Are You Paying Attention?

Crash Course on CreativityAssignment 2

Michelle Breaux

Know Your Target Audience

Skinnygirl Vodka in Cosmetics?Wine With Greeting Cards?

Shopping Cart PoleSecurity Measure…

Or Customer Locator?

Clearance!Priced to Move?

Or Not…

OfficeMax OpportunityExisting Signs

Opportunity?At Front Entrance

At Checkout

Upon Exit

OfficeMax OpportunitySimilar Products…

On Different Aisles?

Name Brand OfficeMax Brand

Advertised Specials!Good Idea…

Bad ExecutionHidden in Corner Where Hard to See

Build Your Own BundleGreat Deal!

Too Bad It Expired A Week Earlier…(As indicated in the small print)

Price Check!Another Great Deal…

If it was the right product

Actual Price$49.99

Shelf Price

$17.99

Idea: Install price check machines around store