week
More Frequently
20% 30% 20% 10% 20%
% Respondents
0
25%
50%
75%
100%
30% Respondents
10%Respondents
30%Respondents
30% Respondents
• Distribution by %Discretionary Income
100% Income
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• Planned / Impulse Purchases– I decide the item to buy before the shopping trip
Planned Purchases
0% 20% 40% 60% 80% 100%
% Respondents
Always
Mostly
About 50% ofthe times
Occasionally
Never
Majority of the respondents stated that they plan purchases only Occasionally
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0% 20% 40% 60% 80% 100%
% Respondents
Always
Mostly
About 50%of the times
Occasionally
Never
0% 20% 40% 60% 80% 100%
% Respondents
Always
Mostly
About 50%of the times
Occasionally
Never
Brand Loyalty• Brand Pre-decided
– I decide the item to buy but not the brand before the shopping trip
• Brand Not Pre-decided– I decide the item and the brand to
buy before the shopping trip
Low Brand Loyalty observed amongst respondents
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0% 20% 40% 60% 80% 100%
% Respondents
Rank # 1
Rank # 2
Rank # 3
Rank # 4
0% 20% 40% 60% 80% 100%
% Respondents
Rank # 1
Rank # 2
Rank # 3
Rank # 4
Store Preference• Multi Brand Malls • Brand’s Standalone Stores
Multi Brand Malls preferred by majority of the respondents
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50%
60%
60%
0% 20% 40% 60% 80% 100%
% Respondents
Shoppper's Stop
Central
Big Bazaar
Multi Brand Malls Recall
• Top Three
70% respondents recall any one of the Pantaloon Retail (Kishore Biyani group: Big Bazaar, Central, Pantaloon) malls.
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• Are generally not loyal to a particular brand
• Shops at least once a month
Profiling the CwHPDI*
*Customer with High Percentage of Discretionary IncomeDiscretionary Income > 50% of Total Income
• Are generally Impulse Shoppers
