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Who Wants to Be a Millionaire?

NEA Family Feud?

One NEA Message, Many voices.

A Guide to NEA’s A Guide to NEA’s External MessageExternal Message

Great Public Schools Are a Basic Right

for

a. College Bound Children

b. 60% of Students

c. My Child

d. Every Child

“Fastest Finger” Question

The world is changing and we have to…

$1,000

N Y

a. Take a long vacation.

c. Fight to retain the traditional system.

d. Change too.

b. Take a class on managing change or read who moved my cheese.

e. invest our 401k in China.

What are 3 More R’s?

a. Reindeer, Rodents, Road Kill

b. Responsibility, Respect, Results

c. Redo, Retake, ReRun from What’s

Happenin

d. Reading, Riting, Rithmitic

$10,000

N Y

Tools and Resources: We must provide teachers and education support workers with…

$25,000

N Y

a. Enough Prozac for a large buffalo.

c. Tazer wielding Administrators.

b. Bush NCLB bumper stickers. d. Tools and resources to get the job done.

We need to create enthusiasm in school and

$50,000

N Y

a. engage students. c. entertain students.

b. entertain administrators. d. bring back the paddle.

We believe every student has the right…

$75,000

N Y

a. attend the University of Washington

c. to vote for Barach Obama

b. sleep in class d. to attend and succeed in a great public school.

a. Smaller class sizes e. up-to-date textbooks and computers;

b. Safe and modern buildings

Tools and Resources: Students need

$100,000

N Y

f. Actively involved parents and community leaders

c. corporal punishment g. None of the above

d. Average yearly progress e. ABEF

a. Parents and students c. Elected officials and community leaders.

b. Teachers, ESP’s and school officials

Which of the following have responsibility for ensuring that public school students receive a quality education?

N Y

$500,000

d. All of the above

a. A team reviewed the existing research on public opinion and attitudes toward public education and the NEA.

c. NEA PR conducted 22 focus groups

b. Prototype external message was used in a series of dial testing sessions.

d. Private firm met and drank excessively and came up with message, and threw in “ALE” as a bonus title.

How was the NEA external message developed?

N Y

$1,000,000

Game Over

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