Are Your Sales & Marketing Teams Like Hamsters?
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Transcript of Are Your Sales & Marketing Teams Like Hamsters?
are your sales and marketing
teams like hamsters?
targeting accounts without knowing
exact decision makers is a lot like
a hamsters life
you keep running but get
nowhere
simple questions
do you spend a lot of selling time
navigating through companies trying to find the right decision maker?
are you sure you are knocking on the right doors?
are you being heard by the right people or perhaps not being heard at
all?
are your target lists serving you
well?
simple facts
up to 40% of a salespersons time can be
spent locating the right person
to speak to
decision makers identified by job title may not be
the right ones for you to connect
with
job titles can be deceptive
a smaller more focused list can give you better returns than a larger, more general list
less is the new more
spending a bit more on building a
great list is spending a lot less time and money at
further stages
strong list. strong foundation.
simple action
know your exact decision makers in
every target account and how
to reach them
don’t go the hamster’s way
identify your decision makers
by roles & responsibilities rather than just
job titles
know you have the right person
gather contact data & intelligence you need to make
quicker, better informed moves
focus on data quality vs. quantity
build high quality role based marketing lists. sell smart
Role Based Contact List Building Solutions at ReadyContacts
www.ReadyContacts.comTel : 1-408-223-1075Twitter: www.twitter.com/readycontacts
Request a free trial