The better the question. The better the answer. The better the world works.

Are we programming gender bias in our future?

Content

What are we doing?

3

Setting the context

1

Who we are?

2

► Gender gap in STEM

► How can we address the gap

How can you contribute?

4

► About EY and Tribal Planet

► Our purpose

► STEM Platform Overview

► User journey

► Platform benefits

► Our ask from you

► Key milestones ahead

► Next steps

Setting the Context 1

4

Gender gap in STEM

17 Women Nobel Laureates

in physics, chemistry or medicine since Madam Curie in 1903,

compared to 572 men

Only 28% women

Of all the world’s researchers today

Only 30%Of female student population in

higher education globally choose STEM related fields of study

3% female

graduates only globally in Information and communications

technology (ICT)

^Source of figures : UNESCO STEM report (Cracking the code : Girl’s and women’s education in STEM)

Gender inequality does not

happen by chance

Gendered socialization

Conscious and sub conscious biases communicated to girls at young age through parents and teachers

(e.g. Women’s subpar maths abilities)

Leaky pipeline of lost talent

Dramatic drop of women through the course of bachelors, masters, PhD and research(OECD study highlights women drop out because of confidence gap, not an ability gap)

Stereotypes of STEM professionals

Stereotypes related to the culture of the fields – kind of people, work involved, value of the field- steer girls away

(e.g. ICT careers are considered more male dominated. Workplace issues faced by women such as leadership aptitude, work-life balance, lack of child care, and flexibility further add to the challenge )

Peer group influence

Few girls entering STEM content courses result in negative peer feedback potentially turning girls away

Lack of visible female role models

There is a need to highlight the successful women in STEM stories, so we aren't continually rediscovering this gap

5

How can we address the gender gap in STEM?

► STEM Movements to develop girls enthusiasm for skills in science, technology, engineering and maths

► Educators and caregivers to educate themselves and help girls see the world from different perspectives and change stereotypes

► Educators to create hands-on, safe environments for STEM exploration, and combat societal gendered stereotypes

Awareness Access Acclaim

► Innovative technology solutions that enable girls to explore, ask questions and persist in STEM

► Informal peer STEM learning environments enable girls to explore STEM in low pressure situation

► Ecosystem (Govts, schools, organizations etc.) to ensure equal opportunities to girls for STEM education and careers

► Exposure to positive STEM female role models enable girls to view STEM careers as exciting and realistic options

► Mentor girls from a young age to stimulate interest in STEM fields from the earliest years

► Recognize the work of organisations, educational institutions, govts that are leading advocates

We need to think beyond our four walls and harness the power of the ecosystem to inspire extraordinary cultural change

United Nations Global Education 2030 Agenda includes dedicated goal to “ensure inclusive and equitable quality education and promote lifelong learning opportunities for all”

Who we are? 2

7

About Ernst & Young (EY) and Tribal Planet

EY has collaborated with Tribal Planet to develop the STEM mobile platform

Tribal Planet is a technology platform company

based in Silicon Valley, with over 15 years’

experience in driving engagement and

measurable impact. Applying expertise in

innovative product design to global development

priorities, Tribal Planet has notably worked on

platforms largely geared towards creating lasting

social impact globally.

Most recently, Tribal Planet developed The

Citizen Platform, which engages, excites and

empowers people to take action around global

challenges they are about through gamified

mobile experiences. This platform unites

individuals, governments, corporations,

educators, scientists, innovators and not-for-

profits around common purpose through a single

digital platform.

Countries

>150 (700+ offices)

EY US – 48K people

EY Global

270,000 people

EY is a global leader in Assurance, Tax, Transaction and

Advisory Services. Worldwide, our people are united by our

shared values and their unwavering commitment to quality. Our

purpose is Building a better working world. The insights and

quality services we provide help build trust and confidence in

the capital markets and in economies the world over.

Technology is at the center of business change, enabling

organizations to transform their business and operating models

and respond nimbly to competitive threats. Our technology

consulting practice includes a core of over 16,000

practitioners, working with technology-enabled solutions in new

and emerging technologies such as analytics, artificial

intelligence, blockchain, 3D printing, intelligent automation,

technology transformation etc.

In US, our presence is marked by over 48,000 employees

across 105 offices of which about 2900 employees are based in

the Atlanta metro area.

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Our shared purpose

‘’Purpose is good. Shared purpose is better.‘’

OrganizationsHarness the exceptional

corporate power to start a STEM movement

EducatorsEngage with

schools/ universities to co develop hands on environment for

STEM exploration

PurposeCreate an ecosystem

that supports the next generation of girls in

STEM careersGirls

Provide informal STEM learning

though innovative digital solution

CaregiversProvide awareness

and support to combat societal

stereotypes

Identify, empower and inspire the next generation of girls in STEM

(Science, Technology, Engineering, Maths) careers

What are we doing? 3

10

STEM platformIdentifying, empowering and inspiring the next generation of girls in STEM

Content (Apptivities)

Rewards (Game Theory and behavioural economics)

Insights (Measure Impact of Action)

Content Providers• Content sourced from renowned institutions

such as Columbia, Stanford, Georgia Tech etc

Content Channels• Channels focused on 4 key themes

• World of Science and Design : Climate change, astrophysics, space science, structural engineering etc

• Exploring Technology : New age technologies such as Blockchain, AI etc

• Future of Work : Skills for jobs that don’t exist now

• Stories to Share : Inspirational stories of girls and women in STEM

• Content per complexity and employability

Reward Types• Fun (reward myself) : STEM merchandise

• Important (develop myself) : Mentors, STEM Activation sessions, Shadowing programs

• Lasting (support others) : Donating to charities aligned to a cause

Reward Providers• Global: Junior Achievement Worldwide

• US: Girls Who Code, Girl Scouts of America, AI 4Good

• India: NeeV and Pardada Pardadi Educational Society (PPES)

Insights for schools, content providers and EY• Activity and strategic insights on usage,

actions, rewards, feedback

• Impact insights related to STEM interest, competence and value

Action and Impact wallet for girls• Action badges for unlocking activities of

different levels

• Impact badges for each of the seven UNDP Global goals mapped to the program scope

AtlantaDelhi

SeattleSTEM mobile app (iOS and Android) that engages girls in fun and practical gamified STEM education curriculum

Connecting girls in USA and India though a 6 month pilot with October 2019 scheduled launch

2000 girls

1500 girls

1500 girls

5000 girlsAge group 13-18

Key

Fe

atu

res

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STEM platform user journeyThe experience brings together a mobile platform, gamifies STEM content and a provider ecosystem

Welcome centre

Outlining the objective and features of the app

Content channels

Content providers

Girls can choose to access

content though channels or providers

Girls complete gamified digital and real-life activities, such as curated science experiments, individually

and/or in teams

Activities

Action badges Impact badgesActivity completion level Activity per UN SDG goals

Girls earn points to redeem for Fun, Important and Lasting behavior rewards

Rewardwallet

Global feedStay connected with the girls in the city

or globally by viewing the activities posted on the feed

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Key platform benefitsPlatform provides awareness, access and acclaim to accelerate girls STEM learning

• Content from world renowned institutions

• Mapped to the UN Sustainable Development Goals

• Content covering new age technologies and skills for the jobs of the future

High quality new age content

• Enhance STEM interest through fun gamified activities and rewards

• Increase STEM competence through experiential learning

• Influence STEM value by showcasing careers paths of role models

Activities that accelerate STEM learning

• Activities aligned with employability skills and jobs of future (OECD and ILO frameworks) to develop 5 key transferable skills(Critical thinking and problem solving, communication and active listening , creativity and systems thinking , social skills and team work, leadership)

Develop key transferable skills

• See inspirational stories of girls and women pursuing STEM careers

• Mentorship from experienced professionals on various topics

• School visit by a STEM role model• Work shadowing at EY with

technology team

Exposure to STEM role models/ career paths

• EY donates reward points monetary equivalent to the charity of the cause girls care aboutJunior Achievement Worldwide, Girls Who Code, Girl Scouts of America, AI 4Good, NeeV and Pardada Pardadi Educational Society (PPES)

Giving back to the society

• Girls obtain action badges (Level 1 to 5) for progress in STEM activities and impact badge showing UN SDG goals impact levels

• Periodic monitoring of the impact on the STEM interest, value, competence and transferable skills

Measuring the proof of impact

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Value proposition for the stakeholdersPlatform connects the ecosystem to create positive social impact in bridging the gender gap in STEM

Girls Schools Caregivers

Free informal peer STEM learning that is per Choice and not mandatory

Fun, gamified, experiential individual and collective learning

Access to inspirational stories from women in STEM

Rewards that help develop themselves and support others (donation to a cause)

Be part of a movement to further develop girls enthusiasm for STEM

Increased awareness of the girls on breadth of career opportunities in STEM resulting in greater interest

Experience the collective rewards such as visit by STEM role models, STEM activation sessions

Counselling for girls through mentorship and shadowing programs with EY

Periodic dashboards for schools serve as indicator for STEM value, interest and competence of girls

Engage with girls to show different perspectives for changing stereotypes

Opportunity to discuss the importance of the UN Sustainable Development Goals

Career conversations with girls facilitated through the mentorship and shadowing experiences

Girls learn by choice and on their own terms – ‘no extra homework’

Learn about their girls STEM value, interest and competence

Monitor progress on STEM topics and proof of impact on UN SDG goals

Learn transferable skills for the jobs of the future

How can you contribute? 4

15

Our ask from youBe part of the movement inspiring next generation of girls in STEM careers

Advocates for the platform

• Commitment to advocate the STEM platform at the start to girls and caregivers

• Offer guidance and encouragement to girls on periodic basis.

• We recommend using the app for 5/6 hours per month but it’s per choice and not mandatory

Pilot group management

• Identify and select the girls for participation in the pilot

• Along with EY, help onboard the girls on launch day

• Engage with girls on group activities (Optional per school interest)

Manage rewardsB• Experience the

collective rewards that girls win - STEM role model visit to school, STEM activation session

• Distribute the fun rewards sent to schools for the girls at the end of month

Monitor insights

• Review the monthly dashboards shared by EY (Dashboards outlining usage, actions, rewards, impact and that serve as indicators for STEM value, interest and competence of girls)

Share feedback

• Share feedback with us through the course of the pilot

16

Next steps

Participation confirmation

► Share you confirmation to participate in the pilot and the potential commitment on the number of girls

Onboarding

► EY to conduct sessions to onboard you on the program

Launch and engagement

► Plan the launch and engagement during pilot