Armed Services Blood Program

Program OverviewMarty RickerRecruiter Supervisor

History of ASBP

• Established in 1952• Expanded in Viet Nam• Currently –

– 22 Blood Donor Centers worldwide– 81 Blood Banks– 2 Armed Services Whole Blood Processing Labs

ASWBPL

Mission & Vision

• ASBP Mission – To provide quality blood products, blood

substitutes, and services for all worldwide customers in peace and war.

• ASBP Vision– To be a preeminent quality, cost effective blood

system providing blood products, blood substitutes, and services wherever and whenever needed.

Structure

Director

Donor Recruitment Supervisor

Deputy Director, Information Technology

Communications and Marketing

Administrative Specialist

Deputy Director, Operations

Deputy Director, Policy

Blood Donor Recruiters(22)

Marketing Specialist NCOIC

Arm – to – Arm RecruitmentCollectionTestingProcessingStorage and ShipmentTransfusion

Military Blood System

Where We Are

Army BDCs

• Fort Benning, Columbus, GA

• Fort Bliss, El Paso, TX• Fort Bragg, Fayetteville,

NC• Fort Gordon, Augusta,

GA• Fort Hood, Killeen, TX• Fort Leonard Wood, MO• Fort Lewis, Tacoma, WA

• Fort Sam Houston, San Antonio, TX

• Landstuhl, Germany• Pentagon, Washington,

DC• Tripler AMC, Honolulu,

HI• Walter Reed AMC,

Washington, DC

Air Force BDCs

• Keesler AFB, Bilouxi, MS• Lackland AFB, San Antonio, TX• Wright-Patterson AFB, Dayton, OH

Navy BDCs

• Bethesda NNMC, Bethesda, MD • Camp Lejeune, Jacksonville, NC • Camp Pendleton, San Diego, CA• Great Lakes NMC, North Chicago, IL • Portsmouth NMC, Portsmouth, VA• U. S. Naval Hospital, Okinawa, Japan• San Diego NMC, San Diego, CA

Collections

• 20 out of 22 BDC’s conduct mobile blood drives

• 11 sites collect apheresis platelets• 142,203 whole blood donations last year• 8,727 Apheresis platelet donations last year• Various other pheresis components

Who Can We Ask – Where Can We Go?

• Who– Active duty & Reservists– Retired military– Military family members– Federal employees

• Where– DoD Installations and leased facilities– Some federal facilities

Donor Recruitmentin the Military

• vCJD restrictions announced• Facing 35% vCJD deferral rate• 12 contracted recruiters hired 2001• Intended to be short term• Expanded to 22 by 2007• Converted to GS in 2008

Immediate Impact

• Donor pool averaged 43% deferral• Now averages 75%• Baseline annual collections 89,000• Average annual collections now 150,000

How We Did It• Leader & donor education• Strategic communications & marketing• Adjusted business practices

– More travel– Creative logistical techniques– Improved efficiency of collection practices

• Teamed with civilian centers• Routine telephonic collaboration

– Bi-monthly– Special working groups

Recruitment Issues

• Deployments• Increased training tempo• Time & budget• Service loyalties• Lack of automated collections• Type specific mission requirements

Current Initiatives

• Donor Relationship Management• Improve repeat donation rate• Increase automated collections• Electronic Media

– Social networking – Facebook & Twitter– eNewsletter– Web site updates – enterprise and local

• Installation capacity calculator

Questions?