Are You an Analytics Company - Iloveapis2013 - keynote
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Transcript of Are You an Analytics Company - Iloveapis2013 - keynote
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Are you an Analytics company?Anant Jhingran
@jhingran
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“We find that firms that adopt data-driven decision making have output
and productivity that is 5-6% higher than what would be expected given
their other investments in information technology usage.”
Strengths in numbers: How does data driven decision making affect firm performance? by Erik
Bryjolfsson et al (MIT-Sloan School of Management)
Business Impact
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Analytics and Digital Success
Analytics & Big Data Engagement
API & App Engagement
High Performers
Low Performers
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Analytics and Digital Success
Low Performers
Analytics & Big Data Engagement
API & App Engagement
How do you get here?
High Performers
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Additional data can lead to 25% wasted effort
This is not the answer
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CAVA is the answer
Collect
Analyze
Visualize
ActCAV
A
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Analytics Driven Digital Transformation
CAVA
Business Imperatives
Technical Capabilities
Organizational Design
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Analytics Driven Digital Transformation
CAVA
Business Imperatives
Technical Capabilities
Organizational Design
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Have Clear Goals
CUSTOMER ENGAGEMENT
DEVELOPER ADOPTION
BACKEND OPTIMIZATION
DeveloperUser APIApp API Team Backend
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Have Clear Paths
“There are known knowns. These are things we know that we know.
There are known unknowns. That is to say, there are things that we
know we don't know.
But there are also unknown unknowns. There are things we don’t
know we don't know.”
Donald Rumsfeld
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Choices Drive Analytics
“There are known knowns. These are things we know that we know.
There are known unknowns. That is to say, there are things that we
know we don't know.
But there are also unknown unknowns. There are things we don’t
know we don't know.”
Donald Rumsfeld
Customer Behavior from the previous quarter
Customer Behavior in the current quarter
Rate of churn for customers with age > 50 and income < 30K?
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Known Knowns @ Apigee
API Traffic
First Week, Last Quarter
Visits
First Week, Last Quarter
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Known Unknowns @ Apigee
Daily Visits
Daily API Traffic
Daily Visits by Segment
API Traffic by Activity Level
Primary KPIs Secondary KPIs
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Dealing with Unknown Unknowns
Known Unknowns
Unknown Unknowns
Hypotheses
Data + ContextAnalysis
Goals
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Unknown Unknowns @ Apigee
Developer Adoption
Share of direct, ads, referrals, search traffic
Developer Funnel
Smart Exploration @ Apigee
Known Unknowns
Unknown Unknowns
Hypotheses
Data + ContextAnalysis
Goals
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Contexts for Digital Business
Your Digital Assets
AP
I AP
I
API
API
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Importance of Context
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Analytics Driven Digital Transformation
CAVA
Business Imperatives
Technical Capabilities
Organizational Design
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“We have to move business intelligence from the periphery of
operations to the center of how business gets done”
Bob McDonald, CEO PG&E, Feb. 2013
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Democratize Analytics
Analytics at the Periphery Analytics at the Core
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Analytics Driven Digital Transformation
CAVA
Business Imperatives
Technical Capabilities
Organizational Design
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Digital Business Data Architecture
ETL is Dead APIs and Data
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Technical Capabilities
Signals Abstractions
JavaScript Configuration
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Collect
Analyze
Visualize
Act
Real Time Optimizations
Collect User Interactions• Add to Cart• View Product Details
Identify at-risk customers
Engage At-Risk Customers• Push Notifications• Personalization
Example: Convert at-risk shoppers into buyers
View interaction path across channels
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Analytics Driven Digital Transformation
CAVA
Business Imperatives
Technical Capabilities
Organizational Design
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Classifying Yourself
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Are you ready for an
Analytics Driven Digital Transformation?
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Thank You