Aristotle to Facebook, The popularity of Social Networks - explained by over 2000 years of academic...
-
Upload
brightlemon -
Category
Technology
-
view
2.455 -
download
0
description
Transcript of Aristotle to Facebook, The popularity of Social Networks - explained by over 2000 years of academic...
![Page 1: Aristotle to Facebook, The popularity of Social Networks - explained by over 2000 years of academic thought](https://reader033.fdocuments.us/reader033/viewer/2022061201/547965635806b571048b465a/html5/thumbnails/1.jpg)
From Aristotle to Facebook.
A modern phenomenon explained by 2,000 years of research & theory.
![Page 2: Aristotle to Facebook, The popularity of Social Networks - explained by over 2000 years of academic thought](https://reader033.fdocuments.us/reader033/viewer/2022061201/547965635806b571048b465a/html5/thumbnails/2.jpg)
The Human Genome.(Does not explain Human Behaviour).
![Page 3: Aristotle to Facebook, The popularity of Social Networks - explained by over 2000 years of academic thought](https://reader033.fdocuments.us/reader033/viewer/2022061201/547965635806b571048b465a/html5/thumbnails/3.jpg)
image source: info.med.yale.edu
![Page 4: Aristotle to Facebook, The popularity of Social Networks - explained by over 2000 years of academic thought](https://reader033.fdocuments.us/reader033/viewer/2022061201/547965635806b571048b465a/html5/thumbnails/4.jpg)
A Timeline of Social Psychology.
![Page 5: Aristotle to Facebook, The popularity of Social Networks - explained by over 2000 years of academic thought](https://reader033.fdocuments.us/reader033/viewer/2022061201/547965635806b571048b465a/html5/thumbnails/5.jpg)
350 B.C.
Aristotle Ibn Khaldun Auguste Comte Harriet Martineau Friedrich Nietzsche 1850
1850
Gabriel Tarde Emile Durkheim Gustav Le Bon Norman Triplett Kurt Lewin
1900
1950
Solomon Asch Leon Festinger Robert Zajonc Albert Bandura Robin Dunbar
2000
image sources: see brightlemon.com
![Page 6: Aristotle to Facebook, The popularity of Social Networks - explained by over 2000 years of academic thought](https://reader033.fdocuments.us/reader033/viewer/2022061201/547965635806b571048b465a/html5/thumbnails/6.jpg)
Key Social Theories.
![Page 7: Aristotle to Facebook, The popularity of Social Networks - explained by over 2000 years of academic thought](https://reader033.fdocuments.us/reader033/viewer/2022061201/547965635806b571048b465a/html5/thumbnails/7.jpg)
Key Social Theories. Abyssinah (Group Solidarity), Ibn Kudhun (1378).
The "Herd" Mentality, Friedrick Nietzche (1883).
"Group mind"/ "Crowd Mind", Gustav Le Bon (1896).
Social Facilitation, Norman Triplett (1898).
Network Effect / Network Extentiality, Theodore Vail (1910).
![Page 8: Aristotle to Facebook, The popularity of Social Networks - explained by over 2000 years of academic thought](https://reader033.fdocuments.us/reader033/viewer/2022061201/547965635806b571048b465a/html5/thumbnails/8.jpg)
Key Social Theories.Social Learning Theory, Cornell Montgomery (1893), Julian Rotter (1945), Albert Bandura (1977)
Group Interactions, Solomon Asch (1946)
Cognitive Dissonance, Leon Festinger (1954)
Social Development Theory, Lev Vygotsky (1962)
Social Identity Theory, Tajfel and Truner (1979)
Dunbar's Number Robin Dunbar, 2003
![Page 9: Aristotle to Facebook, The popularity of Social Networks - explained by over 2000 years of academic thought](https://reader033.fdocuments.us/reader033/viewer/2022061201/547965635806b571048b465a/html5/thumbnails/9.jpg)
1: Use the Network effect / Network extentiality.
![Page 10: Aristotle to Facebook, The popularity of Social Networks - explained by over 2000 years of academic thought](https://reader033.fdocuments.us/reader033/viewer/2022061201/547965635806b571048b465a/html5/thumbnails/10.jpg)
image source: jeffreywhitlock.blogspot.com
![Page 11: Aristotle to Facebook, The popularity of Social Networks - explained by over 2000 years of academic thought](https://reader033.fdocuments.us/reader033/viewer/2022061201/547965635806b571048b465a/html5/thumbnails/11.jpg)
2: Use the Long Tail for User engagement.
![Page 12: Aristotle to Facebook, The popularity of Social Networks - explained by over 2000 years of academic thought](https://reader033.fdocuments.us/reader033/viewer/2022061201/547965635806b571048b465a/html5/thumbnails/12.jpg)
image source: thebluegrassblog.com
Level of engagement
Number of users
![Page 13: Aristotle to Facebook, The popularity of Social Networks - explained by over 2000 years of academic thought](https://reader033.fdocuments.us/reader033/viewer/2022061201/547965635806b571048b465a/html5/thumbnails/13.jpg)
image source: thebluegrassblog.com
Level of engagement
Number of users
vote...
like...rate...
comment...
that really complex taskonly the most dedicateduser will complete...
![Page 14: Aristotle to Facebook, The popularity of Social Networks - explained by over 2000 years of academic thought](https://reader033.fdocuments.us/reader033/viewer/2022061201/547965635806b571048b465a/html5/thumbnails/14.jpg)
image source: thebluegrassblog.com
Level of engagement
Number of users
vote...
like...rate...
comment...
that really complex taskonly the most dedicateduser will complete...
![Page 15: Aristotle to Facebook, The popularity of Social Networks - explained by over 2000 years of academic thought](https://reader033.fdocuments.us/reader033/viewer/2022061201/547965635806b571048b465a/html5/thumbnails/15.jpg)
3: Use Social Comparison.
![Page 16: Aristotle to Facebook, The popularity of Social Networks - explained by over 2000 years of academic thought](https://reader033.fdocuments.us/reader033/viewer/2022061201/547965635806b571048b465a/html5/thumbnails/16.jpg)
![Page 17: Aristotle to Facebook, The popularity of Social Networks - explained by over 2000 years of academic thought](https://reader033.fdocuments.us/reader033/viewer/2022061201/547965635806b571048b465a/html5/thumbnails/17.jpg)
4: Use Maslow's Hierarchy of Needs
![Page 18: Aristotle to Facebook, The popularity of Social Networks - explained by over 2000 years of academic thought](https://reader033.fdocuments.us/reader033/viewer/2022061201/547965635806b571048b465a/html5/thumbnails/18.jpg)
image source: http://www.ict-learningnow.com
![Page 19: Aristotle to Facebook, The popularity of Social Networks - explained by over 2000 years of academic thought](https://reader033.fdocuments.us/reader033/viewer/2022061201/547965635806b571048b465a/html5/thumbnails/19.jpg)
References.
http://www.brightlemon.com