Measuring the Impacts of Federal Investments in Research: A Workshop Summary
Are you measuring your business investments?
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Transcript of Are you measuring your business investments?
Building Your Business
Are you measuring your business investments?
Business owners know how important it is to manage their resources.
They focus on what is going to give them the greatest return.
HOW?
By measuring.
Leads
Measure your
Sales
Feedback
Time
Productivity
Profits
It’s not always monetary.
Understand the results
Take the time to review and understand the
results and what they mean for your business.
Ask yourself
Do we proceed?
Do we do it again?
Was the return worth the investment?
If you can’t measure it, you can’t improve it.
