Are you a.. USER-CENTERED DESIGNER?

Johnson Goh Han Swee Founder, AtticTV !johnson@attictv.com Skype ID: cellkasthr

Building The “Front Pages” for Your Obsessions

User-Centred Designers Are a Rare Breed. Never has a position been so coveted yet, extremely low in supply. !Is it down to lack of understanding of what this term actually means? We definitely think so.. !So, go through the whole presentation to find out if you have the chops

Rare Breed

How do I design the best looking, coolest thing that anyone has seen!

The Main Difference

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“Normal Designers” “User Centred Designers”

**Sorry BlackBerry :p

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are Loving, Selfless

thoughts on how to best

serve the

UserAnd it starts with these

6 Questions

The understanding of the user beyond generalised demographics is essential in today’s hyper-competitive war for a user’s attention !Most designers stop at identifying the target age and location of their users. But, to really get an advantage, designers nowadays need to understand a user’s interest, habits and nuances to be able to design world class experiences.

Who Are Our Users?

Emotions govern the “ancient crocodile brain” of your users. Logic only works to justify them using your products !Humans are emotional creatures. How your products make your users feel become infinitely important to the success of your designs. Emotions like “happiness” and “pride” are two of the most important emotions that your products need to induce.

What Do We Want our Users To Feel?

Considering the reasons of a user using your product or a particular feature within your product should be always on top of your mind while designing solutions that will delight them !Without a purpose, your product has no reason to exist. Therefore, knowing and keeping in mind at all times which user itch your product scratches will give you a serene sense of focus

What is the Purpose of Them using Your product?

Overloading your products with features are never the answer. Focus on the core functionality that your users need !Gone are the days of “All-In-One” products that are built to serve every need imaginable. To succeed, products need to serve a specific purposes, thus, needing products to serve a limited number of needs, and serving them extremely well.

What Functionality Will Your Users Need?

Different users have different proficiency levels with technology. !While the younger generation will “figure things out”, it doesn’t make sense to design an app meant to help Baby Boomers find companionship for example, the same way you would design “Tinder”

How Proficient or Savvy Are the Users?

The out of the box experience is the key to users even starting to use your app. Don’t screw it up! !With attention spans getting shorter and shorter, we need to ensure that users will be able to “get” your product right out of the box. Users are known to delete your app or quit using your product and never come back if they don’t “get it” within the first 3 seconds of using your app. This could be done through various methods like manuals, walkthroughs, pointers etc.

What Information Will the User Need to Operate Our Products?

So, Are you a.. USER-CENTERED DESIGNER?

Johnson Goh Han Swee Founder, AtticTV !johnson@attictv.com Skype ID: cellkasthr

Building The “Front Pages” for Your Obsessions