Aren't the Enemy Why SEO Sticking Plasters...Why SEO "Sticking Plasters" Aren't the Enemy Optimisey...
Transcript of Aren't the Enemy Why SEO Sticking Plasters...Why SEO "Sticking Plasters" Aren't the Enemy Optimisey...
Optimisey19th January 2019
@chrisgreen87strategiq.co
Optimisey
Why SEO "Sticking Plasters" Aren't the Enemy
Optimisey19th January 2019
@chrisgreen87strategiq.co
Optimisey19th January 2019
@chrisgreen87strategiq.co
Sometimes, SEO is nothing more than getting the job
done.
Optimisey19th January 2019
@chrisgreen87strategiq.co
It has taken me nearly seven years to confidently be able to
say this
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A lot of what we do is simple
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PR(A) = (1-d) + d (PR(T1)/C(T1) + ... + PR(Tn)/C(Tn))
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In this talk I'll help you to embrace the SEO “sticking
plasters” to get the job done
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A story from my early years
(in SEO)
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I “learned SEO”I did a spell in houseI went agency-side
I learned technical SEOMy first client, my first audit
I tore the site to shreds
Optimisey19th January 2019
@chrisgreen87strategiq.co
I “learned SEO”I did a spell in houseI went agency-side
I learned technical SEOMy first client, my first audit
I tore the site to shreds
Optimisey19th January 2019
@chrisgreen87strategiq.co
I “learned SEO”I did a spell in houseI went agency-side
I learned technical SEOMy first client, my first audit
I tore the site to shreds
Optimisey19th January 2019
@chrisgreen87strategiq.co
I “learned SEO”I did a spell in houseI went agency-side
I learned technical SEOMy first client, my first audit
I tore the site to shreds
Optimisey19th January 2019
@chrisgreen87strategiq.co
I “learned SEO”I did a spell in houseI went agency-side
I learned technical SEOMy first client, my first audit
I tore the site to shreds
Optimisey19th January 2019
@chrisgreen87strategiq.co
I “learned SEO”I did a spell in houseI went agency-side
I learned technical SEOMy first client, my first audit
I tore the site to shreds
Optimisey19th January 2019
@chrisgreen87strategiq.co
@chrisgreen87strategiq.co
Optimisey19th January 2019
I did my duty:
Optimisey19th January 2019
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@chrisgreen87strategiq.co
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I did my duty: self-righteously fixing those
technical SEO wrongs
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I pissed off the owner of the dev agencyTheir account manager
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I pissed off the owner of the dev agencyTheir account manager
the developer
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I pissed off the owner of the dev agencyTheir account manager
the developerit took months to undo that
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But here’s where I went wrong
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“In order to carry a positive action we must develop here a positive vision.”
-Dalai Lama
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Don’t piss off the person who you need to help you get the job
done
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but they don’t need to(it’s not their job - for the most part)
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Monster spreadsheets
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How many clients/stakeholders love monster spreadsheets?
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@chrisgreen87strategiq.co
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Some Scenarios
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Here’s a list of x,xxx keywords.What do you want to rank for?
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Here’s a list of x,xxx pages you need new titles for
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These are the x,xxx long-tail keywords you need to
incorporate into existing copy
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@chrisgreen87strategiq.co
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How many of these get actioned?
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@chrisgreen87strategiq.co
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Make it as easy as possible to get the job done
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We hate compromising
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Too many SEOs/Developers/Designersspit their dummies out over it
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But are you a victim of them, or do you make the best of them?
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Sticking Plasters
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@chrisgreen87strategiq.co
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If you’re forced to implement “SEO changes” via Meta-CMS or
a Tag Management system, something has gone wrong
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Tag managers, or similar which act client-side using JS are
unreliable
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Any Meta CMS (server or client) adds another point of failure
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Don’t not do it because it’s not the best way to implement
these changes…
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“Excuse me ma’am have you ever thought about JavaScript for
SEO?”
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@chrisgreen87strategiq.co
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“I need to bulk change 100s of
titles”
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@chrisgreen87strategiq.co
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Title Tag injection via GTM
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A better optionthanks Stephen Harris!
http://bit.ly/seer-gtm-match
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Content injected like this is slower to get picked
up by Google
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(Google says don’t use GTM for this)
http://bit.ly/no-gtm
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Don’t doubt the damage you could do!
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@chrisgreen87strategiq.co
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“I need a new content area on a category page”
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Development pipeline stretches off into the distance?
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Once again - Tag manager, JavaScript injection!
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After further testing the pipeline looks a little shorter!
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@chrisgreen87strategiq.co
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“This landing page is missing some key
conversion elements (it’s crap)”
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Even if we have to wait for the “ideal” solution
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Some Words of Warning
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Reports of what does/doesn’t work via JS are conflicted
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“… JS wouldn't be able to overwrite a noindex tag”
Google Via Andrew Allen, Hike SEO
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Google Picks the most restrictive version
Nofollow (or noindex) in HTML CAN’T be overwritten by JS
BUT noindex via JS will work in an absence of directive on page
http://bit.ly/noindex-override
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People are still contesting these,more testing is needed!
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http://bit.ly/js-drag-race
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A few words on “perfection”
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One of my favourite presentations...
http://bit.ly/distance-from-perfect
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… maybe those 50 missing Alt Texts won’t make a difference
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Each decision you make has to be a commercial one
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We want to do what works,But what works doesn’t have to
be perfect
Search London25th April 2018
@chrisgreen87 & @simon_jthompsonwww.strategiq.co
Search London25th April 2018
@chrisgreen87 & @simon_jthompsonwww.strategiq.co
It
Search London25th April 2018
@chrisgreen87 & @simon_jthompsonwww.strategiq.co
Search London25th April 2018
@chrisgreen87 & @simon_jthompsonwww.strategiq.co
Just has to
It
Search London25th April 2018
@chrisgreen87 & @simon_jthompsonwww.strategiq.co
Search London25th April 2018
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WorkJust has to
It
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In Conclusion
Search London25th April 2018
@chrisgreen87 & @simon_jthompsonwww.strategiq.co
Search London25th April 2018
@chrisgreen87 & @simon_jthompsonwww.strategiq.co
Wait!But
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https://spark.strategiq.co/
We think we have a better alternative to
the “less-than- perfect” options discussed today