Arena

MultimediaDigital Media Plan

Fragmented IndustryGrowth StageKey Players

– Arena Animation– MAAC– Frameboxx Animation & Visual Effects– BIG AIMS– Picasso– Zee Institute of Creative Art– CG Mantra– Ants Animation

Arena Dominates with 63% market share in India

Introduction to Industry

Positioning•Pioneer, Trendsetter and Leader in Animation & Multimedia training

•Positions itself as a professional course training institute

•Consistent Communication via Tagline – “Creating Winning Careers”

Business Problem

•Increasing National and Regional Competition

•Lowering Profits

Target Group

•College Students

•Age 15 and Above

•People Looking for a professional career (in IT)

Media PlanGenres of Websites*:

– Generic/ Reach-Based– Social Media– Games– Educational/

Informative Websites– Art and

Entertainment Websites

*Refer to ‘Arena Animation Media Plan.xls’ for details of websites.

Media PlanSearch Keyword

– Search Keywords Samples - Animation, Multimedia, Career in Multimedia/Animation,

– Varying rates approximated around Rs. 7-8 per click

– Amount allotted - Rs. 25 lakhs

Major Cities to be covered

Arena stands strong in:

– Delhi, Kolkata, Hyderabad, Chennai, Mumbai, Indore

Is growing very fast in:

– Amritsar and Lucknow

Thank You!