Argonne 2013 Mid-Year Digital Communications Report
description
Transcript of Argonne 2013 Mid-Year Digital Communications Report
Argonne 2013 Mid-Year Digital Communications
ReportCompiled by Alex Mitchell, Digital Media Specialist since Oct. 2012.
See explanatory note at the bottom of each slide; scroll down to read entire note.
Argonne 2013 Mid-Year Digital Communications Report
2
Facebook page (7,414 fans)Facebook fan gains
Jan. '1
2
Feb. '1
2
March '1
2
April '12
May '1
2
June '12
July '12
Aug. '12
Sept. '
12
Oct. '1
2
Nov. '12
Dec. '12
Jan. '1
3
Feb. '1
3
March '1
3
April '13
May '1
3
June '13
0
50
100
150
200
250
300
350
400
450
Argonne 2013 Mid-Year Digital Communications Report
3
Facebook fan engagement
Jan. '1
2
Feb. '1
2
March '1
2
April '12
May '1
2
June '12
July '12
Aug. '12
Sept. '
12
Oct. '1
2
Nov. '12
Dec. '12
Jan. '1
3
Feb. '1
3
March '1
3
April '13
May '1
3
June '13
0
500
1000
1500
2000
2500
3000
3500
4000
Argonne 2013 Mid-Year Digital Communications Report
4
Facebook reach
0
20000
40000
60000
80000
100000
120000
Argonne 2013 Mid-Year Digital Communications Report
5
Twitter account (23,466 followers)Twitter follower gains
Jan. '1
2
Feb. '1
2
March '1
2
April '12
May '1
2
June '12
July '12
Aug. '12
Sept. '
12
Oct. '1
2
Nov. '12
Dec. '12
Jan. '1
3
Feb. '1
3
March '1
3
April '13
May '1
3
June '13
0
100
200
300
400
500
600
700
800
900
Argonne 2013 Mid-Year Digital Communications Report
6
Twitter: @Argonne mentions
Jan. '1
2
Feb. '1
2
March '1
2
April '12
May '1
2
June '12
July '12
Aug. '12
Sept. '
12
Oct. '1
2
Nov. '12
Dec. '12
Jan. '1
3
Feb. '1
3
March '1
3
April '13
May '1
3
June '13
0
100
200
300
400
500
600
700
800
900
Argonne 2013 Mid-Year Digital Communications Report
7
Retweets
Jan. '1
2
Feb. '1
2
March '1
2
April '12
May '1
2
June '12
July '12
Aug. '12
Sept. '
12
Oct. '1
2
Nov. '12
Dec. '12
Jan. '1
3
Feb. '1
3
March '1
3
April '13
May '1
3
June '13
0
50
100
150
200
250
300
350
400
Argonne 2013 Mid-Year Digital Communications Report
8
‘Argonne Employees and Alumni’ LinkedIn group (1,540 members)
Member gains
Jan. '1
2
Feb. '1
2
March '1
2
April '12
May '1
2
June '12
July '12
Aug. '12
Sept. '
12
Oct. '1
2
Nov. '12
Dec. '12
Jan. '1
3
Feb. '1
3
March '1
3
April '13
May '1
3
June '13
0
10
20
30
40
50
60
70
Argonne 2013 Mid-Year Digital Communications Report
9
YouTube channel (3,345 subscribers)YouTube views
0
100000
200000
300000
400000
500000
600000
700000
800000
900000
1000000
Argonne 2013 Mid-Year Digital Communications Report
10
YouTube subscriber gains
Jan. '1
2
Feb. '1
2
March '1
2
April '12
May '1
2
June '12
July '12
Aug. '12
Sept. '
12
Oct. '1
2
Nov. '12
Dec. '12
Jan. '1
3
Feb. '1
3
March '1
3
April '13
May '1
3
June '13
0100200300400500600700800900
1000
Argonne 2013 Mid-Year Digital Communications Report
11
Traffic from Argonne social media to www.anl.gov
0
2000
4000
6000
8000
10000
12000
14000
16000
18000
Argonne 2013 Mid-Year Digital Communications Report
12
Argonne core website (www.anl.gov)Website visits
April '12
May '1
2
June '12
July '12
Aug. '12
Sept. '
12
Oct. '1
2
Nov. '12
Dec. '12
Jan. '1
3
Feb. '1
3
March '1
3
April '13
May '1
3
June '13
0
20000
40000
60000
80000
100000
120000
Internal traffic External traffic
Argonne 2013 Mid-Year Digital Communications Report
13
Website: Unique visitors
April '12
May '1
2
June '12
July '12
Aug. '12
Sept. '
12
Oct. '1
2
Nov. '12
Dec. '12
Jan. '1
3
Feb. '1
3
March '1
3
April '13
May '1
3
June '13
0
20000
40000
60000
80000
100000
120000
Internal visitorsExternal visitors
Argonne 2013 Mid-Year Digital Communications Report
14
Website: Pageviews
April '12
May '1
2
June '12
July '12
Aug. '12
Sept. '
12
Oct. '1
2
Nov. '12
Dec. '12
Jan. '1
3
Feb. '1
3
March '1
3
April '13
May '1
3
June '13
0
50000
100000
150000
200000
250000
Internal trafficExternal traffic
Additional social media• Our Flickr account continues to be a useful tool for archiving our photos and
simultaneously sharing those images with the public.
• In July 2013, we created an Argonne page on Google+, a site that is similar to Facebook. We are building the following. Along with the other DOE national labs, we are working with Google on a plan to have periodic virtual tours of the labs for the public.
• In April 2013, we created an Argonne Pinterest account. Pinterest is an image/video site. It is an avenue for us to bring people into the lab through imagery. We are building the following.
Argonne 2013 Mid-Year Digital Communications Report
15
Links to Argonne social media• Main Facebook page• Facebook “Student and Young Professionals” page• Twitter account• LinkedIn “Argonne Employee and Alumni” group• LinkedIn “Students and Young Professionals” group• Google+ page• Flickr account• Pinterest
Alex Mitchell, [email protected]; 630-252-5573
Argonne 2013 Mid-Year Digital Communications Report
16