Arielle Shekel Portfolio - English
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Arielle Shekel | Bezalel Academy of Art and Design, Jerusalem Visual Communications 2009-2010 | (+972)54.4306045 [email protected]
Typography // letterhead, evelope, invoice (ืืฉืืื ืืช ืืก), buissness card and T-shirt for my imaginary graphic design studio. Each format features an enlarged word, representing its purpose. The words chosen represent a humorous and simple aproach to design: the letterhead reads โHelloโ, which greets you upon opening the letter; the envelope says โdearโ; the business card-โmeโ; the invoice says โtotalโ; and the T-shirt is โCleanโ.
Typography // poster for typography show In Visual Communications Dept., BezalelโAll Are Individual Actsโ A3 (in collaboration with Dani Wolff, classmate)
ืืื ื ื ื
ืืืคืืืจืคืืืืืฉื
ืืืกืืงืืืืคืขื ืงืฆืจื
2 ืืืืืจ ืืืชื ืโื ืขื ืฉืืืจ ืืืืงื
ืชืงืฉืืจืช ืืืืชืืช
ืืขืฆืืืืืืืฉืืืืืจืืื
ืืืจื ืืจื ืฉืืืืืืืคืืขืืืืื ืคืจืฅ
ืื ืื ืืืฉืจืื
ืืชืืืืืื ืื
ืืืื
ืืื
ืฉืื ืข ื ืืื ืืืืฉื ืืงืจืื07.01.10
8 ืืืจืื ืงืืื 13:00
ืกืคืจื ืขืืื, ืืืคืืื ืกืคืจ ืฉืืชืื ืขื ืืฆืืจืชื, ืืฆื ืืืจื ืืจื ืฉืืืื,
ืืจืืฉืื ื ืืืืื, ืืืชืื ืจืืื (โืกืคืง ืืืืโ, ืืืฆืืช ืืชืจ). ืืื
ืกืชื ืจืืื, ืืื ืืขืื ืกืืืื ืืืืจืืจ ืืื ืืืื ืืืื ืฉื ืืืื
ืืืฉืงืคืช ืืืื. ืืื ืืื ืืฆื ืืช ืขืฆืื ืชืงืืข ืืื ืจื ืืื ืืชืืื
ืจืืืื: ืืื ืคืืชืืื ืกืืคืืจ ืขื ืืืกืืืจืืื ืฉืื ืกื ืืืืื ืืช
, ืคืื ื ืืื ืืจืืืคืืืืจ, ืขืโืืืืืข ืืฆืืืื, ืืฉืชื ืืืื ืฉืืืืช, ืืืืื ืืฉืคืืื
ืื ืืืื ืื ืืจืืกืืชโ. ื ื, ืืื ืืืจืืืคืืืืจ, ืกืื ืืืืืจื
ืืขืืจืืช ืืืจืฆื ื ืืืชืืืฉืช, ืืฉ ืคืชืืื ืฉืชื ืืืืื ืืืื ืขืืืื
ืื ื ืื ืก ืโืืจืคืชืงื ืื ืืืื ืืืืโ, ืืืฉืื ื ืฉื ืืจื ืฉืืืื,
ืืชื ืื ืืื ืืคืฉืจื.
ืช ืืืื ืขื ืืืจืื, ื ืื ืืคืจืื ืกื ืืืฉื ืืช ืืืจืื ืืชืื
ืืืืืจ, ืืืฆืื ืืขืฆืื ืืจืกืืืช ืฉืื ืืช ืืื ืฉืืื, ืื ืกื ืืืจืจ
ืืขืฆืื ืื ืืืืช ืืื ืฉื ืขื ืืืืจืื ืฉืืชื ืืืืืจืื ืฉืืื ืืืืื ืืืืฉื ืฉืืืชื
ืืืืช ืืืื ืืืืืืฆืช, ืืืื ืื, ืืขืืืื, ืฉืืืจืืช ืฉื ืืกื ืื
ืืืื ืืืชืจืืง ืืืื,
ืืื ืืืฆื ืืช ืขืฆืื ืืกืืคื ืฉื ืืืจ ืืืืืจ ืืืจืฅ ืืืชื ืืืื, ืขื ืืืืชืื ืืืืืขืจืื,
ืขื ืืืื ืืฉืืฉ ืืืื ืื ืืช ืืคืืกืช ืืื ืื ืฉืงืคืช ืืืืืื (ืืจื ืฉืืืื ืืชื ืืืืื ืืืืื
ืืชืืจ ืืช ืขืืจื ืืืืขืืจ ืืืืืจ ืื).โืืขืกืืงื ืืืชื ืืืืฉืื
ืฉืื ืื ื ืืฃ ืคืขื ืื ืืืืืื ืืืืืช ืืืืืื ืืืืจืื ืืช ืฉืื ืโ, ืืกืืืจ ืืจื ืฉืืืื, โืฉืื ืฉืงืืืข ืืืืจืื ืื ืืืืจื ืงืจื ืืืืช.
ืื ืฉืื ืฉืืื ืืืชื ื ืืืชื, ืืืฉื, ืืืฉืืืื ืืืืืช ืืืฉืชื ืื ืื ืืืื ืื ืืืืืจืื ืฉืื ื, ืืื ืื ื ืืืฉืืืื ืื ืื ืืืชื ืืืืืื ืื ืืืื. ืืกืืคื ืฉื ืืืจ ืืชื
ืืืืข ืืืกืงื ื ืฉืืื ื ืืฆื ืืชื ืืขื ืืืืจืื ืืชืืืืืโ.
ืืืืืคื ืื ืื? ืื ืขื ืืื ืฉื ืืฉืงืคืช ืขืืื? ืฉื ืืื?
ืืืืื ืื ื ืฉืื ืขืืจื ืืื, ืืืื ืคืขื ืฉืขืืจืชื ืืชืืื ืืชืืื ืืืืื ื ืืืง ืื ืื
ืฉืขืฉืืชื ืงืืื ืื ืืืฉืงืขื ืืขืฆืืื ืืืืืืืืืช, ืื ืืฉืขืืช
ืืืื ืกืืคืืืช ืฉืืฉืงืขืช, ืืืืื ืื ืืื. ืืื ืืชื ืฉืืื ืืช ืขืฆืื ืื ืื ืื ืืื, ืืืื ืื ืื ื ืื ืืจืืื ืืช ืขืฆืื ื
ืืฉืื ืื ื ืขืกืืงืื ืืืืืืื ืขื ืืืืื ืืืฉืื. ืื ืืขืฆื ื ืฉืืจ ืืขืืจ ืืื? ืื ืืืืช ืืฉืื? ืืืฉ ืื ืืฉืืืืช ืฉืืชื ืื ืื
ืขื ืื ืืื ืฉืื ืฉื ืขืืจืื ืืืืื ืื ืฉืื ืฉื ืืฆืืื ืืขืืจ ืืื,
ืืืจืื ืฉืืืื, ืืืจืื ืฉื ืคืืจื, ืืฉืืืจื ืืืชื ืืชื ืืชืืจื
ืฉืื ืขืฉืืช ืืืชื ืื ืื ืืืจืช. ืืชื ืืืฉืื ืืฉืืื ืืืชื, ืื ืืืื, ืื
ืืืืขืืจื, ืืื ืื ืืขืื ืืชืืื ืกืคืง ืืกืืื ืืืื ืื ืืืืช ืืจ
ืงืืืื ืืืืื ืฉืื ืืื ืืโ.ืขื ืื ืช ืืืืืื ืืื ืืกืคืงืืช
ืืืื, ืืืืืจ ืกืคืจื ืฉื ืืจื ืฉืืืื ืืื ืืืกืืืจืืื, ืืืืื ืืชืงืืคืช ืืฆืืื ืื ืืงืืืโ ืงืื ืืืืจืืงื,
ืฉืืืจ ืืืจืื ืืืืืืืืช ืืืืืฆืื ืืขืืืืืช ืืื ืื ืื ืื ืขืืจ. ืื ืืคืืื ืื ืฉืืืื ื
ืโืขืืืืืชโ ืืื ืืฉืืื ืืืืืื, โืืคื ืฉืืืืข ืื ืืืงืจ ืืืกืืืจืื, ืื ืฉื ืืชื ืืืฆื ืืจืกืืืช ืขื
ืืจืกืืืช, ืืืื ื ืืืืข ืื ืืืช ืืื ืืโ. ืื ืืืืจ ืืจื ืฉืืืื
ืืืืืจ ืื ืืืืืจื.
ืืืื 66, ืืฉืืื ืืืจ
ืืฉืืจืจ ืืืขืจื, ืขืืจื ืืื, ืืจืฆื
ืืืื ืืืจืกืืื ืืื ืโื ืืฉืขืืจ ืฉื ืืืจืช ืืืงืืจ; ืืืจื 17 ืกืคืจื ืฉืืจื ืฉืืชื, ืืืืฉื
ืกืคืจื ืขืืื, ืืืคืืื ืกืคืจ ืฉืืชืื ืขื ืืฆืืจืชื, ืืฆื ืืืจื ืืจื ืฉืืืื,
ืืจืืฉืื ื ืืืืื, ืืืชืื ืจืืื (โืกืคืง ืืืืโ, ืืืฆืืช ืืชืจ). ืืื
ืกืชื ืจืืื, ืืื ืืขืื ืกืืืื ืืืืจืืจ ืืื ืืืื ืืืื ืฉื ืืืื
ืืืฉืงืคืช ืืืื. ืืื ืืื ืืฆื ืืช ืขืฆืื ืชืงืืข ืืื ืจื ืืื ืืชืืื
ืจืืืื: ืืื ืคืืชืืื ืกืืคืืจ ืขื ืืืกืืืจืืื ืฉืื ืกื ืืืืื ืืช
ืืืจืื ืืชืื, ืืืืืขื ืฉืืืจืื ืืช ืื ืขื ืืื ืกืืืืืงืืืื, ื ืืื, ืืชืขืชืข? โืื ืื ืื ืืจืขืืื ืขื ืืืืื ืขื
ืืจืืืคืืืืจโ, ืืกืคืจ ืืจื ืฉืืืื ืขื ืืืื ืืืชืืื ืฉื ืจืืื
ืจืืฉืื (ืืืืจืื, ืืืืจืื) ืืืื ืืืืืจ, โืืืืจ ืืืขืชื ืืื ืื ื ืืืฉืื ืืืื ืืืืโ ืืืืืื
ืฉื ืืืืืืจ, ืืคืชื ืืกืคืจ, ืืืคืืข ืืจืืืคืืืืจ, ืขืืืื ืืืืืคืืื,
โืืืืืข ืืฆืืืื, ืืฉืชื ืืืื ืฉืืืืช, ืืืืื ืืฉืคืืื
ืื ืืืื ืื ืืจืืกืืชโ. ื ื, ืืื ืืืจืืืคืืืืจ, ืกืื ืืืืืจื
ืืขืืจืืช ืืืจืฆื ื ืืืชืืืฉืช, ืืฉ ืคืชืืื ืฉืชื ืืืืื ืืืื ืขืืืื
ืื ื ืื ืก ืโืืจืคืชืงื ืื ืืืื ืืืืโ, ืืืฉืื ื ืฉื ืืจื ืฉืืืื,
ืืชื ืื ืืื ืืคืฉืจื.
ืืขืืจ ืืืื ืืืคืื ืคืชืืื ืืืืืจ ืืื ืืืืฆืจ, ืฉืืคืฉืจ ืืืคืื ืื ืืืฉืืง ืืืชื ืืื
ืืืฉ ืฉื ืคืืกืืืื ื, ืืคืจืง ืืืชื ืืืื ืืช ืืื ื ืืจืกืืืช ืืืฉืืช
ืฉื ืืืื. ืืื, ืืขืฆื, ืื ืฉืขืืฉื ืืืืืจื ืฉื ืืจื ืฉืืืื ืืกืคืจ ืืฉืืื ืืชืืืขืชื ืืื
ืืืจ ืืคืืืื ืื ืื ืืืจืง, ืืชื ืงืคื ืืคืจืื ืืืืช ืืืื ืขื ืืืจืื,
ืื ืกื ืืืฉื ืืช ืืืจืื ืืชืื ืืืืืจ, ืืืฆืื ืืขืฆืื ืืจืกืืืช ืฉืื ืืช ืืื ืฉืืื, ืื ืกื ืืืจืจ
ืืขืฆืื ืื ืืืืช ืืื ืฉื ืขื ืืืืจืื ืฉืืชื ืืืืืจืื ืฉืืื ืืืืื ืืืืฉื ืฉืืืชื
ืืืืช ืืืื ืืืืืืฆืช, ืืืื ืื, ืืขืืืื, ืฉืืืจืืช ืฉื ืืกื ืื
ืืืื ืืืชืจืืง ืืืื,
ืืื ืืืฆื ืืช ืขืฆืื ืืกืืคื ืฉื ืืืจ ืืืืืจ ืืืจืฅ ืืืชื ืืืื, ืขื ืืืืชืื ืืืืืขืจืื,
ืขื ืืืื ืืฉืืฉ ืืืื ืื ืืช ืืคืืกืช ืืื ืื ืฉืงืคืช ืืืืืื (ืืจื ืฉืืืื ืืชื ืืืืื ืืืืื
ืืชืืจ ืืช ืขืืจื ืืืืขืืจ ืืืืืจ ืื).โืืขืกืืงื ืืืชื ืืืืฉืื
ืฉืื ืื ื ืืฃ ืคืขื ืื ืืืืืื ืืืืืช ืืืืืื ืืืืจืื ืืช ืฉืื ืโ, ืืกืืืจ ืืจื ืฉืืืื, โืฉืื ืฉืงืืืข ืืืืจืื ืื ืืืืจื ืงืจื ืืืืช.
ืื ืฉืื ืฉืืื ืืืชื ื ืืืชื, ืืืฉื, ืืืฉืืืื ืืืืืช ืืืฉืชื ืื ืื ืืืื ืื ืืืืืจืื ืฉืื ื, ืืื ืื ื ืืืฉืืืื ืื ืื ืืืชื ืืืืืื ืื ืืืื. ืืกืืคื ืฉื ืืืจ ืืชื
ืืืืข ืืืกืงื ื ืฉืืื ื ืืฆื ืืชื ืืขื ืืืืจืื ืืชืืืืืโ.
ืืืืืคื ืื ืื? ืื ืขื ืืื ืฉื ืืฉืงืคืช ืขืืื? ืฉื ืืื?
ืืืืื ืื ื ืฉืื ืขืืจื ืืื, ืืืื ืคืขื ืฉืขืืจืชื ืืชืืื ืืชืืื ืืืืื ื ืืืง ืื ืื
ืฉืขืฉืืชื ืงืืื ืื ืืืฉืงืขื ืืขืฆืืื ืืืืืืืืืช, ืื ืืฉืขืืช
ืืืื ืกืืคืืืช ืฉืืฉืงืขืช, ืืืืื ืื ืืื. ืืื ืืชื ืฉืืื ืืช ืขืฆืื ืื ืื ืื ืืื, ืืืื ืื ืื ื ืื ืืจืืื ืืช ืขืฆืื ื
ืืฉืื ืื ื ืขืกืืงืื ืืืืืืื ืขื ืืืืื ืืืฉืื. ืื ืืขืฆื ื ืฉืืจ ืืขืืจ ืืื? ืื ืืืืช ืืฉืื? ืืืฉ ืื ืืฉืืืืช ืฉืืชื ืื ืื
ืขื ืื ืืื ืฉืื ืฉื ืขืืจืื ืืืืื ืื ืฉืื ืฉื ืืฆืืื ืืขืืจ ืืื,
ืืืจืื ืฉืืืื, ืืืจืื ืฉื ืคืืจื, ืืฉืืืจื ืืืชื ืืชื ืืชืืจื
ืฉืื ืขืฉืืช ืืืชื ืื ืื ืืืจืช. ืืชื ืืืฉืื ืืฉืืื ืืืชื, ืื ืืืื, ืื
ืืืืขืืจื, ืืื ืื ืืขืื ืืชืืื ืกืคืง ืืกืืื ืืืื ืื ืืืืช ืืจ
ืงืืืื ืืืืื ืฉืื ืืื ืืโ.ืขื ืื ืช ืืืืืื ืืื ืืกืคืงืืช
ืืืื, ืืืืืจ ืกืคืจื ืฉื ืืจื ืฉืืืื ืืื ืืืกืืืจืืื, ืืืืื ืืชืงืืคืช ืืฆืืื ืื ืืงืืืโ ืงืื ืืืืจืืงื,
ืฉืืืจ ืืืจืื ืืืืืืืืช ืืืืืฆืื ืืขืืืืืช ืืื ืื ืื ืื ืขืืจ. ืื ืืคืืื ืื ืฉืืืื ื
ืโืขืืืืืชโ ืืื ืืฉืืื ืืืืืื, โืืคื ืฉืืืืข ืื ืืืงืจ ืืืกืืืจืื, ืื ืฉื ืืชื ืืืฆื ืืจืกืืืช ืขื
ืืจืกืืืช, ืืืื ื ืืืืข ืื ืืืช ืืื ืืโ. ืื ืืืืจ ืืจื ืฉืืืื
ืืืืืจ ืื ืืืืืจื.
nrgnrg ืืขืจืื ืืขืจืื ืืชืืช ืืจืืืืืืชืืช ืืจืืืื ืขืื ืกืืคืืจ ืขื ืืืื ืืืืฉืืขืื ืกืืคืืจ ืขื ืืืื ืืืืฉื ืื ืืฉืืื ืืฉื 07.06.0207.06.02
ืืืื 66, ืืฉืืื ืืืจ
ืืฉืืจืจ ืืืขืจื, ืขืืจื ืืื, ืืจืฆื
ืืืื ืืืจืกืืื ืืื ืโื ืืฉืขืืจ ืฉื ืืืจืช ืืืงืืจ; ืืืจื 17 ืกืคืจื ืฉืืจื ืฉืืชื, ืืืืฉื
ืกืคืจื ืขืืื, ืืืคืืื ืกืคืจ ืฉืืชืื ืขื ืืฆืืจืชื, ืืฆื ืืืจื ืืจื ืฉืืืื,
ืืจืืฉืื ื ืืืืื, ืืืชืื ืจืืื (โืกืคืง ืืืืโ, ืืืฆืืช ืืชืจ). ืืื
ืกืชื ืจืืื, ืืื ืืขืื ืกืืืื ืืืื ืฉื ืืืื ืืื ืืืื ืืืืจืืจ
ืืืจืื ืืชืื, ืืืืืขื ืฉืืืจืื ืืช ืื ืขื ืืื ืกืืืืืงืืืื, ื ืืื, ืืชืขืชืข? โืื ืื ืื ืืจืขืืื ืขื ืืืืื ืขื
ืืจืืืคืืืืจโ, ืืกืคืจ ืืจื ืฉืืืื ืขื ืืืื ืืืชืืื ืฉื ืจืืื
ืจืืฉืื (ืืืืจืื, ืืืืจืื) ืืืื ืืืืืจ, โืืืืจ ืืืขืชื ืืื ืื ื ืืืฉืื ืืืื ืืืืโ ืืืืืื
ืฉื ืืืืืืจ, ืืคืชื ืืกืคืจ, ืืืคืืข ืืจืืืคืืืืจ, ืขืืืื ืืืืืคืืื,
โืืืืืข ืืฆืืืื, ืืฉืชื ืืืื ืฉืืืืช, ืืืืื ืืฉืคืืื
ืื ืืืื ืื ืืจืืกืืชโ. ื ื, ืืื ืืืจืืืคืืืืจ, ืกืื ืืืืืจื
ืืืชืืืฉืช ืืืจืฆื ื ืืขืืจืืช
ืืขืืจ ืืืื ืืืคืื ืคืชืืื ืืืืืจ ืืื ืืืืฆืจ, ืฉืืคืฉืจ ืืืคืื ืื ืืืฉืืง ืืืชื ืืื
ืืืฉ ืฉื ืคืืกืืืื ื, ืืคืจืง ืืืชื ืืืื ืืช ืืื ื ืืจืกืืืช ืืืฉืืช
ืฉื ืืืื. ืืื, ืืขืฆื, ืื ืฉืขืืฉื ืืืืืจื ืฉื ืืจื ืฉืืืื ืืกืคืจ ืืฉืืื ืืชืืืขืชื ืืื
ืืืจ ืืคืืืื ืื ืื ืืืจืง, ืืชื ืงืคื ืืคืจืื ืืืืช ืืืื ืขื ืืืจืื,
ืื ืกื ืืืฉื ืืช ืืืจืื ืืชืื ืืืืืจ, ืืืฆืื ืืขืฆืื ืืจืกืืืช ืฉืื ืืช ืืื ืฉืืื, ืื ืกื ืืืจืจ
ืืขืฆืื ืื ืืืืช ืืื ืฉื ืืืืืจืื ืฉืืชื ืืืืจืื ืขื
nrgnrg ืืขืจืื ืืขืจืื ืืชืืช ืืจืืืืืืชืืช ืืจืืืื ืขืื ืกืืคืืจ ืขื ืืืื ืืืืฉื ืขืื ืกืืคืืจ ืขื ืืืื ืืืืฉื ืื ืืฉืืื ืืฉื 07.06.0207.06.02
ืืืื 66, ืืฉืืื ืืืจ
ืืฉืืจืจ ืืืขืจื, ืขืืจื ืืื, ืืจืฆื
ืืืื ืืืจืกืืื ืืื ืโื ืืฉืขืืจ ืฉื ืืืจืช ืืืงืืจ; ืืืจื 17 ืกืคืจื ืฉืืจื ืฉืืชื, ืืืืฉื
ืกืคืจื ืขืืื, ืืืคืืื ืกืคืจ ืฉืืชืื ืขื ืืฆืืจืชื, ืืฆื ืืืจื ืืจื ืฉืืืื,
ืืจืืฉืื ื ืืืืื, ืืืชืื ืจืืื (โืกืคืง ืืืืโ, ืืืฆืืช ืืชืจ). ืืื
ืกืชื ืจืืื, ืืื ืืขืื ืกืืืื ืืืืจืืจ ืืื ืืืื ืืืื ืฉื ืืืื
ืืืฉืงืคืช ืืืื. ืืื ืืื ืืฆื ืืช ืขืฆืื ืชืงืืข ืืื ืจื ืืื ืืชืืื
ืจืืืื: ืืื ืคืืชืืื ืกืืคืืจ ืขื ืืืกืืืจืืื ืฉืื ืกื ืืืืื ืืช
ืืืจืื ืืชืื, ืืืืืขื ืฉืืืจืื ืืช ืื ืขื ืืื ืกืืืืืงืืืื, ื ืืื, ืืชืขืชืข? โืื ืื ืื ืืจืขืืื ืขื ืืืืื ืขื
ืืจืืืคืืืืจโ, ืืกืคืจ ืืจื ืฉืืืื ืขื ืืืื ืืืชืืื ืฉื ืจืืื
ืจืืฉืื (ืืืืจืื, ืืืืจืื) ืืืื ืืืืืจ, โืืืืจ ืืืขืชื ืืื ืื ื ืืืฉืื ืืืื ืืืืโ ืืืืืื
ืฉื ืืืืืืจ, ืืคืชื ืืกืคืจ, ืืืคืืข ืืจืืืคืืืืจ, ืขืืืื ืืืืืคืืื,
โืืืืืข ืืฆืืืื, ืืฉืชื ืืืื ืฉืืืืช, ืืืืื ืืฉืคืืื
ืื ืืืื ืื ืืจืืกืืชโ. ื ื, ืืื ืืืจืืืคืืืืจ, ืกืื ืืืืืจื
ืืขืืจืืช ืืืจืฆื ื ืืืชืืืฉืช, ืืฉ ืคืชืืื ืฉืชื ืืืืื ืืืื ืขืืืื
ืื ื ืื ืก ืโืืจืคืชืงื ืื ืืืื ืืืืโ, ืืืฉืื ื ืฉื ืืจื ืฉืืืื,
ืืชื ืื ืืื ืืคืฉืจื.
ืืขืืจ ืืืื ืืืคืื ืคืชืืื ืืืืืจ ืืื ืืืืฆืจ, ืฉืืคืฉืจ ืืืคืื ืื ืืืฉืืง ืืืชื ืืื
ืืืฉ ืฉื ืคืืกืืืื ื, ืืคืจืง ืืืชื ืืืื ืืช ืืื ื ืืจืกืืืช ืืืฉืืช
ืฉื ืืืื. ืืื, ืืขืฆื, ืื ืฉืขืืฉื ืืืืืจื ืฉื ืืจื ืฉืืืื ืืกืคืจ ืืฉืืื ืืชืืืขืชื ืืื
ืืืจ ืืคืืืื ืื ืื ืืืจืง, ืืชื ืงืคื ืืคืจืื ืืืืช ืืืื ืขื ืืืจืื,
ืื ืกื ืืืฉื ืืช ืืืจืื ืืชืื ืืืืืจ, ืืืฆืื ืืขืฆืื ืืจืกืืืช ืฉืื ืืช ืืื ืฉืืื, ืื ืกื ืืืจืจ
ืืขืฆืื ืื ืืืืช ืืื ืฉื ืขื ืืืืจืื ืฉืืชื ืืืืืจืื ืฉืืื ืืืืื ืืืืฉื ืฉืืืชื
ืืืืช ืืืื ืืืืืืฆืช, ืืืื ืื, ืืขืืืื, ืฉืืืจืืช ืฉื ืืกื ืื
ืืืื ืืืชืจืืง ืืืื,
ืืื ืืืฆื ืืช ืขืฆืื ืืกืืคื ืฉื ืืืจ ืืืืืจ ืืืจืฅ ืืืชื ืืืื, ืขื ืืืืชืื ืืืืืขืจืื,
ืขื ืืืื ืืฉืืฉ ืืืื ืื ืืช ืืคืืกืช ืืื ืื ืฉืงืคืช ืืืืืื (ืืจื ืฉืืืื ืืชื ืืืืื ืืืืื
ืืชืืจ ืืช ืขืืจื ืืืืขืืจ ืืืืืจ ืื).โืืขืกืืงื ืืืชื ืืืืฉืื
ืฉืื ืื ื ืืฃ ืคืขื ืื ืืืืืื ืืืืืช ืืืืืื ืืืืจืื ืืช ืฉืื ืโ, ืืกืืืจ ืืจื ืฉืืืื, โืฉืื ืฉืงืืืข ืืืืจืื ืื ืืืืจื ืงืจื ืืืืช.
ืื ืฉืื ืฉืืื ืืืชื ื ืืืชื, ืืืฉื, ืืืฉืืืื ืืืืืช ืืืฉืชื ืื ืื ืืืื ืื ืืืืืจืื ืฉืื ื, ืืื ืื ื ืืืฉืืืื ืื ืื ืืืชื ืืืืืื ืื ืืืื. ืืกืืคื ืฉื ืืืจ ืืชื
ืืืืข ืืืกืงื ื ืฉืืื ื ืืฆื ืืชื ืืขื ืืืืจืื ืืชืืืืืโ.
ืืืืืคื ืื ืื? ืื ืขื ืืื ืฉื ืืฉืงืคืช ืขืืื? ืฉื ืืื?
ืืืืื ืื ื ืฉืื ืขืืจื ืืื, ืืืื ืคืขื ืฉืขืืจืชื ืืชืืื ืืชืืื ืืืืื ื ืืืง ืื ืื
ืฉืขืฉืืชื ืงืืื ืื ืืืฉืงืขื ืืขืฆืืื ืืืืืืืืืช, ืื ืืฉืขืืช
ืืืื ืกืืคืืืช ืฉืืฉืงืขืช, ืืืืื ืื ืืื. ืืื ืืชื ืฉืืื ืืช ืขืฆืื ืื ืื ืื ืืื, ืืืื ืื ืื ื ืื ืืจืืื ืืช ืขืฆืื ื
ืืฉืื ืื ื ืขืกืืงืื ืืืืืืื ืขื ืืืืื ืืืฉืื. ืื ืืขืฆื ื ืฉืืจ ืืขืืจ ืืื? ืื ืืืืช ืืฉืื? ืืืฉ ืื ืืฉืืืืช ืฉืืชื ืื ืื
ืขื ืื ืืื ืฉืื ืฉื ืขืืจืื ืืืืื ืื ืฉืื ืฉื ืืฆืืื ืืขืืจ ืืื,
ืืืจืื ืฉืืืื, ืืืจืื ืฉื ืคืืจื, ืืฉืืืจื ืืืชื ืืชื ืืชืืจื
ืฉืื ืขืฉืืช ืืืชื ืื ืื ืืืจืช. ืืชื ืืืฉืื ืืฉืืื ืืืชื, ืื ืืืื, ืื
ืืืืขืืจื, ืืื ืื ืืขืื ืืชืืื ืกืคืง ืืกืืื ืืืื ืื ืืืืช ืืจ
ืงืืืื ืืืืื ืฉืื ืืื ืืโ.ืขื ืื ืช ืืืืืื ืืื ืืกืคืงืืช
ืืืื, ืืืืืจ ืกืคืจื ืฉื ืืจื ืฉืืืื ืืื ืืืกืืืจืืื, ืืืืื ืืชืงืืคืช ืืฆืืื ืื ืืงืืืโ ืงืื ืืืืจืืงื,
ืฉืืืจ ืืืจืื ืืืืืืืืช ืืืืืฆืื ืืขืืืืืช ืืื ืื ืื ืื ืขืืจ. ืื ืืคืืื ืื ืฉืืืื ื
ืโืขืืืืืชโ ืืื ืืฉืืื ืืืืืื, โืืคื ืฉืืืืข ืื ืืืงืจ ืืืกืืืจืื, ืื ืฉื ืืชื ืืืฆื ืืจืกืืืช ืขื
ืืจืกืืืช, ืืืื ื ืืืืข ืื ืืืช ืืื ืืโ. ืื ืืืืจ ืืจื ืฉืืืื
ืืืืืจ ืื ืืืืืจื.
nrgnrg ืืขืจืื ืืขืจืื ืืชืืช ืืจืืืืืืชืืช ืืจืืืื ืขืื ืกืืคืืจ ืขื ืืืื ืืืืฉื ืขืื ืกืืคืืจ ืขื ืืืื ืืืืฉื ืื ืืฉืืื ืืฉื 07.06.0207.06.02
ืชืคืืื ืื ืืกืขืื ืืฉืืืฉื ืืืืกืื
ืืืื ืคืจืฅ โข ืฉืืจื, ืืคืืืืช, ืืืืจืืช, ืืืก,ืคืกื ืชืจ, ืืืืืืช, ืงืืืืื. ื ืื ืืืืืื โข ืงืืืืช
ืืจืืฉืื.
ืืืืจ, ืืกืื ืืืืื ืื ืฉืื ืื: ื ืืงืืจื ืคืืืจืื ื
ื ืื ืฉ* ืฉ* ืืช ืขื ื ืื, ื ื ืืจ ืช ืื, ื ืฉ* ืช ื ืื ื ื
ืื ืื ืื ืฉ* ืจ ื ืืืื: ื ืื ืืงืฉ* ืื ื ืฉ* ืืขืื,ืื ืชืืื ืืคืืื, ืืื ืกืื ืืืื? ื ืขืคืื ื ื ืฉ*ื ื ืกืคืจืื ืืืขื ืืงื ืืฉ* ื ืช ื ืืืช ืืื, ื ืืืชืฉืืืื, ืืื ืืืื, ืืื ื ื ืฉืืื. ื ื: ืืืืขืจืืจื, ื ืื ืืืืข ืืืืื ืืืจืื ืืช ืขืื ื ืขืืื ื ืืจื ื ืคืืฆืื ืืง ืื ืขืืจื. ืืื ื ืฉื ืื ืืขื ืืขืืืจื ืื ืจืืง ืืื ืื ื, ืช ืืื ื ืฉ*ืืจืืืช ืื ื ืื ืฉ* ืจืื ืฉ* ืขืชื. ืื ืืื ื ืืื ืื ืืื ืืช ืืฉ5ืืื ืืืืืืช. ืื ืขืืืจืืช ืืืชื ืืืืขืชื ืื ืื ืืงืฆืฃ ืืื, ืืจืื ืืื ืืืืืืฃ ืค
ืขืชื. ืื ืืืืจ ืฉ* ืืืืช ื ืืืืืช ืื ื ืืชืจ ืืืจ ืืืจ ืื ื ืืืืจ ืืื ืืืจืฃ ืืืงืืื, ืื ืื ื ื
ืื. ืืชืื ืืืืจ ืื ืขื ืช
ืืืจื ืืจื ืฉืืืื ืืืืืื ืืคืืืื ืฉื ืคื ืืก ืฉืื ืขืืกืืง ืืื ืืืจืื ืืืฆืืช ืืงืืืืฅ ืืืืืื
ืฅ ืคืจ
ื ืื
ืืื
ืฉืืจื
ืืจื
ืื
ื ืื
ืื ื
ืืืฉ
ืืขื
ืื
ืจ ืืจ
ืฉ ื
ืฉืืชื
ืืืื
ื3
ืื ื
ืขื ื
ืืข 2
ืืง
ืืฆืื
ืืจ1 ื
ืช ืืื
ืืื
ืขืื
ืงื 5
ืจื
ืงืฆื
ืืื
4
ืงื
ืื ื
ืโืืื
7 ื
ื ืื ื
ืฉืื
ืฉืื
ืืื
6
ืช ืืื
ื ืฉื
9
ืืืืก
ืืื
ืฉืื
ืฉ ื
ืืืกืข
ื ื ื
ืืืคื
ืช 8
ื ืง
ืืคื ื
ืืืื
ืขืื
ืจืืื
ื ื
ืชืจื
ืืืฉ
ืช ืื
ืืืื
ื ื
ืกืื
ืงืง
ื, ืื
ืืืื
ื ืืฅ,
ืคืจื
ืืืช:
ืืืง
ืืืื
ื ื ื
ืฅ, ืคืจ
ื ืื
ื ืง
ืืคื ื
ืืืขื
,โืื
ื ื ืข
ืขืโื
ื: ื
ืคืจื
ื ืื
ืื
ืช ืื
ืงื ื
ืโ,ืืื
ืืื ื
ืฉืื
ืืโื
ื; ืื
ืืจื
ืืื
ื ืื
ืืื,
ืืืืื
ืื ื โ
ืคื ืื
ืืืฅ
ืคืจื
ืืื ื
ืื ื
ืจื ื
ืืืื
ื ืกื
ืงืื
ืช ืืคื
ืกื ื
ื ืื
ืขืจื ื
ืจืืกื
ืืจ.
ืืืฆื
ืฉื ื
ืืืื
ืื ื
ืืจืขื
ื, ืจื
ืฉ ื
ืชืจื
,โืื
1ืจ
ืกืืื
ืฅ, ื
ืื ื
ืช:ืื
ืืืื
ื
ื ืง
ืืืื
ืืช
ืืื
ืฉืืื
ืฉื
ืืืง
ืืืื
ืืื
ืืื
ืจืื
ืชื
ืจื ื
ืจ,ืื
ืืชื
ืืื,
ืืืื
ืืื,
ื ืื
ืืื,
ืืืืื
ื ื ื
ื: ื ื
ืืืื
ื
ื. ืื
ืกืืจ
ืชื,
ืื ื
ืืืื
ื, ืื
ื
ืช ืื
ืฉืืข
ืจื ืขื
ืช ืืจ
ืืื
ืื ื
ืืจืฉื
ื ืฉื
ืื ื
ืื ื
ืืืชื
ื, ืืจ
ืื ืจื
ื ืืจ
ืืจื,
ืืืื
ื ืืฆื
ื, ืจื
ืื ืง
ืืืืก
. ื ืืค
ืคืจื:
ืืืื
ื
ืจ, ืื
ืฆืืฉ
ื ื ืื
ืื,ืื
ืฉืื
ืืจื
ืืื,
ืื ืค
ืชืขื
ืจืื,
ื ื ืื
, ืืจืฅ
ืคืช
ืืื
ื, ืื
ื ืืขื
, ื ืื
ืกืืจ
ื ืื,
ืจืก ืง
ืื ื ืื
ืจื,ืื
ื ื
ืฅโ,ืื
ืืืฉื
ื ืื
ืฅ.ืคืจ
ื ืคื
ืืจื
ืื, ื
ืืืื
ืฉืช
ืขื ื,
ืโืจื
ื ืื
ื
ืืืช. ืฉืืจื ืืื ืชืชืืืกืฃ ืื ืฉืืชื ืื ืื ืขื ืขืื. ื ืฉืืข ืืื ื ืืืชื ืฉื, ืืขืฆืืื, ืงืืื [...]
ืืื ืืื ืืืื ืืืืจืื ืืฉืืจื ืืขืืจืืช ืฉืจืื ืขืฆืื ืืืฉืืจืจ ืืืืื
ืืจืืื ืื: ืฉืจืื ืืืชืืื ืืขืฉื ื ืืื ืืืคืืืจ ืืืืื ืืืืืช - ืฉืื
ืืืืื ืขืื - ืืืืงื ื ืืืืืืช, ืฉืืืชื ืืจืฉ ืืขืฆืื ืืื ืขืช.
ืืฉืืจื ืืืชื ืขืืื ืืืืจื ืฆืคืื ืืจืืฉ, ืืืช ืืจืื ืฉื ืื ืฉื ืืืจ ืขืืื
ืืืืืช ืืฉืืจืจ ืจืื ืืืจื ืจืฆืืคื ืืชื ืกืืืืช ืืืจืืืืช ืืืืื ืื ืจืืืืืืืื.
ืฉืื ืืืฉืื ืขืฆืื ืชืืื ืืงืืืื ืฉื ืืฉืจืื ืืืืคืฉืจืช ืืชืืืืช
ืืืืืืช ืืชืืืช. ืขืชืื ืืื, ืืฉืื ืื, ืืืืื ืขืื ืืื, ืืื ืืืืืช ืขืื ืืื
ืฉื ืขืืฉื ืืืืื ืื ืืกื ืฉืงืกืืื ืืื ืคืจื ืืกืืจืช ืืจืืื. ืืื ืืื ืืจ ืคื
ืชืืื. ืขืืื ื ืืืื ืืืืืฅ, ืืขื ืืืขื ืฉืขืจื ืืขืฆืื.
ืืฉืื ืืื ืืืจื ืฉื ืื ืืืื ืืืฉื ืื ืืื ืืืื.
ืืฉืืจืื ืืชืจืืฉื ืืื ื ืืืฉืจืื, ืืืื ืืื ืืืืฉืืจ ืืืชื ืืฉืืฉ
ืืขืืืื ืืื ืขืืื ืืขืกืืง ืืืืชืืืืืืืฆืื ืืชืืืช ืฉื ืืกืืื.
ืืื ื ืงืืข, ืืืืืจื ืฉืื ืืืืืชื, ืืจืฉืืช ืืจืืื ืื ืืืฅ ืืขืฉืืช ืื
ืฉืืืืฉ ืืฆืจืืื. ืืช ืืืืืืืช ืื ืืช ืืฉืื ืฉืื:
ืืืืืื,ืืืืืื, ืืืืืชืืืืืช,, ืืืฉืืขื ืืืฉืืขืืืืืืืืช, ืืขืื ืชืืื, ืื ืืฉืืืื ืืชื ืืืืื. [...]
ืืื ื ืขืื ืจืืืืืช ืืจืื ืืืื.
ืื ืืืฉืืข ืขืื ืืืืืืจ ืืืืืื
ืื ืขืืืืชื - ืชืขืจืืืช ืื - ืคืขืืืช
ืฉื ืชืืืฉื ืืืืื, ืฉื ืชืืืื ืืช,
ืืคืฉืื ืืช ืืฉื ืฉืืื ืืืคืจ.
ืืงืื ืืื, ืฉืืืงืจ ืืช ืื ืื ืฉืืชืื ื
ืืืืงื ืืฉืื ืฉืื ืืชืืืืก
ืืืื ืืขืืื,
ืืืืชื ื ืืืจืืช ืืขืืฉื ืืชืื ืืืืชืืกืื
ืฉืืจื ืฉืื ืืขืฆืื
ืื ืืืื, ืืกืชืืจ, ืขืื ืืขืืืื ื.
ืชืคืืื ืื ืืกืขืื ืืฉืืืฉื ืืืืกืื
ืืืื ืคืจืฅ โข ืฉืืจื, ืืคืืืืช, ืืืืจืืช, ืืืก,ืคืกื ืชืจ, ืืืืืืช, ืงืืืืื. ื ืื ืืืืืื โข ืงืืืืช
ืืจืืฉืื.
ืืืืจ, ืืกืื ืืืืื ืื ืฉืื ืื: ื ืืงืืจื ืคืืืจืื ื
ื ืื ืฉ* ืฉ* ืืช ืขื ื ืื, ื ื ืืจ ืช ืื, ื ืฉ* ืช ื ืื ื ื
ืื ืื ืื ืฉ* ืจ ื ืืืื: ื ืื ืืงืฉ* ืื ื ืฉ* ืืขืื,ืื ืชืืื ืืคืืื, ืืื ืกืื ืืืื? ื ืขืคืื ื ื ืฉ*ื ื ืกืคืจืื ืืืขื ืืงื ืืฉ* ื ืช ื ืืืช ืืื, ื ืืืชืฉืืืื, ืืื ืืืื, ืืื ื ื ืฉืืื. ื ื: ืืืืขืจืืจื, ื ืื ืืืืข ืืืืื ืืืจืื ืืช ืขืื ื ืขืืื ื ืืจื ื ืคืืฆืื ืืง ืื ืขืืจื. ืืื ื ืฉื ืื ืืขื ืืขืืืจื ืื ืจืืง ืืื ืื ื, ืช ืืื ื ืฉ*ืืจืืืช ืื ื ืื ืฉ* ืจืื ืฉ* ืขืชื. ืื ืืื ื ืืื ืื ืืื ืืช ืืฉ5ืืื ืืืืืืช. ืื ืขืืืจืืช ืืืชื ืืืืขืชื ืื ืื ืืงืฆืฃ ืืื, ืืจืื ืืื ืืืืืืฃ ืค
ืขืชื. ืื ืืืืจ ืฉ* ืืืืช ื ืืืืืช ืื ื ืืชืจ ืืืจ ืืืจ ืื ื ืืืืจ ืืื ืืืจืฃ ืืืงืืื, ืื ืื ื ื
ืื. ืืชืื ืืืืจ ืื ืขื ืช
Typography // โAll Are Individual Actsโ 50*70
A combination of 4 text blocks into a composition. The texts which include a poem, articles and album credits, refer to death, loss and prayer.
Typography // Bookcovers for series Hebrew language booksSeries of 3 books presenting the constant evolution of the Hebrew language. Each book focuses on a different group of words- the acceptance of military words into everyday speech, cellular SMS abbreviations and โrenewedโ words that never made into the Hebrew language.
van der rohe van der rohebritney
Typography // Logo For Cultural Hero. A3Logo created for a cultural hero using their name and a chosen object. (left to right: Mies Van Der rohe and designers loop/magnifying glass; Coco Chanel and a pearl; and Britney Spears and a razor blade)
ืื ื ืจืืื ืืืืืชืื ื ืืื ืืืื ืืคืืกืยจ ยจยฅยฅ ืื ืืืืจืยจ รืืื ืืืจ ืืืื ืืื ืงื ืืืจื ืงืคืืื ืื ืืจื ืชืื ืื ืฉืืืจื ยตยจยฑโโ ืฉื ืืืืื ืืคืจืืื ืื ืืื ืืื ืืื ืืคืื ืงืืงื ืขืื ืฆืจืืจ ืชืืื ืืืจืืยจ ืืืืชื ืืืขืืืคืืช ืืจืขื ืขืฆืื ืืช ืืืืื ืืื ืืืืฉ ืืื ืืืื โฅโ ืืืฉื รื ืื ืขืืืงืจืืกืช ืื ืืจืืชโ ืืื ืืืคืืง ืืืืืจื ืืช
ืืืื ืฉืืขืืื ืืฆืคื ืืร ืืคืืกื ืขืืฉื
ืฉืืืืื ืืกืื ืืช ืืื ื ืืฆื ืืื ืืืื โฅโืืืืชื ืฉื ืจืืื ืืขืืืชืื ืืืืจืืืืขืืืื ืฉืืืื ืืื ืฉืืจยจ ืืื ืืืืช ืืืกืืื ืช ืืขืฆืื ืืงืืช ืืืืืจืื ืื ืืืจืฉื ืโ ยฑโค ืฉืืชืคืืื ืืกืืขืื ืื ืืช ืืืืืจื ืืืืขืืช ืืืืื ืืฉืืช ืืืฉื ืืฉืืจืช ืืืช ืืืื รืืืชืจ ืืืื ืืขื ืื ืฉื ืืจืืข ืฉืขืืช ืืคืกืืืช ื ืืืื ืฉืขืืืื ืขืชืืงื ืฉืืื ืฉืง รโืงืืฆโืืจืืโ ืืฉื ืืืืืขืื ืืื ืืื ืืืื ืื ืืื ืฉืืื ืขืจื ืืืฉืืืจืช ืชืืืจืช ืืืโซ ืืฉืืง ืืขืื ืืื รืขืืืื ืืืืฉ ืืืื ืื ืขืฉืืืืช ืืืืื ืืืฆืจ ืืื ืืยจ ืืคื ืฉื ืืขืืื ืืืืช ืืืงืจืืยจ ืืจืื ืฉืงืืจื รืืืืื ืืืืฆืจ ืขืืืื ืืืชืื ืืืร ืืคืืกื โืืืื ืืืื ืืื ืืื ืืืื ืฉืืยจโ ืืื ืืืืจ ืืื รืืืืื ืืื ืฉื ืฉืืืฉืฃ ืจืื ืืืืื โืชืฉืืื ื ืชื ืืืจ ืืื ืกืืืืืืยจ ืืฉืคืจ ืืช ืืืืืจ ืืืจืฅโโซ ืืงืืืง ืฉื ืคืืกืงืยจ ืืืืงืจ ืืื ยชืืื ืคืชื ืืืืจื ืืืงืืืยจ ืฉืืื ื ยชืขืื ืงืืงื ืฉืชืื ืืขืืื ืืช ืืชืืช ืืกืืขืืจืืก ืฉืืื ืืื ืขื ืฉืืืงืจื ืชืจื ืืื รืืื ืงืืื ืืืืฉืื ืืื ืืงืืืฉ ืืืจ ืืื ืืื ืืจืยจ ืืืขืืืช ืืฉืคื ืื ืขืืฉืืยจ ืงืฆโืืืยจ ืืืยจ ืชืคืืื ืืฉืคืช ืืืืื ืืืื ืืืื ืืืจ ืฉืืืฉืืช ืืืื ืื ืจืืืช ืืืคืืคืืื โืืืช รืฉืืชืืืืฉืื ืยจโ ืืืืจ ืืคืืกืยจ ืืื ืื ืจืืฉื ืืขืืจ โืืื รืืืืจื ืืขื ืืืื ืงืจื ืฉืื ืืจืืชืยจ ืืขืืื ืื ื ืืฆื ืืืร ืืื ืื ื รืืืืื ืืืื ืืฆืืช ืื ืขืืืืื
ืขืืยจ ืืื ืฉืืจยจ ืืืขืืงื ืืืืจื ืฉื ืืคืจ ืืชืืช ืืงืจืืื ืืขื ืืขืืจ ืืืืืื
ืืขืืืยจ ืื ืจืื ืงืื ืืืร ืืืฉื
ืืืื ืืืจ ืืืร ืืืืจืยจ ืื ยฅยฅยจ ืฉืืืจื ืื ืชืื ืื ืืจื ืงืคืืื ืืืจื ืืื ืืื ืืคืจืืื ืื ืืืืื ืฉื โโยฑยจยต ืืืจืืยจ ืชืืื ืฆืจืืจ ืขืื ืงืืงื ืืคืื
ื ืืืื ืืคืืกืยจ ืืื ืจืืื ืืืืืชืื ื ืื ื ืืื ืง
ื ืื ืขืืร ืืืฉื โโค ืืืื ืืื ืืืืฉ ืืื ืขืืยจ ืืื ืฉืืจยจ ืืืขืืงื ืืืืจื ืฉื ืืคืจ ืืชืืช ืืงืจืืื ืืขื ืืขืืจ ืืืืืื ืืขืืืยจ ืื ืจืื ืงืื ืืืร ืืืฉื โโค ืืืื ืืื ื ืืฆื ืืื ืืกืื ืืช
ืืื ืืืืื ืืช ืขืฆืื ืืจืขื ืืืขืืืคืืช ืืืืชื
ืฅยจ ืืืื ืจืขืืืืยจ ืงืจืืกืช ืื ืืจืืชโ ืืื ืืืคืืง ืืืืืจื ืืช ืืืื ืฉืืขืืื ืืฆืคื ืืร ืืคืืกื ืขืืฉื ืืช ืืขืืืื ืืืกืืื ืช ืืืืช ืืื ืฉืืจยจ ืืื ืฉืืืื ืโ ยฑโค ืืืจืฉื ืื ืืืืืจืื ืืงืืช ืืขืฆืื ืืืืืจื ืืช ืื ืืกืืขืื ืืืืจื ื ืค
โ
ืฉืืืืื ืืืืชื ืฉื ืจืืื ืืขืืืชืื ืืืืจืื
ืืืื ื ืืืื ืืคืกืืืช ืืื ืืื ืืืืืขืื ืืฉื โืงืืฆโืืจืืโร ืฉืง ืืืื ืื ืืื ืฉืืื ืขืจื ืืืฉืืืจืช ืชืืืจืช ืืืืฉ ืขืืืืร ืืื ืืขืื ืืฉืืง ืืืโซ ืืฉืืจืช ืืืช ืฉื ืืจืืข ืฉืขืืช ืื ืืืื ืืขื ืืืชืจร ืืืื ืฉืืื ืขืชืืงื ืฉืข
ื ืฉืืชืคืืื ืืืืขืืช ืืืืื ืืฉืืช ืืืฉ
ืืืืืยจ ืืคื ืฉืงืืจื ืืจืื ืืืงืจืืยจ ืืืืช ืืขืืื ืฉื ืืืร ืืคืืกื ืขืืืื ืืืชืื ืืืืฆืจ ืืืืืร โืืืื ืืืื ืืื ืืื ืืืื ืฉืืยจโ ืืื ืืืืจ ืืืืื ืจืื ืฉืืืฉืฃ ืฉื ืืื ืืืืืร ืืื ืืฉืคืจ ืืช ืกื
ยจ ืืืื ืื ืขืฉืืืืช ืืืืื ืืืฆืจ ืืื ืื
ืืงืืืง ืฉื ืคืืกืงืยจ ืืืืงืจ ืืืงืืืยจ ืฉืืื ื ืืื ืคืชื ืืืืจืยช ืืื ืขืื ืงืืงื ืฉืชืื ืืขืืื ืืช ืืชืืช ืืกืืขยช ืชืจื ืืื ืฉืืืงืจื ืขื ืืื ืฉืืื ืืจืืก ืืืจ ืืงืืืฉ ืืื ืืืืฉืื ืงืืื ืืืร ืขืืฉืืยจ ืืฉืคื ืื ืืืขืืืช ืืื ืืจืยจ ืืื ืืืืื
ืฅโโซ
ืืื ืืืจ ื ืชื โืชืฉืืื ืืืืืจ ืืืจ
โรืืื ืื ื ืขืืืืื ืื ืืฆืืช ืืืื ืืืืื รืืื ืืจืืชื ืืขืืื ืื ื ืืฆื ืืืโ รืื ืยจโ ืืืืจ ืืคืืกืยจ ืืื ืื ืจืืฉื ืืขืืจ ืฉืื ืงืจื ืืืื ืืขื ืืืืจืืืร โืืืช ืืืคืืคืืื ืื ืจืืืช ืฉ
ืฉืืืฉืืช ืืืจ ืืืื ืืืื ืฉืืชื
ืชืคืืื ืืฉืคืช ืืืยจ ืงืฆโืืืยจ ืืืื
Typography // Layout of 250 words with object from the design world. A3
Typography // Folding 3 Month Calender for Typography instructor Noam ShechterA 3 month calender containing the important dates in the life of the typography instructor. The calender folds into thirds and resembles an actual metro map. The concept of a map graphically expresses time as a matter of space and movement.
Illustration // Packages for Salt and SugarIllustrations for salt and sugar packages. The assignment was to differentiate salt and sugar through the use of illustration only, no typography. The colors and concept of a toungue emphasize the main differences. digital media.
Illustration // SongIllustration for the song โWild Horsesโ by The Rolling Stones. Pen and digital coloring, 12*12 cm
Illustration // Poster for A Mental Disease - PiromaniaThe poster examines the saying โplaying with fireโ. collage, 50*70 cm
Illustration // โRipleyโs Believe It or Notโ collectable cardsCards for 3 characters from โRipleyโs Believe it or Notโ: (left to right) Lauraine Chevalier- born to a famous acrobat family. Lauraine could sit on her own head; Dubash Maghaji from India ate a page from the Kouran everyday for 30 years; Jojo Dog face, aka โLionel Lion Faceโ performed in fairs in 1920. Pen and colored pencil, 7*10 cm each card
Illustration // DocumentationA notebook which documents Guinness, my boyfriendโs dog throughout the first semester of my second year at Bezalel. Pen and pencil sketches, 10.5*14.5 cm
Illustration // DocumentationA notebook which documents Guinness, my boyfriendโs dog throughout the first semester of my second year at Bezalel. Pen and pencil sketches, 10.5*14.5 cm
Illustration // SentenceIllustration for a given sentence: โThey left on their journey early in the morning. but the journey ended sooner then they had expected.โ The oleander is a symbol of a dead soldier in combat in Israel. Here it is in rememberance of a personal experience I had during the Second Lebanon War in 2006, in which two fellow sol-diers and friends were killed in combat during a military operation. acrylic on paper, 35*45 cm
Illustration // SeriesSeries of 4 porcelaine teapots, in 4 different techniques (left to right): pencil; ink and quill; oil pastels; and scratch-board. 20*20 cm
Sketching // Left to right: self portrait, pencil, A4 / nude model, charcol and white chalk, 35*45 cm
Package Design // Series of 5 packages for a company, โHome Center Do It Yourself LTD.โSeries of 5 packages for Israeli home supply and furniture retail company, meant to encourage buyers to โdo it themselvesโ. The flat packages contain the product itself, the package and the bag, all in one layout. The folding lines are marked by perforation, and ready to be easily folded and assembled. The material and the multiple use make the packages highly ecological. (in the pictures above, left to right: the packages together, layout for lampshade, pictureframe and vase.)
Package Design // Series of 5 packages for a company, โHome Center Do It Yourself LTD.โSeries of 5 packages for Israeli home supply and furniture retail company, meant to encourage buyers to โdo it themselvesโ. The flat packages contain the product itself, the package and the bag, all in one layout. The folding lines are marked by perforation, and ready to be easily folded and assembled. The material and the multiple use make the packages highly ecological. (in the pictures above the objects after being folded, left to right: picture frame, vase, stool and table.)
Package Design // Reusing an existing packageReusing simple vegetable, onion and nut packages from the local market in Jerusalem. The packages were hardened with epoxy glue, creating useful cups and bowls.
Package Design // T-Shirt and package for for Israeli cultural figureShirt and package for Menashe Kadishman an Israeli painter who is known for painting sheep obsessively. The T-shirt compares Kadishmanโs paintings to Andy Warholโs prints. The package for the shirt is a typical Israeli pickle can, by a brand called โThe Brandโ, also resembling Warholโs Campell soup.
Package Design // T-Shirt and package for for Israeli cultural figure (continued)Shirt for Zipi Livni, head of the political party โKadimaโ, candidate for prime minister in previous Israeli elections. โKadimaโ in hebrew means front or forward. Although Livni won the majority of the votes, she was not able to form a coalition, losing the elections to Benjamin Netanyahu.The shirt plays with the โfrontโ (the name of the party) and back. It portrays Livni, but backwards- her front is on the back and vice versa. The package resembles an Israeli voting โKalfiโ, where ironically instead of inserting your vote, you pull out the T-shirt.
ืก๏ฟฝืื๏ฟฝื
ืฉืืืืฉ ืืืืื ืฉืืืืฉ ืืืืืื ืงืืจืก ืืขืืจืช ืืกืจ ืฉื ื ื' ืืืืืงื ืืชืงืฉืืจืช ืืืืชืืช
ื๏ฟฝืก๏ฟฝืื
ืฉืืืืฉ ืืืืื ืฉืืืืฉ ืืืืืื ืงืืจืก ืืขืืจืช ืืกืจ ืฉื ื ื' ืืืืืงื ืืชืงืฉืืจืช ืืืืชืืช
Communication By Design // Disrupting a word, disrupting an imageMatching an image to a chosen word, and then playing with the letter arrangement in Hebrew and matching it with a new image. Left to right: The word โagreementโ and the iconic picture of the the signing of the Oslo Accord, between the late Yitzhak Rabin, Bill Clinton and the late Yasser Arrafat; and the word โschemaโ, a result of changing the letter arrangement, with an image of a Benjamin Nethanyahu, Barrak Obama and Mahmoud Abbas. 50*70 x 2
ืขืืฆืืืฉืืืืฉ ืืืืื ืฉืืืืฉ ืืืืืื ืงืืจืก ืืขืืจืช ืืกืจ ืฉื ื ื' ืืืืืงื ืืชืงืฉืืจืช ืืืืชืืช
ืืืฆืืขืฉืืืืฉ ืืืืื ืฉืืืืฉ ืืืืืื ืงืืจืก ืืขืืจืช ืืกืจ ืฉื ื ื' ืืืืืงื ืืชืงืฉืืจืช ืืืืชืืช
Communication By Design // Disrupting a word, disrupting an imageMatching an image to a chosen word, and then playing with the letter arrangement in Hebrew and matching it with a new image. Left to right: The word โdesignโ and a picture of the Azrieli Towers in Tel Aviv; and the word โexecutingโ, a result of changing the letter arrangement, with an image of a settlement in the west bank. 50*70 x 2
Communication By Design // Relations between two imagesTaking a phrase and dividing it into separate posters. Point of view - โnekudat mabatโ shows the โpointโ as CMYK dots which create a newspaper or ad, and the โviewโ of Gilad Shalit, the Israeli soldier who was kidnapped over 3 years ago and is an issue creating political turmoil in israel. A3*2
ืคืจืืคืืจืฆืืืฉืืืืฉ ืืืืื ืฉืืืืฉ ืืืืืื ืงืืจืก ืืขืืจืช ืืกืจ ืฉื ื ื' ืืืืืงื ืืชืงืฉืืจืช ืืืืชืืช
Communication By Design // Disrupting a word, disrupting an imageMatching an image to a chosen word, and then playing with the letter arrangement in hebrew and matching it a new image. Right to left: the word โproportionโ showing an old map of the Middle East; and the word โperforationโ, showing the same map with Israel, then Palestine , with perforation marks around it. 50*70 x 2
Photography // Photography refering to Art historyStaged photograph of my family and I as โThe Potato Eatersโ during our traditional Friday night Dinner. (painting by Vincent Van Gogh)
Photography // Photography refering to Art historyStaged photograph of my family and I as the royal Spanish family in โLas Meninasโ. (painting by Diego Velazquez).
Photography // Photography refering to iconic PhotographyPhotograph taken as a reference to the photographer Weegeeโs picture โThe Joโy of Livingโ. In many of Weegeeโs photographs he documents crime scenes as โeventsโ which the public feasts on. I focused on The Yitzhak Rabin Memorial, located at the murder site, which has become a tourist attraction. A man cleaning the memorial coinsidently created a similar composition to Weegeeโs police officer.
Design Thinking // Conceptual package for an object - โBlankieโPackage for โBlankieโ, the blanket I have had since the day I was born. Holes and threads are evidence to the fact that my blankie is almost 23 years old... Therefore I decided that its package must protect and fix it. A strip of band-aids with the blanketโs print on them, in order to mend the blanket, in a childish way. Ironically, as the blanket is fixed, the package gets torn apart, emphasizing the uselessness of holding on to the past.
Introduction to shape development // Details, whole and backgroundPhysical and abstract expression of an object in which the details, the whole and the background have similar meanings. A3x2
Introduction to shape development // PatternsCreating a pattern using a single object- a tripod, into a pattern, and changing its meaning using color and screening. 40*40x4