Arizona Outdoor Recreation Business Summit October 19, 2017€¦ · Business Summit . October 19,...
Transcript of Arizona Outdoor Recreation Business Summit October 19, 2017€¦ · Business Summit . October 19,...
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Arizona Outdoor Recreation Business Summit
October 19, 2017
Samantha Pedder CAHSS
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Growing Outdoor Recreation
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Council Overview The Council to Advance Hunting and the Shooting Sports
• Council Purpose: Ensure support for and active participation in hunting and the shooting sports for future generations.
• Council Vision: An America where hunting and the shooting sports are an integral part of mainstream culture and where hunters and shooters are widely recognized as premiere conservation contributors.
• Council Mission: Facilitate the promotion and growth of hunting and the shooting sports and the education of the public on the contributions that hunters and shooters make towards wildlife conservation.
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Recruitment, Retention & Reactivation
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What is R3?
R3 is a PROCESS.
Recruitment Retention
Reactivation
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The R3 Opportunity
“Get strategic about what we’re doing.”
“Improve effectiveness, and string the pearls together.”
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Why R3?
“We haven’t been trying to make more ‘hunters’ or ‘anglers;’ we’ve been trying to make
more people who look like us.”
~Matt Dunfee, WMI
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What is R3?
R3 = Customer Engagement
and
Customer Engagement = Relevancy
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Impacts of R3 in Arizona
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Impacts of R3 in Arizona
2012: Simplifying license categories, growing target archery participation. 2013: Developing customer portals, managing statewide shooting ranges, tapping new markets with the Arizona Diamondbacks. 2014: Increasing focus on the customers, adopting online event registration, highlighting new conversion strategies of customers.
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Impacts of R3 in Arizona
2015: Evaluating customer trends and employing that data to make strategic decisions, engaging new customer segments. 2016: Focusing on digital presence, increasing marketing efforts. 2017: Improving mobile license options, improving IT, building synergies with marketing efforts, addressing the evolving needs of participants
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Impacts of R3 in Arizona
• Making it easier for people to participate and stay involved
• Increasing the effectiveness and efficiency of programs and efforts
• Engaging new and different audiences to participate
= Growing Outdoor Recreation in Arizona
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Future Opportunities
• Increased collaboration and continued growth
Credit: CSG Creative
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Growing Outdoor Recreation
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National R3 Community
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Questions & Discussions
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Contacts John Frampton CEO/President [email protected] Cyrus Baird Programs Director [email protected] Samantha Pedder Business Development Director [email protected]
Matt Dunfee R3 Guru WMI Programs Manager [email protected] Marty Hogan R3 Community Lead Powderhook, Inc. [email protected]
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Produced with funding awarded through the Federal Aid in Wildlife Restoration Program, administered by the U.S. Fish and Wildlife Service.