Are We Out Of Touch? Edge Birmingham July 2014
Transcript of Are We Out Of Touch? Edge Birmingham July 2014
DID YOU KNOW?
Students account for
half the UK youth
population
They contribute an
estimated £20 billion to
the UK economy every
year
(Source: Guardian)
“Marketing to Britain’s youth is notoriously
fraught.”
“No-one wants to be the 'dad dancing' brand!”
“Understanding the latest trends in terms of
content and channels is crucial for a brand to
carve-out a sustainable business model”
Matt Burgess
Brand Building Director, Personal Care, Unilever
IMAGE CREDITS
http://www.bigstockphoto.com/image-16774244/stock-photo-a-group-of-diverse-people-talk-in-social-media-
speech-communication-network-connections
http://www.bigstockphoto.com/image-26897006/stock-photo-british-pounds-proudly-present-their-faces
http://www.bigstockphoto.com/da/image-39806335/stock-photo-%C3%86ndringer-forude
http://www.bigstockphoto.com/da/image-31019864/stock-photo-cheering-crowd-at-concert
http://www.bigstockphoto.com/da/image-42271948/stock-photo-elektronisk-affald
http://www.bigstockphoto.com/da/image-41683366/stock-photo-mislykkes-stempel
http://www.bigstockphoto.com/da/image-21011351/stock-photo-gratis
http://www.bigstockphoto.com/da/image-38167243/stock-photo-great-deal-grunge-stamp
http://www.bigstockphoto.com/da/image-44728165/stock-photo-group-of-happy-friends-laughing-together-with-
digital-tablet
http://www.bigstockphoto.com/da/image-38329693/stock-vector-like-button
http://www.bigstockphoto.com/da/image-60749657/stock-photo-social-media-on-smartphone
http://www.y2m.ae/blog/the-power-of-youth-and-how-to-make-the-most-of-it/
http://www.bigstockphoto.com/da/image-4412959/stock-photo-erhvervsfolk
http://www.bigstockphoto.com/da/image-9828443/stock-photo-hej
http://www.socialmedia-max.com/2010/08/top-10-list-of-infographics-2/
http://professionalsocialpromotion.com/top-social-media-platforms/
http://www.businessinsider.com/9-publicity-stunts-that-went-horribly-wrong-2013-7?op=1
http://www.joystiq.com/2006/12/13/fake-blog-admits-it-was-too-funky-fresh/
http://www.johnwatsonblog.co.uk/
http://www.bbc.co.uk/programmes/b018ttws/features/disclaimer
REFERENCES
http://www.theguardian.com/media-network/media-network-blog/2012/oct/25/future-
marketing-youth
http://www.marketingmagazine.co.uk/youth-marketing
http://chinwag.com/blogs/luke-mitchell/youth-marketing-and-digital-6-new-stats-
may-impact-your-plans
http://www.quirk.biz/resources/article/4935/cracking-youth-market-online
http://thenextweb.com/socialmedia/2012/01/21/number-crunching-the-top-51-stats-
for-generation-y-marketers/
http://www.mobileyouth.org/quick-facts/
http://www.y2m.ae/blog/the-power-of-youth-and-how-to-make-the-most-of-it/
http://adage.com/article/small-agency-diary/learn-sony-s-fake-blog-fiasco/113945/
http://www.huffingtonpost.co.uk/2012/01/24/mcdonalds-mcdstories-twitter-
campaign-fails-_n_1226811.html
http://www.forbes.com/sites/deannazandt/2013/11/14/its-the-relationships-stupid-
why-j-p-morgans-twitter-chat-went-horribly-horribly-wrong/