Yooniko

Are You Masking Your Authentic Self?

The parable of the fox and the tiger

Are You Masking Your Authentic Self?

Why you should update your profile often on LinkedIn

• Fresh content always increases your profile visibility

• So frequent updates (every few weeks) can help you increase connections:• With the right peers

• With industry leaders

• With the movers and shakers and latest happenings in the market

LinkedIn loves recency

Tip #1: “Roll with changes”

• The right terminology is important, and corporate fashion is famously fickle

• To be found, make your profile match the ways the industry search for your work

• Update as often as needed to reflect shifts in style

Tip #2: “Results Matter”

• Market your achievements in any recently completed projects

• Update your profile with the results of your accomplishments or new training (while keeping confidential what must remain confidential)

• Indicate numbers wherever required to and show how you have contributed

• Know how other people in your industry talk about their accomplishments & skills

• Do not plagiarize

• Get some ideas about how you can talk about your work by reviewing what language your competition uses

• Review position descriptions on job sites

Tip #3: “Check Your Competition”

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