Architecting Highly Scalable ECommerce Apps using FullStack JS: Macy's Story
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Transcript of Architecting Highly Scalable ECommerce Apps using FullStack JS: Macy's Story
Architecting Highly Scalable Ecommerce Mobile Web on Heroku Using FullStack JS
Esther Patel API Manager, Macys.com [email protected]
How Macys Does it!
Karthik Balasubramanian Mobile Dev Manager, Macys.com [email protected]
Sam Sharaf Heroku Architect, Heroku [email protected]
1. Session overview and introduction (Sam)
2. The power of APIs in fueling ideas and innovation (Esther)
3. Technical background and the impact Heroku had on mobile web (Karthik)
4. Using Full Stack JS on Heroku to provide engaging experiences for customers (Karthik)
5. How Heroku is makes life easy – Configuration management, Add-ons etc. (Karthik)
6. Driving innovation – 200 Apps deployed and counting (Karthik)
7. Future vision (Sam/Karthik)
Session Overview
Safe Harbor
Safe harbor statement under the Private Securities Litigation Reform Act of 1995:
This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if any of the
assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the forward-looking statements we make. All statements other than statements of historical fact could be deemed forward-looking, including any projections of product or service availability, subscriber growth,
earnings, revenues, or other financial items and any statements regarding strategies or plans of management for future operations, statements of belief, any statements
concerning new, planned, or upgraded services or technology developments and customer contracts or use of our services.
The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality for our service, new
products and services, our new business model, our past operating losses, possible fluctuations in our operating results and rate of growth, interruptions or delays in our
Web hosting, breach of our security measures, the outcome of any litigation, risks associated with completed and any possible mergers and acquisitions, the immature market in which we operate, our relatively limited operating history, our ability to expand, retain, and motivate our employees and manage our growth, new releases of our
service and successful customer deployment, our limited history reselling non-salesforce.com products, and utilization and selling to larger enterprise customers. Further
information on potential factors that could affect the financial results of salesforce.com, inc. is included in our annual report on Form 10-K for the most recent fiscal year and in our quarterly report on Form 10-Q for the most recent fiscal quarter. These documents and others containing important disclosures are available on the SEC Filings
section of the Investor Information section of our Web site.
Any unreleased services or features referenced in this or other presentations, press releases or public statements are not currently available and may not be delivered on
time or at all. Customers who purchase our services should make the purchase decisions based upon features that are currently available. Salesforce.com, inc. assumes no
obligation and does not intend to update these forward-looking statements.
Performance at Scale Mobile First Experience and Mobile Responsive
Scalability with stability
Key Challenges
Idea to App
Platform ?
API ?
Technology Stack ?
Social login
Faster checkout
PDP Experience
In-Store Experience
Browse Product
Navigation
Macys API – Esther Patel
History & Evolution Macy's API
Catalog Web Services
Mobile Web Services
Introduction of
API Mgmt
Macy’s API
Macy’s API Domains
Catalog
Customer
Order
Promotion
Registry
Store
Media
Macy’s API Fueling Innovation
Macy’s API developer.macys.com developer.bloomingdales.com
Macy’s API
Cal Poly Hackathons
Mobile Web – Karthik Balasubramanian
Improve performance Enable mobile-specific experiences & interactions
Optimize the “Path to Product”
Macys Mobile Specific Project Goals
Macys Mobile system interaction and integrated Heroku flow
Heroku P2P (2.0) Mobile API API
manager
Macy’s Mobile Platform
Macy’s Data Center
Web service layer
Services Platform
Home, Splash, Browse, PDP and
Bag
http
From Mobile setup to deployment
Develop Build Test Setup
Build/CI
Client
• Html5 (Semantic, more powerful websites)
• Schema.org (standard SEO markup)
• jQuery (DOM manipulation and traversal)
• Lo-dash (Javascript utility library)
• Requirejs (Javascript file and module loader)
• Backbone.js (Javascript MVP library)
• Handlebars.js (Semantic templating)
• SASS/Compass (CSS extension language)
• Foundation (Responsive front-end framework)
Server / Build
• Node.js (Fast, scalable network applications)
• Hapi (Rich, configuration based server framework)
• Grunt (Build system)
Macys Mobile - Full Stack JS Technology stack
Impact of Heroku and Full Stack JS on Mobile Performance
0.00
2.00
4.00
6.00
8.00
10.00
12.00
14.00
16.00
18.00
Home CatSplash CatBrowse PDPstandard PDPmaster
7.85
9.43
13.26
16.15
11.55 11.03
5.26
3.30
3.84 4.40
1.0 vs. 2.0 Average Page Load Times
MEW1.0
MEW2.0
• Average PageLoad is 52% faster • Average OnLoad is 90% faster • Average 95th Percentile OnLoad is
83% faster • Home Page load times are
increased
• Easy deployments with git
• Scale independently and on-demand
• Configuration with environment variables
• One-off dynos for easy testing
• Request distribution
• Heroku Add-ons
• Metrics, monitoring and alerts
• Log management
• Application performance management
• Expedited SSL
• Heroku Postgres & many more…
Deploys, Config Management, Add-ons, etc.
• Macys Mobile Web
• Experimentation/Segmentation Platform
• Macys Backstage
• mx.macys.com
• Content (Creative) Engineering Platform
• Componentized Multi-variate Apps
• Polling Services
• Mock Services
• Sonarcode Coverage Apps
200 Apps and counting Macys innovation using Heroku
Future Vision – Where we go from here ?
Q & A
Share Your Feedback, and Win a GoPro!
3 Earn a GoPro prize entry for each completed survey
Tap the bell to take a survey 2Enroll in a session 1