Are You Prepared for the Marketing Apocalypse?
37
Are You Prepared for the Marketing Apocalypse? Adam Kahn, Rising Media, Inc. @Adam_Kahn https://www.linkedin.com/in/ adamrkahn
Transcript of Are You Prepared for the Marketing Apocalypse?
Are You Prepared for the Marketing Apocalypse?
Adam Kahn, Rising Media, Inc.@Adam_Kahn https://www.linkedin.com/in/adamrkahn
Survival Steps1) Introduction & RM
Overview2) Challenges3) Options &
Solutions4) Questions &
Hopefully Answers
About Me
Screen Capture from: adamrkahn.flavors.me
More Recent
About Rising Media
22 Events in 2015
8 N. America Employees
Events Range from 50 – 1500
Key Stats:
How Will You Survive?
Understand the Challenges
What keeps you looking over your shoulder?
Digital Marketing Trends
Digital Marketing Options
Marketing Technology Landscape
InfoGraphic Source: Scott Brinker, chiefmartec.comAvailable at: cdn.chiefmartec.com/wp-content/uploads/2015/01/marketing_technology_jan2015.png
2015 Statistics 1876 Vendor Tools 43 Different Categories
2014 Statistics 947 Vendor Tools 43 Different Categories
Almost double the #!!!!
Top Survival Mediums
How Will You Survive?
What’s In Your Survival Kit?
Our Survival Kit Includes…
My Favorite Weapons
1.
2.
3.4.
5.
6.
7.
8.9.
10.
Knowledge Is Power
Measure Engagement &Conversion Optimization A/B Split Test Everything
• Website• Emails (Especially Subject Lines)• Newsletters• Banners• Images• Be sure marketing consults the color wheel
Google Analytics - Overview
GA: Endless Analytics Options
GA: Endless Analytics Options
GA: Endless Analytics Options
GA: Endless Analytics Options
GA: Endless Analytics Options
GA: Endless Analytics Options
GA: Endless Analytics Options
GA: Endless Analytics Options
FREE GA Traininganalyticsacademy.withgoogle.com/explorer
FREE GA Traininganalyticsacademy.withgoogle.com/explorer
Current Courses:• Digital Analytics Fundamentals• Google Analytics Platform Principles• Ecommerce Analytics: From Data to
Decisions• Mobile App Analytics Fundamentals• Google Tag Manager Fundamentals
InfoGraphic Example
Storify Examplehttps://storify.com/RisingMedia/building-business-capability-2015
Another Great Survival ToolGoogle Trends
google.com/trends/
In Closing
