Based on a report made by the marketing department of Silver Screen Movie Production Company, less people are assisting to the movies. Although, the critics made by the movie reviewers are good. This event has happened the past last year. The problem is not the movie’s quality is in good conditions but that the marketing advertisement is not so good. The people are not aware to the different advertisements. Also, the parts of the advertisement are not reaching the viewers.

The most important assumption is that the marketing advertisement is not reaching the people. Because the marketing advertisement is not reaching the people, the people don’t know how ggod the movies are. This is an assumption because the quality of the movie can be good but the people that go to the theaters can be a different population. Maybe a year before the population that went to the theaters was composed of adolescents and a year later the population changed to b pf older people.

Another assumption can be that the movies are good and the advertisement are also good, but the theater ticket’s price has increased. People have not enough money to pay the tickets. People can have other favorite type of activities. For example, their extracurricular activity preference may have changes through the passing of the years.

People are going lees to see Silver Screen movies for several reasons. These can be: that the populations have changed, that the theaters ticket price have changed and that people preferences have changed.