Arizona Daily Sun Digital Solutions

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DIGITAL RECRUITMENT SOLUTIONS

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Transcript of Arizona Daily Sun Digital Solutions

  • DIGITAL

    RECRUITMENT

    SOLUTIONS

  • The Arizona Daily Sun Audience

    azdailysun.com Audience

    azdailysun.com Online Advertising Options

    Our Partnership with Monster

    Job Seeker Traffic

    Jobs Postings/Slots Model

    Enhancements

    Whats New with Monster

    Power Resume Search

    Live Demo

    Questions

    Agenda

  • OUR TRAFFIC

  • Based on average readers per household.

    Arizona Daily Sun Classifieds, Mid-Week Shopper, and Flag Live

    The Arizona Daily Suns readership is:

    25,100 Sunday 24,600 Daily

    Arizona Daily Suns average circulation:

    9,700 Sunday 9,500 Daily

    Over 18,000 Mid-Week Shoppers are

    home delivered and mail distributed

    weekly non-subscribers.

    The FREE Flag Live publication is

    popular among the younger set.

    Over 7,000 are available in hundreds

    of racks throughout the region.

  • azdailysun.com Traffic

    We average

    Over 1.45 million Monthly pages viewed on azdailysun.com

    Over 298 thousand Monthly unique visitors on azdailysun.com

    Over 4.7 thousand Monthly pages viewed on our jobs page

    Over 2.9 thousand Monthly unique visitors on our jobs page

    January 2014 - May 2014 by Omniture, Inc.

  • azdailysun.com Mobile Traffic

    Mobile

    Audience

    491,000+ average monthly

    page views

    73,400+ average monthly

    unique visitors

    January 2014 May 2014 by Omniture, Inc.

    Reach a younger demographic of 25 44

    Exclusive, uncluttered environment (only one banner ad per page

    Complete mobile web page with offer information

    Click through rates higher than basic online: average between .30 - .50%

    Closely associate your brand or service with our quality content

    Enables you to continue the dialog with the user through various forms of engagement:

    Click to call

    Visit a site

    Invite to text back

    Offer a coupon

    Apply for a job

    Mobile Advertising Benefits

    IS YOUR WEBSITE MOBILE COMPATIBLE?

  • Mobile Geo Fencing Example: Truck Drivers

    Appears on thousands of apps and mobile sites:1 mile around driving

    schools or truck stops in targeted communities

    Reach truck drivers, student drivers, and potential candidates. CTR averages are higher than a standard web display campaign Reach users at different touch points during the day without

    desktop limitations

    Highly accurate hyper local targeting

  • azdailysun.com Advertising Options Reach the passive and active jobseeker through premium placement

    Be there as jobseekers

    begin their search.

    1. ROS Leaderboard

    2. Pencil & Wrap (PAW)

    3. Big Ad

    4. Featured Employers

    5. Top Jobs

    6. Flyerboard

    4.

    1. 2. 2.

    3.

    5. 6.

  • azdailysun.com Advertising Options Reach the passive and active jobseeker through

    PREMIUM AD PLACEMENT

    Have a career fair or need to reach both active and passive employees?

    Use our Homepage PAW ad spot.

    Your company logo and message

    will be wrapped around our

    homepage with an expandable

    pencil ad to deliver high impact!!

  • A high impact

    exclusive position.

    The Floatbar is a

    stationary ad at the

    bottom of the screen

    that stays with the

    viewer throughout

    their visit on all

    pages of our site.

    azdaily.com Advertising Options PREMIUM AD PLACEMENT FLOATBAR

  • Reach your customers by

    targeting a specific

    demographic segment over

    a network of over 5,000

    national web sites.

    Age

    Gender

    Ethnicity

    Job title

    Parents

    Homeowners

    Income

    Geo-targeting

    Advanced Audience Targeting

    Demographic Targeting

  • Keyword Contextual Targeting

    Target potential customers who dont choose you. . .

    The Keywords on the

    Page are Viewed and

    Ads are Shown to

    Match. They

    See Your Ad!

    Users read content

  • Job Title Targeting

    Ads are served using 3rd party data and target the user based on their

    profession or industry.

  • Advanced Audience Targeting

    Behavioral Targeting

    Behavior targeting is the process of

    reaching users based on their recent

    internet behaviors, such as search

    queries and sites visited

    Your ads are served to those

    users when they visit any site

    within the network.

  • Send your open

    position to over

    18,000 opt-in

    subscribers through

    the Arizona Daily

    Suns ever-growing list. Space is limited

    and is on an as-

    available basis with

    only one email blast

    going out per day.

    azdailysun.com Email Blast

  • e-Mail

    Broad Verticals Age

    Behavior

    Career

    Demographic

    Family

    Finance

    Gender

    Geographical

    Housing

    Income

    Lifestyle

    Presence of child

    Recreation

    Narrow Selects Ailments Arts Consumer Goods and Interests Education and Employment Ethnicity/Race Health and Medical Hobbies and Interests Music Personal Business Personal Interests Real Estate Sports Travel & Vacations Vehicles & Transportation

    In total there are over 700 demographic categories!

    You are able to utilize an expansive database that is CONSTANTLY

    being developed and maintained. This offers you the capability to soar

    beyond just targeting age and demographics, but for example would

    allow you to target Nurses with Bachelors Degree..

    Utilize both broad and narrow

    demographics to reach your

    IDEAL candidate.

  • This partnership brings together a trusted local media

    source with the online recruitment advertising market

    leader providing employers with:

    Broader reach to both online and offline job seekers in the

    market

    Single source solutions of print and online recruitment

    advertising

    Our Newspapers plus Monster.

  • Partnerships with over 1,100 daily and weekly papers in the

    United States

    > Our top 125

    newspaper partners

    attract more than

    68 million unique

    visitors to their

    websites each

    month

    Monsters Local Reach: Attracting Local Candidates

  • #1 Site Visitors

    Every second, 80 job searches are performed on Monster.com2

    Source: 1comScore monthly average, Q1 2013; 2Monster Internal monthly average, Q1 2013

    Every month, over 206 million job searches are performed on Monster.com1

    Every day, 30,000+ new resumes are added to Monster.com1

    Every minute, 2,200 jobs are viewed on Monster.com2

  • Measure Monster US

    Monthly Average

    Monster-

    Phoenix/Prescott DMA

    Monthly Average

    Job Views1 Over 96M Over 1,373,000

    New Resumes Posted1 Over 1.4M Over 10,900

    Total Resumes1 Over 56M collected Over 358,000 active

    New Accounts1 Over 990k Over 2,200

    Applies1 Over 13.4M Over 126,000

    Monster has the seeker base to meet the recruitment demand among

    companies of all sizes locally and nationally

    Monster Delivers Locally & Nationally

    1Monster Snapshot Internal Data, June 2013-May 2014

  • Job Views in the Phoenix & Tuscan Designated Market Areas (DMA)

    1Monster Internal Data, June 2013- May 2014

    Job Views Phoenix (Prescott) Tucson (Sierra Vista) Grand Total

    Accounting/Finance/Insurance 1,618,582 64,206 17,405,730

    Administrative/Clerical 1,372,544 80,320 17,336,618

    Banking/Real Estate/Mortgage Professionals 165,423 8,263 2,026,141

    Biotech/R&D/Science 97,368 16,666 2,693,556

    Building Construction/Skilled Trades 353,120 33,365 4,255,516

    Business/Strategic Management 514,754 43,506 5,634,066

    Creative/Design 114,411 6,700 2,040,793

    Customer Support/Client Care 1,229,303 156,613 10,510,955

    Editorial/Writing 101,691 4,186 1,302,303

    Education/Training 306,109 33,504 4,784,820

    Engineering 696,368 101,205 12,490,630

    Food Services/Hospitality 428,129 65,778 4,993,892

    Human Resources 350,911 28,914 5,075,158

    Installation/Maintenance/Repair 614,056 100,106 9,889,780

    IT/Software Development 1,931,579 195,361 30,696,723

    Legal 120,351 10,905 2,098,557

    Logistics/Transportation 886,661 66,039 13,612,374

    Manufacturing/Production/Operations 623,406 63,568 11,319,661

    Marketing/Product 412,209 27,596 7,162,494

    Medical/Health 1,416,919 193,714 17,590,865

    Other 518,758 41,097 8,017,047

    Project/Program Management 254,001 26,128 3,898,030

    Quality Assurance/Safety 214,817 29,146 3,257,552

    Sales/Retail/Business Development 3,373,266 481,659 40,824,559

    Security/Protective Services 109,917 21,255 2,310,214

    Grand Total 17,824,653 1,899,800 241,228,034

  • JOB POSTINGS / SLOTS

  • Print to Web Sample

  • Job Postings: The Ultimate Hiring Tool

    Reach qualified candidates with Monster

    Job Posting

    > Post in minutes

    > Filter responses online

    > Save time and increase productivity with

    our tools

    > Add screening questions

    > Manage candidates online

    Flexible options

    > Unlimited ad space no character limits

    > Company logo adds branding

    > Purchase as needed or in advance

    > Variety of duration options for both quick-to-

    fill and ongoing and tough-to-fill postings:

    (14, 30, 60, 90, 180 or 365 day options)

  • Monster Slots Monster Slots are flexible one year subscriptions that allow you to rotate your job

    listings depending upon your needs. Each slot subscription provides a parking spot on Monster for the jobs you need to fill.

    Key Benefits include:

    > Enjoy greater flexibility

    Post, rotate and repost your jobs as needed

    > Control recruitment costs

    Streamline your recruitment spend with annual

    subscriptions

    > Maintain candidate flow

    Build a talent pipeline for ongoing hiring needs

    > Manage candidates effectively

    Create candidate folders for unique positions

    > Keep on top of your hiring processes

    Use Monsters candidate management functions and our time-saving resume filtering

  • ENHANCEMENTS

  • Job Enhancements: Stand Out, Reach More.

    Bolding make your job opportunities stand out in search results. Bolding drives

    an 11% average increase in apply starts1

    Diversity Posting reach an additional 22 million+ diverse Job Seekers2 and deliver a

    10% avg. increase in applies1.

    Auto-Refresh automatically move job postings to the top of the search results

    after 14-days. Auto-refresh provides a 43%

    average increase in job views1.

    Enhanced Job Branding differentiate your Job Posting and reinforce your

    companys brand.

    1Monster Snapshot Internal Data, Feb 2013-Mar 2014

  • #1 Diversity The Monster Diversity Network offers access to up to 24 million Unique Visitors per month1 and has

    approximately 35 million registered members across

    Black Planet, Military.com and corresponding

    partnerships.2

    > Reaches more than 36% of online African Americans1

    > Reaches more than 31% of online Hispanics1

    > Reaches nearly 26% of online Asian Americans1

    > Reaches nearly 22% of online Females1

    The Monster Diversity Job Network

    > Delivers approximately 7 million job views and nearly 400

    thousand diverse applications each month3

    > Averaged more than 9 million Unique Visitors monthly1

    The Monster Diversity Network resume access:

    > Houses more than 4.5 million searchable diverse

    candidate resumes providing for the largest known

    commercial diverse oriented resume database in the

    U.S.4

    > Can be accessed through powerful search technologies

    such as Power Resume Search using

    6Sense search technology

    Source: 1US comScore, Q1 2013 monthly average; 2US comScore Plan Metrix (reach

    includes duplicate traffic) Q1 2013; 3Internal Partner Data Q1 2013, reported by

    InteractiveOne; 4Internal Monster Data Q1 2013

  • Reach Educators, Parents and Students Begin fostering potential employee relationships early

    Fastweb

    Advertise on the premier online resource

    for paying and preparing for college

    Established in 1995 $3.4 billion in scholarships Scholarship awards database

    contains over 1.5 million scholarships

    1 in 3 college-bound seniors use Fastweb

    Fastweb has helped more than 50 million students pay for school (9

    million are active users of the site)

    More than 30,000 educators nationwide use Fastweb

  • Reaching Jobseekers Beyond the Job Board

  • Monster Career Ad Network Finding Candidates Where They Live Online

    Serves over 3.9 billion job ad impressions per month1

    Syndication to thousands of sites1

    Reaches on average over 69 million users in the U.S.2

    Monster Network Vertical Partners/Ad Networks Reaches thousands of sites

    A 30 Day Career Ad Network unit drives 46% more job views

    * Monster adds and reviews network partners on a monthly basis

  • Reach Job Seekers in their inbox. Increase traffic to your postings

  • Whats the Hot New Thing?

  • Introducing Interest Capture

    Window appears when seekers click to apply to a job that links to

    your off-site apply.

    Seeker enters email address and is then redirected to your

    career site.

    Monster provides you with a list of email addresses captured for

    your jobs.

    You engage seekers who did not complete the apply, and turn them

    into potential hires.

  • Fully integrated, hosted solution

    Eliminates manual processes

    Designed to meet the needs of any business, regardless of size,

    industry, complexity, geography

    and budget

    Pre and Post Hire Solutions

    Monster Talent Management Suite Helping you meet your talent management objectives by continuously

    extending Monsters value

  • Introducing Monster SeeMore

  • The Worlds First Semantic Search Platform for Talent

    SEARCH Use patented 6Sense search technology on YOUR databases and talent pools Identify top candidates based on relevant skills and experience not just keywords. Access Monsters resume database (available with Power Resume Search license).

    TALENT MATCHING Automatically score and rank resumes in folder(s) against job-specific criteria. Identify the best matched candidates with unprecedented precision and ease. Save time with instant side-by-side comparisons of your top talent.

    TALENT DASHBOARD Gain invaluable insight into your candidates and employees. Identify skill strengths, gaps, and trends. Get rich analytics to support talent acquisition and planning activities.

    HOSTING Monster will host a copy of your resumes to allow SeeMore access. Merge various private talent pools. Set different levels of access control for your users.

    BUSINESS GATEWAY Connect your talent pool(s) with SeeMore. Different resume repositories can include ATS, HRIS, NAS, and more.

  • Your Company Brand In Hiring

  • Follow your target audience. Buy demographics to reach the most relevant audience

  • Accounting & Finance

    Administrative & Office Support

    Advertising & Marketing

    Agriculture, Fishing & Food Production

    Animal Care and Veterinary

    Architecture & Landscaping

    Attorneys & Legal Support

    Banking & Lending

    Business & Strategic Management

    Business Operations

    Call Center & Telemarketing

    CNA, LPN, LVN & Medical/Dental Aides

    Communication, Publishing & Traditional Media

    Computer Science & Software Development

    Computer, and Information Technology

    Construction

    Credit and Collection

    Culinary Services & Kitchen

    Customer Service

    Database & Data Management

    Dental & Medical Practitioners & Therapists

    Digital Communication and Web Design

    Education, Library Sciences & Training

    Engineering - Chemical

    Engineering - Civil

    Engineering - Industrial and Manufacturing

    Engineering Mechanical Engineering - Electrical and Computer

    Financial Planning & Advising

    Healthcare Management

    Hospitality, Casino & Restaurants

    HR General

    Insurance

    Law Enforcement & Public Safety

    Machinists/Assembly

    Maintenance, Repair, and Facilities Management

    Manufacturing and production

    Medical Technicians & Laboratory

    Nurses

    Personal Services

    Pharmacy

    Public Works & Gov

    Real Estate

    Retail Sales & Management

    Sales & Sales Management

    Science

    Social Services

    Telecommunication Systems

    Trades

    Transportation and Warehousing

    Monster Audience Sponsorship Segments

  • POWER RESUME SEARCH

  • Provides unrivaled candidate matches

    Understands concepts and context

    Bases matches on actual, relevant experience, skills, education, and more

    Automatically sorts, scores, and ranks

    Provides at-a-glance comparisons

    Power Resume Search with

    6Sense

    Search Technology

  • You Can Now Find Candidates You Want

    In A Few Words, Not Twenty

    Instead of typing this in a

    keyword field:

    (Director of Corporate Finance OR Dir. of Finance OR Director, Finance) AND

    ((GAAP OR SOX OR Tax Audit OR Revenue Recognition OR SOX 302 OR SOX 404 OR Financial Audit or Audit

    or Financial Disclosure) NEAR (to present OR current)) AND NOT (White

    OR White Sox)

    All you just need to type is this: Director of Finance

  • Introducing Monster Power Resume SearchTM

  • Pinpoint Specific Candidate Qualifications

  • Stop Looking and Start Finding Your Next Hire

  • Saving You Time and Effort

    Results are scored

    and ranked

    Matching skills are

    noted with green dots

    Depth of experience

    is cited

    Current position is noted

  • Helping You Make Informed Decisions

  • Monster Power Resume Search.

    Delivers unrivaled search results using 6Sense

    semantic search technology

    Understands the meaning of words on resumes, including relevance

    Automatically sorts and ranks candidates with the best matches first

    Provides at-a-glance overview of qualifications

    Balances essential vs. nice-to-have attributes

    Offers flexibility to easily broaden or narrow search criteria

    Displays side-by-side candidate comparisons

    Enables geographic or national search in the areas you are looking to hire

    Includes search agents

    Facilitates making notes and emailing resumes to decision makers

    Stop searching, start matching, and spend more time with

    the right candidates to make the hire.

  • Less Time Searching, More Time Hiring

    Data collected from 48 recruiters, managers and executives from 15

    enterprise customers nationwide after hands-on testing of PRS vs. various

    Keyword Searches

    Less Time Taken

    using PRS vs.

    keyword search

    More qualified

    candidates found

    Recruiters

    preferred using

    PRS over keyword

    search

    Recruiters

    believed PRS

    found candidates

    faster

    65% Less Time

    150% More Candidates

    90% Preferred PRS

    97% PRS is faster

  • LIVE DEMO