Arctic15 – Scoring Media Coverage – Why and How
12
Scoring Media Coverage – Why and How?
-
Upload
arttu-sipilae -
Category
Marketing
-
view
105 -
download
1
Transcript of Arctic15 – Scoring Media Coverage – Why and How
Scoring Media Coverage – Why and How?
Credibility
Sales
Funding
Why media coverage is important?
Talent
How to do it?
#1 Create a content calendar
#2 Define your goals
#3 Make a list of TOP50 journalist
#4 Pitch the journalists in advance
#5 Finalize the content
#6 Distribute and share
#7 Make the necessary follow ups
#1 Create a content calendar#2 Define your goals
#3 Make a list of TOP50 journalist#4 Pitch the journalists in advance
#5 Finalize the content#6 Distribute and share
#7 Make the necessary follow ups
How to do it?