Introduction

What we heard & saw…

Place - Natural Forces as a Defining Identity, the SOIL of a land

People - Diversity & History, RELATIONAL & Conversational, Pace of Life

Heritage - History, Culture of Agriculture, Music, Food, the SOUL of a people

Opportunity - To develop the Delta as an AUTHENTIC regional tourism experience

Vision: Allow yourselves to dream…

Family Reunion

QuickTime™ and aCinepak decompressor

are needed to see this picture.

The Brand

Implementation

The Big Ideas

Key organizational strategyRHDI spearheads adoption of brand by

stewardship groups including Arkansas Delta Byways, Arkansas Main Street, and other stakeholders

Key branding strategiesBranding, Local loyalty, Way-finding

Yet to be done

Map/PlacematHeritage Trail BrochuresTourism Site Inventory

Conclusion & Next Steps

To plan is human…to implement is divine.

Stay the course, allow for no apathy or pessimism, stay encouraged, celebrate the victories!

“They who say something cannot be done should get out of the way of those who are doing it.” -- Chinese Proverb