Argentine Society of Pharmaceutical Marketing

A bit of history….

The origins date back to 1981. SAMF® originally grouped marketing managers, especially. Over the years went by incorporating other levels of the area until today that, in response to the idea of a comprehensive marketing, includes

professionals from different disciplines.

In its early stages it was housed in space leased by businesses or people friends until -from 1993 he moved to his current home.

During the career of SAMF® influenced by different situations and as changeable as unpredictable environment, it had moments of brilliance and difficulties. However, by the vision of the men who led and supported by many companies,

SAMF ® could maintain its founding objectives.

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Our Mission

Promote and disseminate the best practices of Pharmaceutical Marketing, and be the arena where

people, institutions and businesses are trained, update, share experiences and interact, following professional ethical and socially responsible principles.

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Our Vision

Be the referent of Pharmaceutical Marketing

in Argentina and our region.

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Our Goals

Maintain and increase the spirit of unity among members of the SAMF®.

Promote academic development specialized in order to achieve the highest professionalism in managing.

Research, develop and improve systems and techniques for use in marketing and services in our industry.

Promote education and dissemination of experiences and innovations achieved.

Promote the exchange of professional experiences between partners, and even those who are not, for enrichment and personal and institutional development.

Cooperate with the pharmaceutical industry reconsidering the role of medicine as a decisive factor in the extension of life expectancy, while adding life to years. As also accompany actively in situations generated by the context and impact on the activity.

Establish strategic partnerships with institutions / companies for mutual benefits, respecting the values reflected in our Mission.

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Our Values

Professional and intellectual honesty.

Ethics and Responsibility.

Respect and Commitment.

Continuous professional improvement.

Innovation and Creativity.

Teamwork.

Opening / Plurality.

Empowerment.

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2014 Focus

Maximize engagement with partners and associates and increase the number of Lab's members.

Concentrate efforts on Professional Development. Driving - in cooperation with the Interamerican Open University (UAI) - SAMF® Diploma in Marketing and Business Management Pharmaceutical.

Develop SAMF ® Professional Development Cycle and promote alliances with superiors to benefit from scholarships / discounts undergraduate, graduate management development and educational entities.

Organize -in cooperation with ASOFAR- conferences with Business, Economics and Political Opinion Leaders.

Develop products / services to the sector (eg. SAMF® Pharmaceutical Marketing Guide).

Expand our Partners Benefits Program; agreeing with institutions / companies, special discounts on their services.

Conduct surveys of sector interests (eg. Sales Force, Economic Expectations / Sectorials).

Disseminate market info - Index SAMF® -CLOSE UP, SAMF® -DROGUERIA DEL SUD and SAMF ® -IMS HEALTH.

Organize the traditional Annual Pharmaceutical Marketing Sign Argentino (XXXI edition).

Maintain budgetary independence; through combined membership costs reasonable and attractive advertising proposals for sponsors.

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Members

Currently the standard of SAMF® includes about 400 members, of whom 12 lifetime fee and 4 are posted.

In recent years we have implemented a new figure: "Corporate Partner". This allows companies associating a number of its officials under special conditions. One of the added benefit is the possibility that other people in the company to participate in activities on the same basis as partners.

Professionals from some 50 companies more involved as individual associates.

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SAMF® MEDIA

INTER PHARMA® Magazine (print and net) - 2500 copies quarterly.

SAMF@News ® – Monthly e-Newsletter - Covers more than 5500 contacts Argentina and abroad

Portal SAMF®net - www.samf.com.ar - Receive monthly visits 4000.

Presence on social networks: Linkedin & Facebook.

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XXXI Annual Argentine Pharmaceutical Marketing Exhibit- 2014

Award SAMFY® tv – Ads of OTC products in channel (air and cable).

Platinum Award SAMFY® – Best Marketing Plan.

Gold Award SAMFY® – Communication materials / education aimed at doctors, pharmacies and patients.

Recognition of sales results will be implemented through the Entrepreneur Growth SAMFY®. Also the SAMFY® Rp / to Recipe growth, reward the evolution requirements.

The SAMFY® for Lifetime Achievement will be awarded to industry executives evidencing consistent success over time.

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SAMF®

BOARD2014 - 2016

President Eduardo de la Puente

Vice President Carlos Massone

Secretary Gustavo Bianchi

Secretary Pro Marcela Merino

Treasurer Fabio Mighetto

Treasurer Pro Federico Schere

Directors Martín Mac Duff

Edwin Harvey

Oscar Sacchi

Edgardo Villarreal

Alejandro Sánchez Molina

Marisa Curia

Auditors of Accounts Jorge Barello

Diego Jaacks ballester

Executive Director Aldo Tassara

We thanks

Alfa Beta

Andreani Logística

Asofar

Catalent

Close Up

Droguería del Sud

Farmanet

Healthcare Marketing Group

IMS Health

Hotel Lennox

Hotel Savoy

Meditec

Sistema Elvis

UAI

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SAMF@News

SAMF® net www.samf.com.ar

Follow us in

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25 de Mayo 786, 6º Piso, Ofic. "41“(1002) Ciudad Autónoma de Buenos Aires

Te/Fax 4312-4697 / 4314-5089samf@samf.com.arwww.samf.com.ar

SAMF®, SAMF@News®, SAMFY®, INTER PHARMA® and Sociedad Argentina de Marketing Farmacéutico®, are trade marks from Argentine Society of Pharmaceutical Marketing