Arima Comm BU3 Profile & Roadmap 3_2008
Transcript of Arima Comm BU3 Profile & Roadmap 3_2008
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Arima Communications
Company Profile
2008.3
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Outline
Arima Company Profile
Converged Mobile Device (BU3)
BU Milestones & RD status Technology Roadmap & Proven Record
Product Roadmap
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Company Profile Brief
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Administration
QualityAssurance
Finance
ChairmanStephen Lee
Creative Design Center
Stephen HungManufactureEngineering
InformationManagement
RTC
Radio Tech.Center
BU 2
Featurephone
Operation CenterBU 3
ConvergedMobileDevice
PresidentOwen Chen
Company Organization
Strategic Planning
BU 1
Featurephone
YK WJ
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ArimaOptoelectronics
LED / LD :
- Epiwafers
- Chip
- Device
Lighting
Edart
Tooling Plastic Injection Metal Stamping Painting Cable / Harness Connector Thermal Module
Arima Display
Color Filter Color LCD
Acme
Image Sensor
Camera Module Flash Memory
Card
Optical Lens :
- Class / Plastic- Spherical /A spherical
Prism / collimator
Avio Avalend
Digital TV tunercontroller
Camera Controller
ArimaCommunications
GSM / GPRS Handset
Wireless Module
Smart Phone
EDGE Handset
WCDMA Handset
HSDPA Handset
Arima Computer
Notebook PC
Server
LCD TV
DVD Player / Recorder
LCD Monitor
Digital Audio / Video
Digital Radio
Dynapack
Battery Pack for
NB & PDA phone
Arima Device
DVD OPU :
- H / H Player- Slim Combo
- Dual RW
DVD Traverse /
Drive for IT / CE
Arima Group and Subsidiaries
Axon
IPOin
2004
IPOin
2004
IPOin
2003
IPOin
1998
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Arima Communications Profile
Founded in Aug.1999
Capital USD 110 Millions
ChairmanStephen Lee
PresidentOwen Chen
Employee3700 persons
On Oct. 2007
Taiwanhin
RD
250K ft2 =23K meter2 828K ft2 =77K meter2 (New factory)
Arima YK Taiwan Arima WJ China
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Arima Communications Position
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The first tier mobile phonecompanies certified factories
Leading edge inWCDMA/HSPA
The shipment top 3 in TaiwanODM company
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To be the first class mobile device OEM/ODMcompany to serve our worldwide partners.
Company Vision
ProductionCapability Best class in
QualityDelivery
CostService
R&DCompetence
Supply ChainManagement
CostManagement
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Location of Arima in Taiwan
Arima Group HQChungho RD
Taoyuan airport
Yingko Factory
Group factory:Da-Shi
Hsin-Chu RD
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Wujiang Map (China)
2hrs Driving Distance from Shanghai;
100 Universities/Colleges within 4hrs Drive.
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Unit: Million
2003 2004 2005 2006
10M 11M
12M13M
SoM2%
1.4%1.3%
1.4%
2007(e)
10M
0.9%
Shipment record
2008(f)
18M
1.5%Shipment
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ISO 9001
Appreciation Certificate(FROM NEC, 2003)
ISO 14001Certificated by
Sony Green Partner
Cellular Phone 2710G-Mark Good Design
Award 2005SEMC(T100)
10M units record
Achievement & Award
Excellent ODM partnershipfor LGE
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Technology & Product Proven Record - 1
B/W Phone GPRS+ SMS + EMS GPRS+ i-mode
GPRS+ DSC
Technology & Product Proven Record
SEMCs 1st ODM model T100 : Good result(12M shipment )SEMCs 1st Clamshell
OEM&ODM models for NEC 1st VGA camera phone for NEC
T-100
A-3618 GC-75
Z-200
J-200
DB-8000 2850 / 2860
N-710
Before2004
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Technology & Product Proven Record - 2
Symbian OS EDGE Slider phone
Technology & Product Proven Record
1st Smartphone w/Symbian
1st 1.3 MPx camera phone w/EDGE for NEC
1st VGA camera phone for SEMC
J-220
J-210 J-230
K-300
N-411i
2716 3300
2890
20
05
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Technology & Product Proven Record - 3
Z-300 3000 3600
KG-200
KG-300
200
6
Windows Mobile MP3 / MPEG4 1.3 MP/2MP CCM
3G / Smartphone
Technology & Product Proven Record
1st MM feature phone for LGE 1st 3G Smartphone w/WM 1st 3G feature phone
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Technology & Product Proven Record - 4
HSDPA w/WM GPRS+WiFi phone
CDMA EVDO
Technology & Product Proven Record
1st HSDPA smartphone 1st metal housing 1st Dual Model Phone
1st ultra slim form factor 1st product for Japan market
K-220
K-200 T-250i
W-53S
7110
7510 UM-8150 / UM6150
KG-195/198
2007
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Time to Market Proven Record
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Design for manufacture: Thesemodels FPYR get the record high
98%
All models for SEMC & LGE in2007 were launched on time
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RD & Product Roadmap
Converged Mobile Device
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BU3 Milestone and OrganizationUpdate
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Arima Smartphone Milestone
2003 Jul. Arima Smart/Media R&D team set up in Taiwan
2004 Mar. Official licensed Symbian 7.0
2005 Apr. Integrate Smartphone team into Arima Communications
May 3G R&D team set up in Taiwan
Dec. Launch 1st Smartphone: U308
2006 Feb. Official license Window Mobile
2007 Apr. Launch 1st 3G WM PDA Phone to O2 Asia: Flame
Jun. BU3 Setup
Aug. Launch 3.5G WM6.0 PDA Phone Glofiish X800 & M800 that joined
design with strategic partner
Oct. Launch 3.5G WM6.0 PDA Phone to i-mate: Ultimate 8150/ 6150
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BU3 R&D Resources & Proven Records
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BU3 RD Resources
Headcounts Ratio
Software
Protocol/WM RIL 20 7%
48%WM BSP/Drivers 31 11%
Applications/MMI 84 30%
Hardware
Antenna 3 1%
37%RF 23 8%
HW BB 46 15%
Mech 35 13%
Validation PV 29 11% 11%
Management PjM & Support 12 4% 4%
Total 283 100% 100%
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BU3 RD Education Distribution
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Platform Roadmap
2009
EMP U250 / 3G
EMP U360 / 3.5G
EMP U365 / 3.75G
EMP U380 single chip / 3.75G
Marvell X270
Samsung 2442
TI OMAP II / III
OS WM 7.0WM 6.1WM 6.0WM 5.0
20082007
Application
Processor
Communication
Processor
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Application & Connectivity Roadmap
2009
WiFi
GPS
Finger Print
UWB
NFC
Mobile TV
Motion Sensor
Push Mail
20082007
WiMax
Application
Connectivity
Touch UI
XGA out
SXGA out
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Nov. / 07
Picture
Technology
WM 5WCDMADual- Core(CPU+GPU)3.6" VGA (640x480)2G MB FlashTV-outUSB2.0 OTGSRS
(3D surrounding sound)2M AF camera
O2Flame
Apr. / 07 Sep. / 07 Oct. / 07
Customer
ModelGlofiish
X800i-mate
6150 8150Glofiish
M800
Product Proven Records
Launch
WM6HSDPAXGA-outJAVA(J2ME)MIDP 2.0XT9
WM6HSDPA2.8" VGAEmbedded GPS
(SiRF III)
Finance informationvia Pager system
WM6HSDPASemi-auto sliderEmbedded GPS
(SiRF III)Finance information
via Pager system
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Arimacomm Strength Summary
1 The worldwide best class in qualitylevel and costmanagement.
2Well infrastructure for global logistic service; offers door to doordelivery service to 88 countriescovering 2000 locations by DDUterm.
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4 Shipped more than 40Mmobile phones toworldwide market in the past four years.
Leading edge in WCDMA & HSPA5
Purely ODM policy , avoidingconflict with customer.
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Product profile & roadmap
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FashionConsumer
PE250 PE260 PE2253615/3605
3606 PE280
Mobile TV
Stylish
Personalization
Cool ID & UI
Multimedia
BusinessFunctionality
Arima PDA Product Category
PE2303617
PE221
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