Are You Socially Active? Digital Marketing Trends and Startup Growth (PodCamp Toronto 2015)
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Transcript of Are You Socially Active? Digital Marketing Trends and Startup Growth (PodCamp Toronto 2015)
ARE YOU SOCIALLY ACTIVE?DIGITAL MARKETING TRENDS &
STARTUP GROWTH
4EyedMedia.ca#4EMTO@BobbyDhillon@AngelaLaGamba
TODAY’S UN-AGENDA
• Social Media Trends 2015• Personal Branding• Social Media Content Strategy• Increase User Engagement• Q&A
SOCIAL VIDEO
• Audio visual storytelling• Display your brand with
aesthetically pleasing crafted messages
• Get your message out as a vlogger or micro-vlogger
• Vine and Snapchat
Should I be
recording this?
SOCIAL ADVERTISING
• New and enhanced social advertising channels
• Performance-based actions, objective-based campaigns
• Pay for results, not brand visibility
• Facebook sponsored ads, Twitter ads
AGILE MARKETING
• Timely response and spot-on reactions
• Monitor trends daily within your community
• Respond quickly and appropriately
• Oreo’s “Dunk in the Dark” vs. KitKat’s #Bendgate
DIVIDE YOURSELF FROM THE REST• Are you really passionate
about what you do?
• How can you show a human element without being human?
• Focus on yourself, not the competition!
Would you like the keys to my
success?
Sorry, you’ll need to figure it out yourself!
SOCIAL MEDIA OBJECTIVES
Generate traffic – unique visitors to your website
Create a following – subscribers
Generate interaction – quantify commentary – Twitter replies / mentions
Generate revenue – $ of every lead that your social posts generate
SOCIAL LISTENING
• Listen to your audience• Monitor for trending
topics, popular hashtags• HootSuite (free)• Doritos Jacked Street
Race:o Facebook and YouTube
used to drive traffic to website
o Audience interaction on Twitter and Instagram
o Moped generation appeal (teenagers)
Vroom,
vroom
CONTENT / EDITORIAL CALENDAR• Do you planfully post your
content?
• Important events, blog posts, e-newsletter, event, photos, videos, contents/ promotions
• Balance branding and engagement
• Integrate your audience research into your posts
• Communicate with your audience and your industry
CONTENT GENERATION
• How can you generate content for your brand?
• Listen or ask your audience
• Lay’s ‘Do Us A Flavour’ Campaigno Instagram and Twitter
integrationo Campaign micro-siteo Asked audience to submit
new flavour ideaso Public votes for their
favorite chip
Sniff, sniff!
START A CONVERSATION
• Involve the people who follow you
• Talk to your industry, don’t be too conservative
• Be consistent with your material
• Thank people, it just makes you more popular!
BE VISUAL
• Your content is your scrapbook
• Audience is more receptive to images than text
• Need to explain something, use an infographic?
This sp a c e
wa s left i
m a g e -free
fo r dram a tic
e m pha s is!