Are Data Center Companies Chasing a Broken Playbook? (SlideShare)

Are Data Center Companies Chasing a Broken Playbook?

Sponsored by InboundDataCenter.com

What Changed?


Jennifer FeinbergCo-Founder and PresidentSP Home Run Inc.

10 years ago, a mobile device was a BlackBerry or Palm Treo – and a tool largely limited to the geekiest of the geeks



Because mobile bandwidth was crazy expensive, and largely sucked at least in the USA, mobile was the exception, not the rule



Today, that’s all completely changed



Mere mortals, even technophobes, feel very comfortable with their iPhone or Android-powered smartphone



Wi-Fi and 4G bandwidth is now pervasive



10 years ago, when you wanted to look-up something online,



you needed to wait until you were back at your desktop or on your notebook, in your office or home office



Today, any question you could possibly want answered can be, within seconds,



no matter where you are: in line checking into a conference, while on the elliptical at the gym, or while standing in the middle of a data center



10 years ago, was social media even part of your personal or professional life?



Today, a huge percentage of people check their Facebook, Twitter, or LinkedIn stream within minutes of waking up each day



– and right before going to sleep each night



…and oh yeah, a few dozen times in between



Why the Traditional Marketing Play book

is Broken



Depending on who you ask, anywhere from 57% to 90% of the buyer’s journey



– and decision-making process is over –



before your decision makers are ready for a conversation with you



This is a big challenge for data center companies



How do you do this?



By creating remarkable thought leadership content at scale



Most Data Center Companies Asleep

at the Wheel



In a world where decision makers are in control and have all the information that they need,



on their terms, when they want it,



the sales rep is no longer the gatekeeper



And at the same time this once-in-a-generation change was going on,



decision makers got fed up with and really good at blocking out the kind of irritating interruption-based marketing



-- including cold calls, trade show booths, direct mail, and rented email lists (in other words: spam)



How is your data center company adapting to these new realities?



Or are you living in the past?



Let us know your take in the Comments



Recommended ReadingLearn How to Attract, Convert, Close, and Delight Your Ideal Clients and Tenants for Your Colocation Data Center

Download Your Free Copy Now atwww.InboundDataCenter.com

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Are Data Center Companies Chasing a Broken Playbook? (SlideShare)

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