SPRING 2015SPRING 2015 | EUROPEAN MARKETING GUIDE

SPRING 20152

WE BELIEVE IN

INNOVATIONAriat was founded with the goal of making the highest-quality footwear and apparel for the world’s top equestrian athletes.

DEDICATIONWe are a community of people committed to those who ride, ranch, and work outdoors. We make products we’re proud to use.

BALANCEWe play as hard as we work. And playing includes, family, friends, and living outdoors.

RIDERS AS ATHLETESAs athletes, riders put their bodies to the test every day. We create high performance boots and apparel that keep up.

POSSIBILITIESWe strive to redesign, reimagine, and reshape our world, while staying true to the values and traditions that keep us authentic.

SPRING 2015SPRING 2015 | EUROPEAN MARKETING GUIDE

FOOTWEAR

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TALL BOOTS

Ariat’s collection of tall boots is the cornerstone of classic tradition designed for advanced performance both in the show ring and in the field. Features include quality craftsmanship, premium leathers, sophisticated styling, advanced technology, and elegant detailing for the uncompromising equestrian athlete.

Marketing SupportNational print advertising

Targeted public relations outreach

Dedicated in-store materials

ariat-europe.com feature

Social media engagement

Event and trade show feature

FALL 2014

SPRING 2015FALL 2014

OUTTERWEAR

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OUTERWEAR

Ariat Outerwear combines classic styling, trendsetting features and high-performance fabrics for superior comfort in the ring and around the barn.

Ariat’s exclusive, elasticized mesh panels, built into the lining, accommodate a full range of motion and maximum breathability in the shoulder and upper torso.”

FALL 2014

Marketing SupportNational print advertising

Targeted public relations outreach

Dedicated in-store materials

ariat-europe.com home page feature

Social media engagement

Event presence

SPRING 2015FALL 2014